CWB schoolwear

â&#x2013;˛

January/February 2014

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63: News 64: Woven in Wales The latest on the second-generation family business, which recently underwent a rebranding 66: Magic for business How TheMagicTouch is putting image transfer printing back in the hands of suppliers to schools

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61

â&#x2013;˛

January/February 2014

63

2 *55+ 87/9 )*89+76846918 49 /5 96*8 4 *55+ 87/9-1 46/

Chelmsford family business Schoolwear Plus was recently selected by Dragonâ&#x20AC;&#x2122;s Den star Theo Paphitis as a winner of his Small Business Sunday (SBS) competition. The retailer went on to meet Paphitis at an exclusive event for SBS winners at the ICC in Birmingham.

ď&#x20AC;§ď&#x20AC;&#x2014;ď&#x20AC;&#x153;ď&#x20AC;Łď&#x20AC;Ł ď&#x20AC;&#x20AC;ď&#x20AC;¨ď&#x20AC;Śď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2DC;ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;Źď&#x20AC;&#x2014;ď&#x20AC;&#x2122; ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;˘ ď&#x20AC;&#x2122;ď&#x20AC;Ąď&#x20AC;¤ ď&#x20AC;Łď&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;&#x2122;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x203A;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;Ąď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;¨ Sheffield personalised schoolwear supplier School Trends won the Philip Baxendale Award for Employee Engagement at the recent Employee Ownership Associationâ&#x20AC;&#x2122;s Gala Dinner. The annual event, which celebrates excellence in employee ownership, took place at the National Motorcycle Museum in Solihull. The award was presented to a select group of employees from across the business who were instrumental in putting together a detailed proposal on how School Trends engage its employees.

ď&#x20AC;¤ď&#x20AC;Śď&#x20AC;&#x2122;ď&#x20AC;¤ď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;&#x2022;ď&#x20AC;¨ď&#x20AC;?ď&#x20AC;Łď&#x20AC;˘ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;Šď&#x20AC;˘ď&#x20AC;&#x2DC;ď&#x20AC;&#x2122;ď&#x20AC;Śď&#x20AC;&#x20AC;ď&#x20AC;Ťď&#x20AC;&#x2022;ď&#x20AC;ď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;Łď&#x20AC;Ś ď&#x20AC;¨ď&#x20AC;&#x153;ď&#x20AC;&#x2122;ď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;&#x2014;ď&#x20AC;&#x153;ď&#x20AC;Łď&#x20AC;Ł ď&#x20AC;Ťď&#x20AC;&#x2122;ď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;&#x153;ď&#x20AC;Łď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;&#x2039;ď&#x20AC;&#x2030;ď&#x20AC;&#x160;ď&#x20AC;?ď&#x20AC;&#x20AC; This yearâ&#x20AC;&#x2122;s edition of The Schoolwear Show, taking place on 12-14 October at Cranmore Park, Solihull, is set to offer a host of new incentives for visitors. First and foremost, the show is being opened up to a broader selection of exhibitors from the schoolwear industry, making this yearâ&#x20AC;&#x2122;s event the largest and most varied yet. Other developments for 2014 include new-look branding, daily transport provided to the exhibition from two local hotels and increased promotion throughout the year via CWB magazine, The Schoolwear Showâ&#x20AC;&#x2122;s official media partner. Exhibition updates and links to its social media can be found at www.theschoolwearshow.co.uk.

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ď&#x20AC;¨ď&#x20AC;&#x153;ď&#x20AC;&#x2122;ď&#x20AC;Łď&#x20AC;&#x20AC;ď&#x20AC;¤ď&#x20AC;&#x2022;ď&#x20AC;¤ď&#x20AC;&#x153;ď&#x20AC;?ď&#x20AC;¨ď&#x20AC;?ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;&#x203A;ď&#x20AC;Łď&#x20AC;&#x2122;ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;&#x2013;ď&#x20AC;&#x2022;ď&#x20AC;&#x2014;ď&#x20AC;&#x;ď&#x20AC;&#x20AC; ď&#x20AC;¨ď&#x20AC;Łď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;&#x2014;ď&#x20AC;&#x153;ď&#x20AC;Łď&#x20AC;Ł

ď&#x20AC;&#x2014;ď&#x20AC;Ťď&#x20AC;&#x2013;ď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;&#x2014;ď&#x20AC;&#x153;ď&#x20AC;Łď&#x20AC;Ł ď&#x20AC;Ťď&#x20AC;&#x2122;ď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;&#x20AC; ď&#x20AC;&#x203A;ď&#x20AC;Łď&#x20AC;&#x2122;ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;?ď&#x20AC;&#x203A;ď&#x20AC;?ď&#x20AC;¨ď&#x20AC;&#x2022;

SBS sees businesses tweeting Paphitis about their companies on a Sunday between 5pm and 7.30pm including the hashtag #SBS. Six winners are retweeted every Monday at 8pm and invited to enter their business profile on the SBS website free of charge. Since winning, and having its message retweeted by Paphitis to his 402,000-plus followers, Schoolwear Plus has gained over 200 more Twitter followers and seen increased interest from customers.

