A CUSTAGE I N I T I A T I V E Apr - May 2017 l Issue 3.4 l ` 150
Needs to be Future-ready Issue Supported By
POLYMERS Communiqué l April - May 2017
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CONTENTS
Apr - May 2017 l Issue 3.4
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SCALE-UP
“It’s time to scale up and catch up. Time and technology wait for no one. Remain hungry, foolish and relevant. Keep pace with the speed of change and keep disrupting,” emphasises Rajan Sharma in dialogue with POLYMERS Communiqué.
People Need to be Future-ready; ‘What Got You Here, Will Not Take You There’
Rajan Sharma, Head HR (Petrochemicals) Reliance Industries Ltd., Mumbai
32
NEXT STEP
There are resources, and there are resources...does this industry have access to the right number and the right kind of candidates! Experts share their opinions...
42
KNOWLEDGE MECCA
“PIU, while supporting growth plans of the Indian plastics industry, with its unique features, identities and cultures will make it a unique place of study, research and worship,” conveys Arvind M. Mehta in dialogue with POLYMERS Communiqué.
Human Capital is the Best Investment, Opine Industry Experts
Plastindia International University: A New Landmark in Plastics Education
Arvind M. Mehta, President, Plastindia International University CMD, Welset Plast Extrusions Pvt. Ltd. Chairman - Governing Council, AIPMA Past President, AIPMA & Plastindia Foundation
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SKILL PILL
With prosperity crucially connected to people, this article highlights the unconventional approaches to building skills in the plastics industry.
Shailesh Sheth, Corporate Strategy Advisor in Management and Manufacturing Technology, Mumbai
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WHAT’S UP
Social media will continue to experience a rapid increase in acceptance as a recruitment venue. In fact, it will change the entire talent acquisition landscape. Although we have a long way to go before social media matures as a recruitment tool. With changing talent demographics, where a larger percentage of the present workforce belongs to the younger generation, the millennial or the Gen Y, organisations must prepare ground for the Gen Z also.
Let’s Grow People
Future-proofing Your Recruitment and Retention Strategy Through Social Media
Dr. Naveen Malhotra, Group Head HR & CC
58
JOINT INITIATIVE
Inder Gahlaut, CEO, Capital Goods Skill Council, New Delhi
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Sintex Industries Ltd., Kalol
Skills Development and Role of Industry: Challenges and Opportunities
Weekend Delights
POLYMERS Communiqué l April - May 2017
64
SIVARAM SPEAKS
Dr. S. Sivaram, Former Director, CSIR-NCL
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Polymer Membranes: The Invisible Barrier in Functional Materials Fascinating World of Invisible Polymers
Printed and Published by
Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune
Designed by
Material Science Strategy: Glocal R&D and Local Applications
Matt Timmons, Managing Director Lubrizol Advanced Materials South Asia, Mumbai
70
BUSINESS 2 BUSINESS
Amit Gupta, Partner Rajiv Kelkar, Manager
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Deloitte - Risk Advisory, Pune
N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd.
KALE’S KUIZ
Advertising Sales - National
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Sunil Jain, President, Rajoo Engineers Ltd., New Delhi
India’s rPET Market: Likely to Reach INR 205 Billion by FY 2019
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CUSTOMER DELIGHT
Andy Jones, Global Head of Business Unit PVC Additives
82
Technologies and Efficient Capacities: Drives Value Proposition Baerlocher GmbH, Munich
Jayen Modi, Managing Director
Baerlocher India Additives Pvt. Ltd., Mumbai
NEW DIMENSION
ADIDAS Adds New Dimension to Additive Manufacturing for the Sports Industry
84
GLOBAL CONVERGENCE
May Chien, Director
PLASTINDIA 2018 at Gandhinagar: A World-class Event at a World-class Venue Pilatus International Company Ltd., Taiwan
88
INDUSTRY OPINES
90
MEETING POINT
V. Sekar, Convener, IPLEX’17, Chennai
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Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd. Prof. (Dr.) N. C. Saha Director, Indian Institute of Packaging
GROWTH STORY
Editorial Advisory Board
Migrating Family Run Business to Professional Setup: Care and Caution from a Financial Perspective
Custage Marketing Solutions LLP 401, Vikas Classic Building No 4 4th Floor, Near Basant Cinema Chembur, Mumbai 400 074, INDIA
GLOCAL STRATEGY
Manish Chawla manish@polymerscommunique.com
Industry Report on POLYMERS Communiqué
IPLEX’17: A Perfect Complement for South India’s Well-diversified Plastics Industry
LAUNCH PAD
PVI 2019 Commences Its Journey to Achieve New Landmarks
News
20
Events
96
POLYMERS Communiqué l April - May 2017
Mumbai Sanjana Chugh +91-99872 62726 sanjana@polymerscommunique.com Hyderabad Vani Sulakhe +91-93924 28927 vani@polymerscommunique.com New Delhi Vijay Babbar +91-98100 15111 vijay@polymerscommunique.com Vadodara Devindra Bhumra +91-81289 90887 devindra@polymerscommunique.com
Advertising Sales - International Dubai Pritam Bangera +971-5548-32330 pritam@polymerscommunique.com
Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd. Rajesh Nath Managing Director VDMA German Engineering Federation India Liaison Office Rakesh Shah formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd. S. K. Ray formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.
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Bhavesh Brahamaniya +91-22-2520 4436 bhavesh@polymerscommunique.com Printed and Published by Manish Chawla, and printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai - 400709, District - Thane and published from 401, Vikas Classic Building No 4, 4th Floor, Near Basant Cinema, Chembur, Mumbai 400 074, INDIA. Editor: Manish Chawla. Domestic Subscription: Single Issue Price: Rs. 150; Annual Subscription: Rs. 900 (including shipping) Overseas Subscription: Annual Subscription: USD 60 (including shipping)
Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. Some of the images used in this issue are from Shutterstock. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing. POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged.
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Mind Speak kbone for the Human power is the bac ation, including success of any organis s. Hence, the educational institution , semi-skilled as led skil of nt me age eng wer should be well as unskilled manpo investment ital cap true as red conside re growth futu its for n atio in any organis ity. and sustainabil
Prof. (Dr.) N. C. Saha
Director
Indian Institute of Packaging
Rakesh Shah
formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd.
ion of capital is the summat wledge, talent, kno as such s bute attri intelligence, experience, ability, skill, possessed om wisd and t men training, judg attributes se The ly. ctive colle individually and ple that peo the of city are the total capa lth which can be represents a form of wea the goals of the directed to accomplish e. nation or state or enterpris capital is, thus, Investment in human economic value, a means for creating It is clear that the though not limited to it. would come to a ity activ c omi econ re enti tal. Inadequately capi an hum out halt with cannot deliver ple peo d aine untr prepared or resources at the and e valu the economic uce inadequate their disposal will also prod cause demise of or no economic value and the investments an enterprise. This makes the best, but the in human capital not only too. most essential investment
Welset Plast Extrusio
g Director
ns Pvt. Ltd.
g Director Managin gineering erman En VDMA G n Federatio son Office India Liai
Human
Arvind Mehta
Chairman and Managin
once said, investor, Warren Buffett make is can you ent stm “The best inve make not can y pan com A f.” always in yoursel are es loye Emp es. loye progress without emp without them there is the heart of a business, t or service will reach no way that any produc er. sum con the kbone and the lifeEmployees are the bac human capital has a en Wh s. ines blood of bus eases its standard incr ntry cou high worth, the estic product. dom ss gro the of living and also can only be , ally glob Being competitive, increasing the worth accomplished through of human capital. inesses. Investing in This is the same for bus will increase the ent elem ital cap an the hum loyees are well emp en Wh s. ines worth of a bus y consistently the ed, train l educated or wel tion results. This can provide better produc duction or a higher mean a more efficient pro quality of work.
Famed
ath Rajesh N
Industries w hich thri propertie ve on in s and tellectua l domain will rem ain ahe e ad of co xpertise, focussin g on hu m p e ti ti on; man their prim e strateg capital become s y.
N. K. Balgi
‘An idea co nceived by a human when acted brain upon can be a great reve generator’, is established nue by Amazon Uber. This sp and eaks for the power of ‘H Capital’. Ever uman y activity of wealth crea manufacturin tion g or agricultu re, engage pe Toyota taug ople. ht to the w orld that all people to en owing gage their br ains in the ta performed alo sk to be ng with their results in qu limbs gets be ality and pr st oductivity. employed ‘M Thus, an Power’ got change ‘Human Reso d to urce’ and then to ‘Human Ca in the industr pital’ y. It is a prov en fact that make the di people fference to th e results, he organisations nce invest their time and atte in hiring, train ntion ing to impart skills and groo their people. ming
formerly Presid ent & Directo r at Ferromatik Mi lacron India Pv t. Ltd.
Feedback The recent magazine had more page than the earlier one and the content was also more and selective. There were very informative inputs by the experts on engineering performance of plastics, especially by Mr. Inder Jain and Dr. Markus Steilemann wherein Mr. Jain mentioned about finding new area of application and skills and Dr. Markus stressed upon innovation for the benefit of users and integrating with the technology and need. Other presentations were also very informative. Overall the magazine had come up beautifully and the inclusion of our Prime Minister’s speech and information on handing over the plant of OPaL to the nation was a feather in your cap.
Very g ood effort work. . Sup Keep erb it up! Rajes
21 Ce
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EXTRAORDINARY TECHNOLOGIES FOR TODAY’S PLASTICS
News Vinyl India - 2017, a Wellattended Event
Digest
T
he 7th International PVC & Chlor - Alkali
Summit, Vinyl India - 2017, a two-day
summit, concluded in Mumbai on 21st
Amcor’s in-line operation to produce 50 million bottles a year
prime motto.
Indian polymer market. The Indian
the globe. the
opening
day,
keynote
and beyond. The summit had 7
sessions where 37 speakers presented
papers and their views on diverse
tonnes a year in the 12 million tonnes
processors are largely dependent on imports to meet their requirements
as over 55% of requirements are met
from imports. In spite of heavy import dependency, PVC registered over 10%
consumption growth for the second year in a row.
topics covering markets for PVC and
The outlook for PVC is bright for the near
compounding,
the consumption to grow by around 11 -
CPVC, raw materials, additives, pipes, material
handling,
automation, sustainability and other
related issues. Two panel discussions were held on, ‘Can Pipe Industry Adapt to the Changing Environment?’ and ‘Solutions for the Future’.
future and many key speakers projected
13% in years ahead and to reach 5 million
tonnes by the year 2021-22. Incidentally,
no new domestic capacity of PVC have been announced or are in pipeline due to various reasons.
A side attraction of the summit was an
CPVC is an area which is growing rapidly
of PVC, other than pipes which was
the largest consumer of CPVC in the
exhibition on innovative applications
A-C
‘King’ and serving customers, being its
organisations from 24 countries across
personalities from the vinyl industry
Celanese completes acquisition of nylon compounding division of Nilit
stressed on the customer being the
PVC consumption has touched 3 million
over 830 attendees representing over 339
speeches were delivered by eminent
Arkema starts new Kynar® fluoropolymer production capacities in China
which was humorous, motivating and
April, 2017. It was a grand success with
On
ANDRITZ Nonwoven to supply a complete needlepunch line to TTL, Germany
Pawan Aggarwal on Mumbai Dabbawalas
visited by most of the attending
delegates. Vinyl India had a Grand Quiz for which delegates took a very active part.
