A CUSTAGE I N I T I A T I V E Apr - May 2018 l Issue 4.4 l ` 150
A MANAGEMENT SPECIAL ISSUE SUPPORTED BY
CHINAPLAS 2018 - Special Feature Inside
POLYMERS Communiqué l April - May 2018
1
CONTENTS
Apr - May 2018 l Issue 4.4
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48
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66
90
85
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HBR PAGES
Before worrying about how to change, executive teams need to figure out what to change. That’s the challenge the authors set out to investigate in their four-year study of 62 corporate transformations. Presented by POLYMERS Communiqué in syndication with Harvard Business Review
42
What Everyone Gets Wrong About Change Management
MANAGING DISPRUTIONS
New Era Education, In for a Makeover: An Elite Round Table
A discussion on management education in the time of technology and consequent disruption, held in Hyderabad on 3rd May, 2018 organised by the Indian School of Business (ISB) and Singapore Management University (SMU), saw interesting exchange of viewpoints.
Prof. Rajendra Srivastava, Dean and Novartis Professor of
Prof. Arnoud De Meyer, President Singapore Management University (SMU)
Marketing Strategy and Innovation, Indian School of Business (ISB)
Prof. V. Venkata Ramana, Vice Chairman
Telangana State Council of Higher Education
48
“The principles of brand marketing strategy are equally applicable to B2B companies, just like B2C companies. The weapons may be different. The proportion and direction of inputs may be different. No B2B companies can succeed without brand marketing strategy,” emphasises Jagdeep Kapoor, in dialogue with POLYMERS Communiqué.
Samsika Marketing Consultants, Mumbai
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118
HOME-GROWN
Mind the Baby
The western system of structuring organisations has its advantages emanating from standardisation of management systems and resulting simplicity and efficiency in functioning. It, however, cannot be the way forward for achieving excellence in the Indian context which comes pre-loaded with historical context and its own value systems, derived from Indian social norms and beliefs. It is, thus, imperative that we ‘Mind the Baby’. Read on for a perspective...
Lt. Col. Dr. Samar Singh, Assistant Professor - Strategic Management Indian Institute of Management, Raipur
58
Evolution of Management Leadership
P. P. Kharas, Chairman, Ecoplast Ltd., Mumbai
62
EMPHATIC STRATEGY
Branding is the True Winner
Jagdeep Kapoor, Chairman and Managing Director
52
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AT THE TOP
“The mastery of management is as complex and demanding as the development of competence in any other professional discipline,” a quote by Louis Allen Associates.
EMERGING PICTURE
Business Transformation Supported by Business Excellence: The Needof-the-hour
Business transformation ensures relevance of the business in changing times, while business excellence ensures that the business is sustained as well as is competitive in the market place and on way to assume market leadership.
Jitendra Jadhwani, Head - Business Transformation Tata Motors Finance Ltd., Mumbai
66 Biggest CHINAPLAS in History - 1,80,701 Visitors!
CHINAPLAS 2018 - A SPECIAL FEATURE
With the much larger NECC, CHINAPLAS set a new, all-time record for exhibition space in the show’s 32-year history. The exhibition area covered 3,40,000 sq.m. Some 3,948 market leaders exhibited.
POLYMERS Communiqué l April - May 2018
70 72
Printed and Published by
CHINAPLAS 2018: Great Success for Chen Hsong; Return of the King
Manish Chawla manish@polymerscommunique.com
ExxonMobil: Creating Differentiated Solutions, Together at CHINAPLAS 2018
76 80
Designed by Custage Marketing Solutions LLP 401, Vikas Classic Building No 4 4th Floor, Near Basant Cinema Chembur, Mumbai 400 074, INDIA
ILLIG: Liquid-tight Containers Nordson’s Extrusion Die Options for Cast Film, Globally Available
84
CROSSING BOUNDARIES
POLYMERS Communiqué Bureau
85
SIVARAM SPEAKS
Dr. S. Sivaram, Former Director, CSIR-NCL
POLYMERS Communiqué and Tecno Plast Align
Harvesting Uranium from Seawater Using Polyethylene Fibres: Fascinating World of Invisible Polymers Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune
90
EMPOWERED SOLUTIONS
Rajesh Shinde, Managing Director
Theysohn Extrusionstechnik I Pvt. Ltd., Pune
94
MEGA FACTORY
96
RESEARCH REPORT
POLYMERS Communiqué Survey Services
101
GROUND REALITY
Rakesh Shah, RS Coaching and Consulting, New Delhi
108
THE NEW TRAJECTORY
Shailesh Sheth, Corporate Strategy Adviser
OPaL: Technology, Capacity, Location and More... Industry Take on Bioplastics 2018 (BP 2018): Results Declared
Sell to Your Customer, Peace of Mind
114
KNOW MORE
Dr. Naveen Malhotra, Group Head HR & CC
INDIAPLAST 2019 Showcases Business Opportunities at Its China Launch Learning & Development: A Strategic Lever for Business
BIG EFFORT
S. K. Ray, Hon. Secretary, ICPE, Mumbai
121
MOMENT OF GLORY
123
OPPORTUNITY KNOCKING
Plasticon Awards: The Glitter, the Glamour and the Recognition Opportunities for Geosynthetics in Infrastructure: A Discussion Forum
RETRO
WEEKEND DELIGHTS
K ALE’S KUIZ
EVENTS
106
POLYMERS Communiqué l April - May 2018
Dubai Pritam +971-5548-32330 pritam@polymerscommunique.com
Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office Rakesh Shah formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd. S. K. Ray formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.
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GOLDEN PAGES
104
New Delhi Vijay +91-98100 15111 vijay@polymerscommunique.com
Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd.
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NEWS
51
Bengaluru Siddhant +91-90290 32767 siddhant@polymerscommunique.com
Bhavesh +91-22-2520 4436 bhavesh@polymerscommunique.com
A Step Towards Sustainable Growth
24
N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd.
Subscriptions
Sintex Industries Ltd., Kalol
118
Advertising Sales - National
Advertising Sales - International
Management & Manufacturing Technology, Mumbai
Prof. (Dr.) N. C. Saha Director, Indian Institute of Packaging
Vadodara D. S. Bhumra +91-81289 90887 devinder@polymerscommunique.com
Think Big: Fit India’s New Global Footprint
MEETING GROUND
Jyoti jyoti@polymerscommunique.com
Mumbai Vinisha +91-88790 50327 vinisha@polymerscommunique.com
Chief Editor
Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.
Hyderabad Vani +91-93924 28927 vani@polymerscommunique.com
Raising the Bar for Pipe Manufacturers
112
Editorial Advisory Board
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Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. Some of the images used in this issue are from Shutterstock. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing. POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged.