In order to reach all the key players within the schoolwear industry, CWB is emailing out a digital version of its schoolwear section every issue to over 2,600 schoolwear retailers and suppliers. Following print publication of every issue of the magazine, therefore, the team behind CWB will send out an email with a link to an electronic version of the schoolwear section, which can then be viewed as a page turner online. By reaching a wider audience through digital distribution, CWB aims to boost brand awareness amid the industry, as well as ensuring schoolwear advertisers are reaching their full target audience year-round, with advertisements now being viewed both in print and online.

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ď&#x20AC;&#x2122;ď&#x20AC;§ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;Ąď&#x20AC;Łď&#x20AC;Śď&#x20AC;&#x2122;ď&#x20AC;&#x20AC;ď&#x20AC;¤ď&#x20AC;Šď&#x20AC;§ď&#x20AC;&#x153;ď&#x20AC;&#x2122;ď&#x20AC;§ ď&#x20AC;Ťď&#x20AC;&#x153;ď&#x20AC;Ł ď&#x20AC;&#x2122;ď&#x20AC;§ď&#x20AC;&#x2022; ď&#x20AC;&#x2122; Established in 1983, Cardiff independent sporting goods and schoolwear retailer YC Sports is seeking wholesale accounts for its rapidly developing own-label school uniform brand, Less is More. The main line comprises trousers designed in a slimmer fit, popular with pupils yet still classic enough to be school-friendly. Girlsâ&#x20AC;&#x2122; trousers are available in slim or regular fit, while the boysâ&#x20AC;&#x2122; trouser is in a slim-fit chino style. The brandâ&#x20AC;&#x2122;s offer also includes a basic skirt, knitwear range with bespoke options and as of last year, blazers, also with bespoke options. The school bag range is set to be expanded and a range of school shoes is also in development.

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64

▲

January/February 2014

 

$0 .39'3 $,(.2

     Located in Pembrokeshire, South West Wales, The National Weaving Company is a second-generation family business that was established by mother and daughter duo Christine and Louise Astley in 1987 with just a single loom. With the support of two schoolwear agents, Don Haycox and Keith Watts, the pair worked tirelessly to get the business off the ground, with the company’s first Back to School period proving something of a baptism of fire as the little team took it in turns to sleep by the loom and change names and colours throughout the night. Over the last 27 years, however, The

National Weaving Company has steadily grown, in every sense. The product range has expanded from just one sew-on nametape product at launch to over 20 today. And, as the product range has grown, so has the business’ accounts, which now exceed over 800 schoolwear retailers. Accordingly, the workforce has risen to a team of 20 permanent staff, comprising skilled weavers and technicians to operate the looms as well as additional temporary staff hired during the peak summer months. While the company’s offer has evolved beyond just woven nametapes and labels to

include other personalised products, woven items remain at the core of the business. The bestseller for the school sector is the traditional, 8mm woven sew-on nametape. Also key is the woven iron-on nametape, featuring a heat seal yarn on the back, that is applied to clothing with a household iron and the company’s ID Tags designed for sewing into sports kits, which are woven with large, bold lettering to provide quick and easy identification making them a favourite with schools. Other popular products include the satin iron-on name label for clothing, which provides a soft surface and minimises any

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possible irritation, making it ideal for everyday wear when used in school shirt collars. Rivvit Nametape Fasteners, meanwhile, are a complementary product that allow for quick and easy attachment of woven name tapes into clothing by riveting them into existing wash care labels quickly and simply with no other tools required. The National Weaving Company’s non-woven products for the school sector include the Peel ’n’ Stick Shoe and Property labels, which are a set of easy-to-use stickers for labelling shoes and other non-clothing items. Super Sticky Name Labels, meanwhile, provide fun and colourful stickers designed for younger children to be used for identifying non-clothing property such as lunch boxes, with the stickers being both microwave and dishwasher safe. Similarly, the Super Fun Name Stickers range offers packs of colourful stickers in a choice of 15 designs for non-clothing applications, again, targeting the younger age group. The National Weaving Company can also provide a printing system for retailers, allowing them to produce printed iron-on labels instantly for their customers in-store. Designed to help increased schoolwear retailers’ add-on purchases when customers are at the till, the system allows a set of personalised printed labels to be created and bagged with instructions instantly. The system comes with the option of a bespoke keyboard or software provided by The National Weaving Company complete with technical support as well as stock of blank labels and ink ribbons. Beyond labels, The National Weaving Company serves the school sector with a range of personalised rucksacks and book bags for school items as well as personalised gym bags for PE and swimming gear, helping to keep students’ belongings identified and together. Personalised product also extends to pencils, with sets of 12 HB available with a child’s name stamped in foil onto each one. Personalised colouring pencils are also

