VOICE One of the UK’s leading music and lifestyle websites, DIY is the nexus of all things fresh and cutting edge in and around the world of independent and alternative culture. Serving a combined audience of innovators and early adopters over the last decade, DIY’s heritage as purveyors of emerging acts and breakthrough trends, coupled with its front-line approach and revered editorial style makes them the voice to listen to. Not only featuring the finest in indie music, DIY Magazine reflects our readers’ lifestyle tastes with editorial on gadgets, fashion, sport and film.
“A great mix of humour and pop culture that has become the envy of the Internet” BT Digital Music Awards
READERS The DIY faithful are passionate about music, film, gaming and fashion. Eager to discover the next big thing and tell their friends, our readers actively shape the future of popular culture. With a core demographic aged between 18 and 25, DIY readers are happy to put their money where their collective mouth is. Tech savvy and vocal about their passions they spend their time at gigs, on social networks, blogging and investing in new trends and bands. DIY talks with its readers - not to them.
“DIY is, amongst other things, an online magazine, TV channel and record label. Spending the last eight years buried in the murky underbelly of the UK music scene it has built up a reputation for spotting some of the best new acts before they’ve appeared on mainstream radars.� Hinterland Festival
Age
18-24 : 65% 25-28 : 25% other : 10%
Sex
Male : 70% Female : 30%
READER PROFILE 86% purchase clothing & accessories every month 56% spend 3 hours online per day 80% spend more than ÂŁ25 downloading music from the net every month 95% use the Internet 83% own a video game console 91% go to a bar or club at least once a week 87% purchase alcohol every week 62% do not buy print media 70% eat out at least once a week *Source: survey of existing audience, sample size 1,000.
DISTRIBUTION DIY will deliver an audited monthly print-run of 40,000 magazines* into the hands of the core readership demgraphic. From Spring 2011, DIY’s high visibility launch will focus on university and college networks and at targeted independent outlets and flagship stores. ** * Circulation audited by the Audit Burea of Circulation **Available on request
TESTIMONIALS “DIY is one of the sites I’m always sure to check day in, day out. I’ve lost count of the number of great bands I’ve discovered through them.” Adrian Read - Head of Press, Darling “DIY has build a strong reputation as a brand amongst advertisers. As a website DIY has established itself as a core portal for indie/rock music campaigns and live event advertisers, with almost continuous use by indie and major labels. It has also built up a good performance record for associated lifestyle products such as O2, Absolut Vodka, Budweiser,and the COI. DIY Magazine will add a further dimension to the fully integrated package.” Lawrence Cooke - Commercial Director, Sonic
“RWD is now ABC audited with a monthly circulation of 80,000 copies, and we believe that DIY can also become a major title given its online credentials. ABC’s are declining but RWD is without doubt the leading contemporary youth lifestyle publication and we can do the same for DIY, in the Indie market.” Nigel Wells - CEO, RWD
PRODUCTION Mechanical Data
All artwork should be supplied to DIY specifications by the stated deadlines. Advertisements not supplied on this basis will be liable for any production or design charges incurred. All artwork should be saved at 300 DPI, CMYK colour as TIFF or EPS files and should be supplied on CD with a hard copy for proofing purposes. Alternatively artwork can be emailed as PDF or a high quality JPEG. Only written cancellations will be accepted three weeks prior to publication date. Send artwork to: email: dacre@rwdmag.com post: Attn: Design Dept. DIY Magazine W107 Holywell Centre 1 Phipp Street London, EC2A 4PS
Sizes DPS:
type trim (landscape) bleed
FULL PAGE: type trim (portrait) bleed AREAS:
half page (landscape) half page (portrait) quarter (portrait) eighth (landscape)
w 287 x h 200mm w 297 x h 210mm w 303 x h 216mm w 138.5 x h 200mm w 148.5 x h 210mm w 154.5 x h 216mm w 139 x h 99mm w 68 x h 200mm w 68 x h 99mm w 68 x h 49mm
For double page artwork, please supply with a 5mm repeat to take account of the gutter.
RATE CARD Prices Front cover + editorial support Outside back cover Inside front cover Inside back cover First right hand page Double page spead (DPS) Full page (front half) Full page (ROP) Half page (landscape/ portrait) Quarter page (portrait) Eighth page (landscape) (All prices exclude VAT)
For further info please contact Paul Le Fevre Paul@rewindcreative.com / +44 (0)20 3176 4218
POA £3,780 £4,500 £3,420 £3,240 £4,095 £2,385 £2,138 £1,440 £765 £450
ONLINE thisisfakediy.co.uk
With 400,000 monthly unique users and over four million page impressions in 2010, DIY is among the most revered and fastest growing sites in the UK. Created by a dedicated team of writers from across Europe, America, UK and beyond, the site features upfront content, breaking news, interviews, features and exclusive video content. Catering to an ever-expanding readership, the site also boasts focused sections dedicated to film and gaming. In addition the 30,000 subscribers are sent a daily email, the content of which is syndicated across DIY’s twitter, Facebook and Tumblr, as well as the sites’ own iPhone app that features music from DIY’s own record label. Together DIY’s online and offline entities offer advertisers an integrated platform with extensive reach across multiple media. Formats include high-impact site takeovers, content placement, digital banners and video pre-roll. For further info please contact Lawrence Lawrence@sonicdigital.co.uk / +44 (0)20 7613 0555
Prices Standard ad format 728x90 from £13 cpm Standard ad format 300x250 from £15 cpm Video pre roll from £25 cpm Homepage takeovers from £2,000 / week Sponsorship site and channel POA Masthead Rebrand POA Microsite Build POA Advertorials POA Database mailouts POA High impact takeover including roadblocking POA (All prices exclude VAT)