Vision of the Road Safety 5k Safety is not expensive; it’s priceless and is of paramount importance in the Jamaica society. It is a cheap and effective insurance policy that not only protects the life of the driver but also pedestrians, children, elderly, cyclists and other drivers. Crashes are not just a long road to recovery but are most times a traumatic experience for all involved. Road traffic injuries are a major but neglected public health challenge that requires concerted efforts for effective and sustainable prevention. Worldwide, an estimated 1.3 million people are killed in road crashes each year and as many as 50 million are injured. Road crashes currently rank with tuberculosis and malaria as major killers in global terms. Unless there is a new commitment to prevention, the crash death rate in low-and middle-income countries should double by 2020. Fatalities from crashes in Jamaica in 2010 and 2011 were 319 and 308 respectively, with a decrease to 258 at the end of 2012. Grennell’s Driving School aims to be a motivating factor behind the decrease in these figures by creating informative and effective mediums of communicating the importance of Road Safety, by using diverse mediums such as the Grennell’s Road Safety 5k “Run, Walk or Roll for the Cause”. The focus of the Road Safety 5K is to place the spotlight on the devastation and trauma caused by motor vehicle crashes on the lives of individuals, families, communities and the country at large. The death of a victim has far reaching and immediate effects on those associated with the victim, in most cases family members never recover fully from the loss of their loved ones. Grennell's Road Safety 5K will be the second annual event, which will be aimed at bringing awareness to the importance of road safety, and a reminder of how fatal and tragic vehicular crash can be. For this reason, a fraction of the proceeds from the 2013 Road Safety 5K will be donated to various emergency services institutions that have worked diligently over the years to attend to road crash victims, despite limitations. For example, the Jamaica Fire Brigade would benefit significantly with a Jaws of Life tool as they rescue vehicular victims on crash scenes. As well as, Percy Junior Hospital in the expansion of their facilities.
HISTORY Last year Grennell’s Driving School hosted its first annual Road Safety 5K event on Saturday, November 17th, 2012, endorsed by Jam-Agua Water Company, Core Development, CVM TV, Power 106 FM, The Gleaner, Hot 102FM, Jamaica Gasoline Retailers with about 100 participants who came out to represent in yellow shirts. Participants were asked to wear yellow t-shirts as a sign of hope and a pledge to stop careless and reckless driving that leads to road fatalities, injuries and emotional trauma to victims, their families and friends. Proceeds were in aid of The Percy Junior Hospital and The Jamaica Fire Brigade.
CAUSE / BENEFICIARY According to Alphonso Grennell, Managing Director of Grennell’s Driving School, the focus of the event is not entirely on those who have been killed, but rather those who are left behind. He pointed to those who have survived motor-vehicle crashes and are paralysed or wheelchairbound, as well as the families of individuals who have died. The Road Safety 5K is more than just a run around the block; it is more than just mourning the life lost tragically in a traffic crash; it is more than just about remembering the sad loss of loved one. Grennell's 5K is also a preventative initiative to bring awareness, enhance learning to operate equipment more carefully, and promote preventative measures for all road users- pedestrians and drivers, as well as, various ages and abilities. After all, no one is immune from traffic crashes, and the impacts of these incidences are costly, extensive, lasting and regretful. Consequently, all are invited to participate in our 5K-
Grennell hopes to raise at least $1 million, with the funds going to the Percy Junor Hospital and the Jamaica Fire Brigade, the latter requiring 'jaws of life' equipment to extricate persons trapped in crashed vehicles. In the future, Grennell also has plans for the Sir John Golding Rehabilitation Centre, formerly the Mona Rehabilitation Centre, to be the run's beneficiary.
Percy Junior Hospital Beneficiary Percy Junior Hospital was built in 1945 and apart from an expansion to accommodate the theatre, a new building for laundry - both of which were constructed by Friends and Cooperate Citizens, no other expansion has been done. The use of this facility has increased significantly (see table 1) and one such area now requiring expansion is the building housing the Accident and Emergency Department and supporting facilities. There has been constraint as it relates to Capital Budgetary support from Government. Hence, this attempt to seek funding from sources, of which, some already have been contacted.
Presently, the available space at the Accident & Emergency is seriously inadequate to deal with facilities for the provision of quality health care to emergency and casualty cases.
To
complicate matters, there is a major need for adequate equipment and furniture to render the facility suitable for the delivery of quality health care at the level of a Type C hospital. Facilities for administration and support of emergency and diagnostic services are not at a standard and scope, to allow for smooth operation. The expansion is also required to facilitate the relocation of medical records and the laboratory. Ultimately, this expansion is required to enhance the hospital’s capacity to respond to emergencies.
