Designed to Thrive - Process Journal

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TO THRIVE

Experiment
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Process Journal
Phoebe Nguyen Illustration Series Experiment Phoebe Nguyen Illustration Series
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Experiment Phoebe Nguyen Illustration Series 3 03 Table of Contents 05 Design Brief 06 Ideation 08 Moodboard 10 Sketches 19 Solution 22 Learning Objectives Concept Development Process Works OF CONTENTS TABLE

Design Brief

CREATE A SET OF MEMORY/MATCHING CARDS

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Theme & Concept

There is one habit that most of designers have—taking health for granted. In fact, with late nights, unhealthy foods, dehydration, caffeine intake, wrong sitting posture and constant mental health sabotage, it is difficult to maintain a healthy lifestyle while pursuing your passion. Understanding their needs, ‘Designed to Thrive’ embraces the idea of a memory game for designers, guiding them to a healthy work routine and avoid detrimental habits.

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Illustration Content • Drink water • Organize workspace • Proper sitting posture • Remember to eat/eat well • Walking after a long working time • Scheduling • Drink less coffee • Sleep! • Take care of your eyes • Emotional support
cards
box
IDEATION IDEATION
Demographics Age range: 18-35 Occupation: designers, artists, peo ple who work in the creative field Gender: All Production Set of 10
Front
cover + back pattern (addition) Dimension: 4 x 2.5”

Visual Direction

Illustrations with close-up shots for subject matters. Focus on the objects that directly remind the users about the bad habits we have.

Visual elements

Illustration and typographic treatment as text reminder.

Aesthetic

Isometric + close-up, medium outline brush strokes. Using clean brush to create the shapes.

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Color Palette #FFAEF3 #0E2D70 #FECA39 #6196FF #FFFFFF
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Modern + Minimal
objects
MOOD BOARD
Close-up

MOOD BOARD

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Thin Outlines
Bold Colors

Process Work

SKETCHES

10 Illustration Series Experiment Phoebe Nguyen

CONCEPT A

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CONCEPT B

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CONCEPT C

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SOLUTION

By using bold and playful colors, the game delivers a bold visual direction, encouraging designers pay attention to living healthy. Meanwhile, the graphic elements of usual designers’ tools are also incorporated to increase audience engagement and relatability for the game. From a goofy idea of creating a simple matching card game that is often designed for children, ‘Designed to Thrive’ elevates the concept of memory associations that speaks to a more profound issue about the design community.

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FINAL COMPOSITIONS

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LEARNING OBJECTIVES

After working on this project, I can broaden my creative skill set, utilizing illustration as a competence in the creative field. Most importantly, the project allowed me to explore new ideas and experiment with new design techniques, which became a valuable learning curve. I love how I was able to incorporate a critical issue within the creative community into a project, using their unique visual language to engage with their experience. Since I gained some recognition with this project, ‘Designed to Thrive’ undoubtedly opens more opportunities for my post-graduate education and creative career.

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Experiment Phoebe Nguyen Illustration Series Process Journal

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