PL A S T İ K S A N AYİ C İ LERİ F ED ERASY ONU DER G İSİ
EKİM - ARALIK 2013 / 4. SAYI
Türkiye plastik sektörü avrupa ikincisi dış ticaret fazlası Ürün bazında dış ticaret fazlası
büyüme hızı Yüksek büyüme hızı
250 bin kişilik istihdam, 35 milyar doları geçen üretim istihdam ihracat
Doğrudan 4,1 milyar, dolaylı 5,5 milyar dolar ihracat
PLASFEDDERGİ
Barbaros DEMİRCİ PLASFED/PAGDER Secretary General
FROM THE INDUSTRY
TURKISH plastic market steps up to second place in Europe
Year-end data of PLASFED 2013, have been updated in consideration of 9 months of realization. According to updated data, Turkey will be the second biggest plastics manufacturer in Europe at the end of the year. Foreign trade surplus in plastics will continue and their manufacturing value will exceed 36 billion dollars.
Generating the most comprehensive data for plastic market, PLASFED has published the report on 9 months realization and year-end forecast for 2013 plastic market, updated accordingly. Prepared by PLASFED and PAGDER Secretary General Barbaros Demirci the report forecasts that the plastic market in Turkey will continue to produce foreign trade surplus in 2013. According to realization of 2013 January – September and updated year-end forecast of 2013 issued by PLASFED, which produces the most comprehensive data aimed at the market, one of the biggest growth rates in recent years will be seen. According to international data, the plastics manufacturing in Italy has regressed 7 percent last year and it is anticipated that it will remain constant at the end of this year. According to this result, Turkey has stepped up to second place in Europe in plastics manufacturing.
“Our success deserve appreciation and we need to hang on to reality” Assessing the 9-motnh realization and updated year-end results of 2013, Federation of Plastic Industrialists - PLASFED Board Chairman Selçuk Aksoy said that it is satisfactory that the market is growing and the export success should be appreciated by everyone else. Aksoy commented: “Turkish plastic market is aware of its structural problems, especially in terms of raw material. On the other hand we wish to bring our success in export into view. The endeavors of plastic industrialists deserve appreciation, but we need to stay realistic. We want to advance our studies with decision makers, regarding our structural problems and we wish to canalize them. There is a tough competition in plastic market throughout the world. We forecast that there will be a slight slowdown in the growth rate of our export in the end of the year. The contribution of domestic demand to our growth will be a little more severe, compared to recent years. Once again I wish to point out the discomfort we feel due to negative campaigns based on inaccurate information reported by competitive sectors in this environment where there is a rough competition and a developing market.”
-Turkish plastics sector based on value: At the end of 9 months of the year, Turkish plastics manufacturing has established a 27.1 billion dollars of production and an added value of 10.8 billion dollars. Import was 2.2 billion dollars and export has reached 3.4 billion dollars. The domestic consumption of the sector was 25.9 billion dollars. The sector has realized a foreign trade surplus of 1.2 billion dollars in 9 months. Provided that this tendency continues in the remaining of the year, the sector will grow at a rate of 23 percent, reaching a production of 36 billion dollars. Import will reach 2.9 billion dollars, export will reach 4.5 billion dollars and the foreign trade surplus will be 1.6 billion dollars. In terms of value, the 12 percent of the manufacturing will be exported and 92 percent of domestic consumption will be covered by domestic manufacturing.
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FROM THE INDUSTRY
PLASFEDDERGİ
-Quantity based Turkish plastics market: The manufacturing of plastics was 6.4 tons in January – September period. Domestic consumption was 5.6 million tons, export was 402 thousand tons and import was 1 million 113 thousand tons. In case this tendency continues, the sector will grow 19.9 percent quantity based and will reach 8.6 million tons of manufacture at the end of 2013. The export of the sector will be 1 million 484 thousand tons, its import will be 536 thousand tons and its foreign trade surplus will be 948 thousand tons. Once again, in terms of quantity, 17 percent of the manufacture will be exported while 93 percent of the domestic demand will be covered by domestic manufacturing.
-Export data: Turkish plastics industry has performed a direct export of 4 billion 132 million dollars – total for goods and raw material – and an indirect export of 3.7 billion dollars - covering the plastic products that other exporting markets utilize – at the end of 9 months. It is forecasted that at the end of 2013, direct export will reach 5.5 billion dollars and the sector will realize an indirect export of 6 billion dollars. At the end of 9-month period, the most exported countries which form 51 percent of total export are: Iraq, Russian Federation, Germany, Azerbaijan, England, Libya, France, Romania, Iran and Georgia.
