Soup Packaging - Market Research & Inspiration -
Sachets
Above: White packaging with feature illustrations/doo dles/large logo. Focuses on soup colour. Below: packaging is illustrative and the focus.
Wrap around sticker
NOTE: Texture from rough paint brush, cut into vegetable shape.
Wrap around
This brand cleverly gets around the plastic packaging problem I’m facing, instead using the soup pot as an illustration within the wrap around sleeve. It’s cut out too, which adds more quirk and a personal touch.
Cans
Tin cans/jars don’t require refrigerating, which makes them seem unfresh and unhealthy. This doesn’t help the brand’s ethos so isn’t appropriate.