Creative Services Department 44

VIDEO PRODUCTION SERVICES

CO-SER 690

Video content is an increasingly crucial creative component of a visual communications strategy. The Creative Services Department with our School Communications Service will provide resources that will help districts achieve their messaging goals.

SPOTLIGHT VIDEO With a professional set including background, lighting, cameras and production staff, the Spotlight Video is designed to capture thought leaders in conversation.

PROMOTIONAL VIDEO What is the most crucial element of a promotional video? Capturing the attention of the audience through an interesting and compelling story. This category of video service will support and define your district’s brand while boosting district morale and strengthening community engagement.

HIGHLIGHT VIDEO A highlight video is a series of clips that showcase key features of a program initiative, event or achievement by capturing your audience’s attention and potentially compelling them into action.

EXPLAINER VIDEO Whether you are looking to describe a simple process or a complex explanation of the overview of a budget, an explainer video will provide your district with the ability to tell its story. These animated videos are often used to inform the community about proposed programs, initiatives, capital projects and budgets. SIGNATURE VIDEO A two- to four-minute interview-based message from the district featuring multiple locations. Your district can communicate with your school community audience in a way that will more powerfully form a connection than simply through using print copy.

DISTRICT VIDEO It is never too early in the school year to begin filming for the purpose of capturing the essence of what a district represents. More often than not, the nuances of growth and experience can only truly be viewed and appreciated through the lens of captured moments through time. An example of a District Video features highlights of events throughout the school year from homecoming to graduation.

DESIGN SERVICES

CO-SER 690

Success in articulating a vision, communicating a concept, and delivering on an actionable plan is multifaceted in today’s modern age. Thoughtful, strategic design helps districts to communicate with their communities effectively and seamlessly to deliver the intended message.

CAMPUS ENVIRONMENT DESIGNS Campus culture is often influenced by the messaging surrounding the community. School hallways and campus grounds provide a canvas for your district’s voice. Create a poster, wall decals and signage to tell your story.

SPECIAL EVENT MATERIALS Successful event execution is dependent upon the communication with your audiences. Creative messaging designs include print or digital save the dates, invites, programs, banners, lawn signs and more. STRATEGIC/SUCCESS PLAN STRATEGIES When a strategic plan has been created to guide organizational direction, an implementation strategy follows. Our design services will aid in the process of defining how to bring the strategic plan to life through: • Posters of varying sizes that outline goals and objectives • Palm cards defining the district’s mission, vision and core values • Custom designs that can be used on the web, in presentations, print materials and more • Presentation templates in PowerPoint, Prezi, etc.

HIGH SCHOOL PROFILE A high school profile needs to be comprehensive and accurately portray the uniqueness of your school. Our design services will help you achieve a professional-level presentation.

PROFILE OF A GRADUATE Communicating the profile of the local school district graduate has the ability to motivate and influence the school community as a whole. Whether it is posters in the hallways, statements on the pages of event programs or a posting on your district website, we can help to give this message form, function and personality.

BRAND DESIGN COLLATERAL Brand Design Collateral is the collection of materials and media used to create awareness and promote your messaging and identity. These materials speak for your district brand because they are created congruently with the district’s mission, vision and core values.

Brand Design Collateral materials include: • Logos • Signage • Event Displays • Flyers • Stationery Kit • Banners & Posters • Postcards & Palm Cards • Branded PowerPoints • Brochures • Catalogs

SCHOOL COMMUNICATIONS SERVICE

Mobile apps, e-newsletters and social media all play a role in today’s fast-paced, high stakes public arena. That's why professional School Communications are so vital. Services include producing traditional newsletters, brochures, calendars, annual reports and press releases as well as creating and maintaining social media accounts such as Facebook pages, Twitter feeds and YouTube channels. The staff of former magazine and newspaper journalists and professional public relations consultants has been consistently recognized for excellence by state and national school public relations associations. Because every school district is different, BOCES creates custom service packages to meet each district’s communications needs and budget. Two service models are offered.

ELLEN LANE

DIRECTOR

elane@pnwboces.org (914) 248-2235

SCHOOL BUDGET NEWSLETTER 2018–19

PROPOSED BUDGET HIGHLIGHTS AN ENGAGING, RELEVANT, AND ACTIVE LEARNING ENVIRONMENT

• Class sizes will continue to be favorable and support an active learning environment

• Innovation Grants for the second of a two-year program for teachers to develop units of study that embody the KL

Learning Commitment

• Continued integration of interdisciplinary units of science, technology, research, engineering, art, and math

• Expanding the services of our

Therapeutic Support Program to younger adolescents

• Updating elementary classroom libraries and purchasing new social studies materials Dear Community Member, On May 15, 2018, we hope you will join us to vote on the 2018-2019 Katonah-Lewisboro School District budget and the election of two Board of Education trustees.

This newsletter provides you with valuable information about the proposed budget, how it will support the education of our students, and how it will impact you and our community. We are proposing a budget that we believe maintains our community’s commitment to excellence in education and carefully weighs the need for fiscal responsibility. Proposed spending will increase next year by less than 2%. Despite a $1.2 million increase in health insurance costs next year, we are once again presenting a budget that is below the New York State tax levy cap. We believe the proposed budget thoughtfully supports today’s students and positions our schools and community well for the future. Thank you for entrusting us to act on your behalf as the Board of Education and for taking time to vote on May 15, 2018. Respectfully,

Marjorie Schiff, President Scott Posner, Vice President Julia Hadlock Jeff Holbrook William Rifkin Richard Stone Stephanie Tobin