The Jamaica Fire Brigade The Jamaican Fire Brigade has been identified as a beneficiary as a result of the evident shortage of equipment that assists in road safety. They lack sufficient supply of equipment such as Jaws of Life; that are used to cut people from crashed vehicles, glass punches; that can easily break glass and windows; and traffic cones, that can be used to regulate crashes. There is a need for emergency funding to improve the capability of the JFB to meet the challenges.
TARGET MARKET The Road Safety 5k Walk, Run or Roll with a cause targets the following group:-
Pedestrians age 13- 50 Secondary to Teritiary School Pupils Spectators, sports personalities Road Safety councils in both urban and rural areas Company vehicle operators Personal vehicle operators
EVENT LAYOUT The 2013 Grennell's 5K for Road Safety will be hosted under the distinguished patronage of Mr. Milton Samuda (President of the Jamaica Chamber of Commerce), and the theme will be "Run, Walk or Roll for the cause" on Saturday November 16th, 2013 beginning at 7:00am. Route: Starts at Grennell’s Driving School (NWC Dam) Mona Road, go right, turn left onto Garden Blvd, at the end of the road turn left onto Old Hope Road, then turn left onto Monroe Road, from Monroe Road turn left onto Wellington Drive, turn right from Wellington onto Mona Road and end back at Grennell’s Driving School. The event takes the following format: - Music and Entertainment at 6:15am - Warm up exercise at 6:35am. - 5K Rum, Walk or Roll at 7:00am. - Commences at Grennells Driving School on Mona Road. - At the end of the 5k journey, fruits and beverage will be distributed to each participant - After 5k Road Safety 5-a-side Football competition on the NWC Football field. Generic tents will be erected to host registration , information sharing, Food and Beverage and other participating sponsors booth. All Participants are expected to wear yellow t-shirts as a sign of Hope and a Pledge to stop careless and reckless driving that leads to road fatalities, injuries and emotional trauma to victims, their families and friends. Minimum donations are $1000 for adults and $400 for children 12 and under.
CATEGORIES OF SPONSORSHIP Title Sponsorship Commitment: $1,000,000.00 Entitlements: •
Company accredited as the Title Sponsor in all media, public relations and promotional exposure (over 4 weeks of at least 100 pre-recorded promos)
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Brand association across all promotional and marketing campaigns.
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Credits Media Strategy.
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Logo incorporation on sleeve of T-Shirts
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Primary onsite event branding positions. o Maximum 12 Feather Banners along the way. o Premium branding of the perimeter fencing
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TV and Radio interviews with major mentions and credits
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Logo on all printed material to be circulated (flyers, banners, newspaper inserts)
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The right to promote/sell/sample your company’s products and services at the event.
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Distribution of promotional material at event.
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Full page ad placement in newspaper.
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Participate in Live Outdoor Broadcasts.
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Branding rights on all Social Media platforms (Facebook, Twitter, Website, etc)
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Photo opportunities, accreditation as Press Conferences, Awards function and event magazine.
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Wearing of company’s promotional apparel at the event (caps, tshirts, etc)
Platinum Sponsorship Commitment: $500,000.00 Entitlements: •
Inclusion in all pre-promotional and advertising campaigns (over 4 weeks) at least 200 pre-recorded promotions (spread over radio and television)
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Onsite branding at the launch and event locations: o Maximum of 8 feather banners along the route. o Branding of the perimeter fencing as assigned
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Interview on radio and morning television programmes
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Logo on all printed media (flyers, banners, etc)
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The right to promote your company and offer sampling of products nd services at event.
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Participate in Live Outdoor Broadcasts
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Display of company banner on Facebook, Twitter, and Grennell’s Website and link to sponsors website.
