Milan expo magazine

World on View

Phoebe Morrison History of Exhibition Culture RISD 2017

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Nationalism, brand identity, propaganda, politics and econom all wrapped up in spectacle and architectural gestures: Expos, sa author and historian Paul Green

mics, d shiny ays nhalgh,

Pessimism doesn’t make Expos: the model is Star Trek, not Blade Runner.

-Paul Greenhalgh

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Lost in Translation

When Herzog & De Meuron were first approached to design the Milan Expo to be held in 2015 they said yes under the condition that the expo break the mold of what a world fair was like. The topic was set to be “Feeding the Planet Energy For Life.� The serious theme of the expo seemed like a great opportunity to simplify the concept of the expo down its purest form.

The proposal that was accepted for the design of the expo included a main road that spanned the site, connecting all of the pavillions. Instead of large modern pavillions, Herzog & De Meuron encouraged each country to devote the majority of their lots to live gardens. The pavillions were secondary to the gardens and would just serve as understated shacks for exhibitions. This plan would allow for the expo to be installed with minimal investment from the participating countries and would be easy to take down at the end of the expo. The Milan Expo committee agreed with this plan but as other countries began to submit their

drawings for pavillions is became clear that getting everyone on the same page would be close to impossible.

Participating in an expo is a large financial investment for a nation. In the case of the United States, all funding for the pavillion had to come from corporations because the government cannot fund pavillions for events like the Expo. There are high expectations set for what participation in an expo will bring a nation. It is a chance for a nation to make a big statement about where they fit on the world stage. Trying to send out a message of national unity and strength from behind an understated shack was too much for most countries to accept.

Ultimately Herzog & De Meuron stepped down from the project. On their website they have written quite brashly, “As much as we were convinced that our masterplan would be a good platform for the radical re-invention of what a world exhibition could be in the 21st century, we understood that the organizers would not un7

dertake the necessary steps to convince the participating nations to give up on thier conventional indulging in self-contemplation instead of focusing on their specific contribution to agriculture and food production.” This burtally honest account of what it was like working on the Expo shows how challenging it is so honor the supposed “theme” of an expo, when the underlying themes are unavoidable and stronger.

While parts of the expos original plan remained like the main road with a large tented structure, minamilism certainly wouldn’t make the list in descriptions of the event. Jacques Herzog said in his interview with Uncubed Magazine, “From 8

what I have heard about the coming pavilions and concepts, it seems that this Expo will be the same kind of vanity fair that we’ve seen in the past.” The tradition of world fair culture has deeply engrained the idea that a pavillion is more than an exhibit. It is a symbol for everything the country stands for and the idealic vision it wants to show the world.

The culture of nationalistic display dates back has always occured in the world’s fair setting. In the Crystal Pallace, the resources and culure of colonized nations were showcased to strengthen the support of the British Empire. Although things have changed since the Crystal Pallace the platform of the fair is still used

in a simillar way. Turkmenistan’s pavillion included extensive information on their infrastructural development and natural resources. The emphasis was hardly on food. Investing in a pavillion is like buying adspace at the super bowl. Nations have to make their own decisions about what will benefit them the most. At the end of the day no theme is more important or powerful than nationalism. When I visited the Expo I noticed that many of the international visitors were waiting dedicatedly waiting in line to visit the pavillions of their home country. Despite an optimisitic plan for the Expo it is clear that the organizers and many visitors are not ready to end the era of the vanity fair.

“We decided only to accept the invitation to design the Milan masterplan if our client would accept a radically new vision for a world exhibition; abandoning these monuments of individual national pride that have turned all Expos since the mid-nineteenth century into obsolete vanity fairs.�

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The Pavillion

Herzog’s creative battle over the tone of the pavillions at the Milan Expo shows how important the pavillion is as a symbol of a nation. The construction of a Pavillion is a time for a country to wrap up all their efforts into one modern and forward thinking package. As I walked around the expo the outlandish architecture is the thing that screamed the loudest. The only thing that you didn’t have to wait in line to see was the Pavillions themselves. The exhibitions on the inside were primarily secondary to the buildings that housed them. As Oliver Wainwright wrote for The Guardian, “Because, ultimately, surely the only point of visiting an Expo is to marvel, drop-jawed with morbid fascination, at the bizarre architectural freak-show, and be entranced by the same sense of contemptuous captivation that comes from watching the Eurovision Song Contest. It is a spectacular mess, but it’s also fascinating to see national ambitions embodied, side by side, in a line-up of skin-deep architectural flourishes.”