The Dinner Speech was delivered by
in India and India has already become world. OPVC is also an emerging, cost-
effective application offering lower life cycle cost.
ECON Presents Hybrid Underwater and Air Pelletising System
E
CON GmbH, technology leader in pelletising system from Austria,
has developed the all new hybrid underwater
and
air
pelletising
system EWA. Especially for laboratory applications, this combination provides
benefits in terms of flexibility and space requirements. With only few modifications, one system can be used
20
POLYMERS Communiqué l April - May 2017
Digest Dow Corning to launch new flameretardant (FR) synergist for polyamide (PA) compounds at Chinaplas 2017
the Ahmedabad, India manufacturing facility on 22nd March, 2017.
The Milacron Magna Toggle 450 tonne for both underwater and air pelletising. Within just a few minutes, the machine
can be converted from air to underwater Eastman’s Tritan™ is selected by Bonny Products for its BPA-free baby products
pelletising and vice versa.
ECON’s patented thermally insulated die
plate has benefits in hybrid pelletising system, it ensures no freezing of die
holes even at very low process water
temperature at 5 degree C, and even at very low melt pressure. The patented die
plate in combination with underwater ElectriPlast Corporation, in advanced discussions with a major Asian lead acid battery manufacturer for use of Integral Technologies’ bi-polar plate technology
Tom Goeke, CEO, Milacron states, “India is a vital market for Milacron
and it continues to impress. Milacron
places great importance in the Indian market and we are uniquely positioned
to serve it with our ability to deliver
the entire spectrum of services to the plastics industry.”
high filler content. The machines
“Milacron is a progressive organisation
can even pelletise materials with highest melt flow rates (e.g. PP up to MFR 2400).
ECON India is 100% subsidiary of ECON
GmbH, Austria, ECON India Technical
Centre (EITC) is equipped with twin
conducted 250 trials in last 2 years for
22
Director, Alpla India Company.
During
plastics at high temperature or with
pelletising system. We have already
D-E
celebration to Vagish Dixit, Managing
pelletiser makes it possible to process
screw extruder and EUP150 underwater
Evonik’s VESTAMID® satisfy the stringent new EN 45545 fire protection standard
2K machine was handed over with great
various applications like hotmelt; TPE /
TPU; filler masterbatch; black, white and colour masterbatches; and many more special applications.
Milacron Delivers the 12,501st Indian Made Injection Moulding Machine
M
ilacron Holdings Corp., a leading industrial technology company
serving the plastics processing industry announced the completion of another significant
milestone
sale
delivery
in
our
India
based operations - the manufacture, and
injection
moulding
of
the
12,501st
machine
from
the
celebration
at
the
Ahmedabad facility, Vagish Dixit states,
with innovation in engineering design and manufacturing. We are extremely pleased with our partnership with
Milacron in India. He adds, “Milacron has fostered our relationship over the last 17 years, when we bought our
first injection moulding machine. The
enthusiasm towards their work and
commitment towards customers are the key strengths behind the consistent
success of Milacron. The technologies Milacron provides us increase our
productivity and the competitiveness of our products.” During
the
celebration,
Milacron
India’s Managing Director, Shirish Divgi
thanked Alpla India for their business and loyalty over the almost two-decade
partnership. “As India’s plastics industry
continues to grow, Milacron’s Indian operations will continue to excel and offer the industry’s most complete
plastics offering”. He adds, “The entire Milacron organisation is focused on a customer first mentality. We continue
POLYMERS Communiqué l April - May 2017
to add new value-added products and services to better serve our customers
Digest FKuR adds two injection moulding grades to its Biograde® portfolio of bioplastics
in India and across the world. Our
customers feel fully supported and connected with our team.”
Milacron India’s Ahmedabad facility
completed its most recent expansion in 2016. The expansion allowed Milacron to increase its annual output of 1,500 injection and blow moulding machines
to 2,100 machines per annum, a 40% increase. KRAIBURG TPE, in close co-operation with bit manufacturer, beris uses THERMOLAST® K to accommodate the special needs of riders and their horses
SIKORA at Chinaplas 2017
S
IKORA’s show presence at the Chinaplas 2017 in Guangzhou was
focused
on
innovative
measuring,
control, inspection, analysis and sorting devices for the hose, tube, sheet and plastics industries. CENTERWAVE
6000,
an
innovative
measuring system for the measurement of
large
plastic
PLANOWAVE
6000
tubes for
and
the
measuring
Optional Filtration Module Adds Capabilities to Nordson’s BKG Master-Line Pelletisers
T
he optional belt filter for the temperature-controlled
water
system of Nordson’s BKG® MasterLine™ underwater pelletisers reduces downtime and operator intervention
KraussMaffei Reaktionstechnik expands its pilot plant for lightweight components and fibre composite technology at Munich with a new MX SFT conveyor
by providing continuous, automated filtration of fines.
The CENTERWAVE 6000.
plastic sheets was introduced. Both devices celebrated their premiere at the
K 2016 in Düsseldorf, Germany. Another highlight
is
the
PURITY
SCANNER,
which has been established on the market in the meantime, for online Maag / Gala has engineered a centrifugal dryer with the highest known capacity for drying polyolefins
inspection and sorting of plastic material and the PURITY CONCEPT Systems, for The new water filtration system also has a finer filter mesh - 150 μm versus the 200 μm capability of the standard system
F-M 24
available
with
Master-Line
pelletisers. As a modular system that
can be interchanged with the standard
one, it opens the possibility of upgrading from the standard system on previously installed Master-Line equipment.
The continuously rotating filter screen
is constantly cleaned by spray nozzles at one end and a scraper at the other,
offline inspection and analysis of pellets, flakes and films.
Cosmo Films to Set Up New Production Line for Speciality Polyester (BOPET) Films
C
osmo Films Limited, a speciality films
company manufacturing multiple
types of Bi-axially Oriented Polypropylene (BOPP) and Cast Polypropylene (CPP) films, announced plans to install a new
production
line
for
speciality
polyester (Biaxially-Oriented Polyethylene
allowing fines to be collected in a catch basin beneath the belt.
POLYMERS Communiqué l April - May 2017
Terephthalate) films by the third quarter of 2018-19.
Digest
The new line will be commissioned at
per annum. The project for the new
science centres established by Covestro
line will entail an investment of
Rs. 250 crores and shall be funded
through a mix of internal accruals
and debt. The new production line will complement the existing BOPP and allow Cosmo Films to offer a more comprehensive
speciality
product
basket to flexible packaging, labelling, lamination and industrial applications.
Pankaj Poddar, CEO, Cosmo Films Ltd. says, “Speciality BOPET is one of the fastest
growing substrates and we anticipate a
strong demand for these films. This will
enable us to do import substitution as well as take global market share.”
Teknor Apex offers new ultra-soft medical TPE gels that exhibit low surface tack and enhanced adhesion to polypropylene in overmoulding
Covestro Provides Boost to STEM Learning in India; Setsup Four New Mini Science Centres in G-Noida
C
ovestro,
manufacturer
of
high-
performance polymer materials, in
collaboration with STEM Learning Pvt. Ltd., inaugurated one of the four mini science centres at Jesus & Mary Convent School, Greater Noida. The other three science
Victrex acquires fibre manufacturer, Zyex to accelerate development of existing and new markets for PEEK fibre applications
P-V 26
Dayavati Inter College in Greater Noida.
In continuance with its efforts to promote
capacity of 200,000 MT per annum RPC Bebo Polska presents new thermoformed multilayer polypropylene pot for leading Polish manufacturer, Menii’s fruit mousses range
Subhash ChandraBose Inter College and
the Waluj plant site in Aurangabad, Maharashtra with a capacity of 36,000 MT
Plastic Technologies announces new technology for smaller quantity, injectionmoulded PET preforms
centers are installed at Ft. Agnal School,
science education in India, the mini and STEM Learning aim to enhance
awareness among teachers and students
about the value of learning, with a special focus on science and mathematics. The
initiative also encompasses a unique teachers’ training programme and facility maintenance for two years.
These centres are an extension of a
workshop conducted by Covestro India in New Delhi in October 2016, which was intended to drive STEM Learning among children; especially girls.
Speaking at the inauguration of the centre,
Richard Northcote, Chief Sustainability Officer, Covestro AG says, “Covestro aligns
its CSR activities to the United Nations
Sustainable Development Goals in order to contribute to improving the lives of those less fortunate in the societies in which we operate.” Ajay
Durrani,
Managing
Director,
Covestro (India) Pvt. Ltd. says, “After the success of Covestro’s STEM workshops we have been taking active measures to lend infrastructure support to our mission of promoting science education
in India. Through such initiatives, we will continue to push boundaries and
enable a knowledge and research driven economy.”
The proposed centre will be placed closer to Covestro India’s plants and office Richard Northcote, Chief Sustainability Officer, Covestro AG
locations. Proximity will help Covestro
employees to voluntarily dedicate more time for the initiative. Ashutosh
Pandit,
Founder,
STEM
Learning adds, “STEM’s working science models are devised by experts with a close eye on the young, less-privileged children. Ajay Durrani, Managing Director, Covestro (India) Pvt. Ltd.
We
are
bringing
quality
education to the rural regions, which will truly transform India.”
POLYMERS Communiqué l April - May 2017
SCALE-UP
People Need to be Future-ready
‘What Got You Here, Will Not Take You There’
Rajan Sharma Head HR (Petrochemicals) Reliance Industries Ltd. Mumbai
28
POLYMERS Communiqué l April - May 2017
Q. Skill shortage on one side and unemployment on the other, which way are we heading to? In my view, they are hand in glove and that is a wake-up call to
“It’s time to scale up and catch up. Time and technology wait for no one. Remain hungry,
foolish and relevant. Keep pace with the speed of change and keep disrupting,” emphasises
Rajan Sharma in dialogue with POLYMERS Communiqué.
constantly up-skill and evolve. The business dynamics in this VUCA world will always change and so will the need for different
skill sets. It is important to rise up to the occasion and mould our workforce to the need of the moment, resource-wise or skill-wise.
That will be a panacea for the problem statement. It is alarming
that the country is plagued with unemployment although we have an army of literate young people, but not necessarily with the relevant skills. Somewhere the education system of our country
needs recalibration towards grooming the youth so that they become relevant.
Q. Do you see any specific hiring challenges for the petchem industry in India? Yes. The constant challenge is to evolve, to explore new applications and technologies. The need clearly is to wade unchartered market
territories and tap unexplored customer segments, and that is
where the challenge in terms of attracting, hiring and retaining resources with such a growth and revolutionary mindset lies.
POLYMERS Communiqué l April - May 2017
29
Q. With an extremely dynamic and everchanging work environment, how much does experience really matter?
out-of-the-box and the unflinching desire to make a difference.
Experience, when seen in silo is the wrong
Q. Is the current generation motivated enough in developing skills?
of relevant experience along with the aptitude for
We cannot have one answer to stereotype the
of course, the flexibility to think out-of-the-box
motivated, there are people who do it because of
indicator for any decision. It is the mixed recipe change, the willingness to unlearn and relearn and
entire generation! There are people who are self-
matters more.
the demands of their jobs and there are people
Q. As an employer, what are the top three attributes you consider when hiring management people?
It is entirely individual specific. However, as an
Aptitude for collaborating and taking the team along, agility to learn, unlearn, relearn
/
think
who are content and not bothered about this.
observed trend, the current generation learns on-the-go and just-in-time. They are more comfortable with digital learning. They are hungry
to learn, explore what they feel is of their interest and are in a hurry to reach places.
