SCHOOLWEAR | WWW.CWB-ONLINE.CO.UK
) '' ( ! (+ !()!+&( )+ & +' #&#'&+ ' +! (+ ) '' ( #& )! 53: News 54: Spinning the web E-commerce provider Visualsoft on the secret to a successful multi-channel operation and the pitfalls to avoid when launching a transactional schoolwear website 56: Bricks and clicks Schoolwear independents who have made the successful transition from bricks and mortar to online discuss their multi-channel set-up
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June/July 2014 - 51
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SCHOOLWEAR | WWW.CWB-ONLINE.CO.UK
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Visitor registration for the 2014 edition of The Schoolwear Show, to be held at Cranmore Park, Solihull, on 12-14 October, is now open at www.theschoolwearshow.co.uk. Aiming to attract a broader range of visitors this year, the show is building exhibitor numbers and providing a wider spectrum of product to draw in printers and embroiderers in addition to its core visitor demographic of retailers. Other developments include confirmation of the 2014 Schoolwear Association social event, which takes place on Monday 13 October, and will be a 20s-themed evening sponsored by William Turner & Son and Charles Kirk. Further exhibition updates and links to social media can also be found on the website. —
Rowlinson Knitwear has introduced a new hooded sweatshirt to its long-established Woodbank range of garments. Produced from 65 per cent polyester and 35 per cent cotton, the hard-wearing fabric is brushed for extra warmth and weighs in at an above average 280gsm. The fabric is also dyed to lock in colour and prevent fading and can be washed at 40°C with a cool tumble and cool iron if required. The garment’s design features include a classic raglan sleeve, elasticated cuffs and rib hem, reinforced top-stitched seams and a front pouch. The garment is available from stock, initially in black and navy, with plans to introduce further colours options. Customers have the option of plain direct from stock, or embroidered via Rowlinson’s embroidery service. —
ď€—ď€”ď€¨ď€œď€—ď€€ď€&#x;ď€§ď€žď€˜ď€€ď€œď€Ąď€€ď€›ď€Ľď€•ď€–ď€€ď€šď€&#x;ď€&#x; ď€–ď€˘ď€Ąď€Ąď€˜ď€–ď€Śď€œď€˘ď€Ąď€Ľď€€ď€–ď€˘ ď€Łď€˜ď€Śď€œď€Śď€œď€˘ď€Ą Manchester school uniform supplier David Luke has been named a regional finalist in the HSBC Global Connections 2014 competition. One of nine companies selected for the North of England and Scotland, David Luke has been recognised for its innovative Eco Uniform and the environmental benefits of its production made using post-consumer waste plastic bottles. With international schools increasingly looking to emulate UK trends, interest in David Luke’s Eco fabric has grown internationally, presenting opportunities to capitalise overseas and develop the range beyond blazers to include everyday schoolwear. At the time of going to press, the regional finals were imminent. For the latest update on David Luke’s progress in the competition visit www.cwb-online.co.uk. —
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ď€&#x;ď€Šď€˜ď€”ď€¤ ď€Ľď€›ď€˘ď€Łď€€ď€Ľď€”ď€¨ď€˜ď€—ď€€ Rawcliffes, a landmark school-uniform shop in Southport, Merseyside, has been saved from closure after its parent company John Cheatle Group went into administration in April. Lancashire firm Whittakers Schoolwear, which has branches in Blackburn, Bolton, Burnley, Accrington and Swinton, acquired the Southport store on 22 May. “It’s very much business as usual in Southport,â€? says Whittakers’ sales director Bradley Hutchinson, who, together with his father John Hutchinson, Whittakers’ managing director, has been running the business since 2008. “Customers are likely to notice some changes over the next few months as we make the transition from Rawcliffes to Whittakers and, although the last few months have been difficult for the Rawcliffes store, we’re delighted to be able to welcome them to the Whittakers Schoolwear group.â€? “We aim to offer a superior quality in school uniform at very competitive prices, while providing an excellent service for both schools and parents alike,â€? adds John Hutchinson. —
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ď€&#x;ď€§ď€˜ď€€ ď€”ď€Şď€€ď€•ď€”ď€Ąď€Ąď€˜ď€¤ď€€ď€–ď€›ď€”ď€¤ď€œď€Śď€Ť ď€˜ď€Ąď€—ď€˜ď€”ď€¨ď€˘ď€§ď€¤ď€€ Blue Max Banner’s sales office supervisor Laura Quintrell recently returned from a trip to Romania to meet a child she is sponsoring via UK charity People against Poverty (PaP). Quintrell’s sponsorship has enabled the 12-year-old child to receive an education, with the money she donates covering not only the costs of his school books and stationery but a daily meal for his entire family. Quintrell has also supplied the child with a full football strip and clothing for his local community donated on behalf of Blue Max Banner. —
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June/July 2014 - 53
WEB DESIGN | WWW.CWB-ONLINE.CO.UK
