Ruud fall 2013 brochure

ORDER NOW FOR FALL 2013

sales: 877-618-6626 email: sales@RuudMagazine.com Web Site: www.RuudMagazine.com PRINT/ONLINE

EASY

SHELF-LIFE

Home Living RUUD

Consumer Magazine

Who is your message reaching?

A 16-page magazine that sells your services Customized for you Use co-op and Top Contractor funds for purchase Choose your local coupons and offers Stays in the home for months!

We Handle all shipping and customer mailing

Fully . redesigned More HVAC information

BRONZE PLAN

Custom Printed magazine Mail Services & lists available, E-magazine magazine Posting to your Ruud website Link to e-magazine

500

custom magazines

$825

S I LV E R PLAN

1000

custom magazines

GOLD PLAN

2500

custom magazines

$1299 $2499

Cost per magazine $1.65 each

Cost per magazine $1.29 each

Cost per magazine $0.99 each

Postage .65 each*

Postage .60 each*

Postage .55 each*

$49

$25

INCLUDED

$25

INCLUDED

INCLUDED

$25

INCLUDED

INCLUDED

*Postage additional. Purchase of e-magazine required for links and codes.

TOP FEATURES

16-page HVAC/home magazine Customized front and back covers Total turnkey publishing Targets women, who make 83% of household decisions including HVAC Qualifies for co-op, Top Contractor funds Optional e-magazine to send out Great handout on ever sales/service call Long Shelf life (3-6 months) Exclusive to only Ruud contractors

To see the high quality of this marketing tool, read the last issue at: www.RuudMagazine.com

More about custom magazines Custom magazines are similar to newsstand magazines in look and feel but are created for a specific company and target audience with the intent of brand building, relationship building and establishing a position of authority or thought leadership on a particular topic - in this case HVAC. Created in both print and digital formats, custom magazines draw the audience to your products and services while also providing a credible editorial environment for solutions to their problems along with other relevant information. Any business that wants to generate leads, educate and retain customers, sustain internal communications or support sales can benefit from a custom magazine.

Consumers are on board with custom magazines as well. According to the Custom Content Council: • 90% of consumers find custom content useful • 78% of people say that businesses providing custom content are interested in building good relationships with them • 77% understand that the goal for these businesses is to sell them something but are okay with it as long as it provides value A custom magazine allows your business to strengthen relationships with existing clients, target new clients and debut new products and services.

To order online go to www.RuudMagazine.com

CUSTOMIZE YOUR MAGAZINE Cover photo options Phone number Web site Ruud logo(s) Local offer Value statement Other customizing available 16 pages of content customers read and save Stand out with an advertising tool different than anything in your market and gets you remembered.

Custom Back Covers Options

B & E HEATING & AIR 640 Edgefield Hwy North Augusta,SC 29841

ac savings that’ll make you jump for joy.

OR

Fall HVAC Tune-Up

$69.00

For first unit. Each additional unit is additional cost

$135

Maintenance Contract

2 visits per year. Save 20% on all repairs and equipment

Rely on Ruud™

GET ENERGY STAR®

SAVE UP TO

and save on utility bills!

on a new HVAC system.

Ask us how!

PRODUCTS

RUUD AIR CONDITIONERS

Reliable Cooling

$1,500

CALL or CLICK FOR YOUR FREE ESTIMATE.

555.555.5555 • YourWebAddress.com

Quality-Built High-Efficiency

YOUR LOGO HERE HEATING & COOLING

For first unit. Each additional unit is additional cost

10% off

New Installation or Repair

FREE

Service call with repair

B&E Heating & Air Family business promotes honesty and integrity - now in Augusta!

B&E Heating & Air was established in March of 2005.

My name is Michael Morgensen. I own B&E and have more than 25 years experience in the HVAC business.

I learned about heating and air in the U.S. Navy and decided to turn that into my career.

I opened my own business because I felt I could provide a good product at a fair price to my customers.

I have worked with Ruud equipment for more than 20 years. B&E Heating an Air is a local Ruud Reliable Top Contractor, meaning that we adhere to the highest standards of products and services. Our motto is, “We bring you warm winters and cool summers.”

We pride ourselves with the work we do with honesty and integrity and we make sure you get more for your hard-earned money at B&E Heating & Air. We’re a family business. My wife, Jill, handles our marketing and advertising. And if you’re wondering how we got our name. Well, the “B” stands for my son Bryce and “E” is for my daughter Emilee,.

We would be happy to earn your business and make sure you stay comfortable all year round with B&E Heating and Air Call us at 803-278-1275 or 803-648-5470.

In Augusta call 706-738-0077.

Thank you,

Michael Morgensen In keeping with its policy of continuous progress and product improvement, Rheem reserves the right to make changes without notice.

Owner, B&E Heating & Air

CashBack ad available

Back page story, we write

Other professional ads

Full color pictures

Color logo, name and contact info

Local coupons

Deadline Sept. 20

Shipping & Mailed Sept. 30

Target Customers Did you know this is your decision-maker for nearly all HVAC products and services.

How are you reaching her?

If you’re using the same basic marketing as a few years ago, we can almost guarantee you’ve either lost or had to replace 20% to 50% of your customer base because you’re targeting the wrong prospects!

Targeting homes with married and single women is the most important advertising decision you can make, but most HVAC contractors fail to capitalize on this opportunity.

- Married women make/influence 83% of all household decisions, including HVAC purchases • Women overwhelmingly make the appointments for service people and are now considered the “CFO” of most family households • Moms/wives are generally in charge of the family’s health and make decision regarding filters, UV lights and other health-related IAQ issues • 56% of the 15.6 million women living alone own their home and buy home products and services • Single women were responsible for 24% of homes purchased (single men were 12%) Source: National Association of Realtors

Fall 2013 stories Our stories are crafted to connect with your most important target audience to create trust, credibility and sales!

When to repair or replace your HVAC system The Ruud CashBack Program Great fall tailgating recipes Federal Tax Credits The benefits of maintenance agreements How to liven up your house with paint Benefits of IAQ and UV lights

Fall/Winter Deadline Sept. 20 Mails/Ships Sept.30 Order online at: www.RuudMagazine.com E-mail - sales@RuudMagazine.com Call - 877-618-6626 Ruud Home Living magazine 709 State Street New Orleans, LA 70118

Phone: 877-618-6626 Fax: 877-618-9484 Email: bsabo@Ruudmagazine.com www.RuudMagazine.com