-Foreign-source dependency in plastic raw materials continues: Due to the lack of domestic manufacturing, the foreign-source dependency of Turkish plastics manufacturers continues in raw materials. The raw material import of the sector has reached to 5 million 156 tons, in terms of quantity, at the end of 9 months. The import of the sector is expected to increase to 6.9 million tons. It is forecasted that the domestic raw material manufacturing will be stay at the same level of 842 thousand tons. Domestic consumption will be realized as 7 million 135 thousand tons and the foreign trade deficit in plastic raw materials will reach 6.3 million tons.
The average price rises in plastics export: On the other hand, as a result of 9-month import realization, unit prices have been actualized as 5.4 dollars/kg, staying at the same level as last year. As to last year, import unit price increased 4 percent to 5.4 dollars. According to PLASFED data, the plastics manufacturing will increase in the rate of 23.1 percent and exceed 36 billion dollars in terms of value. The plastics export will be 4 billion 498 thousand dollars, with an increase of 11.4 percent. The foreign trade surplus in plastics industry will continue. According to PLASFED data where the export is forecasted to be 2 billion 886 million dollars, rate of export meeting imports will be 156 percent.
-Remarkable topics in 2013 year-end forecasts Pursuant to PLASFED 2013 year-end forecasts, plastics manufacturers are getting ready for the biggest growth of recent years. While the growth of the sector is forecasted as 23.1 percent, in terms of value, this rate exceeds the revised GDP growth forecast of 3.2 percent by 7 fold. Therefore, the plastics manufacturers can reach 4.5 percent by increasing their share in GDP with 1 point. The effect of domestic demand on the growth of plastics is also increasing. According to PLASFED data, Turkey will be one of the two biggest manufacturers in Europe. No growth is expected in Germany and Italy, which are the other two biggest manufacturers, in 2013. It is forecasted that the Germany will stay level at 15 million tons of manufacturing - the same level as last year, in terms of quantity. After a 7 percent of regression compared to previous year in 2012, it is forecasted that Italy will not realize a growth in 2013. In respect of these expectations, Turkey has reached the position of second biggest manufacturer in Europe, surpassing Italy. 91
PLASFEDDERGİ
FROM THE INDUSTRY
-Main findings Main findings of plastics market 2013 January – September realizations and year-end forecasts of 2013 report of PLASFED are as follows:
At this stage, at the end of 2013 and in comparison to 2012 (Quantity Based); •
20% growth of the sector
In the first 9 months of 2013, in plastics:
•
11% increase in good import,
•
8% increase in good export,
• Manufacturing of 6.4 million tons
•
2% increase in domestic consumption
•
8% increase in foreign trade surplus is expected.
• Export of 402 thousand tons • Import of 1 million 113 thousand tons
At the of 2013, ( Ton Based )
• Domestic consumption of 5.6 million tons • Foreign trade surplus of 711 thousand tons have been realized.
• Export of 17% of the manufacture is forecasted • It is forecasted that 7% of total domestic consumption will be
In case the same trend continues, at the end of 2013,
covered by import
below values are expected:
• The rate of export meeting import will be realized as 277% • The export growth rate has regressed from 18% to 8% in 2013,
• Manufacturing of 8.6 million tons
• The import growth rate has decreased from 15% to 11%.
• Export of 536 thousand tons
• Domestic consumption has increased by 22%.
• Import of 1 million 484 thousand tons
• Instead of manufacturing increase, domestic consumption
• Domestic consumption of 7.6 million tons
is mainly increasing.
• Foreign trade surplus of 948 thousand tons.
SUPPLY AND DEMAND EQUILIBRIUM IN PLASTICS (1000 TONS) % Increase Forecast 2012 2013 (T) (2013 / 2012) Manufacture
7.161
8.587
19,9
Import
483
536
10,8
Direct Export
1.368
1.484
8,4
Domestic Market Demand
6.276
7.639
21,7
Export / Manufacture ( % )
19
17
Export / Domestic Market ( % )
8
7
Export / Import ( % )
283
277
Export Increase ( % )
18
8
Import Increase ( % )
15
11
ASSESSMENT IN PLASTICS, IN TERMS OF VALUE: In the first 9 months of 2013, information regarding plastics is as follows:
In this case, compared to 2012, at the end of 2013, below values are forecasted (in terms of value): • Sector to grow 23%,
• Manufacture of 27.1 billion dollars, • Added value of the sector 10.8 billion dollars, • Import of 2.2 billion dollars,
• Goods import to increase 12%, • Goods export to increase 11%, • Domestic consumption to increase 10%.
• Export of 3.4 billion dollars, • Domestic consumption 2.9 billion dollars, • Foreign trade surplus is 1 billion 200 million dollars.
At the end of 2012 (In terms of value)
Provided that the same trends continue, the information
• It is forecasted that 8% of total domestic consumption
forecasted is as follow;
• Export of 12 % of the manufacture is forecasted will be covered by import • The rate of export meeting import will be realized as 156%
• Manufacturing to be 36 billion dollars,
• In terms of value, export rate has slowed down and import
• Import to be 2.9 billion dollars,
rate has increased in 2013
• Export to be 4.5 billion dollars, • Domestic consumption to be 34.4 billion dollars, • Foreign trade surplus to be 1.6 billion dollars.
