AN ITALIAN FAIRY TALE
One-of-a-kind designs celebrating craftsmanship, heritage and the avant-garde, marking the centenary of the Italian jewellery brand.
A hundred creations for a hundred years, embodying Damiani’s passion for its history, savoir-faire, and the beauty of its raw materials
by Gianfilippo Versari - ph. courtesy by Damiani
Ahundred creations for a hundred years. This is how Damiani wants to celebrate its first centenary. Founded in Valenza, in the region of Piemonte, in 1924, Damiani is an Italian jewellery company renowned worldwide for its splendid creations that whisper secrets passed down from generation to generation, from founder Enrico Damiani to his son Damiano, and now to his grandchildren, Guido, Silvia, and Giorgio, who manage the company today. Today, Damiani stands out in the jewellery world for its unique position as both a designer and producer of precious creations. It has become one of the biggest names in international luxury, known for its seductive designs and refined craftsmanship, following the course set by Grandfather Enrico while simultaneously
predicting new trends and exploring craft techniques to produce stunning pieces like the Vulcania necklace, a masterpiece worn by Sophia Loren in 2004 at the re-opening of La Scala opera house. In 2024 Damiani pays tribute to its hundred-year history, a story of family, craftsmanship, creativity, and passion. The Damiani family has always safeguarded and preserved these unique, entirely Italian values, now perfectly embodied by its new global brand ambassador - Hollywood actress Jessica Chastain. The brand has chosen to exhibit a precious collection of rare stones, natural works of art with extraordinary stories brought to life by the mastery of the goldsmiths of Valenza, custodians of the goldsmith’s art since classical times. The result is a collection of one hundred jewellery masterpieces that encapsulate the
This page, the Margherita
in yellow gold with a fancy deep brown yellow drop-cut. Left, Belle Epoque bracelet with white gold diamonds and fancy diamonds
Desert Garden Necklace
New global brand ambassador, actress Jessica Chastain, wears the majestic, spectacular Mimosa Eternal Blue, showcasing Damiani’s craftsmanship and creative excellence
(left, some stages in its creation)
continuity of a unique, unparalleled artisanal tradition that also looks to the future. Collectible pieces, sumptuous expressions of an expertise that dates back to 1924. The extraordinary narrative of these one hundred masterpieces pays tribute to the Damiani family heritage, inviting us to enter a realm of eternal beauty and impeccable craftsmanship. This collection is a modern interpretation of the iconic collections that have made the Italian brand famous. Damiani’s extraordinary artisanal vocation achieves its highest expression in the iconic Mimosa collection. Encapsulated in what Damiani calls the ‘apparent chaos’ of these refined creations, an innovative technique harmoniously combines stones of different sizes and cuts, expressing the brand’s sublime genius through a design that comes to life in a three-dimensional form. Conceived in the 1920s as a tribute to the Queen of Italy, Margherita of Savoy, the Margherita collection is a sublime expression of the jewellery house’s creativity. The Belle Époque collection is a wonderful artistic manifestation of history, honouring the past while looking to the future, becoming an interpretation of its own time. The Fantasy Cut collection represents the Maison’s passion for its history, savoir-faire, and the beauty of the raw materials that the goldsmiths of Valenza forge with extraordinary skill. Enchanting and captivating, these creations are not mere jewels but true works of jewellery art that tell a fascinating story. Damiani: 100 x 100 Italians. A Hundred Years of Craftsmanship, Creativity, Italian Passion, and Family.
Fantasy Cut “The Damiani Green Treasure of Muzo,” white gold necklace with nearly 64 carats of emeraldcut and brilliant-cut diamonds
Belle Époque
a white gold
whose geometric perfection displays extraordinary beauty
The Mimosa line - Eternal Blue necklace, 100-carat, cushion-cut sapphire
Frame,
bracelet