PureNChic The Spring Experience
Let’s Celebrate Spring Letter From The Editor
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here is something really special about the spring season. Starting from the fact that it is a symbol of new life and new beginnings, spring is also a promiise that the cold, gloomy days are far behind and there are countless positive moments just waiting for you. With the end of winter we all feel like being a little bit more experiemental and ready to give new things a try. And this is where PureNChic comes in! Since this is the first edition of our booklet , a short introduction is in order. As it happens with most great ideas, the notion of PureNChic was created in the mind of a woman who was brave enough to go on a journey, dedicated to the search of uniqueness and style. After many adventures in some of the world’s fashion capitals: New York, Tokyo and Paris, Joanne (the founder of PureNChic) finally settled down in London.
As time passed, the simple concept of a company for European style grew into the first of its kind onlinebased marketplace that sells authentic European style. And the rest is pretty much history. Up to date, our team consists of an (amazing) international mixture of women coming from all over Europe. Girl Power! Despite the fact that we all come from different professional backgrounds (you would be surprised to know the amount of endevours each one of us has been through), we are all united by the desire to find and support unique European designs. At this point you are probably wondering what makes us so different from all the other online marketplaces. Well, we like to say that it is our mission to look for items that are very stylish but cannot be easily found. Perhaps we have all come to learn that the best things are not sold on the high streets. Just the opposite! They are most likely to be hidden in a small, family shop in the middle of nowhere. what we do is making sure that those things don’t remain hidden from you. That would be a shame, right?
Women Page 3-4
Ladies love fashion. This is why it was inevitable to not dedicate a section to our ‘Women’ department. You can find some of our best products and also styling suggestions, especially chosen to give you ideas for a spring wardrobe ‘innovation’.
What we do is to get in touch with hand-picked, independent shop owners in Europe and connect them with clients from all over the world. Now, after we have been properly introduced, it’s time to go back to spring. There are so many inspiring trends that are worth our attention. Bright colours, you say? We have plenty of them. Bold prints is what your heart wants? We have it. A huge veriety of shapes and sizes? Just take a look at this booklet and you will be able to discover many stylish suggestions for both men and women. Of course, we have amazing products in our other categories, as well. It doesn’t matter whether you are looking for Jewellery, ways to improve your Home, something for your precious Children, or a Gift for a beloved person, we can offer something to everyone. We invite you to be part of our endless seach for uniqueness!
Sincerely, the Team
Men Page 5-6
Gentlemen, did you think that we forgot about you? Not a chance. We take pride in our ‘Men’ department which is home to some of the hottest designs made especially for men who would like to underline their personal style.
Homeware Page 7-8
Fashion is not only about clothing. Fashion is a way of life. Why not add some style and creativity to our most precious place- our home? ‘Homeware’ is one of PureNChic’s biggest departments and is definitely worth the attention.
Women Trends, trends, trends... We can never get enough of them. Here are some of the hottest suggestions we have picked for you.
Designer: Voodoo Love
Designer: ZipIT
Feeling A Bit Blue? The best description that can be given to the colour blue is probably multifunctional. Not only does it go well combined with almost anything, but it also serves as a ‘milder’ alternative to black. When we say blue, we don’t only mean its dark hues. In fact, maybe we should consider leaving the dark colours behind and go for something...well, fresher. Cheerful and more spring-like tones were also dominating the catlwalks during the Fashion Weeks, so why not opt for that? For those of you who feel a little bit reserved when it comes to going for an ‘one-coloured’ outfit, starting with a single accessory in the trendy colour might be a good idea. What can we say: wear blue, so that you never feel under the blue again!
Designer: Like Life Streetwear
Bold And Beautiful
Designer: EON Paris
Designer: Mullholland Life
For The Queen Of Spring
Designer: Eva Rachline
Enchanting Lingerie
Okay, hands up those of you ho can recall Miranda Priestly’s (‘The Devil Wears Prada’)reaction when she was offered florals for the magazine’s April’s issue: ‘Florals? For Sping? Groundbreaking’.
Of course, we do not want to miss the lingerie section. Unfortunately, many people tend to underestimate the power of a good piece of underwear. We have already done a blog post on the topic, but we felt so strong And although she might be about it that we needed to repeat. right that flowerly patterns are Above all, lingerie seems to not a revolutionising idea for have a very strong psychological the spring months, it seems influence on the person to bevery hard to escape the wearing it. Just by knowing desire to wear them when the that you’ve chosen something temperatures outside rise. Judge nice for yourself today boost all you want Mrs. Priestly, but your mood. It actually florals are a great way to celebrate works similar to chocolate. te season which symbolises As for the trends, we would new life and new beginning. recommend light fabrics and Plus, can you think of many soft, pastel colours. Wear pieces other, more feminine pieces that make you feel comfortable than a floral dress, for example. and underline your femininity Neither could we. So let’s in the best possible way. Time embrace this bold trend! to go for lace and silk magic!