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• The main reason in increase in manufacture is due to domestic consumption, other than export.
FROM THE INDUSTRY
PLASFEDDERGİ
SUPPLY AND DEMAND EQUILIBRIUM IN PLASTICS (Million $) % Increase 2012 2013 (T) (2013 / 2012) Manufacture
29.335
36.100
23,1
Import
2.576
2.886
12,0
Direct Export
4.038
4.498
11,4
Domestic Market Demand
27.874
34.488
23,7
Export / Manufacture ( % )
14
12
Export / Domestic Market ( % )
9
8
Export / Import ( % )
157
156
Export Increase
16
11
Import Increase
-3
12
ASSESSMENT IN PLASTICS RAW MATERIALS, IN TERMS OF QUANTITY: In the first 9 months of 2013, information regarding plastics is as follows; • Manufacture of 632 thousand tons, • Import of 5 million 156 thousand tons, • Export of 437 thousand tons, • Domestic consumption 5.4 million tons,
In this case, compared to 2012, at the end of 2013, below values are forecasted (in terms of tons): • Manufacture to stay at the same level, • Increase in import by 23% • Increase in export by 1%, • Domestic consumption to increase 22%,
• Foreign trade deficit has been realized as 4.7 million tons.
• Foreign trade deficit to increase %12.
Provided that the same trends continue, the information forecas-
At the end of 2013, for plastics raw material, below
ted is as follow for the end of 2013, regarding plastics raw material; • Manufacture to be 842 thousand tons, the level of 2012, • Import to increase to 6.9 million tons, • Export to increase to 582 thousand tons, • Domestic consumption to increase to 7 million 135 thousand tons, • Foreign trade deficit to increase to 6.3 million tons.
information is forecasted (in terms of tons); • 69% of the manufacture to be exported, • The rate export meeting import to be realized as 8%, • While the 69% of domestic manufacture is to be exported, 96% of the domestic demand will be met by import and the domestic manufacture share within the total raw material supply will decrease to 11%.
SUPPLY AND DEMAND EQUILIBRIUM IN PLASTICS RAW MATERIALS (1000 TONS) % Increase 2012 2013 (T) ( 2013 / 2012 ) Raw Material Manufacturing ( Tons )
842
842
0,0
Raw Material Import ( 1000 Tons )
5.603
6.875
22,7
Total Raw Material Supply ( 1000 Tons )
6.445
7.717
19,7
579
582
0,6
Domestic Raw Material Consumption ( 1000 Tons )
5.866
7.135
21,6
Raw Material Import ( Million $ )
9.929
12.713
28,0
Raw Material Export ( Million $ )
978
1.012
3,5
Raw Material ( Export / Import ) ( % )
9,8
8,0
Raw Material Export ( 1000 Tons )
AVERAGE PRICES : PLASTIC GOODS : • In the first 9 months of 2013, average plastic goods import price has been realized as $ 5.4 / kg and increased 4%, in comparison to 2012. • In the same period, average plastic goods export price has been realized as $ 3 / kg and stayed at the same level, in comparison to 2012. • In the first 9 months of 2013, Turkey has imported plastic goods with prices 80% above the average export price.
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FROM THE INDUSTRY
PLASFEDDERGİ
PLASTIC RAW MATERIAL:
• In the first 9 months of 2013, average plastic raw material import price has been realized as $ 1.85 / kg and increased 4.3 %, in comparison to 2012. • In the same period, average plastic raw material export price has been realized as $ 1.75 / kg and increased 3 %, in comparison to 2012. • In the first 9 months of 2013, Turkey has exported plastic goods with prices 5% below the average import price.
Plastics Export by Countries in the Period of 2013, first 9 months COUNTRY Million $ % Share Iraq
444
13,2
Russian Fed.
187
5,5
Germany
184
5,4
Azerbaijan
164
4,9
England
155
4,6
Libya
131
3,9
France
130
3,9
Romania
111
3,3
Iran
111
3,3
Georgia
99
2,9
10 Countries
1.718
50,9
Others
1.656
49,1
Total
3.373
100,0
TOTAL EXPORT
• In the first 9 months of 2013, direct export of the sector has been realized as a total of 4 billion 132 million dollars, of which the 759 million of is raw material and 3 billion 373 million dollars is goods. On the other hand, via other exporting sectors, a 3.7 million dollars of indirect export has been accomplished. • At the end of 2013, it is forecasted that the direct export will reach 5.5 billion dollars, of which the 1 billion 22 million dollars of is plastic raw materials and 4 billion 498 million dollars is goods. In addition the sector is expected to build a 6 billion dollars’ worth of indirect export.