3
Mind Speak Rakesh Shah
formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd.
Rajesh Nath
or Managing Direct g erin ine Eng an rm Ge ) Federation (VDMA India Office
ces to tendency of the workfor other coercive unionise, strike work and reward has practices to obtain ‘fair’ , worldwide; ially tant subs n dow e com ed the way also, technology has alter speed and The e. don is business now as rent diffe are ts cep efficiency con s all sform tran gy nolo information tech aspects of business. roach business Modern managements app The emphasis in this altered atmosphere. organisations is now on agility in the decision making leading to devolution of data, internet of to different levels. Use of tools that spur ern mod r othe and gs thin obsolescence of and s ncie nda redu early time have been current practices of any how businesses in ge chan leading the age themselves. see themselves and man ls and the Attitudes of the millennia t have changed independence they wan onnel front. the scene on the pers anywhere and be to ds nee ce kpla Wor be places that the establishments need to the paradigm are se The e’. yabl are ‘enjo making to build shifts the businesses are that will build sustainable companies highest stakeholder value.
The
Businesses today are experiencing pressures to reform and improve stakeholder-related practices and their impacts on stakeholders and the natural environment. Pressures for expanding the emphasis on profits to managing responsibly derive from mainly two general sources: primary stakeholders such as owners, employees, customers and suppliers; secondary stakeholders such as non-governmental organisations, activists, communities and governments. To respond to these pressures, enterprises are developing total responsibility management (TRM) system approaches. The three important components here are inspiration (vision), integration and improvement / innovation.
Pushp Raj Singhvi
Arvind Mehta
Rajesh Nath
Business is an economic activity. Mandate to the
N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd.
management remains - perpetuate growth through earning profits, while conducting operations compliant to country’s laws and organisational value system. At birth, organisations operate within the entrepreneurs’ knowledge domain and expand in areas around core competencies acquired by self and team over time.
In today’s fast changing world, keeping business ‘relevant to market’ has become a management priority. Today’s successful managements remain in constant contact with the markets, watchful of developments in technology, political and social circles, and prepare themselves to remain ready to respond to customer needs always. Businesses are no more micro-managed by few people at the top; but, run by empowered teams.
formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.
Arvind Mehta
g Director Chairman and Managin Ltd. Pvt. ns usio Extr Welset Plast
Rakesh Shah
olved from sinesses has ev w present day no to its rudimentar ts and tools. ep nc co ted istica deploying soph market place etition in the Fighting comp eme. th nt ina e predom seems to be th st approach. be e th t be This may no share betrays t rke ma focus on Unidimensional siness. ‘Blue bu of interests ‘a fight for the long-term to ve ati , an altern th. Pursuit Ocean’ strategy ow gr er sustainable ographical market’ can off ge of both in terms be of new market, plications, can ap w ne as ll expansion as we may prove to e, ur fut in is, Th . more sustainable strategy. be the winning
bu Management yof ph ase
S. K. Ray
N. K. Balgi
Managements, world over, have transformed from family-oriented, functi onal to professionally-driven. Their increa sing focus has become ‘people first’ cultur e. Managements have developed transp arent feedback processes. Emphasis is put on ethics, integrity fostering a cultur e of innovation and joy. Development happe ns at four levels – leadership, mana gerial, operational and support; each with a different capability programme that aims to achieve continuous learning and high engagement of every individual at all levels.
S. K. Ray
Prof. (Dr.) N. C. Saha
Feedback ’ rox. ‘Retro years app Over the last 3 r e. fo in az er ag r read s m I am a regula d to the existing clas bloomed to new as h d ad o é o u g iq a n is Commu LYMERS l years, PO Handigo s. d dar Girish R. ia Pvt. Ltd. high stan d lymers In AVAA Po
I have been reading your magazine since long and
find it to be one of the most awaited magazines; having full details of developments, new trends and future market. We would like to read the magazine regularly and wish success to the reporting and editorial team.
Manish Singhania
Vintech Polymers Pvt. Ltd.
POLYMERS Communiqué is the best magazine in the polymer industry. Printing, paper quality and the content are excellent and updated. Best wishes to the team of POLYMERS Communiqué. R. K. Singh
Balmer Lawrie & Co. Ltd.
First of all, many congratulatio ns to whole for publishin CUSTAGE team g this might y, impressive plastics and magazine fo polymer indu r the stry readers. publication! What an exce Well written, llent in-depth artic glossy format les and interv and loads of iews, hi -re solution pict work! The at ures. Great tention to de tail and prof set it apart fro essional form m many othe atting r m ag az and plastics ines sold in th industry spac e polymer e. So far, a grea done! Lookin t read! Very g forward to well next issues. Hitachi Hi-Rel
ative inform ighly h the a f o is t niqué insigh u m p s e m la tics es de the p RS Co POLYME on that providtaking place in new players ati ts out e public pmen ast ab g plac develo ll abre n takin ic a d s o a u ri fore pe rad tio ps e g e e p th k u to y y. It nolog it brings industr erall, y, tech sly. It nd, ov industr igenou a d e d in th e s ose g a in a th ll is ll e v a n w r fo y as ing e y nships globall cts be conve relatio prospe y. We siness th tr u s w b u g ro d g in MERS in c Y n L s a c O h ti P las in en ess of the p helps r succ with e. e supe cted th to com r s fo e conne s ke in tim wishe n t it Dha td. o s ti e m a b A c bli our ué pu . Pvt. L iq o n C u g erin Comm Engine Protos
Harshad Soni
Power Electro
nics Pvt. Ltd.
POLYMERS Communiqué provides I am happy to share tha t POLYMERS Communiqué ma gazine has becom e very popular wit hin the polymer industry. This ma gazine had carried maximum covera ge / informatio n about the plastics industry not only in India, but across the globe. I personally wish this magazine success! Anil Reddy Vennam
Andhra Pradesh Pla
stics Mfrs. Assn.
6
m gauged fro lot can be rrent cu om .fr ine.. the magaz to host e industry trends in th dustry in e th m fro of opinions nds. tre re t the futu titans abou k! or w t ea gr Keep up the i
A
er exhaustive coverage in polym 3Ms (Man, Machine and Material) in and a comprehensive update allcurrent polymer happenings n around. Outstanding presentatio the quality and contents. Kudos to POLYMERS Communiqué team!
Harish V. Deshmukh
Zylog Plastalloys Pvt. Ltd.
gr Dwarkesh BaLtd. tics Pvt.
