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POINT SOCIAL MEDIA PROPOSAL The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals:
Enhance Awareness Point understands the essence of having your brand the focal point of new and existing customers who are requesting product/services of your nature. Point offers social media strategies to aid in spreading the word to potential users, simultaneously targeting influencers of existing users.
Improve Public Perception What customers and non-customers alike think and feel about your brand matters greatly. Point will work to build strong positive and influential PR that will by extension help to build brand loyalty and goodwill with customers.
Enhance Customer Service/Support These days, customers with problems or questions don’t always follow traditional routes of airing grievances or resolving issues. More and more, they are engaging in online and social media communities to communicate and request help. POINT will work to build good community management while providing enhanced customer service and support, by answering user’s questions and directing them down avenues to resolve any problems or issues.
Create Advocates Influencers are very important to the success of brands. While strong brand advocates sometimes appear on their own, successful community management involves discovering, identifying, and nurturing brand advocates and key influencers which is to our objectives.
Collect Analysis and Feedback POINT is aware that feedback on customer satisfaction on your product/service is of high importance for the operations of your business. We are also aware that the ability to identify opportunities to improve an existing product, or to understand successful enhancements for future products, can pay dividends. Acknowledging what a community says they want, extracting what they really need (which is not always aligned with their actual wants, and understanding what is their taste are, can help to increase adoption; extend an existing product’s life; or enhance the designs and features of the product to make more successful.
Educate Existing and Potential Users Educating existing and potential users can be integral to improving brand awareness, PR, and adoption. When users learn and understands the nature/feature of a product, how to use a product to their advantage, or even the creative history of the, they tend to be much more engaged. The product/service becomes useless if customers aren’t aware of the functionality and usage to effectively utilize it.
Drive Acquisition Perhaps the biggest goal is to increase acquisition. Depending on the business, this could be as simple as selling more widgets, gaining more eyeballs, or promoting institutional adoption. You want more people to purchase product, existing users to use it more often, and for your product/service to be the idolized standard for the industry.
Point Global Marketing Limited (POINT)
will provide strategy,
development, consultation and execution to join all aspects of client’s social media marketing efforts into alignment with unified goals and purpose. POINT will provide social media consultation and execution services in the following areas: 1. General analysis of current customers and local competitors. 2. Define target customer(s) with Client either before or in conjunction with the analysis. 3. Analysis of Client’s online presence on the following platforms: - Facebook, - Twitter, - Google+, - YouTube As well as others channels and platforms with the ultimate goal, being the following: a. Increase the number of local Twitter followers in targeted demographics b. Increase the number of local Facebook fans and number of likes/shares c. Increase the number of unique views on Client’s blog and YouTube channel
Facebook is the most popular social networking website to date — a gathering spot, to connect with your friends and with your friends’ friends. Facebook allows individuals to make new connections who share a common interest, expanding your personal network. Facebook's ever-increasing popularity makes it an open bowl of honey to business types, who are always looking for better, easier ways to build their networks and get the word out about their products and/or services. You can use Face-book to gain new clients, stay in touch with current clients and promote new products and sales offers. You can also use it to create buzz and PR that is specific about your business. How do you do this? Facebook offers you many tools, to be successful in marketing your business you must have an under-standing of these tools.
We Recommend: Facebook Page This element is designed just for businesses. It allows fans of your business to ‘Like’ your page, as well as leave comments. You can also post content that will appear in fans’ newsfeeds. Facebook Group With the group, individuals can add their friends and talk. This significantly helps with the ‘online community’ we are suggesting. Advertisements Facebook allows businesses to advertise on the site for as little as US$1 per day. This can be directed specifically to customers/potential customers and return on investment is seen almost immediately. Pictures This will allow fans to tag themselves, hence spreading the word about Escape to other potential customers. Content Updates This is useful for posting information such as event times, days , and specials. Contests/Giveaways The quickest way to drive traffic to your page, you can offer giveaways of free entry, free drinks, etc. on special days. Contests can be done through a number of ways such as picture uploading, answering questions, etc.
Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. When you combine messages that are quick to write, easy to read, public, opt-in, and accessible anywhere, you have a powerful, real-time way of communicating. As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company. Often, there is already a conversation about your business happening on Twitter. Content: • Daily lunch menu • Drink specials (Twitter-specific) • Last night’s event • Tonight’s event • Promotional messages • Questions to followers • Giveaways (Twitter-specific) • Fun Facts • Recipes for drinks • What’s happening right now! (Weekends and special events)
Following: • All adults in the Corporate Area (Kingston & St. Andrew) • Individuals that work in New Kingston • Beverage brands • Local businesses
Millions of users turn to foursquare every day to help them find their friends and explore their world. Whether checking out a new restaurant or visiting their favourite store, they are sharing their activities and loyalty with their social network, earning badges and points along the way. For merchants and other venue owners, foursquare offers a free set of tools to help you attract new customers and keep your best ones coming back.
We Recommend: • Claiming Venue • Flash discounts for checking in • Mayor benefits • Loyalty check-in special
• Host a Foursquare Party