PLASTICS EXPORT BY COUNTRIES
• Turkey has exported plastics to nearly 200 countries in the first 9 months of 2013 and the first 10 countries have obtained a share of 51% of total export. • In the first 9 months of the year, Iraq, Russian Fed., Germany, Azerbaijan and England were countries where Turkey exported most of its plastic goods.
PLASTICS IMPORT BY COUNTRIES
• Turkey has imported plastics at an amount of 2.16 billion dollars the first 10 countries have obtained a share of 76% of total import. • In the first 9 months of the year, China, Germany, Italy, France and South Korea were countries where Turkey imported most of its plastic goods.
Plastics Import by Countries in the Period of 2013, first 9 months COUNTRY Million $ % Share China
456
21,1
Germany
436
20,1
Italy
183
8,4
France
130
6,0
South Korea
123
5,7
England
85
3,9
USA
80
3,7
Belgium
61
2,8
Spain
44
2,0
Japan
39
1,8
1.636
75,6
528
24,4
2.164
100,0
CONCLUSION :
After the 26% growth of the Turkish plastics sector in 2002, it is forecasted that it will obtain another fast growth rate of 19.7% in 2013 and the GNP growth will increase its 3.5% share to 4.5% within GNP with a manufacturing of 36 billion dollars in 2013, which is at least 4 fold. In 2013, while export is increasing, it is forecasted that the export increase rate will decrease and the manufacturing increase will depend on the domestic demand. Since the 15 million tons of manufacturing of Germany will stay at the same level and Italian plastics sector has regressed by 7% in 2012 and no increase is expected in 2013, it is seen that Turkish plastics sector will be second in line in plastics manufacturing, behind Germany.
10 Countries Others Total
26.0
Plastics Sector Growth Rate GNP Growth Rate
18.3 14.4
14.3 9.4
6.2
5.6
8.6 8.4
8.0
6.9
11.2
8.7 9.2
8.6 4.7
8.8 4.2
0.7
-3.7 2002
2003
19.7
2004
2005
2006
94
2007
2008
2.2
3.7
-4.8 2009
2010
2011
2012
2013/T
PLASFEDDERGİ
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PLASFEDDERGİ
BREAKING NEWS
AGENDA (COVER)
Turkish plastics sector is complaining about not being known enough Turkish plastics industry: We are in the world race too Turkish plastics sector is getting prepared to end 2013 with growth. A growth around 12-13 percent will occur according to the estimations made by PLASFED and PAGDER. The importance of growth is clear when it is taken into consideration that growth in Turkey will occur around 4 percent or a little lower. Plastics sector is one of the sectors in which Turkey has a trade surplus. A foreign trade surplus of 1.3 billion dollars is estimated to occur by the end of the year. Almost the whole Turkish market is being supplied with products manufactured domestically. Only 9 percent of domestic consumption is covered by import. Turkey is one of three largest plastic manufacturers of Europe. It is sated that Turkey will maintain its position in the future and it is even a strong possibility that it will move to the second place. Plastic sector is the largest sector of Turkey and one of the important sectors for Turkey in terms of foreign trade surplus also with 14 thousand companies and the employment of 250 thousand people within the sector. Besides, the importance given to the plastic sector increases day by day. Because, plastic is can be manufactured in a more environment-friendly, easy and cheap manner when compared to its equivalents. Comprehensive programs are being implemented in terms of protecting not only industrial products but also agricultural products and food with plastic. There are important investments in polymer and plastic technology. Composite materials are one of the most important alternatives for the future of the industry. On the contrary to that, the negative opinions for plastic sector are being underlined frequently in Turkey. PLASFEDDERGİ put under the microscope the whole Turkish plastic sector in a way to provide basis for discussions. Turkish plastic sector started its activities almost at the same time with the world sector. Today, almost all materials throughout the world are manufactured in Turkey. Entrepreneurs in the sector are conducting activities regarding not only the Turkish market but also the markets in the surrounding countries. In addition to that the plastic sector is under heavy pressure in Turkey when compared to other countries. Opinions based on clichés, most of which are crammed, are displayed against plastic products because of both the environment and the prejudice for the product in question.