Udyogi Plas
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News Digest
Solvay’s New Technyl Red J Provides Superior Heat Ageing Performance for Turbo Systems
S
olvay
Arburg invests a large twodigit-million-euro figure for substantial expansion of production capacities
Performance
unveils
Technyl®
polyamide-based designed
for
vibration and hot gas welding, delivering
high burst pressure levels confirmed in extensive pulsated air pressure tests at Solvay’s Application Performance
Polyamides
Red
material
turbocharger
J,
the
specially systems
running at continuous temperatures up to 220° C.
“Auto makers BillerudKorsnäs launches D-Sack® (a dissolvable sack for cement and other construction materials, which disintegrates in a conventional mixer), its first packaging with a climate-positive impact
have recently been refining
the real operating temperatures needed for
thermal
management
systems.
temperatures
are
PA4.6 or PPA resins, which saves energy
during processing and minimises part cooling time.
Dow India Inaugurates World-Class Technology Centre in Mumbai
D
ow Chemical International Pvt. Ltd.
(Dow India) has inaugurated a state-
in Navi Mumbai. The centre will enable
required thermal, pressure and chemical Chomier, Automotive Global Marketing Manager
for
Polyamides
Solvay’s
Global
Performance
Business
Unit.
“In response to these specific auto
industry needs, we developed and are
our Technyl Red offering for thermal management systems. The superior
property profile of Technyl Red J
targets applications such as air intake
‘Dow India Technology Centre’ (DITC) collaboration
and
innovation
with
customers to create sustainable, marketcentric products and solutions. Over 70
highly skilled, research and development specialists with capabilities in analytical science,
material
science,
process
optimisation and IP search analysis will
support business units in India and extend application support to markets in the region.
The centre was inaugurated by the United States Consul General to Mumbai,
manifolds, charge air coolers, turbo air
ducts, resonators, cylinder head and engine covers.”
Technyl Red J offers outstanding longterm heat ageing performance of up to
220° C (at 2,000 hours) or 210° C (at 3,000 hours). Based on patented PA66/6T
technology, Technyl Red J flows like
PA66, ensures high chemical resistance and excellent surface aspect.
In addition, it is highly suitable for both
24
mould
and can also be too brittle to maintain
polymers appear to be over-engineered
the top-of-the-range building block of
A-C
and
significantly lower than competitive
of-the-art application development hub,
introducing Red J material. Red J is Clariant’s China strategy on track to deliver growth; for them, regional growth initiatives in China have the potential to double sales from the 2015 baseline until 2021
melt
They realised that traditional high-heat
performance over time,” says Didier CHIMEI announces new generation of medicalgrade plastics for use in invasive medical devises
Testing (APT®) centres. Recommended
L to R: US Counsel to Mumbai, Edgar D. Kagan; Dr. A. N. Sreeram, Chief Technology Officer and Nilesh Shah, Global R&D Director - Home and Personal Care.
POLYMERS Communiqué l April - May 2018
Edgar D. Kagan to the executives and employees of the company.
Digest
Inaugurating the centre, Dr. A. N.
Sreeram, Chief Technology Officer, The
Dow Chemical Company says, “Product Colloids launched new high-temperature engineering polymer masterbatches and conductive / ESD compounds at CHINAPLAS 2018
life-cycles have dramatically changed and accelerated over the past decade.
This trend creates the imperative for us to continually innovate in, understand and address these emerging market needs. DITC will be a unique step to accelerate
new product development, develop scientific talent and the collaborative approach that we take with our current
Coperion’s newly developed FLUIDLIFT ecoblue® minimises dust formation and increases energy efficiency of pneumatic conveying of pellets
and future customers, will give us and
our customers a competitive edge in the marketplace.”
Sudhir Shenoy, CEO, Dow India added,
“The launch of the DITC will mark the second phase of growth for Dow India and is a clear demonstration of our customers, partners and distributors. The
combined potential of sustained inflow
of feedstock coming in from Sadara (our Joint Venture with Saudi Aramco), and
the
application
development
capabilities of DITC, will enable Dow
In this effort, Essel has collaborated with multiple major technical partners across
the globe and co-developed a solid state to
Spread over 70,000 square feet, the
C-D
Solutions,
Construction
process
from
the
laminated tubes: NN
Plastic Barrier Laminate (PBL) tubes – made of all plastic layers and are easily recyclable.
NN
Aluminium Barrier Laminate (ABL)
tubes – made with combination of
polymers and has aluminium foil as the barrier layer.
Consumer Solutions, Coating Materials,
ABL
Chemicals
relentlessly, over the last 4 years, on
Industrial
along
with
capabilities
in Analytical Science and Core R&D. The
company
contributes
products
and solutions across the spectrum
and launch of DITC will strengthen
its portfolio of over 2,000 products in the country.
P
attempt
challenges
in
recycling
developing a solution to separate the polymer and aluminium.
With project ‘Liberty’, the polymer
fraction can be recovered from ABL tubes and the same can be recycled
aluminium metal also shall go as metal scrap for re-use, thereby making every single tube recyclable.
roject ‘Liberty’ is a first-of-its-kind path-breaking
poses
and the company has been working
to various applications. The recovered
Project Liberty by Essel Propack to Establish a Traceable and Sustainable Recycling Process and
26
Polyurethane,
aluminium
Essel uses two basic structures to make
businesses of the company - Packaging Plastics,
environmental-friendly
liberate
laminate / tubes.
a rapidly growing Indian economy.”
Specialty
which
without the use of chemicals or heat.
India to adequately satiate demands of
&
laminates
by separating aluminium and polymer
centre has dedicated laboratories for six Dupont Transportation & Advanced Polymers launches a new product line DuPontTM Zytel® HTN LTFR52G30NH BL / DuPont Zytel HTN FR52G30NH BK grades that cater to the dynamic market needs of electrical vehicles
multilayer
consists of aluminium in the structure, into two distinct and reusable streams
commitment to the Indian market, our Cosmo Films - offering value-added BOPP and CPP films for packaging, labelling, lamination and industrial applications - has been awarded the prestigious SAP ACE Award 2018 in special recognition category
recycle
to
The main objective of launching project
‘Liberty’ is to establish a traceable and sustainable recycling process, which
POLYMERS Communiqué l April - May 2018
Organized by:
THU FRI
INDIA 2020
SAT SUN MON
JAN 16 17 18 19 20
MUMBAI
INTERNATIONAL PLASTICS EXHIBITION & CONFERENCE
will not only fulfill the company’s
mould of Taizhou Hanchin for 500 ml
Essel is recyclable’, but will also help
round containers. This showed Milliken’s
vision of ‘every single tube made by
Digest ENGEL is growing - with the largest investment programme in the company’s history; it is ensuring that the growth of the company extends into all regions of the world
all its partners across the value chain,
including the brand owners, in achieving
their sustainability goals / commitments to their stakeholders.