For many smaller businesses, the world of e-commerce can be a minefield, and independents in particular often struggle with where to start when it comes to translating their bricks-and-mortar experience into a viable online arm. “You need to treat the launch of a transactional website like you would the opening of another shop, both in terms of investment and what you would do to make that additional branch work,” says Tim Johnson, director at e-commerce provider Visualsoft, which specialises in the design, build and marketing of online stores, and who has worked with more than 500 independent businesses across a variety of industry sectors. “A typical mistake that independents make is that they build a website and just expect it to generate lots of business, but
that’s not how it works,” he continues. “You get out of it what you put in. In a bricks-andmortar store, you would merchandise properly, market the shop properly, cross-sell and up-sell, and you have to do the same online. A lot of stores try e-commerce, it doesn’t meet their expectations and they write it off, but the rewards are still up there for grabs – you just have to do it properly.” For many independents thinking about launching e-commerce or indeed improving their existing set-up, the question of how much investment is needed is often the most tricky one. “A minimum investment is around £3,000 for a functional start-up site; if it’s less, it’s usually not a good enough solution,” says Johnson. “Obviously, for more advanced sites, the cost goes up proportionately with
features and additional functionality. For existing websites that require a redesign or relaunch, we are typically looking at an investment of between £5,000 and £10,000.” Keeping the website functional, easy to navigate and user-friendly are fundamental rules every retailer venturing into e-commerce should adhere to. Johnson says, “Don’t try to reinvent the wheel. A lot of independents over-think the design and want to be different. For instance, you usually have the basket in the top-right corner, so don’t try to place it in the bottom-left, for example, as it ends up being a case of style over function and can easily alienate customers. You have to follow the fundamental rules of a bricks-and-mortar shop online, too. In a bricks-and-mortar store, you wouldn’t put your front door in the back June/July 2014 - 54
WEB DESIGN | WWW.CWB-ONLINE.CO.UK
The e-commerce start-up guide by Visualsoft and the till in the warehouse just to be different, so why would you do that online? There are certain industry standards that customers expect and are used to.” Johnson advises retailers to think carefully about the design of their web presence and the image it portrays about the business. “Online users will make an assumption about the quality of your online store within three to five seconds of clicking on your site, so you have to ensure that you present a trustworthy and professional environment,” he says. “So think about good product presentation and photography, the amount of product available and how you merchandise it. “A lot of independents also get it wrong by wasting much of their homepage on talking about their bricks-and-mortar store instead of a strong product presentation,” Johnson continues. “By all means put a picture of your store on the ‘contacts’ page to add credibility to your operation, but don’t be tempted to waste the homepage on it.” Ultimately, the success of an e-commerce arm depends on many factors, but Johnson advocates that, if done properly, it is an investment that is set to enhance a business and put it on a good footing for future growth, as e-commerce continues to rise. And with mobile commerce accelerating the online marketplace even further, he recommends that retailers also think about the future development potential of their sites. “Mobile technology is the key driver of the future; between 30 and 50 per cent of clothing websites generate their traffic through mobile devices. On some sites it’s as much as 70 per cent, especially where it’s backed by a strong social-media campaign, because people spend hours on their phones and tablets on social media,” says Johnson. “So if you’re making an investment in a website, it’s worth thinking about future proofing it for the mobile customer also.” Responsive design – where the site recognises whether it’s being viewed on a desktop, tablet or mobile device and adapts the viewing experience accordingly – may be the buzzword here, but Johnson says that this is often costly, and that more budget-friendly alternatives do exist. “Responsive design is quite expensive, but if you’re on a budget, we normally recommend to build your website and include a mobile site, so both are covered,” he says. “It is a good compromise, and a lot cheaper to implement.” Complex as the world of e-commerce may be, Johnson is convinced that it’s the only way to go for any business wanting to survive and thrive. “The future is definitely online – that’s a reality,” he says. “If stores don’t adapt, they will be left behind, whether you like it or not. A new generation of consumer is coming through that has grown up with the internet and mobile devices, and this will continue to drive and shape the retail sector.”
