Extended practice pitch

Greetings Cards - UK Greetings This is a live brief where I’m developing a greetings card collection, responding to direction from UK Greetings.

SKILLS: Editorial Illustration Tone of voice Colour palettes Finishing techniques

1 MONTH

Greetings Cards - UK Greetings

Timeline & Feasibility

This is a live brief where I’m developing a greetings card collection, responding to direction from UK Greetings.

SKILLS: Editorial Illustration Tone of voice Colour palettes Finishing techniques

Live brief + submission will separate from this point.

3 full days left of producing the finals.

1 MONTH

I will now concentrate on finishing the cards professionally + any additional uses for the existing artwork.

Neighbourhood Illustrations Initially wanted to create a colouring book, however that restricted me experimenting with colour & methods.

Now it’s more a loose illustration passion project.

I’ll be drawing buildings in different cities I visit.

SKILLS: Drawing on location Media experimentation Tone of voice

EXTENDED

Neighbourhood Illustrations Initially wanted to create a colouring book, however that restricted me experimenting with colour & methods.

Now it’s more a loose illustration passion project.

I’ll be drawing buildings in different cities I visit.

Timeline & Feasibility

50

3 hours per week drawing on location = 1 morning, once a week

3 - 5 hours finalising the drawings (digitally or otherwise)

SKILLS: Drawing on location Media experimentation Tone of voice 10 weeks left

EXTENDED

Minimum 5 new buildings per week

A Catalog of Texture To create a personal catalog of tactile marks and textures that can be introduced into my work through the year and into the future.

SKILLS: Mark making Media experimentation

EXTENDED

A Catalog of Texture To create a personal catalog of tactile marks and textures that can be introduced into my work through the year and into the future.

SKILLS: Mark making Media experimentation

Timeline & Feasibility

50 100

3 hours per week of texture making in the print studio or other.

10 weeks left

EXTENDED

Testing different ways of texture making in accordance to new research or project I’m working on at the time.

Dental Hygiene Illustration Creating engaging, endearing and educational imagery to be displayed in a dental practice.

Research into health advertising and how I want to approach it as a practitioner.

OUTCOMES: 6 x Posters Short animated versions of the posters Stickers Proposals for future extension SKILLS: Educational illustration Lettering / Typography Illustrative branding A case study of working for a company

1 MONTH

Dental Hygiene Illustration

Timeline & Feasibility

Creating engaging, endearing and educational imagery to be displayed in a dental practice.

Research into health advertising and how I want to approach it as a practitioner.

OUTCOMES: 6 x Posters Short animated versions of the posters Stickers Proposals for future extension SKILLS: Educational illustration Lettering / Typography Illustrative branding A case study of working for a company

Brainstorming with practice head for the facts they want to promote & practical possibilities.

Research into health advertising Design Sketchbook experimentation responding to research

1 MONTH [April during the Easter break]

Printing & application in the dental practice

Social GIFs Content for Instagram - our online portfolio - based on the work I am doing for uni and personal passion projects.

Short ‘moving images’ that bring my illustrations to life in an endearing, personality driven way.

GUIDANCE Q’s: How can I bring this work to life?

How can I tell more of a story?

How could this illustration be more friendly?

SKILLS: Tone of voice Animation 1 - 2 WEEKS [overall]

Social GIFs

Timeline & Feasibility

Content for Instagram - our online portfolio - based on the work I am doing for uni and personal passion projects.

Short ‘moving images’ that bring my illustrations to life in an endearing, personality driven way.

GUIDANCE Q’s: How can I bring this work to life?

How can I tell more of a story?

How could this illustration be more friendly?

SKILLS: Tone of voice Animation 1 - 2 WEEKS [overall]

Initial experimentation early on

Separating elements on Photoshop

Collecting potential illustrations over the next few weeks

Animation

Storyboarding

Posting and responding to the feedback

Penguin RH Award Design a full cover for either the Children’s or Adult Non-Fiction awards.

Illustration focused book cover designs.

SKILLS: Book cover design Layout design General illustration

'This book marries a child’s wonder to a genius’s intellect. We journey into Hawking’s universe, while marvelling at his mind’ Sunday Times

Penguin RH Award

Timeline & Feasibility

Design a full cover for either the Children’s or Adult Non-Fiction awards.

Illustration focused book cover designs.

SKILLS: Book cover design Layout design General illustration

Reading reviews and overviews of the book and its concepts as I don’t have time to fully read them at this point

2-3 days of focused Design work. Sketchbook experimentation to final resolution.

4 days - 1 week

1 WEEK