Envirolution Brand Story

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

DESIGN & ART DIRECTION BY EMMA TOMINEY

C O PY W R I T I N G & B R A N D S T R AT EGY BY A N D R E A CA L L A N

PHOTOGRAPHY BY LAURA LEE WAADE

The envirolution brand story tells you who we are, what we are about and how we share this with the wider community, so everyone is on the same page.

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Brand Profile

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

0A

The mission of Envirolution is to explore creative ways to enrich our lives, community and environment. er e

n

n rol

on doe l n

a

al

el .

a

e or an a on

an o

are

e

der o

n

o

ro and

everyone from the diverse communities rro nd Pla

o en o a

field

n da n o r

a e.

or an

eo le no

or a

rn

o

a e en

r efin

o e er and n

re

By introducing new activities, music, food and eo le alon

ar and e ond a n fi en

e

l a

e e en a

or

o

e

the environment or not, this event is for all in .

lann n ar ner

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a

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e

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ore n ere ed n ar n

or

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e a

er en e and learn n e are ena l n

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and al

ethnicity, age, whether they are interested in n

e ea

en ron en

the community; introducing ideas which may

event is for them – regardless of religion,

e o

ol n eer

.

The annual Envirolution festival welcomes a

del er n

or a a

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e

on

n

e en ron en .

a er all.

le e er da a an o red e re all n

e

e

on a

o e er

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Our brand values are how we carry out the overall purpose of Envirolution. From workshops to communication, down to how we greet each member of the community and their dog. This is how we operate to create the unique Envirolution experience. —

Brand Values

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

0B

Festival for all. Make people smile. Details make the design. Colour the dull. e ro de a la or rea

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

A logo identifies a business via the use of a mark or icon.

The logo identifies a business, organisation or product in its simplest form. —

Logo

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

01

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

1A

Organisation Logo Concept

e on e

or

e

al

communication of the en rol

on rand

orn d re l

or

ro

e

a or

Andrea Callan did with the en rol

on ea

en a

la n

the fun, colourful, friendly and o e

l d re

on o

or an a on and

e

ro

a rea

e d re

e a e.

on o n

of view, it was vital that in order o al e

a

r e o

e de

needed o e d al

e rand

n or

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ne

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a er o

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an

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l

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a e

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ed or a e ea

a a

n a on .

ral or ar n

l on

ed or

e re

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

1B

Lock-ups

n a or

r le a

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e a

n a

onno a on. lane

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and re e an e a

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o

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le o l e.

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ll o

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an d

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an d

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or an a on ro

a le a

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.

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o o

on a e A

e

shows one use of the circle in do or a o rea e a la and olo r e ada

l

l a ern

ed or an

rn

an

envirolution

e and

animated for digital use or used a a

a

e

a e.

ll lo

on

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ar

e

o al

ed a Profile

utilizes the circles in a different a

n

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ree re e

n n

ern r n a

o

o a ro

e or an a on

has evolved and will continue to do o.

Usage e

Usage ll lo

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

The choice of typeface and how you make it work with your layout, grid, colour scheme and design theme will make the difference between a good, bad and great design. —

Typography

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

02

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

2A

Typography

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one of the new comers to this lon

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Bold ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

2A

Typography

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

2B

Typography

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

2B

Typography

e lo o a e

een rea ed

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Brands and colour are inextricably linked because colour offers an instantaneous method for conveying meaning and message without words. —

Colour

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

03

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

3A

Colour Palette Digital

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

3A

Colour Palette Print

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

3B

Image Handling

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e ann al e

er rea ed

o o ra al n 0

er .

Colourful, diverse, active, community and outdoors are e

ord oo n

l

.

o on der o o ra

en and

deo

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

3B ere are none re

re en

a

o

ee

e

e r e or

certain images/videos have alread

een

olla eral r n or o and

ed n an

en

ood

ree

er al

al

e

deo an e

o o ra ed n ead.

ere are len

o o

o

or o

e fir

o ld e .

all

. e el . o

deo . e el . o

or e a o e o

on

le o

a e n l ded a e on

er

e o an dea o

o

a e

o

e

nd

o ld e

n .