It was revealed in a study made by PAGDER that most people have extremely limited knowledge regarding Turkish plastic sector. Actually plastic products are the most environment-friendly industrial products in terms of manufacturing processes. The whole product circulation is environment-friendly since their recycling is extremely easy and cost-effective. Plastic products played an important role in changing the world. They became products, from which both the manufacturers and consumers benefited, and contributed to spreading prosperity thanks to being very when compared to the materials they replaced. They were used throughout the world as alternative materials instead of or with inorganic materials such as glass, metal, rubber and wood and became indispensable. Besides, this development did not stop. New inventions emerge every day and an almost “unlimited” usage is being reached thanks to composite technologies. Turkey is growing fast with plastic industry. Current consumption amount is the harbinger of increase in the future. Turkey is an attraction center for the surrounding countries because of its geographical location. Of course, plastics will play a role in Turkey’s prosperity because of their qualities. PLASFED’s 2013 year-end estimations regarding manufacturing, which are around 31.2 billion dollars, will be realized more or less. However, when we consider the level that we already reached, we can mention a large and “appetizing” Turkish market also. Sector had a serious growth and investment period during 2000s. By the end of 2012, 7.2 million tons of manufacturing was reached. When only plastic products are taken into consideration (products other than raw materials and machine sector), it is seen that they make a contribution of 12 billion dollars to Turkish economy. 14 thousand firms, most of which are SMEs and in which 250 thousand people are employed, are active within the sector. There are companies within Turkish plastics sector, which are or which built the capacity to be among the largest manufacturer of the world for certain products. 17 out of 500 largest companies in Turkey are conducting activities within plastics sector. Totally 207 foreign companies made investment in Turkey.
Plastic industrialists have the intellectual capacity to solve their problems and to ensure development.
Development of plastics industry in Turkey is similar to some other countries. WE see that investments started in our country since 50s right after plastics started to spread throughout the world. We can say that non-governmental organization of the firms Selçuk Aksoy Chairman / Turkish Plastics within the sector also Industrialists’ Federation go back a long way. OrGreetings from PLASFED ganization in our sector started with PAGDER - Turkish Plastics Industri-
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alists’ Association, which is one of the founder members of our association, starting its activities in 1969. PLASFED, Turkish Plastics Industrialists’ Association, the association as the chairman of which I found the opportunity to reach you, was founded two years ago. We have all the advantages of working under the roof of a federation. Firstly, we have the intellectual capacity and knowledge of years thanks to the most experienced institutions in the sector.
It is time to focus on the solution Communication is one of the most important subjects in the business world today. Mass communication, which emerged in twentieth century, became different with the effect of Internet and new tools in the present day. Sibel Destereci Yılmaz This element is more PLASFEDDERGİ Broadimportant for the plascasting Board Chairwoman tics industry because PAGDER- Turkish Plastics the messages causIndustrialists’ Association ing negative percepBoard Member tion regarding products are getting more widespread throughout the world. It is becoming more difficult to correct these messages based on wrong information or resulting only from prejudice since they are repeatedly shared in social media by individuals or on the informative web sites. During the studies we conducted after “negative perception” and “repeated wrong information” regarding plastic products reached to serious levels it drew our attention that the same institution occurred in other countries too. Moreover, almost all the information, in which plastic products are assessed within the environmental context, is resulting from shared messages.
Ankara has a great potential for products of high added value. Ankara is at the center of a geography where people lived since very early times. Many civilizations form cultures that were formed in Bronze Age to the legend of “Gordion Knot” lived in this area. Essential change of Ankara, on the other hand, Yunus KARAKAŞ Chairman / Association of started with it being the Ankara Plastics Industrialcentral headquarters ists (APSD) for the National War of Independence ending with the foundation of the Republic of Turkey and being declared the capital of this young country. As for a very long time, as it is with many administrative centers, it remained as a trade city since there are lots of public employees. However, the scene changed a lot during last 20 years. With its population of 4.9 million people, Ankara is the second larg-
BREAKING NEWS
est metropolis of Turkey and one of the largest metropolises throughout world. It is the attraction center for the surrounding cities in social terms and in terms of business since it is in the center of Anatolia. The element which essential renders Ankara important is that it became the only center of Turkey in terms of R&D and manufacturing because of the qualities of some industrial branches.
Hard days will eventually be over; we must be prepared for the coming days. Bursa is the first large capital of the Ottoman Empire. Today, it is one of the strongest industrial and touristic areas of Turkey. Many successful companies, which make us proud, are active in Bursa. Automotive industry İlker BİLİKTÜ companies come first Chairman/Association among these companies. of Bursa Plastics and Packaging Industrialists There are many industrial branches developing (BURPAS) based on this industry. We are one of the most attractive and surely the largest cities of Turkey and Europe with Uludağ University, which is one of the most prominent universities of Turkey, and with its experienced and hard-working labor force in every meaning. Generally speaking, our country has an advantageous position for the plastics industry. Bursa, on the other hand, is a city of ours that comes to foreground with its logistic facilities. Logistics advantage means being able to provide opportunities to the companies, which specialized in certain areas and which want to conduct boutique business, as well as ensuring large scale manufacturing. We know that there are entrepreneurs who would like to use this advantage. Bursa and Turkey is at a good location for the companies which will work with flexible structures in food, textile and retail.
