School Communications Service 46

TRADITIONAL MEDIA

PRINT NEWSLETTERS Print newsletters remain a valuable tool for reaching certain segments of your audience and are the only way to ensure that the district is reaching every household in the community including those of nonparents. Districts generally use printed newsletters for disseminating school budget information.

PRINT MATERIALS For communities that prefer printed calendars, the School Communications Service offers branded two- and four-color printed calendars with original photography on glossy or matte paper. Other print materials include posters, palm cards, programs and invitations. PUBLICITY Districts that keep community members informed about accomplishments and challenges are more likely to build consensus among voters who ultimately must support district programs and budgets. A School Communications specialist can be assigned to work out of a district, if desired. This arrangement gives districts the best of both worlds: an on-site resource to handle school communications, and the financial benefits and flexibility of a shared service.

WEB DESIGN AND MANAGEMENT A school district’s website serves as the district’s public face, and should be the best source of comprehensive information about everything from school events to district policies. Working with a number of vendors, the School Communications Service offers districts custom-designed and maintained websites that are lively, user-friendly and attractive at prices districts can afford.

COLLATERAL SERVICES

BOND/FUNDRAISING Whether your district is seeking to pass a bond referendum to make needed improvements or trying to raise funds to enhance facilities, a fundraising professional can help sell your plan to the public with newsletters, flyers, posters, social media campaigns and more. GRANT WRITING Working with seasoned grant writers, the School Communications Service is ready to help districts find potential funding sources for everything from small, classroom initiatives by a single teacher to districtwide programs aimed at all learners.

BRANDING When a school district has a strong brand, the community knows what it stands for and, more important, supports its goals and initiatives. That’s why more and more school leaders are borrowing from the corporate sector to create brand identity for their districts. The School Communications Service can help your district create logos, taglines and a consistent image.

CAPTIONING As more districts are streaming board of education meetings and other events, many are turning to captioning services to ensure that broadcasts are accessible to all. Working with CaptionSync and 3Play Media, the School Communications Service provides both post-production and livestream captioning for school districts.

CRISIS MANAGEMENT When a district faces a crisis, it is important to contain the damage and control the message so that public confidence in the school system is not lost. BOCES School Communications professionals, many of whom worked in the news industry for years, have the expertise to help your district respond quickly and effectively. We’ll help you gather the facts, develop a plan of action, notify the key audiences, deal with the media, prepare written materials and put your best foot forward quickly and effectively. LIVE PRODUCTION VIDEO We’ve partnered with LocalLive to bring school districts across New York access to a live production service for sporting and other events on campus. Cameras are installed on your campus wherever requested, and event producers operate the cameras remotely. The district has a branded video channel and a portal for 24/7 on-demand viewing.

MARKET RESEARCH & SURVEYS Knowing how the district is perceived and what the public values is critical to success. That’s why the School Communications Service has partnered with respected vendors like K–12 Insight and Panorama Education to offer top-notch market research and community engagement services.

MEDIA TRAINING School leaders are often asked to speak with the media, to convince the community to pass a bond, to share innovative programming and ideas or to address a crisis. The skill and comfort with which leaders communicate can have a lasting impact on the issue at hand and the reputation of the district. Our media trainer, Amanda Bergen, has decades of experience in broadcast news and as a corporate and political communications executive. She will work one-on-one to help leaders learn how to craft and deliver messages effectively.

CREDITS

PRODUCED BY:

Karen Thornton, Creative Services Department Tricia Herbold, Creative Services Department Jackie Zenhausern, Educational Printing Service

PHOTO CREDIT FOR VARIOUS CAMPUS IMAGES:

Graphic Design & Digital Photography program students: Dylan Horan, Haldane; Jason Rodriguez, Yorktown; Shaun Alvarez, Yorktown.

