APPLIED ILLUSTRATION OUIL505
AIM Design 6 repeat patterns, based on 6 different soup flavours. These patterns are comprised of identifyable food illustrations that can stand alone - ideal for taking apart and adapting for diferent products. They have no background colour [are transparent] in order to be as adaptable as possible. They could cover clear plastic, be applied to multiple background colours and can be easily deconstructed into individual elements.
CHILLI STYLE
POTATO & LEEK
VEGETABLE
Polly Vadasz
CREAMY MUSHROOM
259578
Applied Illustration
ONION
ROAST TOMATO
OUIL505
METHOD
Monoprint and ink textures were combined with vector illustrations. Repeat pattern making
Polly Vadasz
259578
Applied Illustration
OUIL505
APPLICATIONS Takeaway packaging designs focused on the repeat patterns.
JUSTIFICATION:
The business concept involves handing out free samples of soup, so packaging for that soup is required. The soup packaging festures its corresponding repeat pattern on the panells, and a simple design on the top. cooking instructions are on the inside, as well as a muted pattern to differentiate the front and back. The packaging is simplistic and focused on ingredients, so the students are instantly aware of what goes into each soup.
INSIDE
Polly Vadasz
OUTSIDE
259578
Applied Illustration
OUIL505
APPLICATIONS An illustrated recipe zine comprised of 6 soup recipes.
METHOD
Elements from each pattern have been applied to ‘feature pages’ that accompany each recipe. This variation keeps the range interesting and engaging, rather than applying the same 6 patterns to different products. Additional elements have been illustrated to complete the zine, such as cooking utensils and hand lettering for the ‘annotated’ style pages. The original repeat patterns are, however, featured as double page spreads at the front and back of the zine, keeping the range consistant.
PRODUCTION:
There are many online printers for zines, including Awesome Merchandise (local) and Ex Why Zed who are affordable and have a large range of paper types.
Polly Vadasz
259578
Applied Illustration
OUIL505
APPLICATIONS Successful recipe books all have food photography, so the reader knows what the dish should look like, and it also makes the recipes look more realistic. So, I took my own rustic styled photos to match the textured, imperfect illustrations. They are positioned on separate double page spreads to mix up the pages, keep the zine engaging, and differentiate between the informal illustrations and the formal photography. I was not able to successfully pair the illustrations and photos as the colours clashed. If I had taken the photos before illustrating, I could have taken their colour palette in order to create cohesive spreads. Ultimately, I think the format still works well, but this is a consideration for the future.
Polly Vadasz
259578
Applied Illustration
OUIL505
APPLICATIONS Recipe compositions and repeat patterns applied to tea towels.
JUSTIFICATION:
Tea towels are a relevant product to include in the range as they fall under kitchen accessories so are related to cooking. Decorative tea towels are popular items, and the functional quality of the recipe prints should make them even more desirable and marketable. Even the patterns give some function as they are recipe specific.
PRODUCTION:
Market value: ÂŁ7.50 - ÂŁ15
Printing method: Digital print. There are too many colours to screen print. Fabric: A textured fabric would enhance the rustic style of the design, however it would need to be smooth enough to absorb the digital print successfully.
Polly Vadasz
259578
Applied Illustration
OUIL505
DISTRIBUTION The project concept entails that the takeaway soups & recipe zines would be handed out at ‘Freshers’ events at universities across the country.
A5, 24 PAGE RECIPE ZINE PATTERNED A6/A5 PRINTS
However, an application that would progress my personal practce is to sell the recipe zines, tea towels and print merchandise through my online shop.
DOUBLE SIDED A6 RECIPE CARDS PATTERNED & RECIPE BASED TEA TOWELS
JUSTIFICATION:
The recipe zines act as the centre of a food focused range, comprising of a selection of tea towels, recipe prints and postcards. This would tie into the shop’s existing student focus, while gently pushing it into a more mature direction, and adding recipe book material to my personal porfolio. The soup zine acts as the beginning of a series of collectables!
Polly Vadasz
259578
Applied Illustration
OUIL505