Christmas planner survey

Survey: Rationale: Initial​ ​research​ ​to​ ​inform​ ​the​ ​design​ ​of​ ​a​ ​Christmas​ ​planner.​ ​These​ ​responses​ ​will​ ​inform whether​ ​points​ ​are​ ​focused​ ​on​ ​or​ ​disregarded.

Responses: Not​ ​knowing​ ​what​ ​to​ ​buy​ ​-​ ​78.3% Lack​ ​of​ ​planning​ ​what​ ​to​ ​buy​ ​-​ ​38.8% Lack​ ​of​ ​a​ ​set​ ​budget​ ​-​ ​38.7% Not​ ​knowing​ ​where​ ​to​ ​shop​ ​-​ ​36.9% Forgetting​ ​what​ ​to​ ​buy​ ​while​ ​shopping​ ​-​ ​28.2% Forgetting​ ​who​ ​to​ ​buy​ ​for​ ​-​ ​18.4% Not​ ​knowing​ ​when​ ​to​ ​go​ ​shopping​ ​-​ ​17.1%

‘Other’​ ​Responses: ● ● ●

Lack​ ​of​ ​money​ ​(made​ ​up​ ​the​ ​vast​ ​majority​ ​of​ ​other​ ​responses) Forgetting​ ​hobbies/interests​ ​of​ ​recipients Running​ ​out​ ​of​ ​time​ ​to​ ​go​ ​shopping

The​ ​‘Other’​ ​responses​ ​were​ ​mostly​ ​irrelevant​ ​to​ ​a​ ​Christmas​ ​planner,​ ​as​ ​they​ ​involved​ ​not having​ ​enough​ ​money.​ ​It​ ​was​ ​important​ ​to​ ​include​ ​the​ ​option​ ​in​ ​case​ ​I​ ​had​ ​overlooked​ ​a​ ​key factor,​ ​however​ ​I​ ​seem​ ​to​ ​have​ ​covered​ ​the​ ​main​ ​issues​ ​that​ ​could​ ​be​ ​solved​ ​with​ ​a​ ​printed planner.

Interpretations: Surprising​ ​statistics: Only​ ​28.2%​ ​of​ ​people​ ​report​ ​they​ ​forget​ ​what​ ​to​ ​buy​ ​while​ ​shopping.​ ​However,​ ​in​ ​hindsight​ ​I should​ ​have​ ​asked​ ​whether​ ​people​ ​wrote​ ​a​ ​shopping​ ​list,​ ​as​ ​this​ ​would​ ​be​ ​a​ ​relevant​ ​reason.

Under​ ​this​ ​assumption​ ​I​ ​will​ ​continue​ ​to​ ​design​ ​a​ ​shopping​ ​list.

From​ ​this: From​ ​the​ ​findings​ ​I​ ​can​ ​see​ ​that​ ​all​ ​options​ ​have​ ​a​ ​demand.​ ​As​ ​the​ ​highest​ ​reported​ ​issue, the​ ​planner​ ​will​ ​focus​ ​on​ ​solving​ ​the​ ​issue​ ​of​ ​‘Not​ ​knowing​ ​what​ ​to​ ​buy’​.​ ​This​ ​may​ ​take​ ​up​ ​the most​ ​space​ ​on​ ​the​ ​planner,​ ​or​ ​have​ ​the​ ​most​ ​content​ ​to​ ​help​ ​out.​ ​In​ ​contrast,​ ​solving​ ‘​ Not knowing​ ​when​ ​to​ ​go​ ​shopping’​ ​won’t​ ​be​ ​a​ ​focal​ ​part​ ​of​ ​the​ ​planner.