Heggie Marketing Strategy

51 King Canyon Place SW MARKETING STRATEGY Presented by; Elizabeth McNally Real Estate Team

GOAL To ensure maximum exposure of your home and what makes it unique. By properly utilizing promotional tools and our expansive network.

I have over 17 years of real estate experience and my team and I strive to showcase your property to the best of our ability.

PRINT MATERIALS · Customized Magazine utilizing HDR photography · Realtor® listing sheet · Customized Property Flyer

DIGITAL MATERIALS · Digitized version of Customized Magazine · Social Media drip campaign - On Facebook and Instagram to gain traction · Social Media album on all platforms - Featured on Facebook, Instagram and LinkedIn · Sponsored ads on all mentioned Social Media Platforms · Featured Listing on the Real Estate Collective website · Targeted promotions in Facebook groups dedicated to luxury homes · Videos - Drone footage capturing the exterior - Drone footage capturing the location and amenities of the community - Interior video showcasing finishing and design

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TIMELINE The following is a depiction of the predicted time expected to execute the following strategy.

Filming and photography is subject to weather conditions, but we will do our best to accomplish these deliverables in accordance to the presented timeline.

OPEN HOUSES We will gauge the community interest and at which point we will make a recommendation to offer either; a.) Public Open House or, b.) Live at Lunch These will also be subject to the current rules and regulations pertaining to COVID-19.

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VISION We are aiming for a trendy, minimalistic aesthetic that exudes quality and home. This is a luxurious space that family and friends will love to gather in.

Warm woods, bright airy windows and beautiful morning sunrises. Each space in your home has been thoughtfully and beautifully designed and we want to make sure we highlight all of the special features.

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PHOTOGRAPHY This will be key to telling this home's story. Keeping in mind that we will be marketing outside our city limits.

Print Materials and Digital Marketing will be utilizing photography. We may decide to update photos to reflect different seasons, or elements, depending on the traction the listing and the materials receive.

SOCIAL MEDIA Teasers Very specific details eg. counters, trellis', backyard view etc.

Reels Teasers (multiple) Still Image Collection Walkthrough Details Drone Stories Sneak a peek album High quality image shots Albums All-encompassing on Facebook Specific Groups Postcard graphic and sneak-a-peek album shared to targeted groups on FB and LinkedIn

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