2014 PLUSH Media Kit - Spring LA

LOS ANGELES CENTER STUDIOS

SUNDAY, JUNE 8, 2014

10:30AM - 6PM

a look inside the posh little urbanites show

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LUSH is a baby and toddler trade show dedicated to all the posh and eco-conscious retailers and parents who are always setting the next big trend.

Unlike other juvenile shows in the industry, PLUSH sets itself apart by being one step ahead, and selecting vendors that are ALL worth your time. With endless research on what today’s modern parents are looking for, PLUSH constantly finds the best, most innovative, eco-friendly, and luxurious products on the market, and places them all in one location for retailers, consumers, and media.

PLUSH thinks outside the box, and creates unique shows year after year, as no two shows are ever alike!

With exciting surprise elements to enhance the overall event experience, PLUSH is about putting together the ideal business opportunity for the juvenile industry manufacturers, buyers, and media.

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If chi-chi baby and toddler gear makes your heart beat a little faster, the PLUSH trade show will have you praising the luxury gods.

2013

CONSUMER + B2B ALL IN ONE DAY PLUSH is the only show that brings together the BEST OF ALL ASPECTS of the juvenile industry in one day to create the biggest and most dynamic business & focus group opportunity.

PLUSH has now expanded to B2B, and with the same attention to detail and execution as the consumer show, PLUSH is now bringing together the best in every area of the juvenile industry in an expanded B2B and B2C all in one day format. PLUSH utilizes the factors of the ripple effect and introduces retailers to the phenomenon, so that all members of the juvenile industry can be a part of the most dynamic sales, marketing, media, and

research focus group. PLUSH provides an opportunity where all aspects of the industry may learn from one another. Although the format has expanded, the mission remains the same: to create an invitation-only feel and provide an atmosphere where everyone feels focused and directed towards the best and most innovative products, services, knowledge, and marketing the baby and toddler industry has to offer.

BUYER TESTIMONIALS “The PLUSH show to gives my customers everything they want and to grow my stores to the next level. PLUSH is just what I need to do that!”

- LIttle Britches “I opened account with two great companies that are generating great profit.”

- Mother’s Creative Enterprise, Inc.

“PLUSH brings high quality, boutique items to specialty buyers that are looking for merchandise that is not sold in every mainstream store.”

- LPB Showrrom

“When I attended PLUSH in LA I found some absolute gems and learned a ton in the seminars that were offered. My business has thrived because of it.”

- The Cradle Company

“PLUSH has unique vendors & an intimate feel which allows buyers to relax and enjoy the show!”

- Jadabuy’s Baby Boutique

“There has been a tremendous need for a smaller, unique, specialty only trade show. Plush is filling that need in a very exciting way. I am looking forward to attending!”

- PeekaBoo!

“I always am looking for new and original products and lines. I also really like the more intimate setting as allows more of a personal touch with vendors and customers.”

- Stanford Distributing Corp “I want a B2B trade show as fresh and modern as the brands I represent. PLUSH brings on the Red Carpet and Champagne event that the industry needs to inject some luxury into our sales strategy.”

- POM Kids

eco-friendly

innovative

trendsetting

luxury

THE BENEFITS OF PLUSH:

We do the research for you!

FOR RETAILERS Find the BEST products in the industry in one location, where you can find the most innovative and best selling products.

Save time and hassle - we’ve done all of the research for you! Only the best will be at PLUSH. See and test products at PLUSH that will increase sales, customer buzz, and your product knowledge.

Be the first to carry the most innovative and eco-friendly products that will WOW your customers.

Build relationships with the best in the industry, both big and small.

Mingle with consumers on the final day of the show and be a part of the largest and most targeted focus group in the juvenile industry.

Witness the best in party planning ideas and products.

FOR SPONSORS & EXHIBITORS Spend quality time with buyers.

Book clients & make sales at the show.

Reach out to hundreds of parents with disposable income.

Network with other upscale vendors in your industry.

Multiple opportunities to market and brand your company.

Opportunity to reach out to dozens of top press & media without spending your own marketing dollars.