HAVE A PLAN Even if you don’t have an incredibly detailed business plan, it’s wise to have an idea of what you expect your store to achieve in its first year and map out what actions you need to take to make it happen. Be realistic, and be prepared to change your plan along the way in response to a fast-moving sector. SECURE YOUR DOMAIN You need to purchase your store’s domain as soon as possible to make sure you don’t miss out on a name that’s easy to remember and appropriate for your business. GET BRANDED Your new online business will need a logo that will feature on your store, as well as related material such as invoices and emails, so it’s important to get a professionally designed logo that projects the right image for your store and can be easily applied to everything and anything you might need depending on the growth of your business. Investing in a strong identity early on can avoid the need for expensive redesign costs later down the line. SET UP A MERCHANT ACCOUNT A merchant account is a type of bank account that allows you to accept payment from shoppers’ credit cards. If you don’t already have a merchant account, speak to your bank about getting one set up. Alternatively, some payment gateway providers can supply them. APPLY FOR A PAYMENT GATEWAY To process online payments, your store needs a payment gateway to allow the secure transfer of credit card funds from shoppers to your merchant account. The application for a payment gateway can sometimes take several weeks, so it’s best to begin the process as early as possible. CONSIDER CONTENT Successful stores feature more than just products, so it’s important to think about the additional content of your store sooner rather than later, as it can take time to put together great copy for your returns policy, store history and About Us page etc. In addition, for some content such as your terms and conditions of sale or your site’s privacy policy, you may need help from your solicitor or a business development agency. MAKE DATA DECISIONS To put together a clear structure for your new store, your e-commerce provider will need to know what type of products you’ll be selling and how they can be broken down into sub-departments, and roughly how many products you’ll have available to buy. Also, you’ll need to know how you plan on adding product data to your store (manually, or via spread sheet import or Epos integration) SIZE UP YOUR COMPETITION It’s useful to do market research and look at potential competitors selling online, and make note of their pricing, approach and aesthetic so you can use the information to inform how you will – or won’t – do things with your own online store. CONSIDER PROMOTIONS AND MARKETING Like any retail business, merely existing isn’t enough to attract customers. It’s essential that you think about what promotions and incentives you’ll offer, and how you will market your business on an ongoing basis once it’s launched. PICK THE RIGHT PROVIDER Hundreds of retailers lose a huge amount of time and money on their online stores because they don’t carry out due diligence when choosing an e-commerce provider.
For more information and further tips and advice on all things e-commerce, call Visualsoft on 01642 633604, email info@visualsoft.co.uk or visit www.visualsoft.co.uk. June/July 2014 - 55
CASE STUDIES | WWW.CWB-ONLINE.CO.UK
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How long have you had your transactional website? Nine years.
How long have you had your transactional website? Six years.
What level of investment did you make? Initially quite a lot. I invested ÂŁ4,000, which I found out later was more than I needed to pay. Just over a year ago I had to change the website because the platform it was on no longer existed. I revamped it to its current format.