The project will be implemented in 2 phases. It shall begin with India where,
In Phase-I, the company will recycle
NN
its own tubes and laminate scrap, for which it will be ready by the end of this year. NN
Ettlinger melt filters improve product quality and cost efficiency at Candi Plastic Recycling for treatment of contaminated industrial plastics waste
KREYENBORG Plant Technology, based in Senden, Germany presents their new products IR-CLEAN® and PET-BOOSTER® based on their well-known IRD (Infrared Rotary Drum) at CHINAPLAS 2018
support for growing Asian business of plastic additives.
Millad® NX™ 8000 Clarifier Millad® NX™ 8000 is Milliken’s fourth generation clarifying agent. This clarifying
agent creates a superior polypropylene product without the limitations of less functional clear materials. It also increases the beauty of current polypropylene
and partner with brand owners to
to approach the clarity of glass or
and offer for recycling.
these polypropylenes are easy to use
materials, allowing even thicker parts
regulate the post-consumer tubes
amorphous
Milliken Showcases Capability of Millad® NX™ 8000 & ClearTint® at PLASTINDIA 2018 for Thin Wall Injection Moulding Alongwith Value Chain Partners PLASTINDIA
2018
international
exhibition at Gandhinagar, Gujarat,
Milliken demonstrated the capability of Millad® NX™ 8000 clarifier and ClearTint®
additives with LCY Taiwan random Meusburger now exclusively offers the compact build-in cylinder with flange; its compact and intelligent design enables its installation in the smallest spaces and thus maximum mould design freedom
partners to show their commitment and
recycling facility to its customers
roll out such facilities globally.
I
collaborative approach with value chain
In Phase-II, Essel will offer the
Gradually, in subsequent phases, it shall
n
TWIM (Thin Wall Injection Moulding)
copolymer grade ST860K on all electric machine of Tederic Machinery Company Limited China (imported and marketed by S&T Machinery Limited India) on the
polymers.
In
addition,
in energy efficient operations. Millad® NX™ 8000 is effective in virtually all
processing methods including all types
of injection moulding, blow moulding and thermoforming processes.
Polypropylene Colourant - ClearTint® Offering the brightest, cleanest and most transparent colours in polypropylene
and polyethylene, ClearTint® colourants are precisely designed to enhance
Millad® clarified products. The superior deep,
rich
ClearTint®
shades
are
achievable
unavailable
with
with
traditional pigment colours. On account of the unique colouring properties, Milliken’s
ClearTint®
colourants
are
applicable in a variety of products, viz. houseware, TWIM, C&C, blow moulding, thermoforming etc.
E-M Machine set-up at S&T stall.
28
POLYMERS Communiqué l April - May 2018
The Live Machine Demonstration The
Digest PREMIX’s showcases electrically conductive plastic raw materials for the diagnostics and healthcare sector, industrial applications and automotive industry at CHINAPLAS 2018
resin
Globalene
polypropylene
ST860K used was a 46 MFI PP random copolymer having high flow, superior
gloss, impact strength and low cycle time moulding capability. The material
was optimally clarified and nucleated with
Millad®
improve
the
NX™8000.
aesthetics
To
and
further
gloss,
Milliken’s ClearTint® orange and green
were also used. The mould used was a two cavity mould. The whole set-up was equipped with hot runner and robotic control.
Nordson BKG - The complete perspective
N
ordson’s
RPC Kutenholz’s recentlylaunched 500 ml multilayer Thermic Ultra jar is being used by the leading Dutch pickled vegetable processor Van der Kroon Food Products B.V.; the first company to do so
AH and AH D with hydraulic
for
30
throughputs
ranging
from
2 - 35,000 kg/h and provide superior and constant cutting quality for all viscosities.
Designed
for
maximum
flexibility, you can combine them with
any of our tempered water system in ou product portfolio.
With the BKG Master-Line, our entryBKG
Optigon,
a
self-cleaning
tempered water system with a large
filtration area; or the BKG CrystallCut®
for highly economic PET crystallisation – Nordson offers turn-key systems exactly tailored to your needs.
But, it is not only the big systems where Nordson BKG excels. We also have the
TWIM container.
Moulding Quality TWIM Faster and Safer “The
demonstration
exhibited
detail in focus and have designed two innovative high
clarity, productivity and great aesthetics
to the product which is essential for any TWIM container. ClearTint® further added to the beauty of the containers
which attracted a lot of visitors to our stall,” says S&T Machinery Management
Team. Many visitors at their stall showed
interest in the whole set-up and were the additive.
P-S
Type
level underwater pelletising system;
keen to know more about the resin and SABIC showcases advanced thermoplastic materials and manufacturing processes at Aircraft Interiors Expo in Hamburg this April
pelletisers
blade pressure regulation are available
the Procotex Corporation SA / Apply Carbon SA developed the world first carbon fibre granulates. These CF granulates offer dust free easy dosing combined with excellent mechanical reinforcement and electrical conductivity
BKG®
Parameter
Unit
Value
HRC Temp
° C
205-210
Injection Time
Injection Speed
Injection Pressure Plasticising Time Cycle Time
Container Weight Wall Thickness
components
for
With the new BKG HiCut™ and its
improved blade design, Nordson has developed a cutter hub which will
elevate your pelletising process to a whole new level. With its ability to
hold significantly more blades, you can advance your process by increasing your throughput, or extend the working life of blades and die plate.
The new BKG TVE WR Dryer does not only dry your pellet precisely to your needs,
Process Details Stock Temp
system
efficient pelletising processes.
° C
Sec
230-250 1.8
mm/sec 325 MPa
160
Sec
5.5
Sec
Gram Mm
Container Capacity ml
0.8 12
0.5
500
POLYMERS Communiqué l April - May 2018
it also meets another challenge within
Guehring, Grob, Liebherr and many
The combination of mechanical wear
to its members in Karnataka and the
polymer processing - abrasive materials.
Digest Solvay’s Zeniva® PEEK enables durable allpolymer knee implant from Okani Medical Technology
protection,
flow
optimisation
and
decreased maintenance times will lead to significant overall savings.
to the German companies and to foster Indo-German trade in engineering sector establish its office in Bengaluru. The office was inauguration on 10th April,
DMA India office acts as a strong
2018 by Margit Hellwig-Boette, Consul
Indian industry and serves the Indo-
Germany; Richard Clemens, Managing
link
between
the
German
and
German economic relations in the SONGWON begins large scale manufacture of functional monomers in Ulsan, South Korea
Southern part of India. To offer support
in Southern region, VDMA decided to
VDMA Opens Office in Bengaluru
V
others, VDMA endeavours to be closer
different
engineering
sectors.