PLASTECH is in the way of being a strong brand Thanks to its fertile lands, climate and advantageous location, all the settlements in Aegean region, particularly Izmir, became places in which trade and manufacturing is conducted and the economy was live throughout the history. As a matter Erol PAKSU Chairman/EGEPLASDER of fact, our region was Aegean Plastic Industrialists Solidarity Association one of the settlements in which the economiccommercial rules and money emerged first. Aegean region maintains its qualities derived from the history with both its social life, modern and lively cities and manufacturing centers. In addition to being the region, in which the largest industrial institutions of Turkey were located,
agricultural activities are being conducted very intensely in Aegean region. The strongest structuring in terms of plastics industry of our country occurs in Izmir and Aegean region after Istanbul and Marmara Region. We are one of the largest petrochemicals manufacturing areas of Turkey and Europe. We have very strong firms for plastic products with high added value
Turkey displayed one of the best performances throughout the global crisis.
Yusuf ÖZKAN
Chairman/Association of Kayseri Plastics Business Owners (KAYPİDER)
Kayseri is a city known in Turkey for its entrepreneurs and business people. An important part of the most successful companies in Turkey was founded by businessmen from Kayseri. Kayseri has a great potential also for plastics industry. As I mentioned, Kayseri, which is one of the centers of trade and manufacturing historically, has every that can handle a dense
kind of infrastructure work environment. Turkey is one of the countries which the global economic crisis was observed at the lowest level. Besides, it is one of the developing economies which display the best performance. The country entered an economically stable period. There are of course risk elements but the young population and the fact that Turkey kept its growth even during the global crisis gives a strong message for future. Serious successes we obtained to establish an economic environment appropriate for investments with the new incentive system and reforms. Turkey is reaching a good point in terms of global competitive power.
Turkish plastic sector passed the exam during the crisis. Istanbul and Marmara region is the most developed region of Turkey. It is almost like a country itself with its capacity for trade, industry, agricultural production and finance areas. Istanbul is a global metropolis with its population of 13.8 million. If Hüseyin SEMERCİ Chairman /Turkish Plastics we think about Kocaeli, Industrialists’ Assocation Sakarya, Tekirdag and (PAGDER) Kırklareli, which are in position of Istanbul’s hinterlands - and which actually transformed into another metropolis - , this area seems like an “economic area” of 17.5 million people. In a sense, it is the 9th among countries that are candidates for European Union membership! We should also underline that 10 million tourists visit Istanbul per year. First tidying up tendencies are being ob-
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PLASFEDDERGİ
served in the world economy. But of course there are still very big risks. On the contrary to the good signals in developed countries, there are remarkable fluctuations in developing countries which include Turkey. Turkish plastics industry passed the exam during the crisis. Of course, the fact that national economy kept its growth affected this largely. The fact that import also improved during the same period should also be written as success. The most important thing that can be said for this fact is that Turkey is in a position that is very attractive as a country for developing export markets. We are of course aware of the structural problems but Turkish entrepreneurs are communicating with the businessmen of the surrounding countries to an extent which never occurred before in their history.
PAGDER Plastic Perception Study was completed: Consumption habits are changing PAGDER, completed the second plastic perception study with GfK research company. The Study revealed that lack of information affected most of perception regarding plastic products. Even if consumers still think of products with low added value when plastics are mentioned, the products which were remembered the most changed by the time according to the changing consumption habits. Plastic cups took the first place in the new study conducted by PAGDER when it is compared to the studies conducted before , in which the plastic products that were remembered the most were washbowls, flowerpots, buckets and dishware. Everything from airplanes to automobiles, from the clothes we wear to homes we reside in becomes more quality and cheaper thanks to plastic products. The study can be supplied from PAGDER as print or in electronic form. Plastic Perception Study, which PAGDER conducted in order to determine consumers’ attitude and behaviors against plastic tools and packages and to direct the studies to be done in plastic sector, was published. When the study is compared to the previous studies it was determined that plastic products with low added value are still among the products which were remembered the most but the types of products changed according to consumption habits. The fact that consumers’ knowledge regarding plastic products is limited was remarkable as another important finding of the study. It was determined that consumers remembered the plastic products with low added value although plastic products are used in many different areas with high technology and plastics are used in critical products every area of our lives. The study also revealed the changed in our consumption habits.
PLASFEDDERGİ
BREAKING NEWS
It was determined that consumption habits changed in the study, which was presented to the attention of the people who are interested and both printed and electronic versions of which were opened for use by PAGDER. In a similar study made in 2009, 22% of the consumers answered “washbowl” when they were asked “What do you remember when plastics are mentioned?” while 16% of people in the new study answered the same question with “cups”, both of which were the products that were remembered the most. In both studies, cups, dishware and washbowl remained among the top three products that were remembered the most. Disposable cups used in a large part of our lives were revealed to be the most “famous” products of plastics industry. Other reflections of the change in consumption habits were that forks and knives, which were 1% in the first study, increased to 6 percent in the second study and the importance of nylon bags and carboys decreased. The products that people consumers in Turkey remember the most were cups, dishware, washbowls, bottles, water bottles, nylon bags, flowerpots, forks and spoons, chairs, toys, baskets, detergent containers and tables, respectively.
