PLYMOUTH PUBLIC SCHOOLS
| 2016-2017
- A
MID YE
R
SOCIAL MEDIA REPORT
OurOurSocial Media Initiative Social Media Initiative In September 2015, the Plymouth Public Schools launched a social media initiative over 4 platforms - Facebook, Twitter, Instagram & Google+. As more and more people use social media as a means of news and communication, it was important for the us to enhance our communication channels with parents and the community on these platforms.
Our goal with our social media initiative is to communicate our mission as a school district, to share what our educators are teaching INSIDE the classrooms, as well as give immediate updates and important announcements to our families and the community on a consistent and timely basis. In addition, to become a social media role model for our students and to show the value of what social media can do appropriately and safely.
For the 2016-2017 school year, our goal has been for each individual school to have their own Facebook and Twitter pages and to consistently communicate important news, announcements to their families and school community.
The feedback we have been receiving has been positive. Parents and families are engaging on our social media pages with comments on our posts, sharing our photos, and showing their support. We will continue to monitor engagement and conduct surveys on what other sources of information families and the community would like to see from the Plymouth Public Schools.
76% of communications leaders identified school or district Facebook account(s) as a method that is most effective for communicating with parents today.**
*TechValidate Survey, 2016.
Social media was named the second most effective aspect of community engagement, right behind district websites.*
â…“ of community members say that they use school or district Facebook or other social media accounts to learn about what is happening in local schools in their community.**
**Project Tomorrow, Speak Up Survey, 2016.
Please find helpful analytics for our district platforms in this report, as well as, additional social media goals for the 2016-2017 school year.
social media stats per school analytics Aug 30, 2016 - Jan 2, 2017
NORTH HIGH SCHOOL
SOUTH HIGH SCHOOL
@PNHSeagles | 141 likes
@PSHSpanthers | 1,281 likes
@PlymouthNorthHS | 1,202 followers
@PlymouthSouthHS | 462 followers
PCIS
SOUTH MIDDLE SCHOOL
@PCISfalcons | 528 likes
@PlymouthSouthMiddleSchool | 307 likes
@PCISfalcon | 691 followers
@PSMSprincipal | 232 followers
cold spring elementary
federal furnace elementary
@ColdSpringElementarySchool | 151 likes
@FederalFurnace | 288 likes
@Cold_SpringElem | 93 followers
@FFESPrincipal | 63 followers
hedge elementary
indian brook elementary
@HedgeElementarySchool | 235 likes
@IndianBrookElementary | 325 likes
@PPShes | 35 followers
@IndianBrookES | 33 followers
manomet elementary
nathaniel morton elementary
@ManometElementarySchool | 115 likes
@NMESplymouth | 450 likes
@ManometSchool | 82 followers
@NMESnews | 96 followers
south elementary
west elementary
@SouthElementarySchoolPlymouth | 579 likes
@WestElementarySchool | 201 likes
@SouthESPlymouth | 156 followers
@WestESPlymouth | 33 followers
FACEBOOK @plymouthpublicschoolsma
Facebook is our number 1 social media platform for communication with parents and the community. We use Facebook to share important news, announcements, photos and videos of school events, classroom activities, student and staff recognition, and more.
analytics Aug 30, 2016 - Jan 2, 2017
page growth
3,056
18
FOLLOWERS
4%
18‐24
FOLLOWERS BY AGE
VG NEW LIKES PER WEEK
A
25‐34
64%
22%
35‐44
40%
45‐54
24%
55‐64+
BETWEEN AGES 35-55
9% AGES 13-17 <1%
ENGAGEMENT 300,652
OF PEOPLE WHO HAVE SEEN OUR POSTS #
TOP POSTS
1. IBES HARRY POTTER DAY VIDEO 2. SUBSTITUTE TEACHER JOB POST 3. PSMS FLEXIBLE CLASSROOM EDTV VIDEO 4. NORTHERN LIGHTS EDTV VIDEO 5. NEW PSHS DRONE VIDEO
VG LIKES, COMMENTS, AND SHARES PER POST. A
58
TWITTER @plymouthsch
Twitter is a more conversational platform. We share similar posts as we do on Facebook, in addition to live updates from school committee meetings. We also use Twitter to encourage conversations with staff and share educational & professional development articles.
analytics Aug 30, 2016 - Jan 2, 2017
page growth
2,305
22
FOLLOWERS 13‐17
FOLLOWERS BY AGE
18‐24
35%
35%
15%
25‐34
17%
35‐44 45‐54
VG NEW LIKES PER WEEK
A
MONG STUDENT AGE A
19% 12% AGES 55+ <2%
ENGAGEMENT 262,700 OF PEOPLE WHO HAVE SEEN OUR TWEETS #
742 OF TIMES OUR TWEETS HAVE BEEN RETWEETED #
TOP TWEETS 1.
