TRANS / PRODUCT / INTERACTION / SERVICE
HYBRID.
CV
SOFTWARE:
PHONE
MAC OS/ Windows
johnnyli1991@gmail.com +886 927238249
EDUCATION: Bechleor of Industral Design at Taiwan MCUT ID
Master of Industral Design at Taiwn NCTU IAA
DOMAIN: TRANSPORTATION DESIGN PRODUCT DESIGN USER EXPERIENCE DESIGN
LANGUAGES: Chinese (Native Speaker) English (IELTS Overall 6.5) Japanese
Autodesk Alias, Cinema 4d, ProE Rhnio, Solidworks,Keyshot, Showcase Adobe Illustrator, Adobe Illustrator, Adobe Aftereffect, Painter Autodesk Sketchbook Sketch, Arduino, QC, Open Frame Works
SKILLS: Product /Transportation Design Graphic& UX/ UI Design, Interaction Design, 3D Modeling, 3D Rendering, Animation, Free Hand Sketch, Clay modeling,
AWARD: 2012 YODEX Exhibition - Silver medal award - 乾唐軒活瓷 Special award - 典創新人 Special award - Honorable mention 2013 TwDw, Taiwan Designer Week - Special award - Special award
2013 1st Redbull Soapbox Racing TPI - Quality award
2015 International Michelin Design Challange - Quality Award 2016 SMART CITY Hackathon - The First Prize點子王評審大獎 2016 Mobileheros Hackathon - Finalists in Chunghwa Telecom Co. Special award
Experience: 2010 NovaDesign, 2 months internship
2013 TwDw, Taiwan Designer Week
2011 I.D.E.A. cross fields workshop
2014 Art Center Transportation Design Workshop
2012 Maxin innovation, 1 year internship -body kit design brand in Taiwan
2012 TaipeiAutoShow, After Market Exhibition 2012 YODEX Exhibition新一代設計展 2013 “Shanghai Autodesign workshop“” 2013 1st Redbull Soapbox Racing TPI
2015 Taiwan Artisan Exhibition
-National Taiwan Craft Research And Development Institute
2015 Participate in Zero& Tesla sponsored projects -Wei-Cheng Chu’s Graduation Projects, ACCD
2015 Michelin Design Challange 2015 World Design Capital Taipei -Ministry of Economic Affairs
2016 “Construction of Shame Workshop“ -Prof. Lily from Aalto University
2016 Mobilehero Hackathon
2016 SMART CITY Hackathon
2016 SPOSAD workshop
2016 E.SUN FHC X IBM Hackathon
2016 NCTU X KMD
2016 Social Design Researching Project 2016 Organising Art Center Transportation Design Workshop Position: Contact person & Executive assistant
2016 CID 2016 - Weekly Seminar of Chinese institute of design
- one of five 4 finalists in the special award
Entertainment design in social issue Workshop Position: Disaster Team Leader
2016 Japan Media Art Festival 2016 NCTU IAA Annual Design Exhibition 2016 Acer Cloudprofessor Workshop 2016 Trans-Action Award
01 Index. 02 03 04
2016 MICHELIN Challenge Design Winner
2014 ACCD X ZERO Sponcer Project
2013 YODEX Honorable Mention
2014 ACCD X NCTU Workshop
Index.
05 06 07
2013 YODEX Silver Award
2016 SPOSAD Workshop
KEIO X NCTU Entertainment design in social issue Workshop
Awarded Global Winner 2016
Michelin Challenge Design
M-CLINIC Michelin Design Callenge
concept: M-Clinic, the ”M” here means mobile. M-Clinic is a medical vehicle with hight mobility, the obective of this project is to provide medical service which has long been urgent needed in Africa. With high mobility generated from the tire, M-Clinic is able to overcome different kinds of road conditions and land forms. “Medical service for all” is our core value, we hope people in Africa cam have a better medical environment, that’s why we designed M-Clinic, cause we care.
M-SWIN Suspension: M-SWIN suspension system uses two swing arm to replace treditional wheels axis. Without wheels axis, front wheels can have wide-ranged adjast to cross all kind of terrain.
ob.
01.
Driving mode
Multi-tasks Cockpit: The interior of M-Clinic has two modes, normally it stays in drive mode, but when medical perso -nnel need to execute medical treatment or take a rest, they can rotate the interior and turns it into the rest & clinic mode.
02.
Medicien-Cylender: M-Cylender is a container for medicine, it is designed to prevent medicine from being damaged by humidity or other factors.
Surgery Tent: In case of a emergency surgery, the surgery tent provides a private and safe space for doctors and patients.
