Fulfilling the vision of an open, cultural city (in all senses of the word “culture”) is the main goal of Pilsen 2015. The motto of the project is “Pilsen, Open Up!”, i.e. openness to new ideas, innovation, creativity and new streams of art geared toward our own citizens as well as Europe, including a strong programme of transparency. It is about opening up new space for minority genres and directions, multicultural society and intergenerational dialogue as well as connecting art and business, science and play, culture and education, art and technologies, creativity and relaxation, public space and art and the like.
OPEN A.i.R. is one of the crucial tools for the goals mentioned above. By hosting international artists and sending Czech artists abroad, the programme aims to open up the local cultural scene and fuel the exchange of ideas, approaches, techniques and contacts.