Turkish plastics sector opened its doors in K 2013 Turkish plastics sector was impressive in Düsseldorf K 2013 fair , which is the most important event in its area. Participants who visited “K 2013”, to which a national participation organization was made with the cooperation of the most prominent non-governmental organization of Turkish Plastics and Plastic Processing Machines sector, PAGDER, and İKMİK (Istanbul Chemicals and Chemical Products Exporters’ Association), generally thought that many productive negotiations, which may turn into cooperation, were realized. K 2013 held in Düsseldorf city of Germany, which is the most important event of the plastics sector, was successful for the firms in Turkish plastics and plastic processing machines
sector. General opinion in the survey made with firms who participated in the fair with the cooperation of PAGDER and İKMİB was that hopeful negotiations were made in terms of opening the door for cooperation and export which was the first purpose of the fair.
- Efficiency and saving came to the foreground in K 2013
Elements of efficiency and saving came to the foreground in the products that were brought to the foreground in the promotions and presentations in K 2013, which was orga-
nized between October 16th and 23th. Highly environment-friendly and efficient products which will allow savings in both plastics and machine sectors were brought to the foreground by the firms. Another quality of products that brought to the foreground was their environmental awareness.
Domestic sales of Turkish plastic processing machines were estimated to be around 748 million dollars in 2013. In the report, which contains the realization of first half of 2013 for Turkish plastic processing machines and the year-end estimation for 2013, it was stated that sales around 7448 million dollars were expected to be realized until the end of the year. Even if Turkish plastic processing machines succeed at exporting an important part of their products, they still complain about not having the same interest from their domestic manufacturers. Sector is expecting some support to improve its domestic market sales and manufacturing and export. PLASFED (Turkish Plastics Industrialists’ Federation), the institution which produced the comprehensive data regarding plastic sector, published its report regarding year-end estimations for 2013 and the first half realizations regarding plastic processing machines for 2013. It was stated in the report that a manufacturing of 175 million dollars were made in the first 6
months of the year within the sector and it was estimated that a manufacturing of 350 million dollars and an export of 138 million dollars will be realized at the end of the year in the light of this data. While increases are observed in the export of the sector decreases are expected to happen in import. However, products with foreign origins still keep their importance within the sector.
Ratio of export covering the import for the first 6 months of the year is around 26 percent! According to first 6 months realization of plastic processing machine sector in 2013, plastic processing machine and component manufacturers realized a manufacturing of 175 million dollars and an export of 69 million dollars. While domestic manufacturers sold products worth 106 million dollars to the domestic market they imported almost two times more than that, products worth 268 million dollars. The importance of import within the domestic market at the end of first six months of the year
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was 72 percent while the ratio of export covering import was around 26.
2013 year-end estimations! Year-end estimations were made in PLASFED report according to the realizations in first six months. According to this manufacturing of plastic processing machines can reach 350 million dollars at the end of 2013. In the report, in which it was estimated that import will reach 536 million dollars, it was also estimated that export will be around 138 million dollars and the total sale of domestic and foreign origin products (plastic processing machines investment) will be around 748 million dollars.
False information regarding plastics is still being presented to public. PAGDER Chairman Hüseyin Semerci: We are in for any kind of competition other than unfair competition! PAGDER Chairman Hüseyin Semerci reacted to a introductory film of a firm acting in glass sector containing false information which was broadcast on TV channels. All the entrepreneurs working in manufacturing industry were called to remain within the context of fair competition with two separate announcements made by PAGDER. Hüseyin Semerci stated that, like with any industry that contributes to the national economy, they were happy with the glass industry reaching a manufacturing scale at European level, however, he reminded that plastics industry which was the second largest in Europe and which gives a surplus of foreign trade, was also very valuable. True information regarding the relation between plastic products and the environment was shared again during the press release.
Turkish Plastics Industrialists’ Association (PAGDER) Board Chairman, Hüseyin Semerci stated that they increased to be the second largest manufacturer of Europe and the plastics industry, the use of which becomes more widespread with time thanks to new products and technologies and which is protected by developed countries, had been developing in Turkey also, just as it has been developing throughout the whole world. Hüseyin Semerci, who reacted to the fact that it was stated in the promotional spot of a firm manufacturing glass products that plastic products manufactured with raw materials made of natural gas cannot be recycled, announced that this initiative contained false information that might cause unfair competition.
BREAKING NEWS
Vize, Menemen, Osmaneli and Bursa: Plastic Specialization OSB projects are progressing The initiatives for the Organized Industrial Zone started with the leadership of associations that are member of PLASFED are rapidly progressing. In the zoning, parcellation and infrastructure project works conducted in PAGDER- ASLAN OSB, Example: Floor Area Coefficient = 0.70 and height was determined as free. Foundations started to be laid in Menemen OSB and it was the first area, which was prepared for manufacturing with the title “specialization OSB”. BURPAS, on the other hand, rolled up sleeves for specialization OSB with its shareholders acting Bursa.