MICHELIN M-WHEEL SITUATION
Off-Road Mode: The magnet rim controls the magnets placesd inside the foot. When facing different kinds of land forms, you can transform the surface of the tire by rotating the foot to adopt the environment.
participate in
Wei-Cheng Chou Graduation Project
ZERO Sponsor Project
2018 SS
2020 SS EVOLUSION
ZERO MOTOCYCLE
About 2020 SS
Zero Motocycle Inc. is an American manufacturer of electric motorcycles. Former called Electricross. It produc -ces high performance electric moto -cycles that are lightweight, efficient, fast off the line and fun to ride.
Zero SS is the Flagship stre -etfighter of Zero family. It is much more sporty than Zero S, higher performance, shar -per exterior, avavt garde DRL and aggresive tail light.
HEAD KIT. Led Light IL KIT ooo
TAIL KIT. Led Light IL KIT
INSP
IRA
TIO
N
07’ 09’
#2014
11’ 13’ New Features -Streep wage -Flat head -Avent grade taillight
What is “ZERO”? What is the new model SS?
4 TERMS:
E-Bike had sales over 185,000 units
INSG SECRETARIAT BRIEFING PAPER, 2014
S
Gen Z
takes 70% of all
Street Dual Sport Dirt - T&J Dirt - T&T
Street Dual Sport Dirt
Street Dual Sport Dirt Military
FAST FASION EXTREME SPORTS SHARING STREET CULTURE
expect have over 100% growth in 2015
Street Bike
Street Dual Sport Dirt
takes 25% of all
O
According to Forbes
What are Gen-Z need? What is the NK bike, they expect?
-Specific in Dirt -Performance
W
-Lack of On-road Models -No characteristic NK Bike
Product
-High Performance
-Green product
-Too Small Market
-Lighter Weight
-Extreme Image
-No Racing spirit
-Dirt Spirit
-Environmental Issue -Gen Z Market/ Extreme Sports
T
-Recovery from Financial Crises
-Streetfighter -Dual Sport -Stealthfighter -Max Performance -Military -Police
Promotion -Participating Racing Competitions -Motor Exhibitions
-New Battery Factories of Traditional manufacturor
Price
Place
-The Extension of KTM Group
-Relatively Higher than Traditional Manufacturor
-Online Stores
-Fluctuation of Oil price
-Worldwild Dealers
US & EU
According to Forbes
brutale 1090rr
streetfighter s
MV CLASSIC
HIGHEND BRAND
1000r
BMW SMART
GSX-S1000
SUZUKI
LUXURY
k1300r
Brand & Market Analysis：
B-KING 1300
CB1000R
HONDA MIDCLASS BRAND
MT-09
YAMAHA
Z1000
SUPER DUKE 1290
KAWASAKI #Fastest growing in the world
SOUTH EURO &EAST &USA GenZ Market ASIA BEAST FURIOUS
#Focus on GenZ Market, EU &USA #Sales: 158,760 units (+ 28.2%) #Revenue: 864.6 mio. EUR (+20.7%)
Can we take over KTM? Can we be the next? SHARP
EXTREME
ZERO
First Discussion Brand?
Brand Re-defining
First Discussion
Researching I
Researching II
Target market Analysis
Setting rival vehicle
Second Discussion
Researching III
Defining Styling
2d Sketching
Proportion Defining
Trend of NK exterior
Cross Manufactors
Defining Question
learn sofware
Tird Discussion
Final Exhibition
2d Rendering
Wire 3d Modeling
Detail Checking stp1
Detail Checking stp2
3d Modeling
Prototype
Final Model
Photoshop
Cinema 4d
PS Rendering
Cinema 4d
Alias
Clay model
Modeling Studio
2012
Oct.
Dec.
Feb.
Apr.
May
2013
2030 CHIROPTERA 1 Seater Spider 1.8 liter Inline 8 Rear Engine
EXTERIOR HARDPOINTS
Length Width Height
Frt Track Rr Track Wheel Base
3540 1720 1120
1460 1505 2300 gas tank
2006 LOTUS ELISE 2 Seater Roadster 1.8 liter Inline 4 Mid Engine (transverse) RWD
Max. Tire Size
air cleaner
175/55 R16
carburettor
battery EXTERIOR HARDPOINTS Length Width Height Wheel Base Frt Track Rr Track Max. Tire Size
3785 1720 1120 2300 1460 1505
radiator
175/55 R16
compressor 1996 FERRARI F50 2 Seater Coupe 5.0 liter V12 Mid Engine (longitudinal) - RWD
sonar receiver
EXTERIOR HARDPOINTS Length 4480 Width 1985 Height 1120 2580 Wheel Base 1620 Frt Track Rr Track 1600 Max. Tire Size 245/35 R18 frt 335/30 R18 rr
3 cylenders inline engine
sonar receiver computer radiator
battery
2003 SMART ROADSTER 2 Seater Roadster 0.6 liter inline 3cyl. Rear Engine (transverse) - RWD
compressor
sonar receiver EXTERIOR HARDPOINTS Length Width Height Wheel Base Frt Track Rr Track Max. Tire Size
3425 1525 1205 2360 1355 1395 P185 55 R15
fire extinguisher
gas tank
warning light
exhaust pipe
differentials
Straight Knife/ Tough Tape/ Arch Pen Nuovo Aesthetics: Re-defining the aesthetics of product is the best approach to enhance the spirit of a luxury band. Thus, we translated the beauty of transportation design to our pr -oducts. As the result, the neo-luxury stat -ioneries which with smooth surface and character line are our band’s recognition.
