BRAND USAGE GUIDELINES
2
TABLE OF CONTENTS TA B L E O F C O N T E N T S
U N D E R S TA N D I N G T H E LO G O
LO G O U S A G E CO N T.
LOGO TOOL KIT
COLOR REQUIREMENTS
SIZE REQUIREMENTS
INCORREC T LOGO USE
2 3
BRAND PROMISE
5
LOGO USAGE
7
LOGO ELEMENTS
9
C L E A R S PA C E R E Q U I R E M E N T S
4 6 8 10 11
COLOR RESTRIC TIONS
13
SIZE RESTRICTIONS
12 14
3 BRAND PROMISE
BRAND PROMISE
“ T O P R O V I D E Q U A L I T Y A N D C R E AT I V E S K I L L S T O PA I R M U S I C A N D W O R D S I N A B E A U T I F U L WAY ”
4
U N D E R S TA N D I N G T H E LO G O
T H E S P L AT T E R E D P S Y M B O L I Z E S T H E R AW N E S S A N D H U M A N LY F E E L T O S L A M P O E T R Y. T H E M U S I C N O T E T H AT I S AT TA C H E D C O N V E Y S T H AT Y O U R C O M PA N Y PA I R S M U S I C W I T H P O E T I C W O R D S .
5
LOGO USAGE
BLACK LOGO
WHITE LOGO
PO E TR I CIT Y POE TR I C I T Y -
LETTER HEAD ENVELOPE O P E N I N G I PA D S C R E E N WHITE SHIRT BUS AD SIGNAGE
-
BACK OF ENVELOPE STICKER W E B PA G E B A N N E R FRONT OF BUSINESS CARD CD ART BUSINESS WINDOW DECAL INDOOR SIGNAGE BLACK SHIRT CAR
SLANTED LOGO
- WHITE SHIRT
- BACK OF ENVELOPE STICKER - BLACK SHIRT - CAR - CD ART -INDOOR/OUTDOOR SIGNAGE
6
LO G O U S A G E CO N T.
WORD MARK
P OE TR IC I T Y - FRONT/ BACK ENVELOPE - BACK OF WHITE SHIRT
PO E TR I CI T Y - CD COVER - BACK OF BLACK SHIRT - F LY E R S
TA G L I N E
“WHERE MUSIC AND WORDS BECOME ONE” -
CD COVER FLAP W E B PA G E B A N N E R SIDE OF CAR DOOR INDOOR SIGNAGE BUS AD F LY E R
7
LOGO ELEMENTS
Logo Lock-up
Letter Form Letter Form
P O E TR ICIT Y
Word Mark MYRAID PRO
P O E T R IC IT Y 20 DEGREE ROTATION WORDMARK - MYRAID PRO
“WHERE MUSIC AND WORDS BECOME ONE”
TAG LINE - MYRAID PRO
8 LOGO TOOL KIT
COLORS
000000 R:35 G:31 B:32 C:0% M:0% Y:0% K:100%
PAT T E R N
FFFFFF R:255 G:255 B:255 C:0% M:0% Y:0% K:0%
FONTS
LETTERS
MYRIAD PRO
ABCDEFGHIJKLMNOP
ABCDEFGHIJKLMNOP abcdefghijklmnop
abcdefghijklmnop !@#$%&^
9
C L E A N S PA C E R E Q U I R E M E N T S
POE T R IC IT Y
POE T R IC IT Y
White space is 2 circles from the note
White space is 2 circles from the note
10 C O L O R R E Q U I R E M E N T S
BLACK
WHITE
PO E T R ICIT Y P OE TR ICIT Y
11 C O L O R R E S T R I C T I O N S
12
SIZE REQUIREMENTS LOGO CANT BE SMALLER THAN 1INCH DIAME TER
P OE TR ICIT Y
POETR ICITY
PO E TR ICIT Y
L O G O C A N T B E S M A L L E R T H A N 1 I N C H D I A M E T E R W H E N R O TAT E D
13 S I Z E R E S T R I C T I O N S
POETR ICITY
PO E T R IC IT Y P O E TR I C I T Y
POETRICITY
P O E T R IC IT Y
14 I N C O R R E C T L O G O U S E
PO E T R ICIT Y
D O N T R O TAT E T H E P O V E R 2 0 D E G R E E S
DONT USE THE P ON THE WORDMARK
POETRICITY
DONT PLACE BLACK ON BLACK OR WHITE ON WHITE
O E T R IC IT Y
D O N T R I G H T T H E L O G O V E R T I C A L LY