provided, presented with a sharpener and an eraser in a roll-up case which, as with each each individual colouring pencil, is stamped with the child’s name. Following the recent retirement of the company’s founder, Christine Astley, the reins of the business are now in the hands of her daughters Caroline and Louise. With a strong product range under its belt, the second generation of the business is busy paving the way for the company’s continued growth and development. While maintaining the values and ethos embedded in the business by their mother, Caroline and Louise are also keen to carry the company forward. Developments, therefore, include the Welsh manufacturing premises’ recent refurbishment to accommodate a new range of looms complete with the latest computer software custom-designed to the business’ own specification. In-house manufacturing is core to the business’ success, so investment in production is paramount. By retaining its manufacture in the UK, the company can oversee all stages of production, quality control and distribution. This is exemplified in no better way than during the peak Back to School period, when, thanks to in-house manufacturing, The National Weaving Company is still able to offer same-day dispatch on nametape orders. Essentially, manufacturing in the UK allows the business to offer its retail customers confidence that levels of service and quality will be maintained year-round. While the benefits of in-house manufacturing are unquestionable for this company, it is not a process without challenges, especially in the UK’s difficult

economic climate – winter cash flow being one hurdle highlighted by the company. Nonetheless, with a strong team of dedicated staff, and by keeping costs tightly controlled, the business maintains its market share and essentially, the delivery times it can achieve purely by manufacturing in the UK enables it to produce sufficient turnover to be a successful company. The premises refurbishment subsequently triggered a rebranding of the business last year, with the new look unveiled at the 2013 Schoolwear Show. The reason for the rebranding is two-fold; as well as updating the business’ general representation with a bright and fresh new look – re-engaging existing customers as well as attracting new ones – it is primarily to reinforce and reflect the company’s roots and core message: that is proud to manufacture in the UK. The new logo, therefore, has been designed with the aim of helping clearly define The National Weaving Company as a UK manufacturer. It utilises the British colours of red, white and blue, while the logo’s design reflects the weaving element, with the addition of the year the company was founded in 1987 reiterating it is an established business. The new branding will be featured across the company’s brochures, photography and marketing material, with the exercise continuing into 2014 with the launch of a new website which, as well as incorporating the company’s new look, will feature a “trade-only” area for retailers to place orders online. The National Weaving Company prides itself on continually working on new creations and concepts, with its latest development being a new nametape that incorporates a recently sourced rainbow yarn. Less specifically, however, the family business’ focus is now on reaping the benefits of its recent investments, establishing the new–look branding and continuing to build on the success of the first generation’s work.

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ď ?ď&#x20AC;&#x20AC;ď&#x20AC;¤ď&#x20AC;Śď&#x20AC;Łď&#x20AC;&#x161;ď&#x20AC;? ď&#x20AC;&#x2122;ď&#x20AC;&#x20AC;ď&#x20AC;&#x20AC; ď ?