Since
1996, this office promotes the activities of
the
VDMA
member
companies
in India with head office in Kolkata and
regional
offices
in
Mumbai
and New Delhi / Noida, and now in Bengaluru.
General of the Federal Republic of Director, Food and Packaging Machinery
Division at VDMA Frankfurt and Rajesh Nath, Managing Director, VDMA India.
The opening of the Bengaluru office of
VDMA - the largest industrial association in Europe, would be a major step towards
possibility of increasing investment of German companies in the engineering
STEER demonstrates its next generation Omega Fractional Lobe Processor at NPE, USA
sector in Karnataka and Southern India in the years to come.
Eastman Showcases Disinfectant-ready Polymer at CHINAPLAS 2018
G
lobal speciality plastics provider,
Swedish Rheumatism Association (SRA) has approved all of Ecolean’s packages as easy-toopen and easy-to-use for everyone.
Eastman,
dominant
demonstrates
performance
of
the
next-
generation material Eastman MXF221 copolyester
as
a
disinfectant-
ready polymer for safer healthcare environments at CHINAPLAS 2018. The latest advancement in biocompatible
Teknor Apex medical TPEs for plunger stoppers enhance syringe function and provide processing advantages over rubber and TPVs
S-T
medical-grade polymers for medical
device housings and hardware, Eastman The total bilateral trade between India
MXF221 offers unsurpassed chemical
billion in 2017, out of which machinery
used to combat healthcare-associated
tune of € 3.10 billion, an increase of
durability and impact strength.
and Germany attained value of € 19.15
compatibility with stringent disinfectants
export from Germany to India is to the
infections (HAIs) as well as improved
around 5% in 2017, compared to 2016.
“Today’s healthcare environment has
The total export of machinery from India to Germany stands at € 625.6 million, which was an increase of 15.5%.
With around 80 German companies
(VDMA members) in the engineering sector
in
Bengaluru
with
many
prominent ones like Bosch, Festo, Rittal,
Homag, Leitz, Claas, Mann & Hummel, United Grinding, Komet, AUMA, Starrag,
32
a critical need for better plastics - and
better plastics testing, selection and
design,” says Tammy Trivette, Eastman Marketing Director, Medical Platform, Specialty Plastics. “As the market and
regulatory landscape is ever-evolving, device manufacturers have to consider
material capabilities at every stage of
product
development.
Eastman
POLYMERS Communiqué l April - May 2018
surrounds brand owners with service
and distribution applications. These new
process, providing invaluable assistance
enhanced electrical performance for film
throughout their product development to brand owners as they develop
equipment that meets requirements for clinical settings,” Tammy Trivette adds.
Colloids Launches HighTemperature Engineering Polymer Masterbatches and Conductive / ESD Compounds at CHINAPLAS 2018
C
Colloids E-TEC grades offer customers and sheet, profile extrusion, injection
moulding, vacuum forming and closed cell foams.
Appliance and LED Lighting Manufacturers Accelerate Innovation with PolyOne Vinyl Formulations
I
ResilienceTM LS rigid vinyl polymers
have achieved several breakthroughs in
ranges aimed at key industrial markets
are formulated to meet applicable
at
CHINAPLAS
launched its two new product
with high performance applications.
New T-TEC High Performance Engineering Polymer Masterbatches and Compounds
multiple market segments. The materials
UL flame rating standards while also
providing anti-yellowing performance, chemical resistance and outstanding light diffusion.
The new T-TEC range of Colloids’ hightemperature and
performance crystalline that
polymer
compounds
can
UNITED CAPS bring innovative standard and bespoke closure solutions to the Asian market at Propak Asia
n the LED lighting space, PolyOne’s
2018,
olloids,
Digest
WENZHOU JINGHUA Machinery Co., Ltd. showcase solventless laminating machine which has high automation, simple operation, high production efficiency and low waste rate
masterbatches
are
for
high
amorphous
and
withstand
continuous
engineering
semi-
polymers
Wintec, an Engel company, is enlarging its Changzhou plant and expanding into new markets
operating temperatures above 150° C, complimenting Colloids range of PACE® engineering polymer masterbatches.
New E-TEC Electrically Conductive and ESD Compounds The new E-TEC range offers surface
resistivities from 1 x 109 to less than
103 Ohms square (according to ASTM D257
and
IEC61340-2-3),
Pre-coloured GeonTM FX Metal rigid
providing
vinyl lets manufacturers achieve a bold
particular for electrical and electronics,
costs and environmental challenges
solutions to key market sectors, in automotive, consumer and industrial products and ESD packaging, storage
metallic look without the limitations, seen with other methods, such as
plating, painting or film lamination. When
metallic
paired
with
colourants,
new
these
brilliant
materials
streamline production with no tradeoffs in appearance.
“Appliance and LED lighting makers are
leveraging
our
considerable
insights, innovative technologies, and collaborative approach to drive success,” says Under the bonnet application with high temperature black masterbatch.
POLYMERS Communiqué l April - May 2018
Zhejiang Guangchuan Machinery Co., Ltd. presents a full-automatic cup offset printing machine at CHINAPLAS 2018
Jim
Director,
Mattey,
Global
Performance
Solutions, PolyOne.
Marketing
Products
&
U-Z 33
HBR Pages
What Everyone Gets Wrong
About Change Management
Before worrying about how to change,
executive teams need to figure out what
to change. That’s the challenge the authors set out to investigate in their four-year study of 62 corporate transformations.
C
orporate transformations still have a miserable success rate, even though scholars and consultants have significantly improved the understanding of
how they work.
Since flawed implementation is most often blamed for such
failures, organisations have focused on improving execution. But, poor execution is only a part of the problem; our
analysis suggests that misdiagnosis is equally to blame: Often organisations pursue the wrong changes.
Before worrying about how to change, executive teams need to figure out what to change. That’s the challenge the
authors set out to investigate in their four-year study of 62 corporate transformations.
The costs of setting off on the wrong transformation journey are significant: First, underlying problems will
persist and worsen as attention is invested elsewhere. Second, new problems may emerge. And third, the executive
N. Anand Shell Professor of Global Leadership and Dean of Faculty and R&D IMD Jean-Louis Barsoux Senior Research Fellow IMD
(IMD is an independent business school based in Switzerland and Singapore) © 2017 Harvard Business School Publishing Corp.
34
POLYMERS Communiqué l April - May 2018
team risks undermining employee commitment to future initiatives.
The Problem
Prioritising Changes How can leaders decide which changes to
prioritise?...By fully understanding these three things:
the
catalyst
for
In Brief
transformation,
the
organisation’s underlying quest and the leadership capabilities needed to see it through.
