This journal documents the process behind the creation of the Queenz Collection for Suxceed Womens. This includes colour & print exploration, a sneak peak of the SS21 photoshoot, and a complete breakdown of every outfit in the collection. This journal also features a selection of photos from our amazing customers.
The theme was inspired by characters such as Bratz and Barbie. The collection was focused around four personas: The Girly Girl, The Funky Girl, The Badass Girl and The Glam Girl. Silhouettes were influenced by each character, offering a range of styles to Suxceed’s diverse customer base.