2018–19 PROPOSED BUDGET SUMMARY

Proposed Budget . . . . . . . . . . . . . . . . . . . . . . . . . . $108,692,382 Proposed Budget-to-Budget Increase . . . . . . . . . . . . . . 1.76% Proposed 2018-19 Tax Levy Change . . . . . . . . . . . . . . . . 2.09% Katonah-Lewisboro Proposed School Budget 2018✓ –19 / VOTE ON MAY 15, 2018

HENDRICK HENDRICK HUDSON HUDSON

20 17

# OF STUDENTS 2,479

# OF HS COURSES OFFERED TO EIGHTH

GRADERS 7

ATHLETICS

31

Varsity sports offered

90+

Percentage of Hen Hud teams recognized by NYS as Scholar Athlete teams

62% of students in grades 7-12 participated on a Hen Hud athletic team last year

TECHNOLOGY

at a glance

COLLEGE PREPAREDNESS

21

Advanced Placement Courses

18

CollegeLevel Courses

Hendrick Hudson High School is regularly named one of New York State’s top 100 high schools by various publications.

Top High School

100%

of K-12 core academic classrooms equipped with interactive whiteboards and projectors

98%

Wi-Fi access in all school buildings

Student to Computer Ratio Student to Mobile Device Ratio

2 : 1 2 1/2 : 1

AVERAGE ELEMENTARY CLASS SIZE

19

TAX INFO

Average tax levy increase from 2011-12 to 2017-18

Among the lowest in Westchester County .5%

AP SCORES

% of students earning AP test scores of 3 or better

85%

MUSIC 95%

of 4th and 5th graders play an instrument and 100% participate in chorus

Inspire. Explore. Discover. Visit our website at www.henhudschools.org

MAY 2019

The Latest News from Somers Schools

Rachel Joseph, right

Somers High School senior, Rachel Joseph took the 2nd place award in the Environmental Engineering category at the prestigious INTEL International Science and Engineering Fair (ISEF). ISEF is the world’s largest international pre-college science competition and Rachel is the first student to place at ISEF in Somers Science Research history. She was awarded $1500 for her project, Optimi zing Thermal Hydrolysis for Increased Biogas Generation in Wastewater Treatment.

Principal Mark Bayer, School Counselor Eileen Cawley, Katie Taylor, Assistant Principal Pete Rodrigues

Senior Katie Taylor received a highly coveted National Merit Scholarship in the amount of $2,500. Merit Scholarship awards are given to students based on their abilities, skills, and accomplishments. A variety of information is used to select the winners, including the finalist's academic record, information about the school's curricula and grading system, two sets of test scores, the high school official's written recommendation, information about the student's activities and leadership, and the Finalist's own essay. Katie will attend Yale University this fall.

WWII Solider and Holocaust Survivor Speak to Students

Esther Geizhals and Alan Moskin answer questions about the Holocaust and WWII.

Eighth-graders at Somers Middle School heard first-hand accounts from Esther Geizhals and Alan Moskin about the Holocaust and World War II during an assembly and a small group discussion. This is the eighth year that the eighth grade social studies classes have had the opportunity to listen to these personal accounts and ask questions of these courageous American citizens. Wax Museum in 11th Year

James Radding poses as Mickey Mantle at the Wax Museum.

Fifth-grade students in the classes of Mrs. Sisca/Mrs. Salamone, Mr. Camarra, Mr. Ringer, and Mrs. Gjonaj participated in the 11th Annual Wax Museum at Somers Intermediate School. The children researched a famous person who has made a positive impact on the world and then wrote an autobiography on that person. The culminating event was an evening at the Wax Museum. The children dressed as their subjects and with their published essays hanging behind them, they “posed” as wax figures for parents and families.

DISTRICT COMMUNICATIONS

CO-SER 690

IN-DISTRICT SERVICE Districts may contract for a communications specialist to work a set number of days in district providing whatever communications services are needed. This allows the communications specialist to work closely with district leadership while having the support of BOCES’ creative and technical team of specialists in graphic design, videography, social media, web maintenance and print. RETAINER Alternatively, communications and design services may be purchased a la carte on a per project/ hourly basis. Districts may purchase a specific number of newsletters or videos or other services.

DIGITAL MEDIA SERVICES

MOBILE APPS Mobile apps bring districts' resources to a device that parents can access wherever they go. Given that more than 60% of web searches are done on a phone, it makes sense for districts to go mobile.

Because economically disadvantaged families are more likely to access the internet from a smartphone than a computer, mobile apps can help close the engagement gap in districts. With a good mobile app, parents will not only be able to access critical district information, they will have a choice of language.

VIDEOS The fact that more than 500 hours of video are uploaded to YouTube every minute is a testament to the power of video storytelling. With PNW BOCES Video Production Service, school districts can harness that power without ever stepping inside a studio or behind a camera. We will write the script, film and edit videos ranging from highlights that provide fly-on-the-wall glimpses into the classroom to animated explainers to promotional videos to capture your district's brand. Complete service includes professional voice-over artists. E-NEWSLETTERS E-newsletters provide up-to-the-minute news and can be accessed anywhere from a home or business computer to a smartphone. Readership is automatically tracked, allowing districts to gauge the effectiveness of their communication efforts. Because they are paperless, e-newsletters save on printing and mailing costs and are eco-friendly.

SOCIAL MEDIA Social media has dramatically changed the way school districts tell their stories and communicate with stakeholders. At the School Communications Service at PNW BOCES, our specialists are expert at launching and managing Facebook, Twitter, YouTube and Instagram feeds. We’ll manage them for you, so your social media feeds are always fresh, up-to-date and appropriate. The School Communications Service will work with the district’s staff to recognize news that’s social and disseminate it at the lowest cost to the district.

PODCASTING Nearly one-third of all households report listening to podcasts weekly, and these audio-only broadcasts continue to grow in popularity. If your district wants to reach stakeholders with a podcast of its own, the School Communications Service can help create it.