Window displays: Types of displays
Point of sale is a point where the customers physically touch and feel the product eventually leading to the sale of a product. This is the place where the customer develops and understanding of the brand, the store, the service, etc. Here are a few types of window displays popularly used for retail outlets.
Promotional display: In this category, the current offers and schemes are displayed over the window to highlight how the customers would benefit by walking into the store. This is a short term technique as it immediately increases traffic into a store.
Products display: Some stores prefer to display their best products on the window so as to attract customers.
Institutional display: This is specifically to represent the stores image as a whole and not a particular product or offer. This is mainly done for image building and is helpful at the long run.
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