What level of investment did you make? I’m unsure of the exact amount. It is ongoing, so we contribute money to the site as and when we need to.
Is the e-commerce arm of your business growing? It is definitely growing. I’ve started getting enquiries from potential customers in Bristol (I’m based in Cardiff) and I think that’s down to them coming across the store online. The ease of browsing online and social media has hopefully had an impact on business. I have a board up in-store with my social-media links on, so customers can see the information while they are browsing. I also have business cards with the information on, too. What percentage of your business do you envisage will be done online compared to in-store over the next few years? At the moment, it is a small percentage. And while I am actively marketing my store online, I don’t want it to take off massively as I like the customer experience. How important is your transactional website during the peak Back To School selling period? Last year it was very busy, and I think it was partly due to changes I made to the website – last year was the first year customers could set up a payment plan online. I have always provided my customers with that option, but taking it online opened up my store to more customers. This year, I’ve had lots of orders and reservations using the online service. Our delivery and payment options are also flexible. We can deliver to home or school and deliver for free within the area. Do parents expect to buy school uniform online as well as in-store nowadays? I think so. There is more choice and availability online. If you want a specific colour or embroidery service, the variety online is vast. It’s the way of the world now. When people get home from a long day, the internet is there and they can browse without leaving the house. However, I still find I get a lot from my repeat customers – they generally know what they want and the sizes they need.
Is the e-commerce arm of your business growing? As we are not on social media sites, we try to focus on updating the website as often as possible. We don’t have a dedicated person working on the website, or on the marketing side of things, so we just contribute time to the site when we need to. We don’t have as much time as we would like to focus on the online side of the business because we are a small shop and a small team, but we do make sure to advertise any offers on the website and that drives sales towards the store and online. What percentage of your business do you envisage will be done online compared to in-store over the next few years? I think the majority of our trade will remain in-store. Our customers like the hands-on approach – they like to try things on, get the size right and feel it in their hands – and you don’t get that online. Also, I think that people don’t always know what they need. Our online service cuts the queues down – which can be a good thing during the Back To School period because it gets very busy – but I still think the majority of people like to come to the shop. How important is your transactional website during the peak Back To School selling period? It is important because the website is the first landing point for most customers. They can check out any news and information about the store online, and have the option to purchase on there if they want to avoid the queues at the shop, too. Do parents expect to be able to buy school uniform online as well as in-store nowadays? Yes, there is definitely an expectation.
June/July 2014 - 56
CASE STUDIES | WWW.CWB-ONLINE.CO.UK
How long have you had your transactional website? Since April 2012. What level of investment did you make? I went to a very good local IT expert and discussed my requirements. The building of the site cost me around £2,500. Apart from the financial cost, I invested a huge amount of my time taking the photos – or requesting photos from my suppliers – writing product copy and categorising each product. This process took a couple of months to complete; there was quite a bit of time spent working with the IT expert and my online payment provider, too. Is the e-commerce arm of your business growing? Yes, certainly. Initially I was naive and expected overnight success. It doesn’t work like that. You have to continually push forward, get your name out there and invest time in getting to know