Reading through reports of both the Milan Expo and the 1939 World’s Fair there is an enourmous fascination with scale. The amount spent on each fair was speculated time and time again in magazines and newspapers along with the expected number of visitors. Even metrics like the number of trees planted at the 1939 World’s Fair become an exciting element of the spectacle.

“The whole area covered by the Fair embraces 1,216 acres. There are 17 miles of roads, 45 miles of footpaths, and 300 buildings. About 2,000,000 growing plants are shown; there are 250 acres of lawn and 10,000 trees transplanted and set as in landscape gardens… The total cost of construction was about 155,000,000. About 60,000,000 people, including repeaters, are expected to pay admission…”

-National Geographic

This quote regarding the 1939 World’s Fair is from one of many articles I found that is written in this way. The focus of much of 11

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Reading through reports of both the Milan Expo and the 1939 World’s Fair there is an enourmous fascination with scale. The amount spent on each fair was speculated time and time again in magazines and newspapers along with the expected number of visitors. Even metrics like the number of trees planted at the 1939 World’s Fair become an exciting element of the spectacle.

“The whole area covered by the Fair embraces 1,216 acres. There are 17 miles of roads, 45 miles of footpaths, and 300 buildings. About 2,000,000 growing plants are shown; there are 250 acres of lawn and 10,000 trees

Reading through reports of both the Milan Expo and the 1939 World’s Fair there is an enourmous fascination with scale. The amount spent on each fair was speculated time and time again in magazines and newspapers along with the expected number of visitors. Even metrics like the number of trees planted at the 1939 World’s Fair become an exciting element of the spectacle.

“The whole area covered by the Fair embraces 1,216 acres. There are 17 miles of roads, 45 miles of footpaths, and 300 buildings. About 2,000,000 growing plants are shown; there are 250 acres of lawn and 10,000 trees

Reading through reports of both the Milan Expo and the 1939 World’s Fair there is an enourmous fascination with scale. The amount spent on each fair was speculated time and time again in magazines and newspapers along with the expected number of visitors. Even metrics like the number of trees planted at the 1939 World’s Fair become an exciting element of the spectacle.

“The whole area covered by the Fair embraces 1,216 acres. There are 17 miles of roads, 45 miles of footpaths, and 300 buildings. About 2,000,000 growing plants are shown; there are 250 acres of lawn and 10,000 trees 13

“...it simply seems embarrassing to address this very important topic and at the same time build enormous, dramatically curved pavilions with facades in wavy plastic or with spectacular waterfalls or whatever.�

-Jacques Herzog

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It was a wonderful fair, with fantastic modern architecture, waterfalls coming down off buildings, lights shining upward at night upon the bright green young trees; with fountains, and fireworks, and a General Motors Futurama‌�

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• I have seen a few World’s Fairs. Particularly the last one in Shanghai in 2010 made it clear to me that these Expos have become huge shows designed merely to attract millions of tourists. A giant area filled with enormous pavilions, one always more spectacular than the other, and these unbelievable vast halls for gastronomy, shops and pissoirs. What a bore and a waste of money and resources!

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Milan Expo 15

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“A showcase for the participating countries, a container of ideas, experiences and stimuli, a platform able to accommodate about five thousand events in six months, a survey of cultures and peoples around the world. A kaleidoscope of colors that vividly portray the global landscape , a landscape surrounded by a huge "green lung" for enhancing biodiversity, a kitchen from which emanates the smells of spices and fruit, meat and flowers, an experimental center where it discussed innovation and new technologies , where scientific research to supply service has been at the center of the most important threads experts from around the world, a large architectural firm in which you are facing the most enlightened minds and most futuristic forms. All this has been Expo Milano 2015 and much more.�

1939 New York World’s Fair “The eyes of the Fair are on the future — not in the sense of peering toward the unknown nor attempting to foretell the events of tomorrow and the shape of things to come, but in the sense of presenting a new and clearer view of today in preparation for tomorrow; a view of the forces and ideas that prevail as well as the machines.