ABSENCE MANAGEMENT 38 ACADEMICS 8 ACTION COLLABORATIVE NETWORK 34 ADMINISTRATORS REGIONAL CRISIS TEAM 39 ADULT AND CONTINUING EDUCATION 9 ADULT EDUCATION COORDINATOR 9 ANIMATION & MOTION GRAPHICS 4 AQUA THERAPY & POOLS 18 ARCHITECTURE/ENGINEERING 5 ARTS IN EDUCATION 27 ASSISTIVE TECHNOLOGY EVALUATIONS 33 ASSISTIVE TECHNOLOGY SPECIALIST 34 AUDIOLOGICAL PROCESSING EVALUATION 33 AUGMENTATIVE & ALTERNATIVE COMMUNICATION (AAC) EVALUATIONS 33 AUGUST REGENTS ADMINISTRATION 27 AUTO BODY 7 AUTO MECHANICS I & II 7

BACK ON TRACK 15 BANK STREET FUTURE SCHOOL LEADERS ACADEMY 22 BARBERING 6 BEHAVIORAL CONSULTATION 33 BILINGUAL TRADES 9 BOND/FUNDRAISING 48 BRAND DESIGN COLLATERAL 45 BRANDING 48 BUSINESS ADMINISTRATION 42

CAMPUS ENVIRONMENT DESIGNS 45 CAPTIONING 48 CAREER & TECHNICAL EDUCATION 2 CAREER EXPLORATION 8 CARPENTRY 5 CDOS COMMENCEMENT CREDENTIAL 8 CENTER FOR EDUCATIONAL LEADERSHIP 20 CENTER FOR ENVIRONMENTAL EDUCATION 27 CERTIFIED FIRST RESPONDER 6 CERTIFIED NURSE ASSISTANT 6 CHIEF SCHOOL ADMINISTRATORS ASSOCIATION 41 CHILD DEVELOPMENT & EDUCATION I 4 CHILD DEVELOPMENT & EDUCATION II 4 CLASS 14 & 16 COLLABORATIVE LANGUAGE ACADEMIC & SOCIAL SKILLS 14 & 16 COLLEGE AND CAREER FAIR 9 COLLEGE AND UNIVERSITY PARTNERSHIP PROGRAMS 22 COMMUNICATIONS 48 COMMUNICATIONS CAREER ACADEMY 4 CONSTRUCTION CAREER ACADEMY 5 CONSTRUCTION ELECTRICITY 5 CONSTRUCTION TRADES 5 CONTINUING EDUCATION SPECIAL FUNDING 9 COORDINATION/INTERCESSION WITH STATE EDUCATION DEPARTMENT (SED) 41 CORE PROGRAMS 8 COSMETOLOGY CAREER ACADEMY 6 COSMETOLOGY I AND II 6 COUNSELING 17 CREATIVE SERVICES DEPARTMENT 44 CRISIS MANAGEMENT 48 CULINARY ARTS 7 CURRICULUM & INSTRUCTIONAL SERVICES 24 CURRICULUM CENTER 26 CYBERSECURITY SERVICES 39

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DESIGN SERVICES 45 DIGITAL FILM & SOUND/SOCIAL MEDIA MARKETING 4 DIGITAL MEDIA SERVICES 47 DISTANCE LEARNING 31 DISTRICT COMMUNICATIONS 47 DISTRICT VIDEO 45 DIVERSITY AND CULTURAL PROFICIENCY 34 DOCUMENT TRANSLATION 34

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EDUCATIONAL EVALUATION 33 EDUCATIONAL PRINTING SERVICE 42 EDUCATION TECHNOLOGY 30 ELECTRIC VEHICLE TECHNICIAN 7 EMERGENCY MEDICAL TECHNICIAN 6 EMPLOYEE ASSISTANCE PROGRAM (EAP) 41 E-NEWSLETTERS 47 ENGINEERING 5 ENGLISH AS A NEW LANGUAGE LEARNER CAREER ACADEMY (ENL) 9 ENL IMMERSION 9 ENVIRONMENTAL EDUCATION (CEE) 27 EVALUATION & CONSULTATIVE SERVICES 33 EXECUTIVE COACHING 27 EXPLAINER VIDEO 45 EXPLORATORY ENRICHMENT 27

