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A custom website design is always worthy and its importance shall never be underrated. Web design is defined as a method of perception, preparation, and implementation, and it is extremely vital that this method is followed accurately. Creating a custom website design is not an easy task and needs years of expertise. An amateur without sufficient knowledge and experience cannot execute the task properly and hence only a skilled professional who has acquired abundant proficiency in this field is the appropriate person who not only can give your website the desired aesthetic look and feel but along with it will ensure that your website has a professional look too. Most importantly you need to remember the fact that your website primarily targets your visitors, who come seeking some kind of information. Your website will manipulate the visitor's preliminary insight of the website's significance and convince them to explore deeper into your website. Your website is the spokesperson on behalf of you and so it must expose your business and the products or services you provide positively facilitating the very purpose it is intended to accomplish. A custom web design should therefore should lay its optimal stress on the requirement of your customer both in terms of accessibility and information, thus helping in successful decision-making. Therefore, it is crucial that a custom website design is structured in such a manner that the visitor can at ease find all required information instantly and quickly, and does not have to wonder for too long or may get lost in the website. Improper website layout and poor information can puzzle the visitor and make him quit within a few seconds not bothering to explore further into your website. Hence the result is you end up losing a visitor, who could have probably turned up as your customer. The fundamentals of custom web site design is not simply a combination of magnificent graphics and use of superb colors on the website, but along with its great look there are other delicate aspects that make your website well-balanced thus carrying out the message for your business effectively and without a glitch. Some such useful hints that should be taken into account in order to label a website as 'good' are as following: a.The website should have a neat and proper navigation. This is one of the most important point to be taken into account while designing your website. The Homepage of the website must possess a Top and a Left Navigation in order to give the visitor a glimpse of what is available within your website. b. The Index page of a custom website design has a link back from all the inner pages of your website via a 'home' link on the website navigation menu, which ideally comprises of 'home', 'about us', 'site map' and 'contact us'. But this can be different for different cases. In addition the