your market and the internet. I use Twitter a lot and would encourage any independent to use it as a tool to grow their business. There are some great local networking groups on Twitter that support small businesses and, if you use them, it helps to get your Google ranking up. The higher your ranking, the more chance you have of internet users seeing your website. I also use Facebook. It’s linked to my Twitter account so any photos I post or comments I make go to both my Twitter and Facebook feeds. This is the future and we need to embrace it. What percentage of your business do you envisage will be done online compared to in-store over the next few years? There is no getting away from it. Many shoppers still like to see and feel a product before they buy. My business head tells me that the future will see more business done online than walking through the shop door, so I would say 65 per cent internet and 35 per cent walk-in. The reasons for this are shortage of time for parents, inadequate parking and the general demise of the high street. As the price of rent continues to increase, why wouldn’t we grow our internet businesses and leave the high street behind? Personally, I enjoy talking to my customers and get a large number ringing or emailing me for advice on sizes and so on. I encourage them to look at my website, order via the site and have the item delivered to their home or the store. They appreciate the service; service is everything. How important is your transactional website during the peak Back To School selling period? It is the busiest time for any school uniform business, and my website increases the number of satisfied customers. I like my customers to be delighted with the service they’ve received, whether it’s via the internet or in-store. I can also take orders and payments over the phone. I find this option is popular with some of the local parents. Back To School is a pretty scary time for parents, children and retailers. The more you have to offer parents by way of obtaining uniform, the better. If those ways are seamless and stress-free, they keep coming back year after year – and they tell their friends, too! Do parents expect to also be able to buy school uniform online as well as in-store nowadays? Most of my walk-in customers are surprised when I tell them I have an online shop. I think it’s important for the future to keep reminding them that I do. Also, you can display an awful lot more products online than you can in a small shop, so it improves your chance of a sale. Currently, I don’t think parents or schools expect you to have an online offering, but why wouldn’t you? If you have the stock, why not show it to millions of people rather than the selected ones who visit your shop?
How long have you had your transactional website? We’ve had the new site for just over a year. Before that, we had a basic site for around five years. What level of investment did you make? I haven’t made any investment to the site – someone I know set it up for me. Is the e-commerce arm of your business growing? It’s constantly growing. In terms of driving the growth, we have a newsletter that goes out to our customers via email. We also send emails offering discounts in the summer. What percentage of your business do you envisage will be done online, compared to in-store, over the next few years? I’m not sure in terms of percentage, although it is increasing every year. We find that there are lots more people buying and browsing online now. How important is your transactional website during the peak Back To School selling period? It is very important. We usually have queues out the door during Back To School, so our online service comes in useful around this time. Our customers can reserve products online and have them delivered to the store. We have a separate queue for people collecting ordered items, so that helps a lot in the busy periods. Do parents expect to also be able to buy school uniform online as well as in-store nowadays? Yes, there is definitely an expectation there. The retail industry has changed since we first started the business. When we started out, the idea of having a transactional website was unheard of. In a short space of time the retail industry, and the way our customers buy our products, has changed.
June/July 2014 - 57