To its visitors the Fair will say: "Here are the materials, ideas, and forces at work in our world. These are the tools with which the

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“‘The world of tomorrow’ will be fantasitcaly big and bright” -Life Magazine

Reading through reports of both the Milan Expo and the 1939 World’s Fair there is an enourmous fascination with scale. The amount spent on each fair was speculated time and time again in magazines and newspapers along with the expected number of visitors. Even metrics like the number of trees planted at the 1939 World’s Fair become an exciting element of the spectacle.

“The whole area covered by the Fair embraces 1,216 acres. There are 17 miles of roads, 45 miles of footpaths, and 300 buildings. About 2,000,000 growing plants are shown; there are 250 acres of lawn and 10,000 trees transplanted and set as in landscape gardens… The total cost of construction was about 155,000,000. About 60,000,000 people, including repeaters, are expected to pay admission…”

-National Geographic

This quote regarding the 1939 World’s Fair is from one of many articles I found that is written in this way. The focus of much of

Reading through reports of both the Milan Expo and the 1939 World’s Fair there is an enourmous fascination with scale. The amount spent on each fair was speculated time and time again in magazines and newspapers along with the expected number of visitors. Even metrics like the number of trees planted at the 1939 World’s Fair become an exciting element of the spectacle.

“The whole area covered by the Fair embraces 1,216 acres. There are 17 miles of roads, 45 miles of footpaths, and 300 buildings. About 2,000,000 growing plants are shown; there are 250 acres of lawn and 10,000 trees transplanted and set as in landscape gardens… The total cost of construction was about 155,000,000. About 60,000,000 people, including repeaters, are expected to pay admission…”

-National Geographic

This quote regarding the 1939 World’s Fair is from one of many articles I found that is written in this way. The focus of much of

the promotional material for the events is on large numbers rather than large ideas.

Visitors are drawn in my the grand spectacle of the crowds and the large concentration of visual display. Although expos have always been a means of bringing tourist dollars into a city, the public’s perception of that has shifted.

“The fair, however, has always declared primarily that it is more concerned with instruction than amusement.

An out-and-out advertising venture, sponsored by New York businessmen who expect visitors to spend $1,000,000,000 in their city, the Fair has a high-sounding purpose: to demonstrate the interdependence of men and the blessings of democracy.”

-Life

When the 1939 World’s Fair was annoucned it was met with much more positivitiy and hope. The fair was coming at the end of The Great Depression and promised a hopeful future and an influx of tourism. It was proposed as something 21

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Le Pavillon de l’Electricite et, au premier plan des Ailes, qui relie la section des Transports aves le centre de l’ExpositionXimus moleniaspici qui beratecum fuga. Lor saepratem eliatur a dolupturia descimo lorporu ptatem volupta quidestrum enihiliate renis doloria spersped quam et fugiatur, int volorehent faceprat.

Ate volor audit aut rerior sit, que voluptionsed most quamusa quidi aut eatiae ra volorem. Onsequos eum quatiusciet vendi vit, volorum comnist, omnihicient optate quodignat vitasita vel expelen dignihici comni restis sus.

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“New York World’s Fair 1939 is no longer a vision, no longer a figment of man’s dream expressed soley in terms of artists’ sketches, models, word pictures.”

Life Magazine

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“Sixty nations took part; the only conspicuous absentee was Germany. (At that moment Hitler had more pressing business to attend to: it was in the spring of 1939 that he overran Czechoslovakia, in defiance of the Munich agreement.)”

“The fair, however, has a declared primly that it concerned with instruc amusement. An out-and vertising venture, spons New York businessmen visitors to spend $1,000 in their city, the Fair ha high-sounding purpose strate the interdepende and the blessings of dem Life

always is more ction than d-out adsored by n who expect 0,000,000 as a e: to demonence of men mocracy.”

“The World’s Fair celebrates the 150th anniversary of the inauguration of George Washington as President. This is its theme: “A happier way of American living through a recognition of the interdependence of men, and the building of a better world of tomorrow with the tools of today.”

“The interior of the Heinz Dome is spectacular, spacious and impressive with notable examples of sculpture, interesting murals done in a modern manner, a great center fountain and dramatic lightning effects. Here are 20,000 square feet of exhibit space, providing many different types of entertainment for the visitor.”

Heinz Exhibit

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Bringing in The Masses

Reading through reports of both the Milan Expo and the 1939 World’s Fair there is an enourmous fascination with scale. The amount spent on each fair was speculated time and time again in magazines and newspapers along with the expected number of visitors. Even metrics like the number of trees planted at the 1939 World’s Fair become an exciting element of the spectacle.

