Pilot project: A Healthy future for Delhi’s Dwellers: An integrated business approach for water quality Plan in the Netherlands & Basic Water Needs
Partners: Plan in the Netherlands, Plan India and Basic Water Needs Budget: €542.418 Financed: 68% by Partners for Water, 24% by BWN, 8% Plan Period: 01-02-2013 until 31-01-2015 Location: 3 poor settlements in New Delhi, India
The problem
the outskirts of New Delhi”. To accomplish
About 49% of the total population of New
this goal a scalable business model will be
Delhi lives in slum areas. 90% of all fami-
developed in which distribution points will
lies living in these slums do not have access
provide water filtering and conserving tech-
to safe water sources. They get their water
nologies to residents at an affordable and
from tankers or small water suppliers. 70%
competitive price.
will be utilizing their technical expertise,
of these households do not treat their water
The added value of the project consortium
marketing skills, available product range and
before drinking it. Not surprisingly water-
is based on the fact that the expertise and
procurement expertise for water filtering
borne diseases prevail and water pollution
experience of the partners complement and
and safe water storage. Together with Plan,
has a direct impact on the health of people,
strengthen each other: each partner is doing
BWN will train local self-help groups and
especially children. In India around 320,000
what it is doing best:
(women) entrepreneurs to sell water filters
children die every year from diarrhea caused
• Increase demand for water filters:
that suit the local needs and budget of low
Plan, an international NGO has a long track
income households. By doing this they will
by unsafe water and poor sanitation.
• Increase supply of water filters: BWN
record and experience in raising people’s
ensure a steady supply of safe and afforda-
The project
awareness about safe water-use and storage
ble water filter and conservation techniques
In this pilot project Plan, an international
and has been working with the local com-
in the selected informal settlements.
child focus development organisation, and
munities in poor communities in Delhi sin-
Basic Water Needs, a Dutch company that
ce1979. Plan knows the local populations
In case the pilot project is successful Plan
develops, manufactures and markets cost ef-
needs and knows how to reach them. By
and BWN will scaled up and duplicated this
fective and affordable water treatment soluti-
raising awareness on safe water-use and
business model in other areas in and outside
ons have joined forces to “Improve the water
storage demand and willingness to pay for
India.
quality for residents in three poor colonies on
water filters will increase.