Obviously, more and more people are willing to buy a pen of Pininfarina or a fountain pen of Porsche design. Nowadays, the luxury stationery from design studios becomes the new accessory to represent one's personality and taste. While it is not just like the fountain pen of the traditional boutique brands, such a Montblanc; the aesthetics of the neo-luxury brands of stationery is over the conventional ornament and useless artifacts. It involve of the design spirt of the automotive design and modernism design, what the two famous sayings people said, "Less is more" as well as " Form follows function." Actually, that is the Nuovo Aesthetics of this series of stationery.
It is a common experience, when you have held on the art knife, nevertheless, you could not find any ruler to cut a straight line on paper. Actually, even it is just a tiny problem in our daily, but that is annoying. However, the things change. Honestly speaking, "Straight Knife" is the best rescue of this awful experience; it not just straight has brand-new smart design to easily cut a straight line. Clearly, it is also having elegance from auto design and well looking.
Step Figure: First of all, put your “straight knife” in the paper. And aiming to the line which you want to cut. Put your palms on the back of the “straight knife”. Then, press the back of knife by your palms, make the latch release. While you cut, you can easily get a perfect straight line.
product design
Changing Blade: It is a serious problem to some people, especially, elder and children. Thus, we try to use different ways to make it much easier than past. As a result, combination of box cutter and art knife are the perfect solution. So, when the blade gets blod, you just need to replace the old and install a new one.
Arc Pen is a Compasses pen has the feature of elegant and practical . With simple , fashion style , the drop shape body gives users a wonderful writing experience.
Using the tenacity of forged steel as the element to bring out the simple design, when other's tape dispenser lies on the desk, “Tough Tape� is like a superman standing right there shows disdain for others. Be tough, be sharp!
Process & Material: “Hot forging� is a manufacturing process involving the shaping of metal using localized compressive forces. Forged parts can range in weight from less than a kilogram to 580 metric tons.Forged parts usually require further processing to achieve a finished part. Today, forging is a major world-wide industry that has significantly contributed to the development of the manufacturing cycles.
HELP KIDS TO KEEP ROOM ORGANIZED WHILE ENJOYING.
CONCEPT: Pyramix is an extraordinary tactile-led control device giving user four-dimensional experience of control. But, what is the four-dimensional control? Why we need four-dimensional control? In fact, since the development of IOT, VR and AR becomes much more popular, .n fact, since the development of IOT, VR and AR becomes much more popular, .n fact, since the development of IOT, VR and AR becomes much more popular, .
TOBI WHO IS// TOBI? LEARNING
SENSOR
MOTION
CHARACTER
Different Feedback
MOM
KIDS
Different Track
TOYS Throwing Pattern
SYSTEM MAP
HCI Model
MOM
KIDS TOBI
Throw Toys
TOBI
Move around
KIDS
Feeling it’s alive
Catch Toys
HOW IT WORKS
WHAT ACTIVITIES THEY LIKE//
THROW & CATCH
SFR + CHILD SINGLE FUNCTION ROBOT.
IMPROVING DISASTER PREVENTION EDUCATION IN Taiwan
RESEARCH & DESIGN
PROCESS CoT
1. Investigate quantitative data
2. Conduct user interviews
3. Service Design Methods
4.Kid & KIT Bag Prototype
5. Interational Workshop
6. Visual Content Design
IN ACTIVITY
BEFORE In Class Introduction
Car Arrives at School
Experience
JOURNEY MAP:
AFTER
Go Home
Deliver Propaganda
: Children would forget the knowledge they learned in the earthquake experience car.
STAKEHOLDER MAP:
Family
Emergency
Kit
Crisis
Awareness
OUR CONCEPT
PERSONA
CUSTOM JOURNEY MAP
Earthquake Simulation Car
Learning Passport
K&K Bag