Q. How do you map the petchem industry growth forecast and the availability of skilled workforce? Is this relationship in sync? Petchem industry is expected to
grow at an unimaginable and
disruptive rate and the people
also need to catch up! Availability
of the required workforce again depends on the agility to unlearn old things, relearn new
concepts and adapt to the changing needs.
On-the-job learning would be the key to bridge the skill gaps.
Q. Is our industry witnessing or can witness To know more, please subscribe to Polymers CommuniquĂŠ at
subscriptions@polymerscommunique.com
30
POLYMERS CommuniquĂŠ l April - May 2017
NEXT STEP
32
POLYMERS Communiqué l April - May 2017
Nitin Chowdhary Rajiv Sanghavi
number and the right kind of candidates! Nitin Chowdhary, Dy. Chief Executive Officer,
Windsor Machines Ltd.; Rajiv Sanghavi, CEO, Satellite Plastic Industries; Satyanarayan G. Kabra, Vice-Chairman & Managing Director, Plastiblends India Ltd. and Srikanth Padmanabhan,
Satyanarayan G. Kabra
There are resources, and there are resources...does this industry have access to the right
Managing Director, motan-Colortronic Plastics Machinery (India) Pvt. Ltd. have shared their Srikanth Padmanabhan
opinions, also summarised here...
B
y 2020, India will account for 28 per cent of the world’s workforce; says an Ernst &
Human Capital is the Best Investment Opine Industry Experts
Young - FICCI report. But an assessment
test carried out in association with CII around the same time sounds off a cautionary note:
Of our five million-odd graduates, only 34 per
cent is readily employable! Reason being the yawning gap between actual human capital
needs of the industry and what academia is churning out year-on-year. And plastics is no exception!
Ground Zero The number of engineering colleges and
polytechnics has risen phenomenally in the past couple of decades, but very few among these offer courses in plastics engineering. So, even as the number of candidates being put out on
the job market is less to begin with, a majority of read on at page 36
POLYMERS CommuniquĂŠ l April - May 2017
33
It is Necessary to be Skilled and Industry-ready
Nitin Chowdhary Dy. Chief Executive Officer Windsor Machines Ltd. Ahmedabad
Q. What are your views about the kind of plastics engineering graduates and other skilled resources in the field of polymers being churned out by engineering and technical institutes and polytechnics?
“The Future is ‘Plastics’” was uttered nearly 50 years ago in the movie ‘The Graduate’.
based learning with very little practical training.
Intensive learning, research and training is required during the time spent by the student in college
with ‘corporate roles alignment’. There is also a big disconnect between the education system and actual work requirements.
Companies have stayed away from expanding their
human resource investments into the ‘Regional’
educational institutes. This reduces the opportunity
It was 1967 and Mr. McGuire was suggesting to
that most students get to interact with real life working
the future of making money and a career was in the
For example, in the United States or Germany, an
boom in the following decades.
with a company research and development project
Today, the advice could be different at a macro level;
be a part of a team doing product development
Benjamin Braddock, played by Dustin Hoffman, that
environments, latest research and development.
plastics industry. Indeed, the plastics industry did
engineering student is almost at all times attached
however, every booming industry is looking at plastics
or some kind of speciality polymer as a material of choice. May it be 3D printing, light weighting, wood
alternatives, materials in robotics or data transfers for artificial intelligence where nano polymer
science is taking the forefront. So plastics will continue to be ‘The Future’.
I have very high respect and regard for each and every institute teaching plastics or polymers in their
classrooms. Some fantastic amount of research is happening at the premier institutes such as the Indian
Institute of Technology for engineering or CIPET for
diploma and degree courses. These are some that I
am aware of. While we consider the efforts of these institutions, but is it ‘enough’ is the question.
The scarcity felt by us in the industry is the lack of
students who are industry-ready when they graduate. Plus, the dismal number of students opting to study plastics and polymer science.
Q. Are they equipped to take on the industry at a more practical, hands-on, everyday level? The education system in India is steered towards
text book education with limited vocational
34
training. The curriculum revolves around classroom-
with real life results implications. The student would
to solve a pain area of a particular sector such as automotive or telecommunication. Or he would be
enrolled in a product validation and product testing of a new release done by a major OEM. I do not see this in India.
Q. As a corporate and plastic industry veteran, what are your expectations from these skilled resources? It will be unfair to expect a newly graduated individual to start contributing from day one. Hiring fresh minds from colleges should be considered as
an opportunity for every organisation to upgrade the way of working or induct new ideas. These
youngsters should also bring knowledge and
first-hand experience of the latest technologies available in their field.
It is a process by which a person joining the
workforce should be able to bring value, rather than just learning on the job.
Today, we face this difficulty when we hire fresh
graduates. Most of their initial years at work go
into learning and upgrading skills before they can
actually start contributing back to the organisation
POLYMERS Communiqué l April - May 2017
they have joined. A reason why so many companies
have visibility of the end results and assured
the pay scale is considerably low.
workforce. The starting wages shall also go up as
shy away from hiring new graduates or if they do, A graduate from a good institute should start contributing back to the organisation within the first year of joining. This is rarely seen and only
a few premier institutes promise such kind of learning in India.
Q. Is there a gap between the academic churn and industry expectations? Please substantiate your answer.
placements
into
the
plastics
and
polymer
they would be able to contribute back to the hiring organisation much faster.
Q. What is your advice to these institutes and the professionals being put out by them so that the gap is reduced and all concerned are satisfied? My biggest worry, today, is the growing gap and this gap will widen further. The plastics and polymer
On the onset, we must review the curriculum being
industry is poised to grow multifold in India in a very
research, contents and textbooks are not available
as ‘Make in India’, ‘Pradhan Mantri Krishi Sinchayee
the job, must have constant industry connect and
Mantri Awas Yojana’ - Housing for All (Urban) shall drive
institutions providing quality teaching in plastics and
and downstream). This shall put tremendous pressure
the problem for many years.
We must have concerted efforts at colleges,
taught today. Most of it needs updating. Latest
short period of time. Government initiatives such
to the student. The faculty, however well-suited for
Yojana’ - Water for All Farmers (PMKSY), ‘Pradhan
constant upgrade of their knowledge. The number of
exponential growth for all kind of plastics (upstream
polymers must increase. All these issues have been
on the current skilled workforce available in India.
At Windsor, we have taken a few small steps towards
polytechnics and other ‘Skill India’ programmes for
Learning & Development’ has been formed with
at all levels.
closing this gap. A special division of ‘Corporate
increasing alignment and interaction with industry
academics in focus. Both, for connecting with the
We can access the successful models and best
students still studying at the learning institutes as well as for the newly graduates who are joining the workforce. We call it the ‘WIN Gurukul’. It is an effort to
provide a learning bridge between the institutes and
industry. Several courses have been designed with industry-focused training curriculum. These courses
are designed in a way to take care of differential abilities of the candidate ranging from a few weeks
to a 12-month programme duration called the
practices from other economies. I am proud of the
‘Mega’ initiative taken by Plastindia Foundation with
the announcement of an industry-focused Plastindia International University coming up at Vapi. The tie-up
with University of Massachusetts, Lowell, USA further
strengthens the commitment of quality curriculum, quality faculty and industry led initiative to bring the best learning and development capabilities to India.
‘Akalavya Program’. These programmes are run
I shall encourage other institutes and organisations
during the entire programme with a placement
or research & development more enriching. Such
sponsored by our customers or by Windsor directly.
student ready to join the workforce shall pay off
free of cost with some stipend paid to the student
to follow suite to make the time spent in learning
initiative at the end of the course. These students are
focused investments and efforts on getting the
Recently, Windsor has signed an MOU with
CIPET, Ahmedabad to induct students from their graduating class into these programmes. We
within a very short time with the newly graduates, ready-to-start contributing back to the industry almost instantly.
also plan to run extensive collaborative learning,
We should also focus on the sector of skill
students while they are still studying.
Can we also consider introducing ‘Basics of Plastics
research and development with the institute for
I know of a few other industries who are taking such steps with CIPET. If initiatives like this will become
a part of the DNA of the industry and institute
development under the ‘Skill India’ programme. and Polymer Science’ from Grade 5 onwards as they
have in their curriculum a similar course work or workshops for wood, metal and paper?
relationship, majority of the gap visible today
I shall leave you with some of these thoughts and
for the institutes will also grow as students shall
plastics and polymer science in India.
shall get reduced or eliminated. The enrollment
POLYMERS Communiqué l April - May 2017
maybe together we can change the way we learn
35
Good, Sound Technical Knowledge
A Growing Need
Rajiv Sanghavi CEO Satellite Plastic Industries Mumbai
Q. Are plastics engineering graduates and other skilled resources equipped to take on the industry at a more practical, hands-on, everyday level?
Q. Is there a gap between the academic churn and industry expectations? Please substantiate your answer.
Engineering graduates, in recent years,
knowledge, and knowledge, I mean is good technical
have to struggle as new job opportunities
are created only if there are new investments in the plastics industry. What is presently happening is big
players in the plastics industry are slowly and steadily poaching efficient engineers and technicians and retaining them at high cost. They are being replaced by new comers at extremely low cost, wherever or whenever there is a gap.
With availability of new resources and modern training apps and seminars, a new comer can
easily adapt to day-to-day requirements of the industry.
I do not see a gap in the availability of engineers vizĂ -viz the requirements from the Industry. What we need is engineers and technicians with really good knowledge which does not mean merely taking a degree for the sake of getting employed. What we
see is that professionals having multiple degrees are technically unsound. This is why the industry prefers
candidates from certain institutes and polytechnics and not all of them.
Q. What is your advice to these institutes and the professionals being put out by them so that the gap is reduced and all concerned are satisfied? My advice, therefore, to the institute and polytechnics is to impart proper technical training.
them are found not to have the requisite
known
the education system which leans heavily
Again, fat pay packets are offered by plastics’
practical skills. This is due in large part to in favour of textbook learning by rote and
reproduction at examinations, with little or
no emphasis on vocational training. This also means that candidates with high scores, but not necessarily strong practical knowledge, are being inducted.
There are professionals with multiple degrees, but the problem is that most of them are technically unsound, forcing the industry to
first invest in their training before ascertaining if they have the chops for the long haul. Not surprisingly, the sector is partial towards a
clutch of colleges and technical institutes
for
producing
industry-ready
and not just textbook-ready candidates.
heavyweights to lure and hold on to resources with the right mix of qualifications and technical know-how.
What the Industry Needs! In such a scenario, existing institutions would do well to focus on technical training instead of imparting degrees for the sake of
degrees. An industry ideal would be the kind
of learning where even fresh graduates are able to bring value to the table.
Measures for improvement include getting both, the academics and industry people
read on at page 41
36
POLYMERS CommuniquĂŠ l April - May 2017
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Industry Requirements and Available Manpower
Time to Address the Big Gap
Satyanarayan G. Kabra Vice-Chairman & Managing Director Plastiblends India Ltd. Mumbai
Q. What are your views about the kind of plastics engineering graduates and other skilled resources in the field of polymers being churned out by engineering and technical institutes and polytechnics?
with the help of skilled personnel, who were not
In the last two decades, number of
to the best industry practices across the globe as
engineering colleges and polytechnic has increased
manifold; but unfortunately, there are few institutes which are offering plastics engineering courses. As
a result, the gap between the required plastics
engineering graduates and available numbers is widening every year, and this is the most prominent factor as the Indian plastics engineering
talent pool is lagging far behind the plastics industry requirements.
growing fast and is being managed professionally,
where requirement of qualified engineers is very high.
