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UNIQUE SUPERMODEL THIS TIME
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The Supermodel with Serious Social Media Chops. �
Gigi Hadid - The Supermodel With Her Unique Style Gigi Hadid, the 20-year-old international modeling sensation and daughter of a Real Housewife of Beverly Hills, was born to be in front of the camera. Almost literally.
◆ When she was still in diapers, she scored her first ad campaign, for Guess Kids. Her mother, Yolanda Foster, a Dutch model and veteran cast member of Bravo’s Real Housewives franchise.
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But once Gigi graduated—class of 2013—and calls from the Sports Illustrated Swimsuit Issue and Tom Ford started coming in, Foster morphed into a blond-haired, Kris Jenner-esque momager and began grooming her daughter’s career.
◆ Unlike their 1990s predecessors, who steadily climbed to the top with years of editorial shoots and runway shows, these girls quickly muscled their way into the upper echelons with social-media followings blazing. (Hadid has more than 4.5 million Instagram followers.) “Now it’s very much a lifestyle, which I know sounds kind of cheesy,” she says of the blurred lines between hard work and real life.
◆ Apart from photo shoots and contracts with brands such as Maybelline, Hadid is focused on two things now: First, she’s on a one-woman hunt for the best cheeseburger in New York. “In the last year, I’ve tried to try a new burger every week. Right now, my favorite is from J.G. Melon.” Her other cause is promoting strength in female friendships.
“It’s not a nine-to-five job. You’re on set for 15 hours and then you go home and make sure you’re posting the right stuff on social media and then you answer your e-mails. It never stops.” She means that literally: “Yesterday, I was approached by a 13-year-old girl in the bathroom at the airport for a selfie.” She took it.
GIGI HADID