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FASHION DESIGN & MERCHANDISING 4 FEEDING EVALUATIONS 33 FORDHAM UNIVERSTIY EDUCATIONAL POLICY LEADERSHIP PROGRAM 23 FOX MEADOW HIGH SCHOOL 15 FSLA 22 FUNCTIONAL VISION ASSESSMENT (WITH ORIENTATION & MOBILITY) 33

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GED (GENERAL EDUCATION DEVELOPMENT) 9 GRANT WRITING 48 GRAPHIC DESIGN & DIGITAL PHOTOGRAPHY 4 GUARDIANSHIP AFFIDAVIT 33 GUIDANCE & CHILD STUDY CENTER 32 GUIDANCE DIRECTORS FORUM 34

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HEALTH CAREER ACADEMY 6 HEARING IMPAIRED 17 HEATING/VENTILATING/AIR CONDITIONING/ PLUMBING /PIPE FITTING 5 HIGH SCHOOL PROFILE 45 HIGHLIGHT VIDEO 45 HORIZONTAL DIRECTIONAL DRILLING 5 HOSPITALITY CAREER ACADEMY 7 HR AUDIT 23 HUDSON RIVER TEACHER CENTER (HRTC) 26 HUMAN RESOURCES SERVICES 41

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INDEPENDENT EVALUATORS 23 IN-DISTRICT PROFESSIONAL LEARNING 26 INDIVIDUAL OR GROUP COUNSELING 17 INTEGRATED SOCIAL STUDIES/ENGLISH LANGUAGE ARTS CURRICULUM 26 INTENSIVE THERAPEUTIC SUPPORT PROGRAM (ITSP) 14 & 15 INTERPRETER SERVICES 34 INTRODUCTION TO CONSTRUCTION TRADES 5 INTRODUCTION TO HEALTH OCCUPATIONS 6 INTRODUCTION TO PHYSICAL THERAPY/ REHABILITATION 6

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LABOR NEGOTIATIONS 42 LAMINATING 42 LAW ENFORCEMENT 6 LEADERSHIP ORGANIZATIONS 8 LEARNING CENTER AT FOX MEADOW 15 LEARNING CENTER AT LSB 16 LEARNING CENTER AT WALDEN 14 LIBRARY MEDIA & RESOURCE PROFESSIONAL DEVELOPMENT 28 LIBRARY RESOURCES PROFESSIONAL LIBRARY SERVICES 28 LIBRARY SERVICES 28 LIFE LEVEL PROGRAMS 8 LITERACY PROFESSIONAL DEVELOPMENT 26 LOCAL SCHOOL BUILDING PROGRAMS 16 LOWER HUDSON REGIONAL PARTNERSHIP CENTER (RPC) 37 LOWER HUDSON REGIONAL INFORMATION CENTER (LHRIC) 37

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MAIL DELIVERY SERVICE 42 MANAGEMENT/INSURANCE COORDINATION 42 MANAGEMENT SERVICES 40 MANDARIN LANGUAGE 27 MANHATTANVILLE DOCTORAL PROGRAM IN EDUCATIONAL LEADERSHIP 22 MARKET RESEARCH & SURVEYS 48 MASONRY 5 MEDIA 48 MEDICAL ASSISTANT 6 MICROCOMPUTER TECHNOLOGY/CYBERSECURITY/ PROGRAMMING/CODING/GAMING 4 MOBILE APPS 47 MODEL SCHOOLS 31 MULTICULTURAL (BILINGUAL) EVALUATIONS 33

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NEUROPSYCHOLOGICAL EVALUATION 33 NEW VISIONS ENGINEERING 5 NEW VISIONS HEALTH 6 NEWSLETTERS 48 NINTH & TENTH GRADE PROGRAMS 8 NURSING SERVICES 34