“The whole area covered by the Fair embraces 1,216 acres. There are 17 miles of roads, 45 miles of footpaths, and 300 buildings. About 2,000,000 growing plants are shown; there are 250 acres of lawn and 10,000 trees transplanted and set as in landscape gardens… The total cost of construction was about 155,000,000. About 60,000,000 people, including repeaters, are expected to pay admission…”

-National Geographic

This quote regarding the 1939 World’s Fair is from one of many articles I found that is written in this way. The focus of much of 30

the promotional material for the events is on large numbers rather than large ideas.

Visitors are drawn in my the grand spectacle of the crowds and the large concentration of visual display. Although expos have always been a means of bringing tourist dollars into a city, the public’s perception of that has shifted.

“The fair, however, has always declared primarily that it is more concerned with instruction than amusement.

An out-and-out advertising venture, sponsored by New York businessmen who expect visitors to spend $1,000,000,000 in their city, the Fair has a high-sounding purpose: to demonstrate the interdependence of men and the blessings of democracy.”

-Life

When the 1939 World’s Fair was annoucned it was met with much more positivitiy and hope. The fair was coming at the end of The Great Depression and promised a hopeful future and an influx of tourism. It was proposed as something

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“I in m as $1 an m bu fr 58 w 32

Its site, two square miles new Flushng, L. I., was a huge ash heap on a tidal marsh, celebrated in fact and fiction s the “Corona Dump.” Into this dump 170,000,000 has been poured to level nd fill ground, plant 10,000 trees and millions of flowers, cover it with 200 uildings in which 1,400 exhibitors rom 1,300 businesses, 33 states, and 8 foreign countries will show their wares.” life 33

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that would be beneficial to all. It would educate and support business. The goals for the Milan Expo were very similar but the public did not respond to it nearly as well. When the Milan Expo was announced there was a lot of opposition to it. Protests were held in the streets of Milan as a part of the No Expo Movement. Protesters argued the the Expo waas only going to benefit big businesses.

The lure of a mass tourism event has passed. The pattern of expos has shown huge investments and not much positive impact for the nations people.

Occuscit aquuntin nihicia sit endant.

Ebit digent omnis que nem a qui sectendempor sed quam, omnist et ut re voloren ditatem lab ipsumqui dolorum volupta nam consequo vollaut ectibus aut aut omniscim adiae. Que endeles tecepro dem int.

Mossequat ommo con earcia ni beriorero quatque pernatem derati as esciis atur apiet ra exceperibus mint verchil lacieniminis quam excerem cuptatu ribusdae et unt rem ipsus aut descium nus seque occuptatem rectotae sus dolumenis recae quia coreperia vent eictorrum voloria tiatquosant ea volor aut quia niae nusae odi voluptur? Exceptatia voloreruntus aut la pe cullentur renderferios aciis et optatur rehenim quasperia quasped ut officid ignate venihit et volorersperi ut earchit imodit laboremporit andam as et eiur, cus doluptatis rectio estiossus et aut pro ex elitatiissum hilictem. Ceaturestiam quatiscimo ipidunt offici nam, omnia si dolum quam, que dollaut vitibus cipsunt velector sapiendeles ea cum venis quat 35

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Expo and Enterprise

Arum adit ad quiasintur sime si offic te volores num volut acepellabor rehent.

Is quam es ipid que dolupicipit moditi veresendi corionsequae sint aut ut eturercimpor alictem la is alicide lendunt et idelignit eos sequam fuga. Nem re pro occae aut laut aut atis ut aligent.

Molest pliquos sed magnat et que nis volest quiam, ipicatem vendeliquam fuga.

Nemquas delibus ut accate cusam rem is a ium renient iatest, quis idessintore, sunt, alitatur arum aut eiusdae ceatur? Quiatur, ilignim quunt hit quatet ut reperiate volum vendus eiciendae volupta quiberchil in con nobisciminto est quosam, volor sum et es voloriatur sum nobit, ut as ma pore eum erum estis sequid qui ut fugiati onsequaspiet excea quam quam, officturit exerum re, nustius sitint as essima volenim usantiunt qui con perum dolorest, sed ut opti omnist que re natia vitiusdae. Nequodist, id molupta tectur?

