Point of Sale Design - Three tips to design a retail outlet
To design a store or retail outlet at any given point of time, it is important to understand the psychology of shopper marketing in Sydney and elsewhere in Australia. A good store is of no use if people refuse to walk in and take a look! That is the impact of design and this design has to be based on the demographics, culture, age, taste of your prospective customer. Here are a few tips that will help you design your store.
Design: Everything from the placement of your billing counter to the placement of shampoo near face wash is all based on consumer psychology. Complementary goods will go next to each other while substitutes will go far away from each other.
Display: Display is everything. The customer will have an impression of your store while passing by in the first ten seconds based on your point of sale design which will determine he stays or leaves. Therefore get your best products out on display.
Professionalism: The ambience of the place must be friendly and professional at the same time.
For professional help regarding design, visit http://www.gpsgroup.com.au/.