We need trained resources who can manage global
size business operations and have enough exposure the competition of Indian companies is with global
players in each segment such as masterbatches, packaging films, automotive components and household goods.
Q. Is there a gap between the academic churn and industry expectations? Please substantiate your answer. Yes, there is big gap between the trained academic
Q. Are they equipped to take on the industry at a more practical, hands-on, everyday level?
resources
The
Some of the major areas where we lack far behind
level
of
plastics
engineering
graduates
passing out from institutes is much below the
requirement of the industry due to lack of practical hands-on training.
and
industry
expectations
as
the
competition is now from the multinational players who are way ahead of us on the learning curve.
the international standards are the regulatory knowledge, handling of complex supply chains, handling of advance machineries for quality and
CIPET is doing substantial contribution in training
process control, product branding and financial
pace at which the technology is changing, they are
academic curriculum.
Q. As a corporate and plastics industry veteran, what are your expectations from these skilled resources?
Q. What is your advice to these institutes and the professionals being put out by them so that the gap is reduced and all concerned are satisfied?
Growth of the polymer industry segment is almost
The Plastindia International University coming up
of skilled technical resources is growing very fast.
such universities all over the country which will
the good quality plastics engineers. However, the not able to upgrade themselves.
double of GDP growth of India. The requirement
Earlier, the average size of the industry was very
small and owners / entrepreneurs were able to meet their technical requirement themselves
and they were also able to manage their units
38
technically qualified. Today, the industry size is
management. We need to cover these areas in the
in Gujarat will definitely fill some gap. We require have curriculum dedicated to the plastics industry and which should have well-equipped laboratories
and workshops to cover the entire spectrum of the plastics industry.
POLYMERS CommuniquĂŠ l April - May 2017
Significant Scope to Revamp Education
Srikanth Padmanabhan Managing Director motan-Colortronic Plastics Machinery (India) Pvt. Ltd. Chennai
Q. What are your views about the kind of plastic engineering graduates and other skilled resources in the field of polymers being churned out by engineering and technical institutes and polytechnics?
churn and industry expectations? Please substantiate your answer.
In general, I see differences between
cannot be employed. Hence, the industry is forced
two academic streams – 1) CBSE /
IIT / NIT / 1st level engineering colleges’ kind of
institutions and 2) State Board / 2 nd or 3 rd level
engineering colleges or polytechnics. Graduates from the 1st category are not keen on manufacturing
industry and we mostly get to recruit from the 2nd category.
education system has to provide people with good knowledge and skills relevant to their subject of study. They can then be trained in the specific
requirements of that particular industry / business. Frankly, the colleges are churning out people who to invest in their training.
Q. What is your advice to these institutes and the professionals being put out by them so that the gap is reduced and all concerned are satisfied? Working for a German-owned company for many
This education system places an unhealthy
years; I see a great value in the German system of
is to learn fixed syllabi through rote, reproduce
and an industry in an academic year followed
they are very weak in the basics and have no
also help the process – a part-time faculty of
them as a ‘clean slate’ and put them through an
right orientation, and syllabi setting and evaluation
before you make a reasonable assessment on the
bring in the right perspective.
emphasis on the score / grade. The tendency
sandwich courses - alternate between a college
at the exam and get a score. The result is that
by a joint evaluation. Two other initiatives will
practical skill / knowledge. You have to take
professionals from the industry who can give the
in-company training programme of at least 1 year
done jointly by academics and industry people to
long-term employability.
Q. Are they equipped to take on the industry at a more practical, hands-on, everyday level? Definitely not without extensive training at the place of work.
Q. As a corporate and plastic industry veteran, what are your expectations from these skilled resources? A good grasp of basics and skills in their field of study.
Q. Is there a gap between the academic
40
I have partly answered this in the first question. The
This problem is being faced by all sections of
the industry - IT to hospitality to polymers. The task looks daunting if viewed from an all-India
perspective. But, there is a large scope for small islanded initiatives. Doing something small is
better than doing nothing! The ‘Indo-German
Training Centre’ programmes are a classic example. They are modelled on the German system. Similar,
is the GKDITR Training School at Coimbatore. Can
we get a few interested colleges with courses in polymer science to start-off? Can these small
successes form the nuclei for a step-by-step larger change in the education mindset?
POLYMERS Communiqué l April - May 2017
product branding and financial
to set the syllabi, provide the right
management;
orientation and evaluate students,
the
to encompass these grey areas.
Borrowing a leaf from abroad, students
While some fantastic
can alternate between college and
amount of research
industry during any given academic
is
year and be jointly evaluated in
institutes
the best of both the
as
Coming
standards
is
especially
the
Institute
up-to-speed
with international
happening
at the premier
the end so that they have worlds.
academic
curriculum needs to be revisited
among others.
such
Indian of
Technology
for engineering or CIPET
important
for
now that the Indian plastics sector is
diploma
courses,
growing and competing with global
the
and
degree
number
of
institutions providing education
players. Accordingly, academia needs to
in plastics need to increase. There
get its act together and incorporate the
need to be more firsts like the Indo-German
latest research, technology and content
as well as improve its faculty to stay relevant and competitive.
It is widely known that we lag behind in terms
of regulatory knowledge, handling of complex supply chains and advanced machinery,
Training
Centre
Programmes,
the
GKDITR
Training School at Coimbatore, not to mention
the Plastindia International University coming up in Gujarat. Only small steps such as these will go on to ‘brick-by-brick’ bridge the gap between what is and what ought to be!
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POLYMERS Communiqué l April - May 2017
41
KNOWLEDGE MECCA
Plastindia International University
A New Landmark in Plastics Education
“PIU, while supporting
growth plans of the Indian plastics industry, with its
unique features, identities and cultures will make it a unique place of study, research and worship,”
conveys Arvind M. Mehta
in dialogue with POLYMERS Communiqué.
Arvind M. Mehta President, Plastindia International University CMD, Welset Plast Extrusions Pvt. Ltd. Chairman - Governing Council, AIPMA Past President, AIPMA & Plastindia Foundation
42
POLYMERS Communiqué l April - May 2017
Q. What is the forecasted manpower requirement for the plastics industry, is it in sync with the forecasted growth of this industry? Do we have an analysis of the education / skill requirements? The plastics industry of India is growing at around 15% per annum. It is percolating to all the sectors of the industry.
Plastics along with the polyester industry give jobs to around
9.5 million people in India. Together, the per capita consumption is 14.5 kg with a turnover of Rs. 2.15 lakh crores. There are
34,000 companies today having 1,35,000 processing machineries
and exports of Rs. 26,500 crore per annum. The above data is pertinent as the Plastindia International University (PIU) will be adding a polyester laboratory and we are considering polyester as plastics.
POLYMERS CommuniquĂŠ l April - May 2017
43
Annually, plastics processors process between 1.5
gap to some extent in
technical manpower required by this industry by 2025
approach will be to attract
and 2 million tonnes of plastics. Therefore, additional will be 11,00,000. This is the premise on which PIU is
working. The split of the requirement is as given here.
Technical Manpower Requirement in Indian Plastics Industry by 2025 Level No.
(Mn)
Supervisory
0.03
Maintenance
0.05
Operator / Skilled
0.63
Semi-skilled
0.36
Total
1.07
the upper strata. Here the
students who are going
abroad to study (Germany, USA
etc.)
to
join
their
family business or as senior
management in big companies
in India. Currently, graduates /
post graduates from the other sectors
of education are addressing this demand
but the industry has to train and mould them to suit their specific needs.
Today, when students go abroad, they incur an expense of nearly Rs. 30 to 35 lakhs per annum. With PIU, it has been decided that more or less the same
Availability
Manpower
Skill and Quality
syllabus will be taught here, and the same will be Excellent
Gaps
much more affordable, without compromising on the quality of the education.
Q. Can you please share with the readers, the courses being planned and the kick-off year for the university? Very Good
Adequate
Plastindia International University will introduce the following courses:
B.E.
B.E. in Mechanical Engineering focused on
B.E. in Chemical Engineering focused on plastic
l
Upstream Plastic Resin Manufacturing
Downstream Plastic Processing
Q. What is the special approach that PIU is undertaking that will be a pioneering initiative in education dissemination? Under PIU, we are going to address the demand
l
l
in
Plastics
plastic processing
Engineering
focused
on
plastic machinery
and polyester materials
These will surely be feathers in the cap of this trusted banner. PIU will strive hard to enhance skills of students
Plastindia International University - Anchors
Dr. R. A. Mashelkar Chief Mentor Plastindia International University
44
M. P. Taparia Chairman Industry Advisory Council Plastindia International University
Kamal P. Nanavaty Chairman Development Committee Plastindia International University
POLYMERS CommuniquĂŠ l April - May 2017
OPINES
in the field of plastics engineering. Subsequently, PIU shall offer programmes on management and entrepreneurship for the plastics industry. PIU
shall also develop various centres of excellence in We hope to start the first batch by 1st September,
2018.
Q. While we know the construction of PIU is surging ahead, can you please update on the various phases planned? The PIU site is well located in the southern part Vapi is located in the southern end of Gujarat and is flanked by Union Territories, Dadra and Nagar Haveli on the east and Daman on the west. The total built
In the 1st Phase, there will be a total of 10 buildings covering 17,146 sq. mts. comprising of:
University Main Building
Plastics Engineering (Wing 1)
Chemical Engineering (Wing 2)
Mechanical Engineering (Wing 3)
Workshop
University Cafeteria Hall
Service Building
Faculty Housing / Guest House
l l l l l l l l
The 2nd phase will be of 27,037 sq. mts. comprising of:
Continuing Education Centres
Centres for Excellence
School of Management
Library
Multimedia Centre
Auditorium
Residence for Students
l l l l l l l
The 3rd phase will have 11,752 sq. mts. comprising of:
Residence for Faculty
Helipad
l l
The construction is well planned and currently in full swing.
Also, the finalisation of Provost and Registrar are under scrutiny and is headed by Dr. R. A. Mashelkar, our Chief Mentor
46
gineering Massachusetts Lowell
As we move al ong, it can be possible that in future PIU could beco m e an extended arm of Univer sit y of Massachusetts Lowell.
of Vapi in a well-established neighbourhood.
divided into 3 phase development.
University of
Hartman
College of En
We are very ha ppy to have a partnership ag reement with Plastindia International University (PIU ). We are confident that this would tu rn out to be one of th e best partner ships in plastics indu stry for India an d the USA and signi ficantly bene ficial to the plastics indust ry.
polymer, plastics processing, recycling etc.
up area of the master plan is 55,935 sq. mts. which is
Dr. Joseph C.
Dean, Francis
Q. Your future plans of partnering with other institutions and communities. PIU has partnered with the world’s best university, the University of Massachusetts Lowell (UML). UML
is known for its high-ranking plastics programmes. They will advise and counsel on the development of infrastructure, academic structure, academic plans,
curriculum and quality assurance, including ABET
accreditation plans for the school of engineering at Plastindia International University.
Q. ‘All work and no play makes Jack a dull boy’. The PIU stance on education and beyond. The institute will have the best-in-class modern
infrastructure such as smart classrooms, seminar halls, computer laboratories for
scaling new heights in the field of education.
The institute believes in strong industry institute collaboration.
