SINOBOOM GROUP CEO SUSAN XU SPEAKS AT IPAF SUMMIT

artificial lntelligence is not an enemy, it just means that humans are not necessarily required to work on the shopfloor or the production line, and they can be utilized elsewhere in the company,” said Sinoboom’s Group CEO Susan Xu during her presentation to this year’s IPAF Summit in Berlin.

Speaking to a packed room of MEWP industry leaders, Susan’s presentation “AI changes the MEWP industry” focused on current use of AI at Sinoboom, and looked to what might be possible in the future: “We may be able to remove the need for human labour in situations that are dangerous, for instance cleaning windows on skyscrapers, which can be done in automated MEWPs.”

Answering questions from the floor, Susan stressed that she is not afraid of what AI will bring to the industry and urged users and OEMs to embrace

the possibilities.

The IPAF Summit celebrated the 40th birthday of the non-profit organization. A film released at the Summit celebrated its achievements and featured Sinoboom’s own Global Branding Director, Tim Whiteman, talking about his time as CEO of IPAF. The film can be viewed here.

Susan Xu is also a member of the IPAF Council and took the opportunity of the Berlin meeting of the Council to wish IPAF continued success and growth.

About sinoboom

Founded in 2008, Sinoboom is a global manufacturer of mobile elevating work platform (MEWP) solutions. Its global headquarters is located in Changsha, China - the country’s capital for construction and heavy machinery manufacturing. Specializing in cutting-edge research, quality manufacturing and product support, Sinoboom offers one of the industry’s most complete product lines. Sinoboom products are available for purchase across the globe, including North America, Europe, South East Asia, Australia, the Middle East, and South America.

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To learn more about Sinoboom, please visit: www.sinoboom.com