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A: ABC123Me 020 7373 9792 www.abc123me.com • Aden + Anais 020 7801 6279 www.adenandanais.co.uk • AliOli Kids 020 3286 1451 www.aliolikids.com • Anny Who www.annywho.de B: Babine 0034 954828159 www.babinebebe.es • Bejaks 07856 90999 www.bejaks.com • Billybandit 020 8964 8605 www.groupecwf.com • Bogs 0131 317 0200 • Brand Stable www.brand-stable.com C: Chlo Chlo 07730 668167 www.chlochlo.co.uk • Churchill 01782 577566 www.churchillchina.biz • ColourMe Wellies 07946 248389 www.elrhey.com D: Dainty Dizzy 07815 146313 www.daintydizzy.co.uk • David Luke 0161 272 7474 www.davidluke.com • Dot 0035 1912345251 www.dot-baby.co.uk E: Early Days 0116 271 6944 www.earlydays.ltd.uk • Eggnogg 0117 927 7747 www.eggnogg.co.uk • Elizabeth Hurley Beach 020 7795 1390 www.elizabethhurley.com • Epicurean 01590 689161 www.epicureaneurope.co.uk F: Frugi 01326 572828 www.welovefrugi.com G: Gnu Brand (Lemon Loves Lime & Lemon Loves Layette) 0016 302607885, www.lemonloveslime.com • Green Pioneer 01380 859600 www.greenpioneer.co.uk H: Hatley 0015 142728444 www.hatleynature.com • Holly & Beau 01328 830820 www.hollyandbeau.com I: I Love Gorgeous 01748 822055 www.ilovegorgeous.co.uk J: JimJamz 01827 881466 www.jimjamz-gifts.co.uk K: Karen Brost London 07739 580932 www.karenbrostlondon.com L: La Loi 020 7275 9533 www.laloi.co.uk • La Marelle 0161 900 2409 www.charvinjames.co.uk • La Pitchoune 07854 007887 www.lapitchoune.com • Lazy Francis 07525 936058 www.lazyfrancis.com • Le Queue du Chat 01832 776588 www.laqueueduchat.com • Lilly + Sid 07789 397092 www.lillyandsid.com • Littlechook 07710 168935 www.littlechook.co.uk • Little Name www.littlenamedesign.com • Lola Myer 07748 117977 www.lolamyer.com • Long Wave Apparel 020 7622 5532 www.longwaveapparel.co.uk • Love Henry 0061 0428336894 www.lovehenry.com • Lucas Frank 0870 050 2580 www.lucasfrank.com • Lucky Industry 0081 585453131 www.lucky-baby.co.jp • Lucy Peach Slice 07798 771739 www.lucypeachslice.com • Luluzulu 01890 771298 www.luluzulu.co.uk M: MerryGoRoundUk 01295 810008 www.merrygorounduk.co.uk • Milk and Biscuits 0086 15901660226 www.milkandbiscuits.com • Minimondos www.minimondos.com • Molo 07718 987756 www.molo-kids.com N: Nature Zoo 0045 29723829 www.naturezoo.dk • Nogaravin 0048 502948159 www.nogaravin.com • No Sweet www.rhubarbrepublik.com O: Oil & Water 0012 036561970 www.oilandwater.com P: Pigeon 01865 379230 www.pigeonorganics.com • Pink Lining / PL Child 020 7034 0035 www.pinklining.com • Pipi Rabbit 0035 8505016198 www.pipirabbit.com • Pippo 0191 246 1474 www.pippofootwear.com • Pixie Toes www.pixietoeshoes.com • Platypus Australia 0061 414294141 www.platypusaustralia.com • Plumeti Rain 0034 658113646 www.plumetirain.com • Ponytail 0049 815222768551 www.ponytailshop.net Q: Question Everything 07815 145459 www.questioneverything.com R: Rachel Riley, 020 7935 7007, www.rachelriley.co.uk • Red Urchin 07952 344807 www.redurchin.co.uk • Rockahula Kids 07855 755082 www.rockahulakids.com • Rockley Cove 07970 707918 www.rockleycove.co.uk • RoRo 0035 46638585 www.rorocare.com • Rowlinson Knitwear 0161 477 7791 www.rowlinson-knitwear.com S: Sarah Elwick Knitwear 07779 173388 www.sarahelwick.com • Shea Mooti 020 7754 5440 www.sheamooti.com • Silks 07767 745079 www.silkslondon.com • Skip Hop 01293 774924 www.maguari.com • Splash About 01647 440570 www.splashabout.com • Star51 07532 033253 • Starchild 01530 264254 www.starchildshoes.co.uk • Sture & Lisa 01832 776588 www.stureolisa.se • Stylesight 020 7613 6280 www.stylesight.com • Sunuva 020 7286 3939 www.sunuva.com T: Tails and Tales www.tailsandtales.co,uk • The Bright Company 07795 854862 www.thebrightcompanyonline.com • Tiny She www.tinyshe.com • Toby Tiger 01903 766777 www.tobytiger.com V: Velveteen www.velveteenclothing.com • Villervalla 07725 038789 www.impkids.co.uk W: Wedoble 0035 1253480200 www.wedoble.com Z: Zippysuit 01625 540249 www.zippysuit.com
June/July 2014 - 59
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ď€”ď€Ľď€Łď€˜ď€–ď€Śď€€ď€–ď€Ľď€¨ Showrooms will be held in Leeds, Manchester and London for further info contact Bib Sohel Tel 07850 754 853 email bib.sohel@sky.com DESIGUAL, FORE!! AXEL AND HUDSON, LEMMI, BEBE BY MINIHAHA, DARCY BROWN, SUGARLOAF KIDS, MINI VANILLA, MINI ZZZ A diverse selection of highly desirable brands for UK independents and stores from baby to 16yrs. European distributor for Fore!! Axel and Hudson.