The academic skills of students will further be sharpened and polished by
guest lectures and conferences from
eminent academicians, consultants and
industry practitioners. The focus of Plastindia
International University is not restricted only to
regular academics, but will also revolve around developing student with the following skills:
Dealing with complexity
Critical thinking
Emotional intelligence
Global reach
Creativity and co-operation
l l l l l
POLYMERS Communiqué l April - May 2017
Well understanding the approach that apart from academics, due importance will be given to other
initiatives such as sports, cultural, extra-curricular
and social activities to boost student confidence. Improved communication / presentation skills,
building team-spirit, inculcating sportsmanship, leadership quality and decision-making abilities are other focus areas identified.
Q. What according to you will be the big difference at PIU?
l
Its unique
funding by large plastics companies in India and abroad.
Plastindia International University is one of the greatest educational gifts to India.
PIU is being developed by joint efforts and
l
features, identities and cultures will make it a
PIU will mainly focus on three functions: o Education - To educate such that knowledge
will be ‘used’ conceptually. o Research - To create a suitable environment
unique place of study, research and worship.
It is well backed by Plastindia Foundation, the apex
and to enable and encourage knowledge
body of major associations, organisations and
sharing. o Innovation - To bring together academics
institutions connected with plastics, with common objectives to promote the development of the
from PIU and other institutions so as to
plastics industry and to assist the growth of
undertake joint research on the contributions
plastics and related materials and their products.
of innovation to inclusive and sustainable
The foundation is dedicated to the national progress through plastics.
l
education and research and aims to be globally
PIU is a unique initiative taken by the plastics
PIU will be the first plastics-oriented education
l
industry itself. programme
having
international
tie-up
with leading plastics engineering university, Umass, Lowell.
l
PIU will be the first university having research
in plastics for supporting the industry of India and some laboratory facilities used at the industry level.
48
PIU is developing courses so that credit can
l
one of the best.
PIU shall also offer executive management
l
PIU is India’s first University dedicated to plastics
l
development around the world.
programmes and skill development programmes. be
transferred
to
international repute
other
institutions
of
Q. ‘Trainers: Key to the PIU Success’. Your plans to recruit and retain senior faculty? Our search committee has attended ANTEC, USA
this May. With recruitment being the agenda, PIU held two events - one with SPE and the other
with industrialists and technical faculties. We are even looking at the possibility of recruiting senior faculty from the USA.
POLYMERS Communiqué l April - May 2017
SKILL PILL
A Chinese Proverb...
Shailesh Sheth Corporate Strategy Advisor in Management and Manufacturing Technology, Mumbai
“If you want one year of prosperity, grow grain. If you want ten years of prosperity, grow trees. If you want hundred years of prosperity, grow people.”
W
e, in India, have a big
demographic
advantage.
While
populations world over are ageing,
we have over 65% of them under the
age of 35. With over a million aspirants
entering the job market each month,
the quantity is assured. But, what about quality? Are they
equipped to handle the requirements of a modern business?
Have they picked up the right skills? Talent and youthful zest alone will not suffice to convert this advantage into a
demographic dividend. For the plastics industry to leverage this resource, it will first have to ‘Engage With the Youth’.
50
Let’s Grow
People
With prosperity crucially connected to people, this article highlights the
unconventional approaches to building skills in the plastics industry.
POLYMERS Communiqué l April - May 2017
Farmers
sow
seeds,
carefully
nurture the sprouts, protect them from predators and vagaries of weather till they
are strong enough to stay
erect and bear grains or fruits.
We, too, have to provide the right
environment and work culture to new
young recruits. Treat them better than
number of ‘Bande’ (head count) to be thrown in. Induction and training, skill development, relearning the basics, feel for money and quality,
attitude to achieve customer satisfaction, space to experiment and engaging them towards new
challenges - are just a few elements of this new work culture. Few years will go in grooming the
raw talent. There is no shortcut. We have to go through the paces. We have to ‘Invest in People’.
Talking about automation, we envisage lines of robots in an automobile factory and remain in our comfort
zone
that
the
plastics industry is different.
Our
be
processes
subjected
cannot
to
robotic
automation. It is fine for big boys
like the Mercs and Suzukis, and not for
us. Days are not far when such myths will
be stormed away. In fact, the plastics industry
shop floors reverberate with processes which quickly follow one another, in short cycles. So, the plastics industry is uniquely placed to
combine automation in select areas and multiskilling in others. Once again, a vote in favour
of training without which such man-machine
interface would not be possible. So, prepare for ‘Multi-skilling’.
Most plastic factories operate behind closed
doors.
work
places.
Discouraged
visitors, separate offices and An
element
of ‘we know it all’ syndrome
too is visible. My work for UNIDO convinced
me
that
the
best way to improve is by
learning from each other. I like to To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l April - May 2017
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WHAT’S UP
Social media will continue to experience a rapid increase in acceptance as a recruitment venue. In fact, it will change the entire talent acquisition landscape. Although we have a long way to go before social media matures as a recruitment tool. With changing talent
demographics, where a larger percentage of the present workforce belongs to the younger
generation, the millennial or the Gen Y, organisations must prepare ground for the Gen Z also.
Future-proofing Your Recruitment and Retention Strategy Through Social Media
T
he social media revolution has become mainstream and leads to new marketing
and communication channels and in turn,
impacts recruitment activities and employer branding. Social media platforms are all around
us. In particular, it considers the role of social media sites such as LinkedIn, Facebook, Twitter, YouTube and others are playing an important role within this context.
Growth in the use of social media sites is phenomenal. Social media has changed
recruitment, putting relationships at their
very core. It changed the recruitment experience primarily by using social
media to build personalised online relationships and connections.
Dr. Naveen Malhotra Group Head HR & CC Sintex Industries Ltd. Kalol
POLYMERS CommuniquĂŠ l April - May 2017
Using social media for employment branding allows
to redefine the way they interact, engage and
and engage in richer, more meaningful dialogue with
features of social media platforms by the following.
you to meet potential candidates in their territory
them and because social media is a conversation,
people are a lot more likely to find you. Why? “Because
influence employees. HR should be leveraging the
Employer Branding
they are actually looking for you. They want to talk to
Leveraging social media for talent management
your potential candidates will actually seek you out.�
audience, existing and prospective employees.
you, so if you follow the rules of good conversation,
by building an employer brand with your target
Social media, with its plethora of followers and ease
Social Hiring
recruitment venue. Soon, in fact, it may displace
media platforms help gather information about
of use, is rapidly becoming broadly accepted as a
The comprehensive networking clout of social
traditional media and online job boards as the
candidates faster, as opposed to resumes and
number-one
method
for
recruiting
qualified
applicants. There are many good reasons for this: it does not cost much, it gives companies exposure to a deep and broad talent pool, and it facilitates
immediate interactions. In other words, social media reduces the time and money HR must spend on
recruitment efforts, while giving access to many more job seekers, including the passive ones.
Use of Social Media Tools by HR Social media is a collection of online platforms and tools that people use to share content, profiles,
opinions, insights, experiences, perspective and more, facilitating conversations and interactions online
between groups of people. There is a tremendous increase in the brand equity when an organisation effectively builds on its social media presence. Similarly, effective use of social media can also help organisations attract, engage and retain the best talent. Social media platforms have become intrinsic to the new workforce and talent management too can benefit from
other traditional sources. This gives HR more
clarity regarding the suitability of candidates with respect to the job and the organisational culture.
Organisations are also leveraging social media for
referral programmes and reference checks, further making the process of sourcing, hiring and onboarding, more effective. The use of the big three
social media networks i.e. Facebook, LinkedIn and
Twitter, are gaining traction in the recruitment and
selection process, with LinkedIn taking the lead. The recruitment and selection process has traditionally been about finding and talking to candidates with
the skills and education needed to do the job. It has
evolved into a more complex process of attracting top candidates and engaging them through employer branding, company culture and development
opportunities. Social media has evolved much faster than the mainstream, traditional recruitment
ways to use social media to
media effectively
with
a way to announce job
openings, social media
started
social
connect
candidates. More than
Organisations using
selection
employers are finding new
this new wave. have
and
process, and recruiters and
has become a strategic
tool in the recruitment and selection process to reach candidates who might
not
normally
apply,
candidates with specific niche
skill sets and candidates in
specific areas.
Employee Communication To know more, please subscribe to Polymers CommuniquĂŠ at
subscriptions@polymerscommunique.com
55
JOINT INITIATIVE
Skills Development and Role of Industry Challenges and Opportunities
I
ndia is at the cusp of a revolution; this
time focus is on its large, young human resource. As per current statistics
The Capital Goods Skill Policy of 2016 aims to increase the
domestic direct employment from 1.4 to 5 million and indirect employment from 7 to 25 million by 2025. Whatever be the chosen model(s), one thing is clear that the industry has to participate whole-heartedly in the entire skills value chain.
available, almost 58.9% of the population
is in the working age group of 15 to 54 years and 45.7% of the population is under 24 years. The median age is 27.6
years. Clearly India is at an advantageous position viz-à-viz other countries with ageing population. On the flip side, only 4.69% of the country’s population
is reported to be formally skilled and the average per capita income is
approximately Rs. 93,293, which is very Inder Gahlaut CEO Capital Goods Skill Council New Delhi
58
low as compared to many developed and developing countries. This, too, can be taken as an opportunity and we need to
quickly take remedial actions to turn this to India’s advantage.
POLYMERS Communiqué l April - May 2017
Skill Development in India
focussed on developing and strengthening the
The Indian model of skills development, despite many
transformations in the past few years, continues to
be supply-driven. This must be altered to a demanddriven model. In the present context of quantity v/s quality; clearly quality must win to fulfill the dream of ‘Making India the Skills Capital of the World’.
There exist several challenges in the skilling and entrepreneurship landscape in the country; a few of
sector skill councils. These bodies have been set with support of both, the government and the
industry. To a large extent, financially supported by the government and managed by the industry.
The capital goods industry came together to set up
the Capital Goods Skill Councils. The major task of these councils was:
l
the many are:
l
qualifications to delivered by the training
option meant for those who have not been
and educational institutions to meet the
able to progress / opted out of the formal
l
Skill
development
programmes
of
the
Central Government are spread across over
18 ministries / departments without any robust
industry needs.
Develop a quality assurance mechanism to
Training of trainers.
Develop
Facilitate setting up of ‘Centres of Excellence’
l
l
co-ordination and monitoring mechanism to
l
Paucity of trainers and assessors, and inability to
l
ensure convergence.
l
attract practitioners from the industry as faculty and as assessors.
Mismatch between demand and supply at the
Limited mobility between skill and higher
Very
l
l
elaborate
labour
market
To know more, please subscribe to DC800-EN-80x110.pdf 1 17/2/2017 subscriptions@polymerscommunique.com
2:34 PM
education programmes and vocational education. low
coverage,
apprenticeship
poorly
programmes
designed
devoid
of
Narrow and often obsolete skill curricula.
Low productivity of workforce and still no
l
an
information system.
sectoral levels.
industry linkages. l
maintain the desired quality.
Polymers Communiqué at
l
and develop industry validated occupational
standards which could be converted into
Public perception that views skilling as the last
academic system.
Map the job role across the capital goods sector
premium for skilling.
C
The Capital Goods Skill Policy of 2016 aims to M
Y increase the domestic direct employment from
1.4 to 5 million and indirect employment from CM
7 to 25 million by 2025. When coupled with the MY ingress of new technology in form of popularly
called ‘Industry 4.0’, throws up several challenges CY
for
the
capital
goods
sector.