!7 - 9 5/9 4-18449 ď&#x20AC;&#x161;ď&#x20AC;˝ď&#x20AC;şď&#x20AC;şď&#x20AC;˝ď &#x2026;ď&#x20AC;ˇď&#x20AC;źď&#x20AC;ľď&#x20AC;&#x20AC;ď&#x20AC;¨ď&#x20AC;śď&#x20AC;łď&#x20AC;Ąď&#x20AC;Żď&#x20AC;ľď&#x20AC;ˇď&#x20AC;ąď&#x20AC;¨ď&#x20AC;˝ď &#x192;ď&#x20AC;ąď&#x20AC;śď &#x152;ď ď&#x20AC;&#x20AC;ď&#x20AC;˛ď&#x20AC;łď&#x20AC;°ď &#x192;ď &#x201A;ď&#x20AC;&#x20AC;ď&#x20AC;Żď &#x201A;ď&#x20AC;&#x20AC;ď&#x20AC;¨ď&#x20AC;śď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;ąď&#x20AC;śď&#x20AC;˝ď&#x20AC;˝ď&#x20AC;şď &#x2026;ď&#x20AC;łď&#x20AC;Żď &#x20AC;ď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;śď&#x20AC;˝ď &#x2026;ď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;źď&#x20AC;&#x20AC;ď&#x20AC;Łď&#x20AC;ąď &#x201A;ď&#x20AC;˝ď&#x20AC;°ď&#x20AC;łď &#x20AC;ď&#x20AC;&#x2026;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2014;ď&#x20AC;Ťď&#x20AC;&#x2013;ď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;Żď &#x201A;ď&#x20AC;ąď&#x20AC;śď&#x20AC;łď ď &#x192;ď&#x20AC;žď&#x20AC;&#x20AC;ď &#x2026;ď&#x20AC;ˇď &#x201A;ď&#x20AC;śď&#x20AC;&#x20AC;ď &#x201A;ď&#x20AC;śď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;˝ď&#x20AC;ťď&#x20AC;žď&#x20AC;Żď&#x20AC;źď &#x2021;ď &#x152;ď ď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;Żď&#x20AC;źď&#x20AC;Żď&#x20AC;ľď&#x20AC;ˇď&#x20AC;źď&#x20AC;ľď&#x20AC;&#x20AC;ď&#x20AC;˛ď&#x20AC;ˇď &#x20AC;ď&#x20AC;łď&#x20AC;ąď &#x201A;ď&#x20AC;˝ď &#x20AC;ď&#x20AC;&#x2026;ď&#x20AC;&#x20AC;ď&#x20AC;&#x17E;ď&#x20AC;ˇď&#x20AC;ťď&#x20AC;&#x20AC;ď&#x20AC;˘ď&#x20AC;ˇď&#x20AC;ąď&#x20AC;˝ď&#x20AC;şď&#x20AC;&#x2026;ď&#x20AC;&#x20AC;ď &#x201A;ď&#x20AC;˝ď&#x20AC;&#x20AC;ď&#x20AC;şď&#x20AC;łď&#x20AC;Żď &#x20AC;ď&#x20AC;źď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;˝ď &#x20AC;ď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;Żď&#x20AC;°ď&#x20AC;˝ď &#x192;ď &#x201A;ď&#x20AC;&#x20AC;ď &#x201A;ď&#x20AC;śď&#x20AC;ł ď&#x20AC;˝ď&#x20AC;žď&#x20AC;žď&#x20AC;˝ď &#x20AC;ď &#x201A;ď &#x192;ď&#x20AC;źď&#x20AC;ˇď &#x201A;ď&#x20AC;ˇď&#x20AC;łď ď&#x20AC;&#x20AC;ď&#x20AC;ˇď &#x201A;ď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;Żď&#x20AC;źď&#x20AC;&#x20AC;ď&#x20AC;˝ď&#x20AC;´ď&#x20AC;´ď&#x20AC;łď &#x20AC;ď&#x20AC;&#x20AC;ď &#x201A;ď&#x20AC;śď&#x20AC;łď&#x20AC;&#x20AC;ď ď&#x20AC;ąď&#x20AC;śď&#x20AC;˝ď&#x20AC;˝ď&#x20AC;şď&#x20AC;&#x20AC;ď ď&#x20AC;łď&#x20AC;ąď &#x201A;ď&#x20AC;˝ď &#x20AC;ď&#x20AC;&#x2021; ď &#x2039; Since its formation in Germany in 1989 by founder Juergen Hagedorn, TheMagicTouch has been pioneering the digital image transfer process, and today offers full-colour image transfer paper and heat presses, together with laser colour copiers and printers. Its aim is to open up new and innovative opportunities for businesses through full-colour, high-quality image transfer printed onto a limitless range of application products; everything from textiles, metals, glass, leather and acrylic through to PU folders, mugs, wood, POS board and umbrellas. Additionally, TheMagicTouch not only produces and supplies the products enabling entry into this market, it also backs the applications with training and marketing support. Essentially, TheMagicTouch can put printing back into the hands of a business, allowing it to deliver promotional merchandise and create new commercial opportunities. TheMagicTouch has chosen now to actively targeting the school sector, having made its debut at the Schoolwear Show in Solihull in October. This is simply down to customer demand â&#x20AC;&#x201C; a requirement from suppliers to schools for a marketing tool to improve contact with customers and make more money from what is considered a very competitive market. â&#x20AC;&#x153;Over recent years, TheMagicTouch has received an increasing number of enquiries from the school sector, with the combination of technology becoming easier to understand and the low-space requirement and affordability of printers making the process very attractive,â&#x20AC;? says company MD Jim Nicol, who, in partnership with his sister Alison Nicol, opened TheMagicTouchâ&#x20AC;&#x2122;s UK office under licence in St Albans in 1991 before relocating the business in 2000 to its current UK headquarters in Dunstable. â&#x20AC;&#x153;The school market is changing, creating real opportunity to get closer, improve contact and create new business,â&#x20AC;? he continues. â&#x20AC;&#x153;I believe suppliers to schools need to widen the product range and better engage with schools.â&#x20AC;? As Nicol mentions, entry level cost of printing equipment has dramatically reduced over the years and is a considerable factor in the increased demand for TheMagicTouch service. To put these cost differences into context, in the early 90s the only printing device available for full-colour transfer production was that of colour copiers costing in excess of ÂŁ25K. Additionally, if the user wanted the colour copier to communicate with their computer, the cost could easily increase by a further ÂŁ10K. With entry level printers