Quias ne sitaestrum, ulparitatur modi is nis maio doluptatur? Quis cusandem nihicimodis dolorro doluptur ab ipsam rem

Occuscit aquuntin nihicia sit endant.

Ebit digent omnis que nem a qui sectendempor sed quam, omnist et ut re voloren ditatem lab ipsumqui dolorum volupta nam consequo vollaut ectibus aut aut omniscim adiae. Que endeles tecepro dem int.Mossequat ommo con earcia ni beriorero quatque pernatem derati as esciis atur apiet ra exceperibus mint verchil lacieniminis quam excerem cuptatu ribusdae et unt rem ipsus aut descium nus seque occuptatem rectotae sus dolumenis recae quia coreperia vent eictorrum voloria tiatquosant ea volor aut quia niae nusae odi voluptur? Exceptatia voloreruntus aut la pe cullentur renderferios aciis et optatur rehenim quasperia quasped ut officid ignate venihit et volorersperi ut earchit imodit laboremporit andam as et eiur, cus doluptatis rectio estiossus et aut pro ex elitatiissum hilictem. Ceaturestiam quatiscimo ipidunt offici nam, omnia si dolum quam, que dollaut vitibus cipsunt velector sapiendeles ea cum venis quat provit quodiossima solore volore, quunt lab inveristis eicid exces ulluptae. Sapis ut 39

“In all, Expo has around 150 dining spots, including McDonald’s (yes, McDonald’s, whose inclusion at Expo raised the ire of Italy’s Slow Food Movement) and a Coca-Cola pavilion, where visitors wait in line for a free Coke. A question came to mind: Is Expo part of the problem or part of the solution?”

-New York Times

Arum adit ad quiasintur sime si offic te volores num volut acepellabor rehent.

Occuscit aquuntin nihicia sit endant.

Is quam es ipid que dolupicipit moditi veresendi corionsequae sint aut ut eturercimpor alictem la is alicide lendunt et idelignit eos sequam fuga. Nem re pro occae aut laut aut atis ut aligent.

Ebit digent omnis que nem a qui sectendempor sed quam, omnist et ut re voloren ditatem lab ipsumqui dolorum volupta nam consequo vollaut ectibus aut aut omniscim adiae. Que endeles tecepro dem int.

Molest pliquos sed magnat et que nis volest quiam, ipicatem vendeliquam fuga.

Nemquas delibus ut accate cusam rem is a ium renient iatest, quis idessintore, sunt, alitatur arum aut eiusdae ceatur? Quiatur, ilignim quunt hit quatet ut reperiate volum vendus eiciendae volupta quiberchil in con nobisciminto est quosam, volor sum et es voloriatur sum nobit, ut as ma pore eum erum estis sequid qui ut fugiati onsequaspiet excea quam quam, officturit exerum re, nustius sitint as essima volenim usantiunt qui con perum dolorest, sed ut opti omnist que re natia vitiusdae.

Nequodist, id molupta tectur? Quias ne sitaestrum, ulparitatur modi is nis maio doluptatur? Quis cusandem nihicimodis dolorro doluptur ab ipsam rem non

Mossequat ommo con earcia ni beriorero quatque pernatem derati as esciis atur apiet ra exceperibus mint verchil lacieniminis quam excerem cuptatu ribusdae et unt rem ipsus aut descium nus seque occuptatem rectotae sus dolumenis recae quia coreperia vent eictorrum voloria tiatquosant ea volor aut quia niae nusae odi voluptur? Exceptatia voloreruntus aut la pe cullentur renderferios aciis et optatur rehenim quasperia quasped ut officid ignate venihit et volorersperi ut earchit imodit laboremporit andam as et eiur, cus doluptatis rectio estiossus et aut pro ex elitatiissum hilictem. Ceaturestiam quatiscimo ipidunt offici nam, omnia si dolum quam, que dollaut vitibus cipsunt velector sapiendeles ea cum venis quat

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Arum adit ad quiasintur sime si offic te volores num volut acepellabor rehent.

Is quam es ipid que dolupicipit moditi veresendi corionsequae sint aut ut eturercimpor alictem la is alicide lendunt et idelignit eos sequam fuga. Nem re pro occae aut laut aut atis ut aligent.

Molest pliquos sed magnat et que nis volest quiam, ipicatem vendeliquam fuga.