Clearly,
the CMY
K supply-driven model will not deliver the desired
quality required by the sector. The industry
require workforce to design and manufacture high-end,
best-in-class
machines
operators to operate them.
along
with
Forming of the Skill Councils To change the model at the grass-roots level, the National Skills Policy of 2008 and thereafter 2015,
POLYMERS Communiqué l April - May 2017
59
Weekend Delights Friday night to Monday morning, a time to unwind, rejuvenate and be geared to face another grueling week. Each one of us use this ‘my time’ is different ways. And why not, weekend is a time for expressing ourselves. We all have known the personalities featured here as astute business stalwarts; as life is more than just business, we at POLYMERS Communiqué, have started a new section called ‘WEEKEND DELIGHTS’. Live life...
Dr. A. P. Das
Executive Director, A G Industries
Weekend is always exciting for me. I love gardening and roof-top vegetation. Work has always been stressful, but doing work for nature is always amazing and also a stress reliever for me. Even at office, I do offer my services in the garden there. Therefore, many of our units across India are full of seasonal flowers and greeneries.
Amitabh Agarwal
Senior General Manager, ASB International Pvt. Ltd.
For me, weekends start as usual at 5.00 am with study of the ‘Vedantic Scriptures’. This is then followed by my social work, either at the society office or with Rotary. Post noon, I make it a point to dedicate this time to my family. This sets me up well for the coming week.
Vikram Bhadauria
Director, Alok Masterbatches Pvt. Ltd.
I believe in taking brief, but purposeful breaks from my daily work as weekend escapes. Being a passionate motorcyclist and an ardent mountaineer, I like to take short trips on my Triumph Tiger. I am an outdoorsy who thoroughly enjoys both, short and long treks to destinations like Ladakh, Goa, Spiti Valley, Khajuraho and Mukteshwar - to name a few. I firmly believe in taking time off every now and then, and resume work with a fresh and rejuvenated mind.
V. B. Lall
Director, SCJ Plastics Ltd.
Saturdays and Sundays are great days to unwind and gear-up for the coming week. Like any other morning, I am an early riser even on Saturday and Sunday, and enjoy my morning walk, which is a bit longer on these two days. After little exercise, we all sit down to a relax conversation discussing health tips over tea kullar (earthen glasses). My unwinding does not stop here... on Sunday mornings, I enjoy my hobby of playing Sitar for some time which really regenerates me. As a habit, my Saturday nights are late nights; but not for bar or restaurants, but listening to Indian classical music.
Chandubhai Virani
Managing Director, Balaji Wafers Pvt. Ltd.
I go to the factory every weekend as well and make it a point to give something back to mother nature. Watering plants, building nests for birds and feeding cows are some of the activities I indulge in to make my weekend more meaningful.
SIVARAM SPEAKS
Dr. S. Sivaram Former Director, CSIR-NCL Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune
P
olymer membranes are critical to many contemporary applications. Clean water, clean energy, clean air, clean effluents and
more efficient medical devices, all need polymer
membranes in one form or another. In my previous articles in the POLYMERS CommuniquĂŠ, I have highlighted the applications of porous polymer
membranes as separators for safer lithium ion
batteries. However, applications for polymer membranes are more expansive and spans many
Polymer Membranes: The Invisible Barrier in Functional Materials Fascinating World of Invisible Polymers
applications across a diverse segment of industries.
We will examine in this and future articles some
of the unique properties of polymers which make them useful in membranes, the manner of
their fabrication, application and the emerging challenges in developing better membranes for more demanding applications.
Membrane-based Technologies Membranes are thin films of polymers with intricate
surface morphologies. This includes chemical
functionalities, porosity, surface roughness and
engineered geometries. Films can be processed
from melt or from solution. Thin fibres with welldefined aspect ratio can also be fabricated into
forms of woven or non-woven textiles or mats. More recently, electrospinning has emerged as a potent fabrication process for membrane preparation1. Once a suitable form is obtained,
the material can be fabricated into different
Polymer membranes are invisible, yet so critical, and hence provide a significant opportunity for value creation out of well-known polymers.
64
device configurations for use in applications to provide the optimum performance. The
science of membrane has matured with so much accumulated knowledge that it is now possible to design a membrane configuration de novo for specified application.
POLYMERS CommuniquĂŠ l April - May 2017
Pore size
1-0.1
0.01
0.001
0.0001 microns
MF
UF
NF
RO
Membrane technology plays a significant role in water sustainability2. Many membrane-based
technologies are already in wide commercial
use. Examples include desalination by reverse
osmosis (RO) and forward osmosis (FO), membrane bioreactors for waste water treatment (MBR), microfiltration (MF) for suspended particles (100 1000 nm), ultrafiltration (UF) for bacteria and
viruses (5 - 100 nm), and nanofiltration (NF) for
dissolved particles (1 - 5 nm) are some of the
widely employed technologies (Refer Figure 1). Suspended Solids
Multivalent Ions
Macromolecules
Monovalent Ions
NF systems can also be employed for the Water
removal of organics from water. Ion exchange membranes (IE) for removal of ions are a familiar
and well-known process in the industry. Many
Figure 1: Membrane-based filtration processes.
toxic elements such as mercury, arsenic and fluorides can also be removed from water by a
combination of adsorbents and membrane-based processes. Electrodialysis (ED) is a widely used process for removal of low molecular weight ionic
PSU PAR PPC PC
PPO
Pe
rfo
rm
an
ce
PAI/PI PPSU PEI PES
ABS
PS
PMMA SAN
PVC
PPS PPA PA 4,6 PA MXD6 PCT
Membrane-based Applications In the area of clean energy, membranes are High-performance Polymers
PA 6/6,6 POM PP-modified PE-UHMW
PP
Mid-range Polymers
PE-HD PE-LD
critical to many applications2. Examples are,
conversion of sea water or waste water to electricity (pressure retarded osmosis or reverse
PBT PET
Amorphous Semi-crystalline Figure 2: The polymer pyramid.
impurities from water.
PK FP LCP PVDF
elctrodialysis), membrane-based processes for recovery of metals and minerals of importance
to energy (example, recovery of uranium from
Commodity Polymers
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
It’s our country, let’s keep it clean!
POLYMERS Communiqué l April - May 2017
65
GLOCAL STRATEGY
Matt Timmons, Managing Director, Lubrizol Advanced Materials South Asia, Mumbai
Material Science Strategy
Glocal R&D and Local Applications “Generally, we do follow a ‘glocal’ strategy in that our products and platforms can be tweaked
to suit local market conditions,” says Matt Timmons in dialogue with POLYMERS Communiqué. Q. Your comments on ‘performance advantage’ as the ‘value proposition’ in current times. Can this be emulated?
Being multi-locational, is your approach to R&D ‘glocal’ (global and local)?
For Lubrizol Advanced Materials our value
our annual revenue in this area. Generally,
divisions, Personal Home & Health Care
products and platforms can be tweaked
Q. Tell us something about the recent collaboration that you had with Finolex.
proposition to our targeted customers is
a combination of our products applied to
the customers’ products to add some sort of value or performance characteristic that helps them in turn increase their market share, revenue per product or in some
cases, improve net product costs. Also, it is generally the practice of Lubrizol to ‘prove’
in our own applications laboratories that
our products, added to our customers’ products
do
indeed
provide
that
performance advantage. Our offerings
to our customers is the sum total of product, application expertise and proof
of performance. These are skill sets and knowledge that Lubrizol has developed
over the decades and hence is very difficult for our competition to copy.
Q. How do you decide on the investments necessary for R&D?
POLYMERS Communiqué l April - May 2017
Advanced Materials South Asia is in choosing which markets and applications
on which to focus and allocate our
Our R&D spend is heavy, at about 6% of
resources. We are made up of two
we do follow a ‘glocal’ strategy in that our
and Engineered Materials.
or adapted to suit local market conditions; however, our main emphasis is in local applications
expertise.
For
instance,
our South Asia head office, located in Mumbai
includes
applications
locally-based
a
laboratory,
state-of-the-art where
applications
our
scientists
will work hands on with our targeted
South Asia customers to successfully formulate our ‘secret ingredient’ into
the customers’ product to give them the
desired
performance
attribute
they are looking to realise in their finished product.
Q. What are the biggest challenges that advanced material sciences face in today’s times? The biggest challenge for Lubrizol
We are very excited about our recently
consummated partnership agreement with Finolex, one of the top companies
in the industry. Finolex becomes our
second alliance partner in this market space along with Ashirvad who is based
in Bengaluru and with whom we have worked with for approximately 10 years. These
partnerships
‘Temprite
Business
relate
Unit’
to
our
where
our primary offerings are based on our
proprietary
CPVC
resins
and
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
67
Quality in its innovative form. With passion, we develop future-oriented measuring and control devices for quality assurance of hoses and tubes, such as the CENTERWAVE 6000. A non-contact system for the measurement of diameter, ovality, wall thickness and sagging of large plastic tubes with a diameter from 110 to 3,200 mm. An innovative solution based on millimeter wave technology that increases product quality and ensures significant material and cost savings during extrusion. – easy operation without pre-setting product parameters – precise online measurements around the complete circumference, independent from material and temperature – measuring results in real time available for display and control – reliable without calibration
www.sikora.net/centerwave6000
Visit us from October 17-21, 2017 at Fakuma, Friedrichshafen, Germany. A6-6110
BUSINESS 2 BUSINESS
Migrating Family Run Business to Professional Setup Care and Caution from a Financial Perspective With organic and
inorganic growth
that has taken place
in emerging markets,
especially in countries like India; family businesses are
driven by the need
to manage not only their firms’ viability and growth, but
also the ambition
of family members and complex family issues.
Amit Gupta Partner Deloitte - Risk Advisory Pune
Rajiv Kelkar Manager Deloitte - Risk Advisory Pune
70
POLYMERS CommuniquĂŠ l April - May 2017
I
n India and globally, most of the businesses
about financing their businesses - their financing
of individuals. This may include businesses
have not so far needed to find. In doing so,
have evolved due to entrepreneurial zeal
like Trump organisation or Rothschild, or closer
home, Tatas, Birlas, Ambanis, et al. As most of these businesses evolved and expanded, families and trusted advisors start getting engaged in the businesses. However, these expansions and
growth patterns come with
paradigms - to find sources of capital that they family members may need to stretch beyond
their comfort zones as well as their culture. A ‘no-debt’ tradition, for example, just may not work anymore.
Advantages of Migrating to a Professional Setup
their unique challenges with
Professionalising family business management
nepotism, governance and
family business interested in sustainable growth.
regards
to
performance,
succession. Historically, in
large businesses, these issues have been dealt with either family
offices
or
trusted
advisors or family elders who
have been instrumental in
managing the family wealth
and succession issues. This
was very clearly demonstrated
in case of wealth dispute
of one of the largest Indian
conglomerate wherein the 2
brothers had different vision with
regards to business. The dispute
was resolved with the involvement of
trusted advisors of the family. In many
of the new age businesses, e.g. in case
of N. R. Narayana Murthy, the family has
established a family office for managing
all investments of family wealth and avoid
later date disputes.
is an evolutionary process that affects every There are two major benefits to professionally
managing a family business - one is that the business will grow as the environment changes and the opportunities emerge, and the second is that the wealth created by the business will come to the family. There
are
explained here.
also
additional
benefits
as
Family Governance Will Be Better Family is
an
conflicts
will
agreement
come
that
business professionally.
they
down will
if
run
there the
Market Presence Probably about two-thirds of family businesses do not make it from one generation to the next.
A lot many times the reason why is it so is because business is about making profits, and
family is about unconditional love and support. These two things do not always combine.