Sell directly to consumers at discounted prices.

Sample sale opportunity to consumers to get rid of excess inventory.

Be part of the largest & most dynamic focus group in the juvenile industry!

FACTS & STATS Consumers are extremely important to PLUSH. Since the very first show, we made it a priority to understand our attendees, which include their needs as parents, their shopping behavior at PLUSH, and what they find valuable and also dislike. Since 2011, PLUSH has been the leading Consumer Event in the Juvenile Industry in the U.S., because we understand our consumers, and provide for them the best event experience possible.

93% 99%

of attendees purchase products at a PLUSH Show

of attendees find at least one new product that they are planning to use

80

65%

70

HOW MUCH $$$ do the attendees spend at PLUSH?

60 50 40 30 20 10

5%

12%

15%

65% - spend over $100 15% - spend $50 - $100 12% - spend $10 - $50 5% - spend $1 - $10

0

QUESTION: Approximately how many products did you purchase at a PLUSH Show???

ANSWER: Out of 100 attendees who answered 10% - purchased 1-3 products 33% - purchased 4-7 products 47% - purchased 8-11 products 15% - purchased 12 or more products

15% 10% 47%

33%

CONSUMER ATTENDEE TESTIMONIALS It was our first PLUSH event and we were so impressed and had a great time!!! Thank you!!!

- Mom Attendee

“This may be the BEST SHOW in the COUNTRY! Great time!”

- Mom Attendee

“The organizers of this event should be given a medal, or more than likely they are just parents and know what they’re doing & are multitask experts!”

- Mom Attendee

“This marks the third year for me and it is because of PLUSH I get introduced to so many new & exciting products!”

- Mom Attendee

“This is such an awesome event.

I think the staff does an incredible job putting on the show. Will be back next year!”

- Mom Attendee

“It is amazing to see how much the show has grown since the first year. I love that you are showcasing so many brandsfrom small family businesses to larger companies that are out there toshake up the industry.

Every year gets exponentially better!”

- Mom Attendee

“I think it’s a great place to come and see all the different products that are out there that you might not have ever heard about.”

- Mom Attendee

PAST MEDIA ATTENDEES

Accolades “The show is essentially a mega-mall for swank baby gear - showcasing high-end fashion, gear, gourmet food and services for tiny tots.”

- The Los Angeles Times “No better place to scout what’s new!”

- The Huffington Post “Between all of the amazing swag, seminars, and family friendly activities, this is looking like an event I’ll remember for a long, long time!”

- Everyday Family “If it’s anything to do with kids and you’re a modern, kind of progressive fun kind of parent, this is the place for you.”

- Catt Sadler, E! News

Ideally located in Los Angeles, the mecca of “Celebrity Momdom” PLUSH brings together both industry and celebrity exhibitors, consumers, & sponsors to one place. PLUSH adds the incredible dimension of entertainment & mainstream media coverage and A-list celebrity marketing opportunities to a juvenile industry show.

FEATURED ON E! NEWS

“I’m honored to be hosting such a beautiful event about life. To see all the new innovations that have come about in the babydom world... it’s exciting!”

- Lisa Rinna, Actress “It’s like Disneyland for moms... it’s unbelievable in terms of all the products, all of the excitement, all the great things I am going to discover...”

- Garcelle Beauvais, Actress “It’s amazing! The best of the best are here!”

- Anya Sarre, Celebrity Stylist “I really love that the event’s geared towards children. They’re really the only ones we go to because it’s so helpful.”

- Dorian Brown, Actress

BOOTH PRICING: 8x6 - $900 10x10 - $1300 Consumer Show ONLY (applies to service companies, such as photographers, doulas, nanny services, etc.)

8x6 - $800 10x10 - $1200

SPONSORSHIPS & ADVERTISING: Title Sponsor – $15,000 - Partnership recognition in television, radio, and other PLUSH related media - Logo on Step and Repeat placed by our red carpet. Celebrities will take photos in front of your logo!