now available for less than ÂŁ500, cost is no longer restrictive, and the opportunities to gain new channels of business are much more readily available. â&#x20AC;&#x153;The introduction of TheMagicTouch process to any business helps to sharpen up the userâ&#x20AC;&#x2122;s marketing and sales efforts,â&#x20AC;? he says. â&#x20AC;&#x153;Having the ability to market-specific products to target customers really works, and has a great crossover towards the B2B market. Our process also creates the opportunity for the user to assist schools with the many enterprise schemes now operating, giving the pupils an insight to operating a business within the school environment.â&#x20AC;? With developments in technology, experience in training, support for all of its products and by sharing its marketing and sales programmes, TheMagicTouch is able to efficiently assist its school-sector customers in creating new business opportunities. For any company supplying to schools, being able to produce a personalised sample for evaluation is important, especially if an event involves PTA groups or any third-party sponsors. So, one real key advantage of digital image transfer is the ability to produce bespoke â&#x20AC;&#x153;one-offsâ&#x20AC;? and short-run production quickly and cost-effectively, avoiding the traditional artwork and set-up costs normally associated with traditional print and decoration methods. Also, the process comes into its own for the increasing number of events, projects, shows and field trips organised by schools, where the demand for printed products is increasing but the order size is lower. The overall demand for quicker turnaround with increasing requirement for full colour, or even photographic imaging, is apparent to TheMagicTouch. So, by ensuring all the relevant departments in schools are made aware that they could have any product

produced with no minimum, and the ability to have a sample for evaluation without the traditional set-up or artwork costs normally associated, is an attractive prospect. TheMagicTouch has a clear mission statement, which is to create and develop new products and ideas that offer marketable products and applications, something it does via the help of two full-time chemists at the companyâ&#x20AC;&#x2122;s head office in Dieburg, Germany. One such development helping the company stay at the forefront of the game is its new WoW7.7 for garment decoration, which Nicol describes as a real â&#x20AC;&#x153;game-changerâ&#x20AC;?. The new transfer process offers a multitude of potential, creating notable interest from the school sector due to the ability to individually personalise school leaversâ&#x20AC;&#x2122; hoodies. TheMagicTouch has been recognised over the years with various industry awards for innovation, gained ISO recognition and maintaining consistent reputation for customer service and support. With over half the companyâ&#x20AC;&#x2122;s staff having almost 20 yearsâ&#x20AC;&#x2122; service, the company seeks to offer stability and clear direction in a complex technology industry. â&#x20AC;&#x153;To this day we still have over 50 clients who have traded with us for over 20 years,â&#x20AC;? says Nicol. â&#x20AC;&#x153;Back then the technology was simple â&#x20AC;&#x201C; you could only print on white colour textiles â&#x20AC;&#x201C; whereas today, we can decorate any colour textile or garment plus a host of non-textile products and applications. We never have, and never will, consider ourselves to be the total solution, but we are a â&#x20AC;&#x2DC;risk-freeâ&#x20AC;&#x2122; piece of this personalised and product decoration jigsaw.â&#x20AC;?

â&#x2013; â&#x2014;?â&#x2013;˛

January/February 2014

67

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ď&#x20AC;¨ď&#x20AC;˝ď&#x20AC;&#x20AC;ď ď &#x192;ď&#x20AC;°ď ď&#x20AC;ąď &#x20AC;ď&#x20AC;ˇď&#x20AC;°ď&#x20AC;łď&#x20AC;&#x20AC;ď ď&#x20AC;ˇď&#x20AC;ťď&#x20AC;žď&#x20AC;şď &#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;Żď&#x20AC;şď&#x20AC;şď&#x20AC;&#x20AC;ď &#x192;ď ď&#x20AC;&#x20AC;ď&#x20AC;˝ď&#x20AC;źď&#x20AC;&#x201C; ď&#x20AC;&#x201E;ď&#x20AC;?ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x201A;ď&#x20AC;&#x2030;ď&#x20AC;&#x192;ď&#x20AC;&#x160;ď&#x20AC;?ď&#x20AC;&#x2018;ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x2018;ď&#x20AC;?ď&#x20AC;?ď&#x20AC;&#x2030;ď&#x20AC;?ď&#x20AC;&#x2019; ď&#x20AC;˝ď &#x20AC;ď&#x20AC;&#x20AC;ď&#x20AC;łď&#x20AC;ťď&#x20AC;Żď&#x20AC;ˇď&#x20AC;şď&#x20AC;&#x201C;ď&#x20AC;ąď&#x20AC;Żď &#x20AC;ď&#x20AC;˝ď&#x20AC;şď&#x20AC;ˇď&#x20AC;źď&#x20AC;łď&#x20AC;&#x201D;ď&#x20AC;ťď&#x20AC;˝ď&#x20AC;˛ď&#x20AC;Żď&#x20AC;&#x2020;ď &#x192;ď&#x20AC;šď&#x20AC;&#x2021;ď&#x20AC;ąď&#x20AC;˝ď&#x20AC;&#x2021;ď &#x192;ď&#x20AC;š