THANK YOU STAFF - BACK TO SCHOOL
2.
MESSAGE FROM SUPERINTENDENT
3.
PSHS SPORTS TEAMS AS GUEST READERS AT SES
analytics Aug 30, 2016 - Jan 2, 2017
INSTAGRAM @plymouthpublicschools
Instagram is used to share vivid moments through photographs of students at after-school clubs, sports, in a science lab, a music class, or geography bee; moments that parents or families might necessarily miss while their child is in school.
TOP POST
962 FOLLOWERS
2,412 POST LIKES
GOOGLE+ @plymouthpublicschools
Google+ is used similar to Facebook with updates of school events, photos & videos of students. Having a complete and updated Google+ profile helps with SEO and Google website ranking which is our number one goal with this platform.
2,184
PROFILE VIEWS
VIMEO
Vimeo is the platform where we upload all of our EDTV and EDTV Kids produced videos to share on social media.
www.plymouthedtv.com
192 VIDEOS PRODUCED
34,822 VIDEO PLAYS
Plymouth Public Schools now on
The Plymouth Public Schools now has a complete LinkedIn profile. On this page we will share:
Job postings
The PPS work culture
And celebrate new hires & retirees
Visit the PPS LinkedIn page at www.linkedin.com/company/plymouth-public-schools.
At the end of the 2015-2016 school year, we sent out a survey to parents to gather feedback on our communication efforts. Parents answered questions regarding information shared via social media, input on newsletters, how often to communicate and how to navigate through the website. Feedback, both positive and negative, will allow us to focus on our communication strategies and adjust where needed.
I love seeing when the Plymouth Public Schools page shares a
s t r o f t f u e o r e u r o e u y g g i a d f g u o n a t l e g p t s p n i e a .â&#x20AC;? y s I b t â&#x20AC;&#x153; r t o n t r e r o w f a o p h
story about a program at another school. It is great to see what is
going on in the other schools, especially because Plymouth is such
a large town! I also really enjoy the freedom to share my thoughts!
Being able to comment on an Instagram post and share our
support for a great program allows us to connect and let our staff,
students, and families know that we think their hard work is
amazing! I love the photo snapshots that you get through
Instagram, too. It's nice to visualize and really see what's
happening in our town.
analytics Aug 30, 2016 - Jan 4, 2017
EXPRESS NEWSLETTER & Magazine
THE VOYAGER
Each Friday, the Voyager Express Newsletter is sent to
5,300+
parents and
community members highlighting current and upcoming events, activities and noteworthy items involving the students and staff of the Plymouth Public Schools.
30.4% VG OPEN RATE
A
INDUSTRY AVG 24.8%
54.1%
Desktop 46% 45.9%
DESKTOP OPENS
MOBILE OPENS Mobile 54%
The Voyager Magazine is a digital publication that we publish four times per school year. The magazine highlights student achievements, faculty and alumni, community partnerships and the district mission. You can view the most recent Voyager Magazines at issuu.com/plymouthpublicschools.
592
READS
71% VIEWERS READ ON MOBILE
SOURCES: TECHVALIDATE SURVEY, 2016 PROJECT TOMORROW, SPEAK UP SURVEY, 2016 FACEBOOK INSIGHTS TWITTER ANALYTICS INSTAGRAM INSIGHTS GOOGLE+ PAGE INSIGHTS VIMEO STATISTICS CONSTANT CONTACT REPORT ISSUU PUBLICATION STATISTICS SPROUTSOCIAL REPORTS
www.plymouth.k12.ma.us
@plymouthpublicschoolsma
@plymouthsch
@plymouthpublicschools
@plymouthpublicschools