Again colourful, diverse, active, community and outdoors are e

ord

o on der

oo n l

. n er

oo ol e

o o ra

en and

deo

no

n

o fin

ed or

ed n ead

l ed

o ld

ore na

ral

or candid shots without any no no

ea le land ar an

e er a ed.

a are

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

3C

Understanding Risograph Printing (and why it is integral to our brand values)

o ra o

a o

en l d an

a e

lar rand

l a or fir red n

n a an

o a a

or ora on.

o ra

r n er

ere

originally designed for high ol

e r n n and o

n

o

ol

o

onl

ar e o

r

ed

e

al .

e

een ado

ed

al

ool and a e

n e

e rea

e

community for their cost e fi en e

eed and r

rn

re. e

o ra

a re ar a l

environmentally friendly r n er o

a

e a non o

a ed n

anana a er

e

and

a er

nl e

o ra

onl

a e one a

a er

en l o e

and read

o rn .

en l.

rn n or ll e

e n ed a

ne

also uses very little energy when n o era on.

A e e

o

an ee ro e

en

olo r . e

on.

r n ed de

ea o e

a e and ll e e

o

a e r o

lored n

ore de

o ld l e o loo a an n o

an a

ar

e are o erla ed n d

. oo. l

n ore e a o

larl eren

e r n and d le o r o

al

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

e e

o ra

rn n

a

e al olo r

a

rand n e er

a

l ed.

n

e

ro e e

a na le r n n no

e er fi re o

al re re en a on o

or an a on

a

le

re en n a on

en

o r o

n

o

ro e e

ne

er or an a on rod

ed

rand o

n a on o

n e n

o en

e and ll e rn n

re

e are

od n o r rand al e

and generating trust with our a d en e.

e

a o

.

All r n ed o o

e

edd n

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality. —

Print & Digital

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

04

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4A e

Print Collateral & Outdoor Media

n

e

Pr

ar de

n

n 0

e

al or All

o

onen o o r rand

a e

on e

a

or

enera on

on e

a

l on

a

e dea

a n one o r

e

e e ed

rand al e .

ere

e ne ere

rand n de

n

on e

o e

one or ea

and en o ra e o e n or on n e en a n a

de

n ad a d

eren a d en e and

o ra

de o ra

o ld e d

de e

o r rand r

ed n d

n

o

ere o n ro eren

n on o r o o

e ann al e on e

n a e al.

.

ere

nd o a d en e or

a e. n

n

a

e

orner one o o r rand n e ann al e alle a e a

al

orr

or

el ed o e

er o

the team had that the festival a

e n

da n

a endee

ar

or ne larl re den

of the local community who were no

e

al a d en e or

e

rand. e

n

r

o er

A new and exciting addition to the festival was announced in 0

B

an

e er

Plan Po ered re ela on n

r

nda

are a

an

e er

e

food scene, having them on oard

ean an o

or

n

to engage with a whole new a d en e a lan

o

r

ar

o ered l e

o le. e

e

n re

e

o er

n a d en e no

and re er

n

ond o o r e en

o ra ed

e a

a

de n lan

na n a e

n a o e

e

n

a o e

e

n

elo

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

a re e l e

e r n ere

and

le .

Add onall a r n o r o ra o er

n ee n

er de dro

n

ed

a

ro

e rod

o

ed and e area

around the festival site, galleries, community centres, art studios and en e

ro

o

e

larl o

door anner

rea ed or

e ar area.

o a er or a

d e

ro ra a e

e

al ro

are rea ed.

e ro e e r o al

ar

ore n o n ere

a e

e ed

edne da

er

ol n eer

ere

eo

anner e en a

o o r ol n eer

.

o

o o r

ere en o ra ed o and a e and o

oo o e

on

ed a eed .