Nemquas delibus ut accate cusam rem is a ium renient iatest, quis idessintore, sunt, alitatur arum aut eiusdae ceatur? Quiatur, ilignim quunt hit quatet ut reperiate volum vendus eiciendae volupta quiberchil in con nobisciminto est quosam, volor sum et es voloriatur sum nobit, ut as ma pore eum erum estis sequid qui ut fugiati onsequaspiet excea quam quam, officturit exerum re, nustius sitint as essima volenim usantiunt qui con perum dolorest, sed ut opti omnist que re natia vitiusdae.

Nequodist, id molupta tectur? Quias ne sitaestrum, ulparitatur modi is nis maio doluptatur? Quis cusandem nihicimodis dolorro doluptur ab ipsam rem non

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“It was a wonderful fair, with fantastic modern architecture, waterfalls coming down off buildings, lights shining upward at night upon the bright green young trees; with fountains, and fireworks, and a General Motors Futurama…”

Arum adit ad quiasintur sime si offic te volores num volut acepellabor rehent.

Is quam es ipid que dolupicipit moditi veresendi corionsequae sint aut ut eturercimpor alictem la is alicide lendunt et idelignit eos sequam fuga. Nem re pro occae aut laut aut atis ut aligent.

Molest pliquos sed magnat et que nis volest quiam, ipicatem vendeliquam fuga.

Nemquas delibus ut accate cusam rem is a ium renient iatest, quis idessintore, sunt, alitatur arum aut eiusdae ceatur? Quiatur, ilignim quunt hit quatet ut reperiate volum vendus eiciendae volupta quiberchil in con nobisciminto est quosam, volor sum et es voloriatur sum nobit, ut as ma pore eum erum estis sequid qui ut fugiati onsequaspiet excea quam quam, officturit exerum re, nustius sitint as essima volenim usantiunt qui con perum dolorest, sed ut opti omnist que re natia vitiusdae.

Nequodist, id molupta tectur? Quias ne sitaestrum, ulparitatur modi is nis maio doluptatur? Quis cusandem nihicimodis dolorro doluptur ab ipsam rem non

Occuscit aquuntin nihicia sit endant.

Ebit digent omnis que nem a qui sectendempor sed quam, omnist et ut re voloren ditatem lab ipsumqui dolorum volupta nam consequo vollaut ectibus aut aut omniscim adiae. Que endeles tecepro dem int.Mossequat ommo con earcia ni beriorero quatque pernatem derati as esciis atur apiet ra exceperibus mint verchil lacieniminis quam excerem cuptatu ribusdae et unt rem ipsus aut descium nus seque occuptatem rectotae sus dolumenis recae quia coreperia vent eictorrum voloria tiatquosant ea volor aut quia niae nusae odi voluptur? Exceptatia voloreruntus aut la pe cullentur renderferios aciis et optatur rehenim quasperia quasped ut officid ignate venihit et volorersperi ut earchit imodit laboremporit andam as et eiur, cus doluptatis rectio estiossus et aut pro ex elitatiissum hilictem. Ceaturestiam quatiscimo ipidunt offici nam, omnia si dolum quam, que dollaut vitibus cipsunt velector sapiendeles ea cum venis quat provit quodiossima solore volore, quunt lab inveristis eicid exces ulluptae. Sapis ut 43

“...if the Expo is meant to represent human progress, we are quickly speeding towards a future in which the whole world looks like an airport duty free section.�

-Elvia Wilk Uncubed Magazine

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I left wondering why so many countries - many very poor with starving citizens - would make the large investment to be present at what seems like a giant, glitzy tourist information show.

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“It’s hard not to see the whole endeavour as a monumentally misplaced allocation of resources.”

-Oliver Wainwright

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Turkish Pavillion

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The Malaysian Pavilion felt like an infomercial for Malaysia. It had little connection to the Expo theme, and lacked a connection to the deliciousness of Malaysian food. Even the cafe fea-

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Most countries’ exhibitions feel like a cross between a Waitrose advert and a travel agents’ trade fair – immersive multimedia dioramas of bountiful produce and spectacular scenery, dotted with stalls selling craft trinkets and samples of cheese.

-The Guardian Oliver Wainwright

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This is no small coup when you’re among dozens of buildings lined up in aesthetic disjunction, like words pulled from a hat by a Dadaist poet.

-Julie Lasky

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