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[ JEWELS ]
ASPREY FOREVER Quintessentially British and jewellers to the royal family, the iconic brand creates handmade luxury goods of the highest quality, unrivalled craftsmanship and innovative design. The Bruton Street Flagship Store is considered a must-see London destination by Gianfilippo Versari
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L
andmark English luxury brand Asprey was founded in 1781 by William Asprey. The original family business was a silk
printing firm based in Surrey until the company moved into central London. From that point, Asprey began advertising ‘articles of exclusive design and high quality, whether for personal adornment or personal accompaniment and to endow with richness and beauty the table and homes of people of refinement and discernment’ to quote the brand.
The Maison has long been
It remains in the same premises to this day. An
acknowledged one of the world’s
early speciality was dressing cases, for which Queen
premiere luxury brands and its large
Victoria awarded Asprey a Royal Warrant in 1862.
client base includes international
The business produced and sold a wide range of
royalty, heads of state and stars
‘fancy goods’, including stationery, cutlery, silver and
of stage and screen. Top, a young
tableware and pocket books as well as exclusive one-
Brigitte Bardot gazing spellbound
off commissions for the cream of Victorian society.
at the contents of Asprey’s famous
Throughout its 250-year history, Asprey has skilfully
window
struck the perfect balance between tradition and
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[ JEWELS ]
Left, pieces from the Daisy collection inspired by British wildflowers. Top, Asprey’s flagship store in Mayfair houses the onsite leather, silver and jewellery workshops where skilled artisans create pieces of extraordinary and enduring beauty alongside a team of creative designers
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modernity, classic design and the styles of the moment.
other films including The Devil Wears Prada and Match Point
Its master jewellers use only the finest and rarest precious stones,
amongst many others. Jewellery aside, Asprey also has a superlative
creating each piece by hand, including bridal jewellery and
horology heritage, having worked closely with esteemed wristwatch
collections such as Daisy, Woodland, Sunflower and other high
and clock makers since its earliest days. Last but far from least, its
jewellery pieces. The iconic brand also offers an unparalleled
leather goods are internationally famous. The house celebrated its
selection of coloured diamonds.
240th anniversary in 2021.
As former official jewellery sponsor of the BAFTAs, Asprey has
Along with jewellery, a great heritage in horology working closely
dressed industry figures such as Angelina Jolie for the red carpet,
since the beginning with other esteemed wristwatch and clock
while the brand etched its name forever on the silver screen history
makers and last but not least, the leather goods, recognised around
when it created the necklace worn by Kate Winslet’s character in
the world. In 2021, the house celebrated its 240th anniversary.
the 1997 mega-hit Titanic. Its pieces have featured in a wealth of
www.asprey.com
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