The brand’s iconic pattern, a symbol of Italian fashion and creativity, now also appears on porcelain, bringing a light-hearted joie de vivre to the table
by Marta Bernasconi, ph. courtesy by Etro
rints have always been the distinctive hallmark of Etro, founded as a textile company in Milan 1968. Introduced in 1981, the Paisley pattern became an iconic fashion motif, evolving through manifold interpretations and colour variations. Inspired by an ancient design typical of cashmere fabrics, the Paisley pattern created by Etro helped shape a fantastical world populated by constantly-evolving forms and colours, enhanced by experimentation and daring fusions. After giving a new, vital impulse to the men’s and women’s ready-to-wear collections, the brand’s creativity then extended to the home, with furnishing, accessory and fragrance lines, as well as a line specifically designed for the table.
The Boho Butterfly collection has been created in collaboration with Ginori 1735 and combines two elements of Made in Italy excellence – the brand’s spectacular creativity and the porcelain factory’s superb manufacturing quality. The tableware line features a sumptuous offer of objects for the heart of the home’s social interaction, including plates, dishes and coffee sets, complemented by printed cotton runners and napkins.
The world of Etro tableware reinterprets the brand’s distinctive motifs and colours with new compositions and renewed creative flair. Here, the Paisley pattern blends designs that are stylised yet rich in detail, reproducing botanical elements and other motifs inspired by nature. As the collection’s title suggests, butterflies are an important presence in the designs, fluttering across the patterns in an
From fashion to the home to table. The Etro lifestyle now embraces a complete range of tableware, too, with an offer including porcelain plates, runners, coffee cups and valet trays. Etro’s vivid, imagination-fuelled world takes in the full gamut of tableware items
Boho Butterfly is the name of the tableware collection created by Etro and Ginori 1735. The elegance and colours of butterflies are one of the main decorative themes. The only constraint to their flight is the edge of the plate, where Etro’s creative flair has created coloured borders with refined multicolour graphics
inquisitive search for exotic scenes and imaginary gardens. The butterflies appear against colourful backgrounds of full, decisive colours, showing that imagination makes everything possible. Alongside the detailed stylisation of flowers, leaves and multi-coloured butterflies, the famous Paisley pattern here forms part of a new creative journey, depicted not on the pages of a journal but through precious, fascinating designs on porcelain. www.etro.com