- 2 X-Large Banners to be strategically placed in two major event areas - Inclusion on TV, radio, and other media associated with PLUSH, with the words “Sponsored by (company name)” - Premium Exhibitor Booth (or like size area) – 20x10 in a premium location - Special ten to fifteen minute stage time for presentation - Complimentary VIDEO AD in KEY locations throughout the event, playing throughout the entire event - Prominent large ad on PLUSH blog for 1 full year - Can bring own media/press representatives - 10 complimentary tickets to PLUSH event for the consumer day show - Preferred ad space (depending on availability) in Show Directory – Inside Cover, Back Inside Cover, or Back Cover - Special recognition in Show Directory - 50-word company description in Show Directory - Prominent logo inclusion in all print and website ads AND other marketing materials - Prominent inclusion in www.plushshow.com for one year with hyperlink to company website - Insert in luxury gift bags (both VIP and general attendees) - Twitter Mentions about Sponsor in regards to PLUSH Show – 16x/month (until show date) Platinum Sponsor – $7,500 - Partnership recognition in television, radio, and other PLUSH related media - Premium Exhibitor Booth (or like size area ) – 20x10 - Prominent ad on PLUSH blog for 1 full year - Can bring own media/press representatives - 8 complimentary tickets to PLUSH event for the consumer day of the show - Full Page ad space in Show Directory - Special recognition in Show Directory - 50-word company description in Show Directory - Prominent logo inclusion in all print and website ads AND other marketing materials - Prominent inclusion in www.plushshow.com for one year with hyperlink to company website - Insert in luxury gift bags (both VIP and general attendees) - Twitter Mentions about Sponsor in regards to PLUSH Show – 12x/month (until show date)

Gold Sponsor – $5,000 - Partnership recognition in television, radio, and other PLUSH related media - 10x10 Exhibitor Booth - Can bring own media/press representatives - 4 complimentary tickets to PLUSH event for the consumer day of the show - Half Page ad space in Show Directory - Special recognition in Show Directory - 50-word company description in Show Directory - Prominent logo inclusion in all print and website ads AND other marketing materials - Prominent inclusion in www.plushshow.com for one year with hyperlink to company website - Insert in luxury gift bags (both VIP and general attendees) - Twitter Mentions about Sponsor in regards to PLUSH Show – 8x/month (until show date) Silver Sponsor – $2,500 - Partnership recognition in television, radio, and other PLUSH related media - 8x6 Exhibitor Booth - Can bring own media/press representatives - 2 complimentary tickets to PLUSH event for the consumer day of the show - Quarter Page ad space in Show Directory - Special recognition in Show Directory - 50-word company description in Show Directory - Prominent logo inclusion in all print and website ads AND other marketing materials - Prominent inclusion in www.plushshow.com for one year with hyperlink to company website - Insert in luxury gift bags (both VIP and general attendees) - Twitter Mentions about Sponsor in regards to PLUSH Show – 4x/month (until show date)

LUXURY RAFFLES: Have your product given away as a raffle prize on the consumer day of the show! Our highly coveted raffle prizes are presented by our celebrity hosts, and get tremendous amount of exposure. All products MUST BE approved by PLUSH. Minimum of $300 per prize required.

VIP LUXURY BAGS & GENERAL BAGS: Inclusions are for an exclusive group of companies, who’s branding image fits with PLUSH with products or services that our guests seek. It’s a great opportunity for FREE marketing! There are no price minimums, and participation is free for inclusion in the luxury swag bags with PLUSH’s approval.

PLUSH gift bag participants benefit from free media exposure as well as getting products into the hands of some of the most affluent VIP parents in the area, media and celebrities. Companies may participate in either VIP or General Bags, or BOTH! VIP Bags – 300 count General Bags – 1,000 count To have a “Gift Bag SPONSOR” status: - Company must contribute products equal or more in value of $2,500 total wholesale price.

- Product can be for 300 VIP Bags and/or 1,000 General Bags.

- PLUSH will include logo and company description on sponsorship page on website and in directory.

- PLUSH will include product announcements (when possible) in digital and print flyers as needed.

- PLUSH will tweet 2x/month about company’s Sponsorship status or company’s product contribution.

2014 PLUSH, LLC