0: 9 London, 020 7351 3077, www.9london.com A: Aden + Anais, 020 7801 6279, www.aidenandanais.com â&#x20AC;˘ Adore Baby, 0141 644 4565, www.adorebaby.com â&#x20AC;˘ AliOli Kids, 020 3286 1451, www.aliolikids.com â&#x20AC;˘ Alphabetty Designs, 01892 670968, www.alphabettydesigns.com â&#x20AC;˘ Angels and Fishes, 01604 710851, www.angelsandfishes.com â&#x20AC;˘ Angelâ&#x20AC;&#x2122;s Face, 01732 823700, www.angels-face.co.uk â&#x20AC;˘ Annafie, 020 7602 3850, www.annafie.com â&#x20AC;˘ Aravore, 020 8347 5752, www.aravore.com B: Baberoo, 07985 747660, www.baberoo.co.uk â&#x20AC;˘ Bambam, 01442 248103, www.finestforbaby.co.uk â&#x20AC;˘ Bamboo Baby, 07771 933045, www.bamboo-baby.com â&#x20AC;˘ Beatrix New York, 01264 782665, www.beatrixny.com â&#x20AC;˘ Becky Baur, 07890 452268, www.beckybaur.co.uk â&#x20AC;˘ Belle & Boo, 0117 924 6382, www.belleandboo.com â&#x20AC;˘ Ben Sherman, 01992 538003, www.flyersclothing.com â&#x20AC;˘ BillieBlush, 020 8964 8605, www.groupecwf.com â&#x20AC;˘ Bluebird, 01442 824489, www.bluebirdshop.co.uk â&#x20AC;˘ Boboli, 0034 937982000, www.boboli.es â&#x20AC;˘ Bobux, 07808 730176, www.bobux.co.uk â&#x20AC;˘ Bonnie Baby, 01273 227779, www.bonniebaby.co.uk C: Childs Farm, 01264 736772, www.childsfarm.com â&#x20AC;˘ Chipmunks, 01925 710110, www.chipmunksfootwear.co.uk â&#x20AC;˘ Cololo, 07715 355393, www.cololo.co.uk â&#x20AC;˘ Cottonbaby, 0035 8505016198, www.cottonbaby.co.kr â&#x20AC;˘ Country Kids, 01883 740066, www.cksox.co.uk â&#x20AC;˘ Cute Cute, 07595 171671, www.cutecute.com â&#x20AC;˘ Cute Graffiti, 020 8350 8916, www.cutegraffiti.com D: Dainty Dizzy, 07815 146313, www.daintydizzy.co.uk â&#x20AC;˘ Danco, 020 7613 5076, www.dancofootwear.com â&#x20AC;˘ Didriksons, 01275 390451, www.didriksons.com â&#x20AC;˘ Dimity Bourke, 0061 280956462, www.dimitybourke.com E: Elks & Angels, 07985 747660 www.elksandangels.com â&#x20AC;˘ Emel, 0845 463 8757, www.emelshoes.com â&#x20AC;˘ Emile et Rose, 01392 677555, www.emile-et-rose.co.uk â&#x20AC;˘ Ergopouch, 01444 628192, www.ergopouch.co.au F: French Connection, 01992 538003, www.flyersclothing.com â&#x20AC;˘ Frugi, 01326 572828, www.welovefrugi.com â&#x20AC;˘ Froddo, 01727 760101, www.kidsnewshoes.com G: Ginger Ray, 0845 680 2975, www.gingerray.co.uk â&#x20AC;˘ Gnu Brand (Lemon Loves Lime & Lemon Loves Layette), 0016 302607885, www.lemonloveslime.com H: Hatley, 0015 142728444, www.hatleynature.com â&#x20AC;˘ Hokolo London, 07711 698689, www.hokolo.com â&#x20AC;˘ Hugo Boss, 020 8964 8605, www.groupecwf.com I: Ipanema, 01992 701832, www.ipanemaflipflops.co.uk â&#x20AC;˘ Isbjorn of Sweden, 0046 762244890, www.isbjornofsweden.com â&#x20AC;˘ I Love Gorgeous, 01748 822055, www.ilovegorgeous.co.uk L: Label Lamb, 07837 573284, www.labellamb.com â&#x20AC;˘ Lelli Kelly, 0039 05834311, www.lellikellykids.co.uk â&#x20AC;˘ Less Is More, 07515 753801, www.lim-clothing.co.uk â&#x20AC;˘ Lilly + Sid, 07789 397092, www.lillyandsid.com â&#x20AC;˘ Little Bu, 07771 365457, www.iluvlittlebu.com â&#x20AC;˘ Littlechook, 07710 168935, www.littlechook.co.uk â&#x20AC;˘ Little Eleven Paris, 020 3137 3503, www.elevenparis.com/en â&#x20AC;˘ Little Jalo, 0046 709529710, www.littlejalo.com â&#x20AC;˘ Little Joule, 01858 435255, www.joules.com â&#x20AC;˘ Little Marc