PRESENTATION QUT LASA
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Client: QUT LASA
Latin American Student Association LASA is the Latin American Student Association of Queesland University of Technology. We take the corporate image of LASA and seek to update it, showing unity and the spirit of growth that Latin Americans have. We seek to project a modern and fresh image, yet solid and easy to apply in printed materials, shirts, web and other media.
As a result we have the new corporate image of Latin American Student Association.
LATIN AMERICAN STUDENT ASSOCIATION Old brand.
New brand.
The Brand We project the LASA brand using a scalable and easy to identify logo. We prepared the logo in positive/negative isotypes as characteristic icon.
Characteristic icon.
LATIN AMERICAN STUDENT ASSOCIATION Positive Logo
LATIN AMERICAN STUDENT ASSOCIATION Negative Logo
Colors & Shapes We define as corporate color cyan but beyond using the color cyan, corporate image can be used from white to black through all shades of gray. Besides, if design requires making the brand more ductile and modern, the isotype shape and color can be considered.
LATIN AMERICAN STUDENT ASSOCIATION Over white background
LATIN AMERICAN STUDENT ASSOCIATION Negative. Over cyan background
LATIN AMERICAN STUDENT ASSOCIATION Positive. Over cyan background
I heart Latin America For 2016, the focus of advertising is the idea I LOVE LATIN AMERICA. Here we show our love for Latin America, its people, their language, their places, their food and their culture and we invite everybody interested in Latin America to join that same love.
LATIN AMERICA
Aplication/ t-shirt LATIN AMERICAN STUDENT ASSOCIATION
Aplication/ banner
LATIN AMERICAN STUDENT ASSOCIATION orgs ync. com/ 1097 86/c
hapt er LASA QUT@ gmai l.com
/QUT LASA
Aplication/ Advertising in magazine
Aplication/ Flyer
Aplication/ Salsa Classes Poster
Aplication/ Membership Card
Yo hablo Espaﾃｱol On 2015, the cultural emphasis for the advertising campaign was YO HABLO ESPAﾃ前L. It is aiming to encourage all the QUT students to learn Spanish.
Aplication/ Spanish Classes Poster
Aplication/ Hablo Espa単ol Poster
Aplication/ Fiesta Poster
Aplication/ Cultura Latina
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