With organic and inorganic growth that has taken
Increase in market presence with help in growth
like India; family businesses are driven by the
Functional Diversity
place in emerging markets, especially in countries
need to manage not only their firms’ viability and growth, but also the ambition of family
members and complex family issues. Many such
monetary matters place great and many a times,
conflicting demands on the business for capital that usually exceed a private family business’
financial resources. Case in point is a very large
family business in the steel industry, where due to pressing capital demands, the balance sheets
are overleveraged, resulting in some of the key businesses in financial stress.
Many families have to change their attitudes
POLYMERS Communiqué l April - May 2017
and expansion.
Functional
diversity
encapsulates
the
cognitive resource diversity theory, which is the idea that diversity of cognitive resources
promotes creativity and innovation, problem solving capacity and organisational flexibility.
Emphasis can thus be placed on well-diversified business structure, which shall increase the business performance.
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
71
Choose Your Best Answer
PA C K A G I N G
Mastermind: Prof. (Dr.) D. D. Kale
A quick check on how updated you are, a few not so difficult questions. A 3-minute quiz...give it a try! Q 1.
Q 2.
Milk packaging for longer
durations is associated with...
Q 6.
b) Tetrapak
b) Low barrier polymer
b) Anti-block agents
c) Aluminium
c) High barrier polymer
c) Slip agents
d) Corrugated board
d) None of the above
d) Polymer processing aids
Flexible milk pouch is based on...
Q 7.
with the barrier layer based on...
c) Melt viscosity d) Melt density
Q 8.
1. b; 2. a; 3. c; 4. c; 5.d; 6. c; 7. c; 8. c; 9. b; 10. a; 11. c; 12. c; 13. b; 14. b; 15. c
a) PET
c) Intrinsic viscosity
d) EVA
a) PE b) Polycarbonate c) PET (which is same as
polyethylene terephthalate)
d) PEF
Jumbo packaging bags are generally made from... a) PVC b) PET c) Nylon d) PP (which is same as polypropylene)
expressed by its... b) MVI
c) Nylon (which is same as Polyamide)
water in rigid form is based on...
Specification of PET is usually a) MFI
b) PP
Mineral packaged drinking
related to... b) Density
d) Metallised BOPP
Edible oil is packed in pouches
MFI of plastic materials is a) Temperature
c) PVDC
74
is controlled mainly using...
a) Impact modifiers
b) PVC
Q 5.
Q 11. Coefficient of friction of PE films
a) Medium barrier polymer
based LLDPE)
Q 4.
considered as...
a) Paper
a) O-LLDPE (which is same as Octene
Q 3.
EVOH in packaging is
Q 9.
Q 12. The most important property of a polymer film used for
protection against water vapour or oxygen is...
a) Humidity of air b) Temperature of air c) Permeability d) Processing technique
Q 13. Opacity in PE films is generally achieved by incorporating...
a) Metal powder
d) MFR
b) TiO2 (which is same Titanium
For bottle grade PET, the control
c) Calcium carbonate
of _______ is critical. a) Density
b) Residual acetaldehyde content c) Residual catalyst d) MFI
Q 10. The most vital packaging for non-contamination of the packed product is...
dioxide)
d) Talc
Q 14. Full form of PLA is... a) Poly lavelunic acid b) Poly lactic acid c) Poly lauric alcohol d) Poly lauric acid
Q 15. Clarity of PP is achieved using...
a) Primary packaging
a) Catalyst
b) Secondary packaging
b) Mineral
c) Tertiary packaging
c) Clarifiers
d) None
d) PET as modifier
POLYMERS Communiqué l April - May 2017
GROWTH STORY
Sunil Jain, President Rajoo Engineers Ltd. New Delhi
“Over the years, the production
volume of rPET has significantly
surged at a noteworthy CAGR of 15.5%
during the period FY 2009 - FY 2014,
without exhibiting any signs of slowdown.
With newer applications emerging, it is
expected to grow exponentially,” says Sunil Jain
in dialogue with POLYMERS Communiqué.
India’s rPET Market
Likely to Reach INR 205 Billion by FY 2019 Q. In India, where have we reached as regards the rPET usage?
in terms of technology employed and in terms of quality of inputs used. PET sheets produced from
What we are witnessing today is the tip of the iceberg.
virgin polymers are not cost effective. PET straps have
rPET. Packaging will contribute substantially as a
of revenues and second largest market in terms of
go in terms of applications. It gets further impetus
of collection techniques, appropriate segregation
various developed cities in the country have set into
producing an acceptable quality of rPET flakes
Textiles and carpets are not the only avenues for
been the third largest market of rPET industry in terms
major end use of rPET. We still have a long way to
production volume. There does exist a gap in terms
from the fact that collection of used PET bottles by
of consumer waste, washing techniques and
place various collection schemes assisted by a roaring
for sheet extrusion. Nevertheless, fortunately the
business employing armies of rag-packers.
Q. What holds back its wider acceptance? rPET sheet is an extremely sensitive product, both
POLYMERS Communiqué l April - May 2017
To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
75
Media for Packaging Professionals Your Partner in Packaging Sector
Editor: Prof. (Dr.) N. C. Saha (Director - IIP) - 9819996630 For Advertisement and Articles Contact: Asst. Editor: Bhushan Surpur (Assistant Director) - 9821022112 Email: director-iip@iip-in.com/infoiip@iip-in.com Website: www.iip-in.com
Published By
CUSTOMER DELIGHT
“Sector organisation,
enforcement of standards, proactive environment improving choices by converters and active
associations between
converters and material
suppliers would certainly
help in achieving industry growth,” says Andy Jones
Andy Jones Global Head of Business Unit PVC Additives Baerlocher GmbH Munich
in dialogue with POLYMERS Communiqué.
Technologies and Efficient Capacities
Drive Value Proposition Q. With your additives and stabilisers, what are the new application areas you wish to focus on as regards the plastics industry? In all other regions of the world, we aim
to influence as well as follow the choice
POLYMERS Communiqué l April - May 2017
customers wish to make regarding the
technologies of stabiliser systems they
would like to work with and support them with our extensive experience with these
technologies. Emerging uses of calcium-
based PVC stabilisers in windows, pipes
79
and luxury vinyl flooring markets as well as in selfcompounding of CPVC provide new application area focus.
Q. With additives getting increasingly commoditised, how can a company create a continued product differentiation? By
maintaining
quality
standards,
Slightly superior using latest technology as
the ability to match is less from a competitive perspective and is more likely to provide long-
often
compromised by companies in their search for profit and market share. Also taking the longterm approach, investing in efficient capacities,
product development from a global and local perspective and establishing new products by
giving additive systems to improve the working environment of customers and increase their
efficiency, thereby lowering their costs are pivotal for success.
Q. For identical applications, if you had a choice to build a
cost-efficient product using an older technology or a slightly superior product using the latest in technology, what would be your choice and why?
term value to our customers.
Q. What kind of mindset is necessary for a company to initiate its global presence? A forward-thinking strategic plan supported by belief in the industry sector and an alignment of
expectations from shareholders and management perspectives. Critical is to think global, but act To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
PVC
Growing Times Ahead “We believe PVC has strong growth
potential in India and within this, the
wood replacement market applications
such as profiles, WPC etc. will clock higher
growth rates,” says Jayen Modi in dialogue with POLYMERS Communiqué.
Q. How is the market of profiles shaping up for you in India? I believe the market for profiles is still in a state of infancy.
Something similar to the pipes market in the early 70s. In
developed markets, PVC is the material of choice for window
Jayen Modi Managing Director Baerlocher India Additives Pvt. Ltd. Mumbai
and door profiles and many other applications to replace To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l April - May 2017
NEW DIMENSION
ADIDAS Adds New Dimension to Additive Manufacturing for the Sports Industry
Through adidas’s obsession with helping athletes make a difference in their game,
the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen
using Digital Light Synthesis, a technology pioneered by Carbon.
F
uturecraft 4D is a fruition of adidas Futurecraft -
the brand’s journey to define the future of craftsmanship through exploring new
technology, design and collaboration in order
to provide the best for each athlete. Futurecraft
4D’s midsole is born out of 17 years of running data, and brought to functional reality through a
pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. With the new technology,
adidas now operates on a completely different manufacturing scale and sport performance quality,
officially departing from 3D printing, bringing additive manufacturing in the sports industry into a new dimension.
82
POLYMERS Communiqué l April - May 2017
Digital Light Synthesis is a breakthrough process
pioneered by Carbon that uses digital light projection, oxygen-permeable optics and programmable liquid resins to generate high-performance, durable polymeric products.
Futurecraft 4D is adidas’s first application of the Digital Light Synthesis, and represents the
brand’s step into athlete-data driven design and
manufacturing. With an ambition to create the
Dr. Joseph DeSimone, Carbon Co-Founder and CEO says, “Our partnership with adidas will serve as an ongoing testament to how the digital revolution has reached the global manufacturing sector, changing the way physical goods are designed, engineered, made and delivered.”
ultimate running shoe for all, adidas analysed its library of running data to shape functional zones
into a midsole design crafted through Digital Light Synthesis. Unlike any traditional manufacturing technology, Digital Light Synthesis allows adidas to precisely address the needs of each athlete in
regards to movement, cushioning, stability and
comfort with one single component. Carbon’s unique
programmable
resin
platform
offers
unparalleled performance with respect to material durability and elastomeric responsiveness. 5,000
Digital Light Synthesis was created by Carbon, a Silicon Valley-based tech company working to
revolutionise product creation through hardware, software and molecular science. This new take on manufacturing enables adidas designers, sports scientists and engineers to bring even the most
intricate designs of their imagination into physical
reality. More importantly, it overcomes shortcomings
pairs of Futurecraft 4D will be available at retail in
To know more, please subscribe to
seasons.
subscriptions@polymerscommunique.com
fall/winter 2017 with further scaling in the coming
Polymers Communiqué at
Human and Machine Safety is our Priority
POLYMERS Communiqué l April - May 2017
83
GLOBAL CONVERGENCE
PLASTINDIA 2018 at Gandhinagar
A World-class Event at a World-class Venue May Chien, Director Pilatus International Company Ltd. Taiwan
Q. How do you see the response to the upcoming PLASTINDIA 2018 from your region? The response to PLASTINDIA 2018 from our regions -
Taiwan, Korea and ASEAN countries (Singapore, Malaysia, Thailand, Vietnam, Indonesia and Philippines) is good and
positive. Our customers are interested to participate / visit PLASTINDIA 2018.
Q. As the No. 3 exhibition in the world, how do you see PLASTINDIA 2018 benefitting the industry? Indian economic is shining and booming in the world and PLASTINDIA 2018 is the largest and No. 1 plastics exhibition not only in India, but in the South-East Asia
region. The dynamic platform of PLASTINDIA 2018 attracts a lot of OEMs, machine manufacturers, petrochemical
companies,
masterbatch,
additives
and other chemical and compound manufacturers, along with the finished and semi-finished product
manufacturers, to display their products and machinery to the buyers from all over the world.
84
“Indian economic is shining and booming in the world
and PLASTINDIA 2018 is the largest and No. 1 plastics
exhibition not only in India, but in the South-East Asia
region. The dynamic platform of PLASTINDIA 2018 attracts
a lot of companies to display
their products and machinery to the buyers from all over
the world,” says May Chien
in dialogue with POLYMERS Communiqué.
