In the US alone, marketers are projected to invest a total of $19.8 billion1 in mobile marketing in 2015, but many are still
struggling with the optimal approach. Executives and tactical managers alike are grasping for insights into how to put mobile to
its best use and what impact mobile is having on their brands.
We’ve found three major questions that marketers are asking to better understand how mobile can propel their brand and not
become a vulnerable blindspot:
1. Where and how can marketers reach consumers on mobile?
2. How can marketers engage consumers with mobile advertising?
3. How can marketers increase their share of mobile consumer activity?
Read on to understand what your brand needs to do to Get Mobile Right.