NORTH WEST
ď€Šď€˜ď€&#x;ď€—ď€˘ď€Ąď€€ď€”ď€šď€˜ď€Ąď€–ď€œď€˜ď€Ľ Weldon Agencies, Southport, Merseyside Tel: 01704 576033 Email: barrieweldon@btconnect.com, andrewweldon@btconnect.com www.weldonagencies.co.uk FUN & FUN, LE CHIC, DEUX PAR DEUX, NO NO, BOBOLI, FOQUE, SARDON, MOOD STREET Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.
SOUTH EAST
ď€&#x;ď€œď€Ąď€˜ď€€ď€”ď€šď€˜ď€Ąď€–ď€œď€˜ď€Ľ
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Bizspace Business Centre, Unit 203, 4-6 Wadsworth Road, Perivale, Middlesex UB6 7JJ Tel: 020 8567 2384 Mobile: 07971 190446 Fax: 0800 007 3359 Email: skylineagencies@gmail.com PRIMIGI SHOES, FALKE & BURLINGTON SOCKS AND TIGHTS, GIESSWEIN HOME SHOES Covering the whole of the UK with London based showroom and offices.
ď€Ąď€œď€šď€˜ď€&#x;ď€€ď€¤ď€˘ď€Ľď€Ľď€€ď€”ď€šď€˜ď€Ąď€–ď€œď€˜ď€Ľ 5 Evelyn Grove, Ealing, London, W5 3QG Tel: 0208 992 0552 Mobile: 07860 230918 Fax: 020 8993 6568 Email: Nigel.Ross@btinternet.com Web: www.minizzz.com CATYA (IT), MINIZZZ Manufacturers’ and Distributors’ Agent - Northern and Southern Home Counties, including London Postal districts. NCWA and APSA member.
Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2AD Tel: 0207 348 7316 Email: info@solobi.co.uk Web: www.solobi.co.uk MINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYA SoLoBi represents modern high quality children’s brands with a playful attitude and sharp attention to detail. Offers very good and transparent service.
ď€•ď€¤ď€˜ď€œď€Śď€˜ď€Ąď€Ľď€Śď€˜ď€œď€Ąď€€ď€”ď€šď€˜ď€Ąď€–ď€œď€˜ď€Ľ 19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458 Email: shoes@breitensteins.com clothes@breitensteins.com ANGULUS AND BOBUX SHOES, CLOTHES FROM CHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDREN’S WEAR An agency representing classic, stylish and contemporary Danish children’s clothing and shoe brands. Plus the best baby shoes from New Zealand.
MIDLANDS
ď€¨ď€”ď€Ąď€›ď€§ď€œď€Źď€˜ď€Ąď€€ď€”ď€šď€˜ď€Ąď€–ď€œď€˜ď€Ľ Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk Web: www.vanhuizenagencies.co.uk OILILY CHILDRENSWEAR, ROOM SEVEN CHILDRENSWEAR, PERSNICKETY CHILDRENSWEAR ROOM SEVEN KIDS INTERIORS, BEDDINGHOUSE KIDS BEDDING
Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.
ď€¤ď€˘ď€–ď€–ď€”ď€Łď€œď€Ąď€” Roccapina, 8 Pembroke Close, Thrapston, Northants, NN14 4XJ Tel: 01832 776588 Fax: 01832 730188 Email: sales@roccapina.co.uk www.roccapina.co.uk LA QUEUE DU CHAT, BABINÉ BB, STURE&LISA, LEMON LOVES LIME, LOLLIPOP TWIRL, LEMON LOVES LAYETTE, GNU BRAND Agency representing high quality International brands offering classic, colourful and chic collections for ages 0-14 years. Covering the whole of the UK.
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