Jacobs, 020 8964 8605, www.groupecwf.com â&#x20AC;˘ Love Boo, 01924 370240, www.loveboo.com â&#x20AC;˘ Love Frankie, 07940 421812, www.lovefrankie.com â&#x20AC;˘ Love Soap, 07773 767792, www.lovesoapltd.co.uk â&#x20AC;˘ Lucas Frank, 0870 050 2580, www.lucasfrank.com â&#x20AC;˘ Lucy Peach Slice, 07798 771739, www.lucypeachslice.com M: Marmalade & Mash, 07850 897304, www.marmaladeandmash.co.uk â&#x20AC;˘ Maud N Lil Organic Cotton, 01295 810008, www.maudnlil.com.au â&#x20AC;˘ Maxomorra, 07598 322393, www.maxomorra.com â&#x20AC;˘ Milestone Press, 07503 403730, www.milestonepress.com.au/uk â&#x20AC;˘ Milk & Biscuits, 0086 15901660226, www.milkandbiscuits.com â&#x20AC;˘ Mimo, 07733 266055, www.mimokids.co.uk â&#x20AC;˘ Mini A Ture, 020 7348 7316, www.miniature.dk â&#x20AC;˘ Miniseri, 020 3137 3503, www.vida-kids.co.uk â&#x20AC;˘ Mischka Aoki, 07872 163682, www.mischkaaoki.com â&#x20AC;˘ Molo, 07718 987756, www.molo-kids.com â&#x20AC;˘ My Little Baby Rock, 0097 2544880459, www.mylittlebabyrock.com N: Nature Zoo, 0045 29723829, www.naturezoo.dk â&#x20AC;˘ Nikolia, 0037 065953500, www.nikolia.It O: Olang, 01787 881147, www.olang.co.uk â&#x20AC;˘ Oâ&#x20AC;&#x2122;Neill Footwear, 07795 622982, www.oneill.com â&#x20AC;˘ Organic Children, 01403 740350, www.greenpeople.co.uk â&#x20AC;˘ Oyu Moyu, 020 7183 9301, www.oyumoyu.com P: Paglie, 0049 2236383090, www.paglie.com â&#x20AC;˘ Petasil, 0035 1225074153, www.petasilkidsshoes.com â&#x20AC;˘ Pigeon, 01865 379230 www.pigeonorganics.com â&#x20AC;˘ Pippo, 0191 246 1474, www.pippofootwear.com â&#x20AC;˘ Piupiuchick, 0035 1913497102, www.piupiuchick.com â&#x20AC;˘ Podlers, 01234 240440, www.pod-footwear.com â&#x20AC;˘ Pop Cutie, 07900 187669, www.superkidsandco.com â&#x20AC;˘ Poppy, 01642 790000, www.poppy-children.co.uk â&#x20AC;˘ Primigi, 07971 190446, www.primigi.com R: Rachel Riley, 020 7935 7007, www.rachelriley.co.uk â&#x20AC;˘ Ricosta, 0116 259 7427, www.ricosta.co.uk S: Sara Lowes/Animalesque, 07599 160674, www.saralowesstudio.co.uk â&#x20AC;˘ Snuglo, 020 8347 8363, www.snuglo.com â&#x20AC;˘ Start-rite, 01603 595200, www.startriteshoes.com â&#x20AC;˘ Sticky Fudge, 0027 0871514883, www.sticky-fudge.com â&#x20AC;˘ Sture & Lisa, 01832 776588, www.stureolisa.se â&#x20AC;˘ Stylesight, 020 7613 6280, www.stylesight.com â&#x20AC;˘ Sunproof, 01460 258040, www.sunproof.co.uk T: Toby Tiger, 01903 766777, www.tobytiger.com â&#x20AC;˘ The Fableists, 01376 562846, www.thefableists.com â&#x20AC;˘ Their Nibs, 020 7101 0351, www.theirnibs.com â&#x20AC;˘ The Little Tailor, 07795 022952/ 07766 734156, www.thelittletailor.com â&#x20AC;˘ TheMagicTouch, 01582 671444, www.themagictouch.co.uk â&#x20AC;˘ The National Weaving Company, 01834 861446, www.nationalweaving.co.uk â&#x20AC;˘ The Square Card Company, 01305 458786, www.kalistileman.co.uk â&#x20AC;˘ The Typecast Gallery, 01202 849566, www.thetypecastgallery.co.uk â&#x20AC;˘ Trunki, 0117 954 2781, www.trunki.com â&#x20AC;˘ Tutu Du Monde, 07868 039843, www.tutudumonde.com V: Vevian, 07783 975155, www.vevian.com W: Wild Things Funky Little Dresses, 07976 697435, www.etsy.com/uk/shop/wildthingsdresses Y: Young Soles, 07515 369391, www.youngsoles.co.uk Z: Zippy, 01625 540249, www.zippysuit.com â&#x20AC;˘ Zoobug, 020 7253 2527, www.zoobug.com