The Catalyst: Pursuing Value The trigger for any corporate transformation is the pursuit of value. Ideally, that entails both improving
efficiency and reinvesting in growth. But many transformation efforts derail because they focus too narrowly on one or the other.
In some cases, attempts to streamline the business
through productivity improvements, outsourcing, divestments or restructuring undermine growth. The cuts are so deep that they hollow out capabilities, sap morale and remove the slack
Failed
corporate
transformations
are
usually attributed to execution - but often
leaders misdiagnose what changes need to be made.
The Costs When organisations pursue the wrong changes or tackle them in the wrong order,
existing problems get worse, new ones are created, and employees, having been burned, become wary of future initiatives.
The Solution Before
setting
their
change
priorities,
leaders should analyse three things: the
catalyst for transformation, the underlying quest
and
the
leadership
needed to pursue it.
capabilities
that could have fuelled new endeavours. In other
Presented by
POLYMERS Communiqué in syndication with Harvard Business Review
POLYMERS Communiqué l April - May 2018
35
cases, reinvestment in growth spins out of control, driving companies to the brink of bankruptcy.
While one is striving for growth, discipline is of essence, as it - through governance, metrics and other controls - allows you to stay on track.
quest that will lead to greater value generation.
value generation.
must
identify
the
specific
The best execution in the world won’t lead to a
NN
Global Presence: Extending market reach and
NN
providing
Nimbleness:
enhanced
Accelerating
insights,
processes
simplifying how work gets done. NN
Innovation:
Incorporating
or
successful transformation if an organisation pursues
the wrong change. Quests fall into five categories, and more than one may be relevant, so leadership teams must decide which to prioritise and which to
postpone. Pursuing too many quests at once is a recipe for failure.
Global Presence NN
ideas
organisation’s options. NN
Sustainability:
operating model.
more
socially
and execution.
NN
Becoming
responsible
greener
in
capabilities, knowledge and ideas wherever
positioning
they are.
o Preserving
or
become
more
and
more
sustainable?
Executives
NN
develop a global footprint.
be a compelling and uncontested priority.
o Honouring the ‘dominant’ culture while
With multiple organisational challenges jostling
paying lip service to the rest.
for attention, top teams are liable to disagree the
transformation
priority.
That’s
why
Blockers: o Acquiring weak businesses in haste to
much to handle at once. The right quest should
on
o Failing to integrate talent on a global scale.
we created a 15-question audit, a tool that
Customer Focus
review so that they can make smart decisions
NN
allows executives to do their own systematic
experience.
Audit’ on page 38).
To support the chosen quest, the company must
Quest: Provide tailored solutions to user problems
regarding transformation (Refer ‘Conduct a Quest
The Capabilities: Developing Leaders
while
advantage.
responsive
sometimes say ‘all of the above’ - but that’s too
principles
o Using diversity as a source of competitive
get closer to customers, innovate with more faster
corporate
remaining flexible on cultural practices.
Should the company expand into new regions, get
Enablers: o Rewiring systems and networks to leverage
and
It can be difficult to choose the right quest.
partners,
Quest: Become more international in mindset as well as market reach by reconfiguring the
and
approaches from fresh sources to expand the
innovate with
sustainable?
and
experiences or outcomes.
into new regions,
or become more
Customer Focus: Understanding customers’ needs
Should the
more responsive
effort
are either derivatives or combinations of five
to choose the
get faster and
leadership-development
Understanding the Five Quests
becoming more international.
more partners,
the
and the transformation quest is bound to impair
Studies and analysis that we have conducted
NN
customers,
behaviours will take the company there, and then
between
organisation
prototypical quests:
get closer to
all levels must understand which mindsets and
how to act in the new context. Any mismatch
show that most corporate transformation efforts
company expand
desired direction, executives and managers at
Once the need for change has been established, the
right quest.
order to keep an organisation moving in the
take care to model them so that employees know
The Quest: Choosing Your Direction
It can be difficult
companies neglect leadership development. In
NN
by
reconfiguring
the
customer
Enablers: o Organising, equipping, training and
develop leaders who can see it through. Sustained transformation depends on this.
Transformation journeys run out of steam when
36
POLYMERS Communiqué l April - May 2018
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www.engelglobal.com
MANAGING DISRUPTIONS
A
session on the ‘Changing Role of
New Era Education
In for a Makeover An Elite Round Table A discussion on management education in the
Management
Education
-
Perspectives from East and West’
was organised in Hyderabad on 3rd May,
2018 by the Indian School of Business (ISB)
and
Singapore
Management
University (SMU) as part of the larger Singapore-India
business
dialogue
on ‘Managing Disruptions in the Age of Technology’.
Managing Change Session Chair, Prof. Rajendra Srivastava, Dean
and
Novartis
Professor
of
Marketing Strategy and Innovation, ISB
began by outlining the theme of the
discussion. With innovation increasingly
coming not only from the West, but from across the globe; it is time to adhere to the management philosophy
time of technology and consequent disruption, held in Hyderabad on 3rd May, 2018 organised
by the Indian School of Business (ISB) and
Singapore Management University (SMU), saw interesting exchange of viewpoints.
42
POLYMERS Communiqué l April - May 2018
of integrating ideas from the East and West. It is also necessary to look at practice-inspired theory
along with theory-driven practice, considering that
With
a lot of innovation is coming from the industry. The
innovation
increasingly
coming not only from the West,
complex nature of problems necessitates a multi-
but from across the globe; it is time
disciplinary approach encompassing academia,
to adhere to the management
industry, policy makers and public administrators.
philosophy of integrating ideas
In such a scenario, taking a crack at problems jointly
from the East and West.
is as important as specialisation.
Prof. Rajendra Srivastava Dean and Novartis Professor of Marketing Strategy and Innovation Indian School of Business (ISB)
Prof. Rajendra Srivastava said that managers can no longer shoot from the hip as there are always
competitors with the ability to analyse information
and come up with targeted and refined solutions. So much so that managers are now looking to
academia to come up with byte-sized information which can be consumed on a need-to-know basis.
It is not just about choosing between consuming
While these are exciting times,
It is now more about blended learning or
to change considerably to make
emerging markets such as India. Summing up,
and worth the students’ while.
knowledge from a screen or from an interaction.
by all indications, academia has
technology-enabled
learning a lot more experiential
learning,
especially
in
Prof. Rajendra Srivastava said that technology
Prof. Arnoud De Meyer President Singapore Management University (SMU)
itself is disrupting the education process and academia needs to deal with this.
Picking up where Prof. Rajendra Srivastava left,
Prof. Arnoud De Meyer, President, SMU proceeded
to elaborate on how technology is increasingly disrupting our world.