Initiatives for organized industrial zones, which are among the most important problems of Turkish plastic sector and which were started to solve the appropriate investment area problem, are rapidly progressing. Investors are provided with various advantages in the projects that are progressing with the initiatives and support of PAGDER, EGEPLASDER and BURPAS. The number of OSB initiatives that provides plastics sector investment opportunities with incentives reached 4. Investments started in Menemen Plastic Specialization organized Industrial Zone which came to the final stage under the leadership of EGEPLASDER and EBSO (Industrial Chamber of Aegean Region). Infrastructure works in PAGDER ASLAN Plastics Specialization Organized Industrial Zone, which is operated by PAGDER and which was established in Vize county of Kırklareli, a city close to Istanbul, reached to the completion stage and lands started to be sold. In Bilecik Osmaneli Plastics Organized Industrial Zone, which is another project of PAGDER, on the other hand, prerequisite were collected from firms and an agreement was reached to prepare a part of the current zone for plastics investments. A cooperative with 52 partners were founded under the leadership of BURPAS (Bursa Plastics and Packaging Manufacturers Association) to establish a zone in Bursa and the search started for a suitable land.
High school student science woman Elif Bilgin won two prizes with her bioplastics project in Google’s competition. 16-year old high school student Elif Bilgin won two prizes in “Science Fair 2013”, a competition organized by Google to encourage young people’s scientific works and to find creative ideas. Elif Bilgin, who won the “People’s Choice”
award in the voting that was made as open for everyone over web, also won the jury’s special
PLASFEDDERGİ
INTERVIEW: EXPERIENCE Özler Plastik Board Chairman Güngör Özadam: “Non-standard manufacturing is harming everybody” “Both manufacturers and consumers of plastics should be more aware”
“Science in Action” award given on behalf of Scientific American magazine which is one of the sponsor of the competition. Grand prize, on the other hand, was given to the new flue medicine of Eric Chen, a 17-year old from USA. Google Science Fair competition, organized by Google to encourage young people to make scientific works and to help them develop new ideas, was completed. Elif Bilgin, 16-year old student of Private Koç High School, who was among the finalists, missed the grand prize but she not only manage to compete as a finalist but also won two of the awards given in the competition.
INTERVIEW: A Success Story Ravago Turkey’s CEO Mehmet Turhan Onur: We want to fro in manufacturing. Our investment in petrochemicals will continue and we see areas for growth in polystyrene and EPS. Turkish companies’ partner of Ravago Group, which is one of the largest plastics manufacturing, trade and distribution companies of Europe and CEO of Ravago Turkey, Mehmet Onur stated that they will grow in manufacturing and logistics services as a group and their commercial activities based on distribution got close to the point they desire to reach. Mehmet Onur, who answered the questions of PLASFEDDERGİ, stated that their works, which started with logistics investments in the port area of Aliağa, will concentrate on the raw materials needed in Turkey in the coming period and all of their doors are open for planning the future in terms of manufacturing the raw materials. We talked about the strategy and investment plans of the group with Mehmet Turhan Onur, who stated that they started implementing an action plan worth 1.2 billion Euros for 2015 and 3.5 billion Euros for 2023 for all the activities of Ravago Turkey.
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B o a r d Chairman of Özler Plastik, which is one of the oldest firms of plastic sector, Güngör Özadam, who is one of the most experienced named of the sector, stated that education should be one of the most important subjects of the sector in the coming period. Özadam, who stated that non-standard and undeclared manufacturing is still the primary problem of the sector although it decreased when compared to past, underlined that educational works for creating awareness among manufacturers and consumers are also needed. Güngör Özadam shared his opinion regarding Turkish Plastics Industry, growth of Özler Plastik, business environment and the future of the sector with PLASFEDDERGİ.
INTERVIEW: PROFILE Esen Plastik Board Chairman Salih Esen: Entrances to the Sector should be limited Salih Esen, Board Chairman of Esen Plastik, which is one of the largest plastic manufacturers of Turkey, underlined that heavy competitive conditions will effect plastics sector in the coming period. Salih Esen, who considers unfair competition as one of the main problems of the sector, stated his opinion suggesting investments being allowed without any limitation are one of the most important reasons for that unfair competition. Salih Esen suggested planning regarding investment to be realized radically and claimed that the entrance to areas which are not innovative and which have supply surplus should be prevented. We made a comprehensive interview with Salih Esen, who acts as the Board Chairman of Menemen Plastics Specialization Organized Industrial Zone, the construction works of which will take start soon, as well as Aegean Region Chamber of Commerce Assembly Chairman, about structuring need of plastics sector, Menemen OSB and Esen Plastik.
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