Designer:YAN NEO Designer:YAN NEO
Designer: G. Alaix
Designer: Little California
Designer: EON Paris
Designer: Bianca Georgescu
Men
Style is for everyone. Let us add a little bit of glamour to our everyday life and make the best of the current fashion trends.
Designer: Ulterior Motive
Designer: ALLRIOT
Designer: Like Life Streetwear
The Details Are What Makes A Stylish Gentleman Designer: Robobambi
We All Need A Bag Well, what can be say... bags are not only a women’s accessory. With the fast-paced lifestyle we all have and the amout of responsibilities everyone has, we all need a good, high-quality bag to carry our belongings in. Of course, why not make the best of everything and go for a more bold&colourful option? If you go around your local clothign stores, you’d probably notice that yellow is really trendy right now. Designers have included it in their collections in so many ways: clothing pieces, accessories, bags and shoes, And when you come to think of it yellow really is a great spring colour. With its brightness it can easily add a touch of joy even to the simplest outfit. Sound like a great deal, right?
Designer: Bamboo Revolution UK
New Classic: Brown Nowadays, black is considered to be the ultimate colour: suitable for every occasion and easy to combine with everything you have in your wardrobe. And as true as this might be, we are here to offer you some out-of-thebox thinking. Why not replace the classic black with brown?
Designer: Ulterior Motive
Colourful Ties Usually when people think about ties they associate them with smart, corporate clothing that can only be worn in the office.
Truth is, however, that with the amount of talented deisngers who love incorporating bold colours and different materials into their collecions, the tie is no longer a Brown offers a less ‘dramatic’ boring accessory which can be contrast when paired with lighter worn only to business meetings. tones like beige and white. And This is great news for all finally, brown is still considered the guys who wish to add to be a basic wardrobe colour, something a little bit extra to which can easily be paired with their daily outfits. Making a many items that can be typically style statement has never been found in a modern man’s closet. easier- just add a colourful And here is another fashion rule tie to your favourite shirt and that is bound to be broken: never jeans and you have an effortless combine black & brown. By ‘eye-catching’ look.Why not be introducing leather, suede, good a little bit more experimental accessories and other colours and try to mix & match a tie you easily create a sharp look. and a shirt in different patterns?
Designer: Oncle Pope
Designer: Krama Heritage
Designer: Bruce Field
Designer: Dagobear
Designer: Cut and Cuss
Designer: Acrochet Moi
Designer: Ulterior Motive
Homeware
Home is where the heart is... Let’s make a gorgeous home for our hearts by exploring the variety of products PureNChic has to offer.
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Designer: Wall Tile Stickers
Colours For The Wall Who said that wall should be plain and only in one colour? As spring is coming it is time to make some seasonal change. You can easily match the spring mood by going for some wall art. And before you say anything else, you should know that it is easy to do and you don’t have to be an expert Wondering what style to go for? The options on PureNChic are pretty much endless when it comes to colours and designs. We believe that it doesn’t have much to have some variety at your home. The best news? Once you get bored of it you can easily remove it without damaging the walls. Definitely much cheaper and effortless that the old-school way of painting walls.... and more imaginative. Are you up for this fresh idea?
Designer:Victoria & Abigail
Cook With Style
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Designers: 1. ashortwalk 2.Made With Love Designs Ltd 3.Pagodas&Butterflies 4. Studio Lorier 5.Hearth and Heritage 6.CITYstic Paris 7. Dust and Things 8. SOAK Yourself
Designer: Cotton and Olive
All Nice & Clean
Oh, don’t mind the picture above, it’s just a dinosour amongst some fruits and nuts. Are you up for another portion of original designs yet?
When organising the ‘Homeware’ section, we conducted a small research amongst our team to find out which is the room within our homes for which Many people say that preprating we tend to shop the most. food is actually a form of art. We Surprisingly or not, most of us completely agree. It is not just said that this is the bathroom. about making something to eat, When you come to think of it, it is about putting timean effort it makes sense that we all want into preparing a good meal for to buy the best products for you and your beloved people. that part of the home. At the The best way to that is by end of the day, the bathroom having good tools and cooking is the place where we can accessories. Who says that plates relax and allow ourselves to and cups have to be boring? be pampered. It is only logical that we want to buy the highest Forget the traditional designs quality products we can find. and look at all the amazing Fear not because we have a wide desgins we have to offer. Do selection of Bathroom products not forget all the other colourful which will make sure to bring pots and non-traditional tools you joy and comfort while that will ensure your time in you are enjoying your dose of the kitchen is unforgettable. relaxation at the end of the day.
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