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Marketing & Entrepreneurship
Offered at Berea-Midpark High School
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There are countless businesses across the U.S. employing tens of millions of Americans. Marketing & Entrepreneurship will introduce you to the dynamic field of business in a practical setting. This innovative program combines business concepts, sales and marketing and graphic design to create a one-of-a-kind experience. While enrolled in this program, you will apply your new skills in the student-run “Polaris SignPro” sign shop located at Berea-Midpark High School. This program includes the following four courses:
• SignPro Business Foundations (recommended 1st course) • SignPro Management & Operations • SignPro Professional & Technical Sales • SignPro Strategic Entrepreneurship
(recommended 1st course) This is the first course for the Business and Administrative Services, Finance and Marketing career field pathway. Students will obtain knowledge and skills in fundamental business activities. They will acquire knowledge of business processes, economics and business relationships. Students will use technology to synthesize and share business information. Employability skills, leadership and communications and personal financial literacy will be addressed.
SIGNPRO MANAGEMENT & OPERATIONS
This class will introduce you to vital techniques used to manage people and information in a business setting. You will learn to build relationships with clients, employees, peers and stakeholders and to assist new employees. You will also manage business records, gather and disseminate information, preserve critical artifacts, and become familiar with contracts, internal controls and compliance requirements. Business office tools and applications will be emphasized. *College credit available for this program. See your Instructor for more information on college credit opportunities.
SIGNPRO SOCIAL MEDIA MARKETING AND SALES
Brand awareness is essential to sales and marketing for any business. Students will develop sales and marketing plans using multiple social media platforms such as Instagram, Twitter, and Facebook. They will promote and manage the sales, marketing, and recruiting of Polaris SignPro. Students will use the platforms to communicate with customers creating engagement and increasing brand awareness.
SIGNPRO STRATEGIC ENTREPRENEURSHIP
During this highly interactive class, you will get the creative juices flowing to generate ideas for new products and services, evaluate the feasibility of those new ideas and develop a strategy for commercialization. You will use technology to select target markets, profile target customers, define the venture’s mission and create a business plan. You will also take the initial steps to establish a business, calculate and forecast costs, breakeven and sales. Establishing brand, setting prices, promoting products and managing customer relationships will be emphasized. *College credit available for this program. See your Instructor for more information on college credit opportunities.