Po er de

n n

.

o

door anner

eld area.

or la e en n Pla

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4B

Screen: Website

e rand ne e

e

n rol

on

l e and an e

accessed at .en rol e

e

n

on.or .

e a

een

ord re

ro

Bl e o .

ere are

l a

o a ed

email addresses which have een

o en

el

le en

ra e

o

e ea

e fi all

n rol

o

o

e de

n

on

lfill

el n

e r role

with more organisation and n

rn ro de a

ore

rea l ned and ro e er

e or ar ner

and

e

a

er o

e fi d

e o

e a l addre

la ed n

e on all

eren

o

a e

oa

e

n rol

a on

.

ro

n

.

n la e o de elo o

n een

on or

ro

n

onal

ol n eer

e

een e rea

e fi all

searches that include a na l

and l e

e

on

a o

an

e er and

ll re

rn

e

le on

e or ea

e

e o o

e

e e

n re en ed n

a e an al o e en la n

n

o le

ed or o al e ne

e.

e

ed a on en

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

a Google search allowing the ea

o a e

e ne

de elo n

e

n rol

n

on e ond

a yearly event which is the long er

oal.

e

eo

a e

olo r

o ra

deo and o

een are

ll

a e

o en

the design team as tools for a e fi

oal

ar ner

re

l

or

e

ea

ol

ed lo

a

ar

re or an .

er en e a al o

een

oro

l

a en n o

on dera on on

e re

de

n a ro e

e

ene de

a

o

o

a n

le

no de

an e

on

and a le a

ell a

ar e n

n l dn a

ea

larl

er

a

e o le

re

e

e

or a le and lo e

n ol e

a ro

de

e .

ll ed a le

the Creative Team though no da e e

o ld e

no

re or n l

ro

a e e

eo

o

ar e n on en .

e

e e

n re en ed n

a e an al o e

o le

ed or o al

when launching the new site.

e

ed a on en

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4B

Screen: Social Media

Currently Envirolution utilizes two social media channels a e oo

er .

a e

ro ded re e

o

a

e rofile re e

o ld loo l e o

e rand al e

e orre

rand

and o er 0

la n

e

n

A er an a e and e ar or o

e an ar

or o

on o

or

e re ared

e ne

e

e.

ro r a e a o n o o

nned o e

or

o ld e

la n

e lo o

.

nned o

annel o

a e

n

ar

ad er

le on o e

on

o ld e n

e e a

e

ed

ne

al e en .

e ed a e oo ol n eer

anner or

edne da Pro ra

e 0 e

en Pa e

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

e ed a e oo Po ol n eer

a e

edne da Pro ra

or e

e 0

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4B

Screen: Art Competition

0

e 0 ear ann er ar

o o r ann al e a

n

red

a o

o

al. o reall

n

e an e

o r rand

or

ra e

ro

al

communication with our a d en e

o

en

on ra ned or e o r rand n . A

oo

ed n

dea and

conversations evolve so should o r rand. e al o o

an ed an o

or

or

e o

n

n

we share our message and oal o

ro d n a

or

e

n

an e a n

e

ar and de

a earl ar re

a e n.

e ed

o

er

on and

lora on o o r ro

r

or d

e

r nn n on o

a na l

and

community themed original ar and de e

ed a

n

olla eral o e

al

or

o ro

olla eral and

a

an

n a on ar e

e ann al

r n and d er

and e.

al e ed a e oo Po n rol

o

or

The core team, in conjunction with the Creative Lead determine the dates of the

on Ar

o

e

or

e 0

on an an

er on an al o e enera ed ea l .

a ed

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

o

e

on a n

also include learning the Riso

n o

consideration the timings

ro e

needed for shortlisting,

or rod

rod

on and d

a ead o

e 0

o al

r

on

e

al.

ed a o

lo

a

rod

ed and

e

o

or

ed

n l

n

on. A

or

e n l dn

o ld al o e o ered

to the winner to one of the

and o en al r n ed olla eral onl ne onl

and re ar n ar

ee l

al ar ner

ere

e

winner would teach a creative workshop and enjoy the festival.

e deadl ne.

ll e

ed d

all

via email in PDF format as well a

o ed on

er

n a

the artist/designer to generate n ere .

e ore ea

o ld

then shortlist and choose a nner.

B

ar

ead

or onl

ll rod

n la o

rea

e final de e and o

e n

.