Gold Sponsorship Commitment: $300,000.00 Entitlements: • •
• • •
Inclusion in some pre-promotional and marketing campaigns of at least 200 prerecorded promotions (via radio and TV over a 4 week span) On-Site branding at the launch and event locations: o A maximum of 4 feather banners along the route o Branding on designated area of the perimeter fencing Logo inclusion on all print media to be circulated (flyers, banners) Sampling rights on site Inclusion in live outdoor broadcasts
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Participate in sponsor give-aways at booth location to drive participants directly to display
Commitment: $200,000.00 Entitlements: • • • • • • •
One vehicle pass for display purposes if company is a vehicle dealer. One 10x20 booth space with 2 tables, 4 chairs and 1 (110v) electrical outlet Logo on all printed media to be circulated (flyers, banners, etc) Sampling rights at Venue Sponsors may participate in all organized give-away on radio. On Site Branding- Maximum 4 Feather Banners at meeting point. Participation in live outdoor broadcast
Bronze Sponsorship Commitment: $100,000.00 Entitlement: • • • •
Participation in live outdoor broadcast at venue Sponsors may participate in all organized give-aways on media platforms, where so discussed and agreed On Site Branding- Maximum 2 Feather Banners at meeting point. On-Site branding at meeting place only
Company Donations Commitment: $50,000.00 Entitlements: • • •
2 Feather Banners at meeting point Logo insertion on all communication articles. Radio interview
EXCERPT Grandson accused of grisly murder in Westmoreland Suspect started acting strangely after his father died BY MARK CUMMINGS Editor-at-Large Western Bureau cummingsm@jamaicaobserver.com Friday, October 12, 2012
SHREWSBURY, Westmoreland — A pall of gloom hung stubbornly over this rural community yesterday as residents tried to make sense of the beheading of 76-year-old Phyllis Walters, allegedly by one of her grandsons. By mid-morning, Kevin Turner, 19, — said to be Walters' favourite grandson — as well as the bloody knife, which he reportedly used to sever her head from her body, were taken into custody. The grandmother had arrived in the island from Canada last Sunday to make preparations for the burial of her son, Fredrick Turner — Kevin's father — who died in a motor vehicle accident earlier this month. That funeral was scheduled to be held on Sunday. As soon the Jamaica Observer arrived in the farming community yesterday it became apparent that something had gone awfully wrong in the usually peaceful district. With grief etched on the faces of several residents gathered in close proximity to the scene of the bizarre crime, a number of them found it extremely difficult to come to grips with what is said to be an unfortunate and rare incident in that section of Westmoreland. Police say they were called to the community about 4:30 am yesterday after the accused reported to his older brother, Fabian Turner, that their grandmother was dead. When the cops arrived at the house where Walters and her two grandsons lived, her body was found in a pool of blood with her head severed. Kevin, who was still at the house when the police arrived, was handcuffed and carted off to a police lockup. His brother, Fabian, surmised that the death of their father was the root cause of his sibling's "strange action". "From our father died, him started to act strange. He had stopped being himself; he was a different person. Everyday I would tell him that him should take his mind off it because our father is already dead and that he should not put it on his head," said a tearful Fabian. He told the Observer that since last week Friday his brother had not slept or ate. "He would just stay there and stare at the television for most of the day," he recalled.
On Wednesday, Fabian said, Kevin started to act "even stranger", so he took him to see a doctor in the nearby town of Savanna-la-Mar. He said the doctor prescribed medication for Kevin and advised that it should be taken at nights. "The first dose was given to him at about 9:00 pm on Wednesday," said Fabian, who along with his brother and grandmother shared the three-bedroom house in Shrewsbury. Fabian, however, did not sleep there on Wednesday. Instead, he spent the night with relatives a few blocks away. In the wee hours of yesterday, he said, he was greeted with the horrible news by Kevin, who had blood stains all over his clothes. "About after five [o'clock] him (Kevin) come knock mi up and said 'Fabian, wake up'. When I went outside I saw that his hands and feet were in blood, and him had a bent knife with blood over it, so I seh 'Kevin, what were you doing?' and him seh, 'a chicken mi a kill'," Fabian recalled, pointing out that on Wednesday his brother had helped his grandmother to slaughter chickens. Fabian recounted that he hurried to the death house where he saw his grandmother's headless body lying in a pool of blood in a section of the large living room. Her head was located a little distance away. Sections of the living room and kitchen, he added, were splattered with blood. Early yesterday, a few relatives were observed removing blood stains from the floors and walls of the kitchen and living room, while others huddled at various sections of the property as they agonised over the past events. "It's really shocking, I just can't believe it. Kevin was not a violent person and he was well loved by his grandmother. And he loved her very much too," said one teary-eyed relative. Neighbours said that they heard "sounds" coming from the house about 3:00 am yesterday, but they thought it was a family quarrel. "Mi hear some sounds early in the morning, but I took it for nothing. I just believe that it was some family dispute," said one resident who claimed to be a neighbour. Meanwhile, relatives have described Walters as a very hard-working and generous person. "Miss Phyllis (Walters) was good to everybody. She always bring things for us when she come from foreign," said Charmaine Wright, who had known the deceased for more than 30 years. Wright said she had planned to visit Walters yesterday
Read more: http://www.jamaicaobserver.com/news/Grandson-accused-of-grisly-murder-inWestmoreland_12738725#ixzz2FbFP3Ex0