Why exhibit at Plymouth Business Show?
Reach over 1000 potential customers in just 1 day Raise awareness of your brand Position yourself as a leader in your field by participating in Plymouth’s largest business showcase event Receive £000’s worth of media coverage and profile raising
Building on the stand out success of the first Plymouth Business Show, held in 2013, this year’s show is set to be bigger and better. One of our affordable exhibitor stands will give your business access to over 1000 attendees throughout the day and a variety of promotional opportunities to raise the profile of your business and increase sales.
Who will be there? The target audience of Plymouth Business Show can be defined as:
Business Leaders Last year’s Plymouth Business show attracted Chief Executives, Directors and key business decision makers who both took an interest in exhibiting at the show, and visiting the various exhibitors to network and develop contacts and relationships.
Business Innovators Last year’s event also attracted managers, business development contacts and key innovators in Plymouth who are keen to be involved in city developments and become more involved in conversations concerning business in Plymouth.
Thinkers & Developers This audience can be defined as those not representing a business in particular but looking to engage, network and work with local businesses exhibiting at the show.
What promotional opportunities will you receive as a Plymouth Business Show exhibitor? To ensure maximum exposure for exhibitors and drive footfall to the event we will be undertaking a number of marketing activities in the run up to the show. As an exhibitor your business has the opportunity to benefit from this activity for no added cost – representing fantastic value for your money.
PR Activity To ensure maximum exposure for the event in local press and maximise PR coverage for exhibitors we have implemented a drip feed PR plan which includes Press Releases, Case study opportunities, announcements and updates on activities taking place at the event. Last year’s Business Show received coverage from many major local media sources including Radio Plymouth, The Plymouth Herald, Western Morning News, Plymouth Magazine, Devon Life and South West Business Insider. As an exhibitor you will benefit from this PR coverage through potential case study coverage and inclusion in event related news and stories which would be inaccessible for those not involved in the show.
Print Material To promote the Plymouth Business Show to potential visitors and exhibitors alike and further the reach of our marketing messages before, during and after the event we plan to produce a number of marketing materials, including:
Promotional flyers, with a distribution of over 10,000 to targeted areas and business parks A0 posters in major City Centre Car Parks from 2014 Event brochure, with a print run of 500, which will be distributed on the day of the event. All exhibitors will be listed within the brochure – a fantastic opportunity to raise the profile of your company and brand. Business Show content in Chamberlink magazine in the months running up to the event including relevant exhibitor information, offers and case studies.
We will use these marketing tools to drive visitors to the show to maximise your opportunity to generate leads, make new contacts and secure sales as a result of your involvement.
Advertising As an exhibitor at Plymouth Business Show your business has the opportunity to benefit from advertising coverage worth over £20,000 via our media partners The Plymouth Herald and Western Morning News all for our affordable stand price. To maximise visitor numbers we will also be running a short radio campaign, in conjunction with our sponsor Heart Radio, to build awareness of Plymouth Business Show in order to reach our target of 1,000 visitors on the day of the event. The radio campaign will run for 7 days in the lead up to the show, and will reach an average listenership of 411,000 per day across Plymouth, Torbay, South
Hams and Cornwall. Positioning your business alongside the Business Show will add weight to your brand and add to your professional reputation.
Online and Social Media: Building on the social media activity surrounding Plymouth Business Show in 2013 we will be utilising our social media channels to promote the show and engage with local businesses and visitors for 2014. The Plymouth Business Show and Plymouth Chamber of Commerce twitter accounts will be regularly active in the run up to the event. As an exhibitor you will be featured in the following areas:
Tweets mentioning your company when you submit and pay for your booking to exhibit Repeated tweets during the run up to raise awareness of your company’s attendance Retweets of any tweets you issue using or #plymouthbizshow tagging @PlymouthBizShow
We will also be issuing announcements about the show and communicating any special offers relating to the event to our followers. The Plymouth Business Show and Plymouth Chamber twitter accounts have a combined following of over 4,500 followers – meaning that your involvement will add to your social media presence and increase your brand awareness within the local community. As an exhibitor you will also be featured on the Plymouth Business Show website, www.plymouthbusinessshow.com. Your listing will include:
A brief description of your business Your logo And a link to your website
Additional benefits:
All exhibitors will receive a voucher for tea/coffee and a packed lunch on the day of the event All exhibitors will be invited to a free exhibitor breakfast to allow you to network with other exhibiting businesses before the event is open for visitors Affordable advertising opportunities within the Plymouth Business Show brochure. Advertising space is an exclusive opportunity for exhibitors at the show. And many more!
Don’t miss out! Book your exhibition stand at Plymouth Business Show today at: www.plymouthbusinessshow.com