The rules e

o ld

e

e or a

or media of the art and design a

ell a

ro d n

n or a on and

a

ro nd

e e .

e ed Pr e A rea

on

n ern

e ead n

alon

de

er n

n l

eo

e

on Po er de

n n

e ed o al

. o

to and including the festival n ed n de a led

re eren e re e .

o

o ld

e

er on

on or a

ere

ed a o

o ad er

ll al o e an an

ro r a e la or

.

e

a ed

e

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4B

Online: Social Media

ol n eer

edne da

are an

a a n

ar o

a

a e

n rol

on o

o reall

ele ra e and ro

e al. n order

element of the organisation, a or on rand o

ar e n

e ol n eer ro ra

need

e

o e n or ora ed n o

our social media calendar and e

e

or

r

re.

o a

o

need

o

a

en olla eral and

o e de elo ed an e del ered o

o en al ol n eer and a e

e

o ol n eer

understand what it is they are nn

or and

re e e n re

a

e

ll

rn.

e ed a e oo ol n eer

anner or

edne da Pro ra

e 0 e

en Pa e

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

o

or

The core team, in conjunction with the Creative Lead, ar e n

ead and ol n eer

Lead determine the dates o

e ro ra

re r

e and

en need

ed a o

en

o r n. o al

lo

o

and

o en al r n ed olla eral rod

ed and

onl ne onl ere

ee l

e deadl ne.

ll al o e a ded a ed

ol n eer e a

ed

n l

rea

on o

do n

e

e

e

e ar o

ol n eer role a a la le. e e role

n l de ol n eer

edne da and on

e

e

en

ar e n e

e n

ore

e ne

on .

Peo le ll a e

n l

aa

e

e

ol n eer a

ol n eer

ol n eer

o ol n eer e

or

on a

on e

an e

ll e e a led

el o e P

e fi

e ed a e oo Po

o

ol n eer

their roles which includes the n rol r o e and ra

on rand al e e r role rea do n al e .

an e o nd n

a a

le o er

.

a e

edne da Pro ra

or e

e 0

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4C

Pitching: Stationary & Presentations

The stationery you use says a lo a o an

o r or an a on

or an

and ro e

ar o

n

al d

la

ld n

o r

a e.

a oner

a

an a en on o de a l

re e

ell on o r

ea

loo n

ne

.

a oner

no real design values detracts from your image and may even lose you engagement with the l

and o en al ar ner .

The different items of stationery you use should match each other, and your stationery should al o

a

and o

o r

er

na e

ar e n

e

e

a er al.

Your image should communicate o r n

e rand.

ere are e n

ree a ern

e rod

a onar and olla eral

a

der

ar e n

l e

e rand

olo r and a o

na on o

or an

a e

e

der rand n

re en ed n

o

on o an

n ee n on e

e A. B

ne

a ar e

ard de o

olo r

n rod ro

ed

n

a ern

e rand ale e.

n

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

For the wider stationary set le er ead and o l

a e e

l

en le and

clean, utilizing the second full lo e on

al o e en

a

ed a

ead o el and re o n on.

e

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4C

Pitching: Stationary & Presentations

n l ne

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4D

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Merchandise & Apparel and e and a

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

4D

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2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Tone of voice is the ‘personality’ of your brand as expressed through words, speech and art. Tone of voice governs what you say and how you say it – the content and style of communication with partners and customers, in any setting and in any medium.

—

Customer Engagement

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

05

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

5A e all ood e nn n

or e

n rol

ddle and end

on

o er en a e en

e e nn n

a

a

en

a a e ore

the festival, the middle is the festival itself and the end is after the e

al.

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

There are moments when the Envirolution brand story is told to customers before, during and after the festival using various means. By having a consistent message across these different touchpoints, they work together to share the message we are putting out there effectively. e all ood

or e

a e nn n en ro e

ld

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o

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n

ee n e

e end lend

e nn n . n

ar n

an a

lore rea o enr

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en e

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communities and environment is

or . A

e are

o r o

n

or an or e er

e

on n all en a n

o er no

e

ddle and end.

e o

a ne er end n

ere

e

er

of the team to see where their role fi

n o

ar n

e

or .