Disruption as Opportunity Citing
a
Economic
recent
OECD
Co-operation
If 49 per cent of the students in
(Organisation
and
USA are from India and China,
for
why not a scenario where India
Development)
becomes
study about technology taking away jobs, Prof.
a
centre
for
higher
education for Asian students?
Arnoud De Meyer informed that worldwide, 14
Prof. V. Venkata Ramana Vice Chairman Telangana State Council of Higher Education
per cent jobs are ‘highly vulnerable’ i.e. 70% of the content of these jobs can be automated,
whereas 32 per cent are ‘vulnerable’ i.e. 50 - 70% of the content of these jobs can be automated. In a comparison between manufacturing jobs in
Korea and Canada, it emerged that the former was far less vulnerable to automation simply
because they are all-round and require greater creativity and ingenuity of mind, something
that can’t be automated. He also indicated that
the loss of jobs to automation would be less in developed countries since processes there are already automated.
is leading to a very different kind of globalisation
than the one we have witnessed in the past
20 to 30 years. A third area which is dramatically changing
is
the
hierarchical
organisational
structure that is slowly giving way to partnerships
of sorts, where individuals work together and
share resources and infrastructure to make big
The bottom line is technology will impact
virtually all jobs; but not all jobs will be affected the same way. The other thing is that technology
POLYMERS Communiqué l April - May 2018
43
EMPHATIC STRATEGY
B
rand Guru, Jagdeep Kapoor is the CMD of Samsika
Marketing Consultants, Mumbai, a leading brand strategy
marketing consultancy with an impressive list of clients drawn from both, multinational and Indian firms. Samsika has
Jagdeep Kapoor Chairman and Managing Director Samsika Marketing Consultants Mumbai
successfully completed its 22nd anniversary year.
He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is an alumnus. He was the Chairman of the Advertising Works Committee, Advertising Club of Bombay and was Joint Secretary of the same.
Branding
is the True
“The principles of brand marketing
strategy are equally applicable to B2B companies, just like B2C companies. The weapons may be different. The proportion and direction of inputs
may be different. No B2B companies
can succeed without brand marketing
strategy,” emphasises Jagdeep Kapoor, in dialogue with POLYMERS Communiqué.
48
Q. Well, today we try and pack almost everything. What role can packaging companies play to help business success? Packaging companies have an extremely important role
to play in business success. This role is that of ‘A Silent Salesman’. Packaging is the starting point for any consumer
trying out a brand. Packaging companies are critical in generating a desire to own and use a brand. They can generate an invitation and create an attraction towards a
brand, and so, can and must play this vital role in creating business growth. Packaging both attracts and protects not only the product, but also business growth.
POLYMERS Communiqué l April - May 2018
He is often quoted in the world’s marketing publications including John Nasbitt’s ‘Mega Trends’ and is interviewed
regularly as a brand-marketing expert on top television channels like BBC, Star News, CNBC and NDTV. Jagdeep Kapoor has also hosted the popular Dream Merchants show on Zee TV that dealt with the advertising and marketing world.
Jagdeep Kapoor has conducted over 945 training programmes and has trained over 24,516 MBA students and 28,736 Indian managers.
Respected as a ‘Brand Guru’, Jagdeep Kapoor is a prolific writer and has published over 1,809 articles on brand marketing and sales in newspapers and magazines such as Economic Times, The Afternoon, Business Today, The Hindu Business Line, Business World, Deccan Herald and The Times of India.
Q. In today’s time, is ‘branding’ being over-emphasised or underemphasised; and why?
and still many companies, whether in
in India and in the world in the next
up to the benefits of brand marketing
comes first, and then comes B2C.
B2B or B2C segments, have not woken
‘Brand strategy’ is far bigger than just
strategy. If they neglect the brand
‘brand strategy’ is the complete body.
neglect them.
branding. Branding is the face while
marketing strategy, the consumers will
In my opinion, brand strategy which
Q. Have managements today become more ruthless and unforgiving when compared to earlier times?
includes the face (branding), is grossly under-emphasised.
Companies
are
willing to spend crores of rupees in building a plant and a factory, but are
unwilling to spend time, effort, money and strategy to build a brand. Factories can produce. Marketing can sell. Profits
are not made by producing alone. Profits are made by selling through brand
marketing and sales growth. Hence, in
my opinion, brand strategy is underemphasised, which should be corrected.
Yes,
but
in
Managements
the
are
wrong
In
my
opinion,
the
do not want to follow the brand
marketing strategy principles. They feel they need to do. This is incorrect. The principles of brand marketing strategy are equally applicable
and
unforgiving when it comes to cutting costs.
Unfortunately, many B2B companies
that focusing only on production is all
direction.
ruthless
decade is in the B2B segment. B2B
correct
direction would be to increase revenue and consumer satisfaction.
Q. The biggest challenges that family held companies would face in the coming years?
to B2B companies, just like
B2C
B2B
companies
can
selling and
communication +
mind? Should they have not just a good
brand strategy and marketing plans with
they not do this to open the market and
change? Should they not open their
advertising, promotion, sales distribution,
product, but also a good brand? Should
pricing strategy, segmentation strategy
grow? I think they should.
and positioning strategy. All these are neglected. Somehow, companies still
believe that once they set up a factory and produce products, the products will
automatically sell. This is not true. This
has not been true for the last 30 years
POLYMERS Communiqué l April - May 2018
Q. Please share your thoughts on the role of branding for B2B companies with the readers of POLYMERS Communiqué.
be physical
marketing strategy.
identity; building up patience to use
distribution strategy; building up a brand
that it should
succeed without brand
product will help you
market’. Consumers have changed. So,
This means
may be different. No
should family managed companies not
Building up a brand portfolio. Building
hybrid strategy.
and direction of inputs
up a sales network; building up a
companies would face in the coming
would be a
different. The proportion
years is ‘open your mind to open the
The biggest challenges that family held
the right strategy
The weapons may be
Q. The most misunderstood aspect of marketing in today’s times is...
Q. With your experience in consulting, typically, the most neglected areas by business owners include?
In my opinion,
companies.
Producing
a
digital selling and
communication. This should get
good
grow.
Being
a
good
product
the best results.
good
product is 50%. Being seen as a is
the
remaining
50%. Producing a good product is half the job done. Creating a good brand it
and
completes
marketing the
&
whole
selling
process.
One of the greatest opportunities
49
Business Listing n Additives and Masterbatches Blend Colours Pvt. Ltd.
Shailesh Lahoti, Director
T: +91-40-24361499 / 24360887 M: +91-98850 11883 E: shailesh@blendcolours.com W: www.blendcolours.com
Plot #35/A, IDA Kattendan, Kattedan, Hyderabad-500077, Telangana.