POLYMERS Communiqué l April - May 2017
Q. The venue at Gandhinagar got very good reviews last time. This, being the second edition at Gandhinagar, will further enhance exhibitor delight. What are your thoughts? The venue at Gandhinagar in terms of electricity,
venue facilities and venue walk-through design, is one of the best and world-class exhibition
venues in the world, not just in India. State of Gujarat is also the main hub of the plastics industry in India. The exhibitors had got positive
experiences in 2015, so they will be more
delightful to exhibit at Gandhinagar again
since it is much easier for them to visit their customers during the exhibition period and after the exhibition. Also,
this
introducing
time
the
Plastindia five
Foundation
industry
is
focused
pavilions like Composites, Automotive, 3D
Printing & Prototyping, Medical & Healthcare and
Sports,
which
will
definitely
attract
the end users and many segments of the plastics industry. The
Reverse
supported Plexconcil
by
Buyer-Seller the
and
Meet
Government
Plastindia
which of
is
India,
Foundation
will bring potential buyers from all round the world, which will definitely be promising to the exhibitors.
Q. What according to you are the bright spots of the ‘Indian Plastics Industry’? The economy has grown rapidly in India and people have noticed it very well. While on one side, the Government of India supports the Indian plastics industry with priority; on the other, India is full of energetic manpower and in
terms of average age of 26 years, it is a very young nation. These are very bright spots
motivate famous plastics companies across the world to invest in India. No one in the world can ignore this fact.
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85
Q. With over 2,00,000 visitors expected, do you see your exhibitors launching new products and technologies during PLASTINDIA 2018?
The Reverse
Our exhibitors are from different sectors of the plastics industry, like raw material, mould,
machinery and finished products from Taiwan, Korea and ASEAN countries. Our exhibitors are excellent professional, so they will surely bring new products and technologies to the biggest platform in India during PLASTINDIA 2018.
Q. How do you look to your relationship with PLASTINDIA events? Plastindia Foundation and Pilatus International
Co., Ltd. have cooperated for more than one decade. We have built-up a very good and strong
relationship based on mutual trust. Pilatus has a good confidence to promote PLASTINDIA
events with Plastindia Foundation’s backup
Seller Meet which is supported by the
Government of India,
Plexconcil and Plastindia Foundation will bring
buyers from all round the world,
potential
which will definitely be
promising to the exhibitors.
and support!
Q. Any specific wish list? Pilatus sincerely wishes that Plastindia Foundation can be the bridge of communication between the
Buyer-
Government of India and the exhibitors / visitors to get better arrangements, enabling them to attend PLASTINDIA 2018 smoothly and successfully!
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POLYMERS Communiqué l April - May 2017
INDUSTRY OPINES
Industry Report on
POLYMERS Communiqué
P
OLYMERS Communiqué today commands respect in the industry. In its continued endeavour to not let down the baton of quality, reach and delivery, POLYMERS Communiqué conducted a survey as a part of its Self Evaluation and Improvement
Programme (SEIP 2017-18).
Sample Size: 138
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Format: Written Forms
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Response Tabulation: Singular
l
Time: April, 2017
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Next Schedule: September, 2017
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13.04%
86.96%
Not aware
Aware
Industry Awareness Index A whopping 86.96% of the audience was aware of POLYMERS Communiqué as a communication platform. We are proud to
have achieved this feat in a short time of 2 ½ years. We continue to be energised to re-strategise and work harder to address the balance 13.04%.
0.82%
Fair
Very good Excellent
Needs improvement
10.94%
54.62%
33.62%
Receptive Communication Index Having a receptive audience for a communication is
Quality Rating Index A very critical parameter for POLYMERS Communiqué; this is a result for which we waited with bated breath.
A big 88.24% of respondents marked us as ‘very good’
and ‘excellent’. This result did bring a lot of cheer to
the entire team who has been very fastidious for even the smallest element that goes into making this product joyful for the readers every 2 months.
Thank you so much...this response is testimony to
all the days, nights and passion we put in to bring POLYMERS Communiqué out. 10.94% responses
hallmark to its success. We are happy that 80.29% have answered this question stating that they would like to continue to receive communication from POLYMERS
Communiqué. This feedback indicates the confidence that the industry has reposed in us and that we will
continue to ensure the quotient of ‘value-addition’ in content is grown still further to take POLYMERS Communiqué to the next
orbit
success.
of
rated us fair and one response (0.82%) felt that we
need to improve. We will continuously strive to come as close to perfection as possible. We assure you, we will continue to learn and continue to grow.
Do not wish to be featured
Wish to be featured
Desirability Index
27.07%
Close to 73% of the respondents have expressed a desire to be featured in the magazine.
Wow! Now that is real big number. Our issues have already grown from 60 pages two
years ago to over 100 pages today. We are delighted that people see value in being a part of this publication. We will do our best to have quality content reaching the wide reader audience of POLYMERS Communiqué as so many wonderful developments are
72.93%
happening in this sunrise plastics industry; we are proud of our association. This industry comes with an indomitable spirit to learn and excel; the never-say-die approach of
entrepreneurs has inspired an out-of-the-box thinking and its global acclaim is only rising even as we write this piece.
MEETING POINT
“We are sure IPLEX would grow from edition
to edition since it is considered as one of the
important events,” says V. Sekar in dialogue with POLYMERS Communiqué.
V. Sekar, Convener IPLEX’17, Chennai
Q. Which market segments in South India promise the fastest growth for the plastics industry? South India has many segments of cluster and most
of them are on fast track. South India consumes close to 40% of polymer consumption of India. It is
mainly concentrated with the processing industry. Chennai is the ‘Detroit of Asia’ and the ‘Automobile Hub’ of India.
Auto plastics is one major growth driver. The Sivakasi town, known for its fire crackers, match and printing industries, consumes large amount of polymer for packaging.
FMCG is another driving sector. Hyderabad’s pharmaceutical industry, Bengaluru’s electrical and
electronics industry and Kerala’s agriculture sector
are some of the other driving factors. Infrastructure which is growing at double digit in South India is yet another driving factor.
South India is a very well-diversified industry base with very loyal market.
IPLEX’17
A Perfect Complement for South India’s Well-diversified Plastics Industry 90
Q. What value proposition do you see IPLEX’17 offering to visitors to the show? This time IPLEX’17 is two times bigger than all the earlier editions of IPLEX in terms of the
number of exhibitors and floor area. With the polymer industry, which is expected to double its
revenue in next five years, it is more relevant for the industry to update the latest developments
and plans for future capex. It would help the To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
POLYMERS Communiqué l April - May 2017
B2B Marketing Communication Specialists RELATIONSHIPS All India Plastics Manufacturers Association
Asian Packaging Federation
AVI Global Plast Pvt. Ltd.
Bennett, Coleman and Company Ltd.
Blend Colours
BrĂźckner Maschinenbau GmbH & Co. KG
Central Institute of Plastics Engineering and Technology
Chemicals & Petrochemicals Manufacturers’ Association of India
Ferromatik Milacron India Ltd.
Indian Centre for Plastics in the Environment
Indian Institute of Packaging
Indplas Exhibition
IPLEX Exhibition
India Trade Promotion Organisation
J P Plaschem Ltd.
Kandui Industries Pvt. Ltd.
Mitsu Chem Pvt. Ltd.
Organization of Plastics Processors of India
Pennwell Publishing
Plastasia
Plastindia Foundation
Rajoo Engineers Ltd.
Sintex Industries Ltd.
Technical Training and Research Institute
The Economic Times Polymers
Welset Plast Extrusions Pvt. Ltd.
Windsor Machines Limited
World Packaging Organisation
Adeka India Pvt. Ltd.
THE TIMES OF INDIA
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Vadodara
Vasantha Tool Crafts Pvt. Ltd.
and more...
LAUNCH PAD
T
PVI 2019 Commences Its Journey To Achieve New Landmarks
he industry witnessed the national launch of the 11th PLASTIVISION
INDIA 2019 (PVI 2019) exhibition
that aims to act as ‘the epicenter of collaboration’. Elaborating on the hope
of plastics to be ‘the most trusted and health-friendly material for the world’,
Ananth Kumar, Minister of Chemicals and Fertilizers, and Parliamentary Affairs,
Government of India presided over the
the official logo for the Plastivision India 2019 exhibition.
Ananth Kumar suggested the exhibition should
introduce
three
pavilions
addressing serious endeavours of the
government - Skill India, Clean India and Digital India, to which he confirmed complete governmental support to the apex body in times to come.
inauguration function as Chief Guest on
PLASTIVISION in 2017 at Mumbai was
New Delhi, at an august gathering
and promises to be kept by the 11th
9th May, 2017 at Hotel Le Meridian,
of
manufacturers,
and end-users.
dealers,
buyers
The occasion was also marked with a traditional
‘puneri
pagdi’
ceremony
followed by lighting a lamp and unveiling
indeed a precursor to even bigger scale
PLASTIVISION INDIA 2019 that will be held
between 28th February and 4th March, 2019
in the newly done up Pragati Maidan.
“With the support of the Central Institute
of Plastics Engineering and Technology (CIPET),
we
are
taking
complete
responsibility of creating a workforce of skilled manpower for the plastics industry,
something that has been compromised for a long time,” says Ajay U. Desai, Chairman
- NEC, PVI 2019. PVI 2019 expects 2000 plus exhibitors, institutional buyers and delegations from 30 plus countries.
As a part of AIPMA’s commitment towards
the reversal of carbon footprint, the core committee has planted saplings for every square metre of exhibition space
utilised. Speaking on the occasion as
Guest of Honour, Anuj Kumar Bishnoi, Secretary, Department of Chemicals &
Petrochemicals, Government of India
says, “This is a great way to create synergy between
knowledge,
learning
and
exchange of value creating ideas under
a single roof so that we are not inventing To know more, please subscribe to Polymers Communiqué at
subscriptions@polymerscommunique.com
Education is the most powerful weapon which you can use to change the world. Educate Every Child...
94
POLYMERS Communiqué l April - May 2017
Events IPLEX’17
Pack Plus 2017
Plastic Pipes 2017
15th – 18th June 2017 Chennai Trade Centre, Chennai, India
3rd – 6th August 2017, Pragati Maidan, New Delhi, India
23rd – 24th November, 2017 The Leela Hotel, Mumbai, India
InterPlas Thailand 2017 21st – 24th June, 2017 BITEC, Bangkok, Thailand
5th Injection, Blow, Roto & PET Moulding International Summit 2017
6th Speciality Films & Flexible Packaging, Global Conference 2017 14th – 15th September, 2017 Grand Hyatt, Mumbai, India
4th Plastivision Arabia 2017 11th – 14th December, 2017 Expo Centre Sharjah, UAE
PLAST 2018 29th May – 1st June, 2018 FIERA MILANO, Italy
Indplas’18 30th November – 3rd December, 2018 Eco Park Exhibition Ground, Kolkata, India
11th PLASTIVISION INDIA 2019
Interplas 2017
PLASTINDIA 2018
6th – 7th July, 2017 Grand Hyatt, Mumbai, India
26th – 28th September, 2017 NEC, Birmingham, UK
7th – 12th February, 2018 Gandhinagar Ahmedabad, India
28th February – 4th March, 2019 Pragati Maidan, New Delhi, India
6th PLASTASIA 2017
25th Fakuma
NPE 2018
K 2019
8th – 11th July, 2017 Pragati Maidan, New Delhi, India
17th – 21st October, 2017 Friedrichshafen, Germany
7th – 11th May, 2018 Orlando, Florida, USA
16th – 23rd October, 2019 Düsseldorf, Germany
96
POLYMERS Communiqué l April - May 2017
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