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

5B

Meet the team

The Envirolution Team is made o

00

re or ea

ol n eer A a

e

er o

or an

o e er one

e en

o

DAWN KENDALL a r er on

e

no

o o a

e

o

ll e

or n

and

eel

a e and

or ed n o r role.

n a er onal le el loo n

PAUL MITCHELL

re or

rea

a

or o e

n

l e n a

a

re or

el e e n a ore

a way to connect further with e

rer

o el

o a

no led e o

and o en

ore.

ea a

ed

a

oal. n rol

amazing connections with so

d dn

no

many wonderful individuals

n

e

o

a e een

en

ne er ne

o e

a

o rne

el n o e

o rn

er o

and no led e o or

o ard

ore o

eo le

are dea a

e an all

rea n a reener e

re.

el ed

l e

a

a

n .

el ed de elo

a a n ll

a na le

e onfiden e and a

and or an a on . lo e n

a n a

on a

a e n

o e a ar o

er n

or n

a

l e and o o r

l an

fill a

n

orld.

eren e o eo le

education and it has given me

or

o e

with Envirolution gives me the

and Envirolution has given a

ere

or

a na le

others and the environment e

re

n e

a a en la e

need or ne no led e.

ll

a

ad

no r

e o o e en

e

n a

er en e and

e

or ed

o ea a n

eo le

e o e rea

r end .

a

a e

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

DAN GIBBON-WALSH ar e n

re or

o

en

n rol al a

Creative Engagement Director

n ol ed n

on d ro a l

le

lo

e

o

and

nd n

o

o r o

and

an e o

e

e

ro

and o e

eo

or

a

or an a on e

all o e

l on

ore d

de and

re o e

an

ar o

e e

ne e

o ld

ae

an e.

e rea eren e

e

e

e an

a e. ar

e e

eo le r n n

dea and ener ea .

ore

or o n

o ee o ne

a le

.

an ono r o e ar o a a n

er.

n

n o r on o n

a a n o e

can all continue on this journey a na le

eo le

o or

community to discover, so we oa

e do n

an

er or

a

an e and onne

l e one o o r

n

o e en

Envirolution is just that, and feels

olla ora on

eren e o

a na le an ed o e

eo le. Be n

orld

re en

ore all.

rn a o

e n en . n rol

a ead

re or ar o a

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orld a e a

rn

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on e an a an dea

a ne a

ar

n

e an find

aro nd all o

e

o

n

al o e a le o el

o

n rol eel

o e a ar o are

a n

BOB WALLEY

reall

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

5C

Thank you for being a part of the Envirolution story, we are empowered by our community and are so happy to welcome you aboard to the team.

The mission of Envirolution is to explore creative ways to enrich our lives, community and environment. When it comes to telling the Envirolution story, we lead on this mission to attract like-minded people. This document outlines the key moments around the festival where communications act as the script from everyone to read from, inspiring and empowering all collaborators to play a starring role in their own way. —

Marketing Practicalities

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Our purpose: oe

lore rea

Beginning:

e

a

o

en

enrich our lives, communities and en ron en .

o e

lead n on

e

o a ra

n

olla ora or and a a all n

e n rol

on

an e een on e

n

r o ea

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r or

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or

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This is the cause we stand for, what joins us all together and ultimately e do e er

or

e e

n

e do.

and o

de

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ar e n a

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a e nn n one

randed

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n

The document you are reading now o

e rea e and

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Internal communications 1) Plan the theme, gathering input from the team: or

e

e

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3) Collate, prioritise and document the ideas, times and locations of key theme activities

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

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Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

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2A. Typography

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5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

5D

Thank you for being a part of the Envirolution story, we are empowered by our community and are so happy to welcome you aboard to the team.

The mission of Envirolution is to explore creative ways to enrich our lives, community and environment. This document contains all the information you need to play your part in the Envirolution story and ideas for how you can bring the theme to life. —

Volunteer Practicalities

Envirolution

0A. Brand Profile

2A. Typography

3C. Riso Printing

4D. Merch/Apparel

5D. Marketing

8 Carlton Street

0B. Brand Values

2B. Typography

4A. Print

5A. Touchpoints

5E. Vendors

Manchester M16 7GT

1A. Logo

3A. Colour

4B. Screen

5B. Meet the team

5F. Volunteers

www.envirolution.org.uk

1B. Lock-ups

3B. Images

4C. Pitching

5C. Core Team

5G. Performers

Our purpose: oe

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Middle:

Get your own Envirolution photo filter

Need to know on the day:

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At Envirolution, we all have a starring role o la

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Envirolution

DESIGN & ART DIRECTION BY EMMA TOMINEY C O PY W R I T I N G & B R A N D S T R AT EGY BY A N D R E A CA L L A N PHOTOGRAPHY BY LAURA LEE WAADE