Cop journal

Researching the terminology behind typography.

Background information in order to understand what to manipulate.

Examples of the style of hand lettering work I wanted to explore. The first is a surprising piece of KFC advertising, directly from the direction of my essay - analysing why big brands are using hand lettering.

Here I examine fun styles and their characteristics.

The beginnings of a lettering piece, based on my essay.

Intended to be a sarcastic, fun piece. ‘Fucking’ in a pleasant, cursive font is a hint of juxtaposition that supports the tone.

Further applications of the piece. On a wall, looking like graffiti, this piece looks like protest artwork. On a pastel coloured notebook, the phrase is clearly ironic, and aimed at a young, liberal/socialist audience.

Caffe Nero Advertising Material

Response

There is a small series in the journal featuring lettering over photos.

They’re a response to some of the Caffe Nero advertising (featured on my blog) where a script font is overlaid onto a photo of an old man tasting coffee in a work area. These are intended to be a sarcastic response.

Exploring the specific ways in which lettering is used by health brands. Here I use paint for the first time, which was quite tricky to carry off. I found that mixing it with water gave a similar effect to the black ink I’m used to.

The brown, rough, bitty pieces on the right are intended to look authentic, organic and small business like.

Another piece, combining a range of lettering styles to form a single, fun composition. I played with boldness and colour to accentuate and give a fun but powerful tone.

Some digitised, miniature logo-like pieces that could feature on stickers/ promotional material for small businesses.

I used fun colours and decorative elements to grab attention.

Here, colour plays an important role. The red/blue combination along with the horizontal stripes clearly indicates the american flag, and so big business.

This piece could be improved by using a serif font as it’s more traditional/professional and would support the connotations above.