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January/February 2014



ACCESSORIES

CARRIER BAGS

SCHOOLWEAR

    

           

SCHOOLWEAR

   

  

SCHOOL TIES



BABY & KIDS SHOES

WILLIAM TURNER & SON

SSchool Sc cho ho o l Ties Tie ies & Accessories A ccesso ssorie ie s

       

Schoolwear SScho Sc cho ho o lwea we ear Accessories A Acc cce essor ssorie es

www.unicol-schoolwear.co.uk www .unicol-schoolwearr.co.uk Tel: T el: 0161 480 8582 sales@william-turner william-turner.co.uk r.co.uk

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Soft leather shoes designed to give total comfort for little growing feet +44 (0)1495 311123 www.inch-blue.com

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        

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• Soft Leather Shoes • Handmade in England • No Minimum Order

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â&#x2013;

January/February 2014

69

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IRELAND

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NORTH EAST

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NORTH WEST

ď&#x20AC;Ťď&#x20AC;&#x2122; ď&#x20AC;&#x2DC;ď&#x20AC;Łď&#x20AC;˘ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;§ Weldon Agencies, Carr House Business Centre, Carr House Lane, Bretherton, Lancashire, PR26 9AR Tel: 01772 603912 Email: barrieweldon@btconnect.com www.weldonagencies.co.uk NO NO, S & D LE CHIC, DEUX PAR DEUX, ABSORBA / CONFETTI, BOBOLI, POM POM, FUN + FUN, FOQUE Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.

SOUTH EAST

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ď&#x20AC;§ď&#x20AC;Ł ď&#x20AC;Łď&#x20AC;&#x2013;ď&#x20AC;?

Bizspace Business Centre, Unit 203, 4-6 Wadsworth Road, Perivale, Middlesex UB6 7JJ Tel: 020 8567 2384 Mobile: 07971 190446 Fax: 0800 007 3359 Email: skylineagencies@gmail.com PRIMIGI SHOES, FALKE & BURLINGTON SOCKS AND TIGHTS, GIESSWEIN HOME SHOES Covering the whole of the UK with London based showroom and offices.

ď&#x20AC;˘ď&#x20AC;?ď&#x20AC;&#x203A;ď&#x20AC;&#x2122; ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;Łď&#x20AC;§ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;§ 5 Evelyn Grove, Ealing, London, W5 3QG Tel: 0208 992 0552 Mobile: 07860 230918 Fax: 020 8993 6568 Email: Nigel.Ross@btinternet.com Web: www.minizzz.com CATYA (IT), MINIZZZ Manufacturersâ&#x20AC;&#x2122; and Distributorsâ&#x20AC;&#x2122; Agent - Northern and Southern Home Counties, including London Postal districts. NCWA and APSA member.

Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2AD Tel: 0207 348 7316 Email: info@solobi.co.uk Web: www.solobi.co.uk MINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYA SoLoBi represents modern high quality childrenâ&#x20AC;&#x2122;s brands with a playful attitude and sharp attention to detail. Offers very good and transparent service.

ď&#x20AC;&#x2013;ď&#x20AC;Śď&#x20AC;&#x2122;ď&#x20AC;?ď&#x20AC;¨ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;§ď&#x20AC;¨ď&#x20AC;&#x2122;ď&#x20AC;?ď&#x20AC;˘ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;§ 19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458 Email: shoes@breitensteins.com clothes@breitensteins.com ANGULUS AND BOBUX SHOES, CLOTHES FROM CHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDRENâ&#x20AC;&#x2122;S WEAR An agency representing classic, stylish and contemporary Danish childrenâ&#x20AC;&#x2122;s clothing and shoe brands. Plus the best baby shoes from New Zealand.

MIDLANDS

ď&#x20AC;Şď&#x20AC;&#x2022;ď&#x20AC;˘ď&#x20AC;&#x153;ď&#x20AC;Šď&#x20AC;?ď&#x20AC;Žď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;§ Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk Web: www.vanhuizenagencies.co.uk OILILY CHILDRENSWEAR, ROOM SEVEN CHILDRENSWEAR, PERSNICKETY CHILDRENSWEAR ROOM SEVEN KIDS INTERIORS, BEDDINGHOUSE KIDS BEDDING

Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.

ď&#x20AC;Śď&#x20AC;Łď&#x20AC;&#x2014;ď&#x20AC;&#x2014;ď&#x20AC;&#x2022;ď&#x20AC;¤ď&#x20AC;?ď&#x20AC;˘ď&#x20AC;&#x2022; Roccapina, 8 Pembroke Close, Thrapston, Northants, NN14 4XJ Tel: 01832 776588 Fax: 01832 730188 Email: sales@roccapina.co.uk www.roccapina.co.uk LA QUEUE DU CHAT, BABINĂ&#x2030; BB, STURE&LISA Agency representing high quality European brands offering classic, colourful and chic collections for ages 0-14 years. Covering the whole of the UK.

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