Users viewed the old Virgin Airlines site and the beta (now current) Virgin Airlines site and compared the flight booking flow. There was a total of 45 users- 15 on computers, 15 on tablets, and 15 on mobile phones. All users viewed the old site then new site. *For the purposes of this report, the old Virgin Airlines site will be referred as “Old” and the beta, now current Virgin Airlines site will be referred to as “New”.
1= Very Difficult, 5= Very easy
Users were asked to rate difficulty, perceived task time, and enjoyment of flight booking on the new and old sites.
5 4 3
4.27 3.73
4.13
3.67
3.93
4
2 1 0 Computer
Tablet Old
Phone
New
On average, users on computer and tablet found booking a flight on the New flight more difficult than the Old site. Mobile site users’ averages were fairly similar.