Deep Plast Industries
Ramesh Patel, Partner
T: +91-2764-286032/ 286450 M: +91-98250 35472 E: rameshpatel@deepplast.com W: www.deepplast.com
n Injection Moulding Machines Nu-Vu Conair Pvt. Ltd.
Pradeep Chudasama, Senior Executive
Plot No.147 & 148, Devraj Industrial Park, Piplaj-Pirana Road, Piplaj, Ahmedabad-382405, Gujarat.
T: +91-79-32985993 / 29094790 M: +91-97129 28201 E: marketing.india@conairgroup.com W: www.conairgroup.com
n Extruders & Extrusion Lines
Toshiba Machine (Chennai) Pvt. Ltd.
V. Padmanaba Bhat, Joint General Manager
No.65(P.O.Box No.5) Chennai-Bengaluru Highway, Chembarambakkam, Poonamallee, Thiruvallur, Chennai-600123, Tamil Nadu.
T: +91-44-26812075 / 26812000 M: +91-98412 90539 E: bhat.vp@toshiba-machine.co.in W: www.toshiba-machine.co.jp/india
n Polymer Processing Machinery
Block No.553, Rakanpur (Santej), Kalol, Gandhinagar, Ahmedabad-382721, Gujarat.
Luk Plastcon Ltd.
Varun Bajaj, Director
T: +91-712-2728046 / 2728047 M: +91-99606 56000 E: varunbajaj@bajajngp.com W: www.bajajngp.com/luk
Econ Machinery Pvt. Ltd.
Vinu Chavda, Managing Director
181, Por Industrial Park, Adjoining Por G.I.D.C. Behind Hotel Sahyog, NH 8A, Por, Vadodara-391243, Gujarat.
T: +91-7046263000 M: +91-96240 91901 E: v.chavda@econ-in.com W: www.econ-in.com
G-99, Butibori Industrial Estate, Nagpur-441122, Maharashtra.
n Ancillary Equipment
Nordson Corporation Polymer Processing Systems
Mrunal Sanghvi, General Sales Manager (India)
306-A, Pinnacle, Corporate Road, Prahalad Nagar, Vejalpur, Ahmedabad-380051, Gujarat.
T: +91-79-40327380 M: +91-98795 23605 E: mrunal.sanghvi@nordsonxaloy.com W: www.nordsonpolymerprocessing.com
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Kabra Extrusiontechnik Ltd. M. A. Khan, Vice President
Fountune Terraces, 10th Floor, B Wing, Link Road, Opp. Citi Mall, Andheri (West), Mumbai-400053, Maharashtra.
T: +91-22-26734822 M: +91-9731266221 E: sale@kolsitegroup.com W: www.kolsite.com
n Filler & Speciality Chemicals 20 Microns Ltd.
Krishna Kumar Mishra, Vice President
Plot No. 347, GIDC Waghodia, Vadodara-391760 Gujarat. T: +91-2668-264082 M: +91-90999 13617 E: mishra@20microns.com W: www.20microns.com
Windsor Machines Ltd.
Injection Moulding I Pipe Extrusion I Blown Film Lines Jitesh R. Patel, Sr. General Manager
Plot No. 5402 - 5403, Phase-IV, GIDC, Vatva, Ahmedabad - 382445, Gujarat.
T: +91-79-25841111 / 25841591 M: +91-98250 48939 E: jitesh.patel@windsormachines.com W: www.windsormachines.com
n Printed Plastic Bags SM Rotoflex Pvt. Ltd. B. L. Bhandari, CEO
C12, Paigh Apartment, 156 / 157, Near Anand Theatre, S P Road, Secunderabad, Hyderabad-500003, Telangana.
T: +91-40-42215550 M: +91-98490 55500 E: info@smrotoflex.com W: www.smrotoflex.com
n Raw Materials AVAA Polymers India Pvt. Ltd. (Polymet Group)
Girish R. Handigol, Chief Operating Officer
AWFIS Space Solutions Pvt. Ltd., 7th Floor, East Wing, Raheja Towers, M. G. Road, Behind Petrol Pump, Bengaluru-560001, Karnataka. M: +91-98410 20314 E: girish.h@polymetsa.com W: www.polymetsa.com.sg
Call Bhavesh at +91-96640 61103
l April POLYMERS Communiqué - May 2018 to book your slot.
51
HOME-GROWN
The western system of structuring organisations has its advantages emanating from standardisation of
management systems and resulting simplicity and
efficiency in functioning. It, however, cannot be the way forward for achieving excellence in the Indian context which comes pre-loaded with historical
context and its own value systems, derived from
Indian social norms and beliefs. It is, thus, imperative that we ‘Mind the Baby’. Read on for a perspective...
Introduction Cultural context plays a very important
role in functioning of firms. Family businesses (promoter managed firm) form the critical mass and volume of all
forms of business, in India and abroad.
The challenge that makes understanding the ways family firms operate daunting, arise from the two intertwined forms of organisation that it represents - the
family and the business - the heart and
Mind the
Baby
the mind, emotive and rational. The
key
highlighted
issues to
which
have
a
have
been
detrimental
effect on organisational function in the western management literature
are: apathy and lack of motivation in middle and senior managers. The lack of initiative on their part leads to difficulties
in communication, decision making and delegation. This gives rise to conflict at
intra- and inter-departmental level as well as intra- and inter-division levels,
causing the organisation to fragment into
factions of management, managers and workers. Additionally, lack of clarity in the
definition of the various roles and lack of
accountability manifests as inadequate
managerial effectiveness. Other effects
Lt. Col. Dr. Samar Singh, B. Tech
qualified and competent managers for
PGDM
include restricted availability of well-
(IIT Bombay), M. Tech (IIT Kharagpur),
senior positions and a large turnover of
(IIM Ahmedabad), Fellow of Institution
trained managers, which raises issues of inducting new personnel or retraining internally promoted people.
52
Lt. Col. Dr. Samar Singh Assistant Professor Strategic Management Indian Institute of Management, Raipur
(IIM
Kozhikode),
FPM
of Engineers (India) and Member of
Institution of Military Engineers (India) is a faculty member at the Indian Institute
POLYMERS Communiqué l April - May 2018
of Management, Raipur (IIM Raipur) in strategy and business policy area. His area of interests in academics are focussed on the human element in the field of strategic management and include philosophy and management, strategy as practiced in context of the Indian family businesses, group relations, and role of innovation in strategy emergence / evolution.
He has served in the Corps of Engineers of the Indian Army for 23 years and has had the opportunity to serve
all over India – from Jammu and Kashmir to Kerala – in wide ranging capacities, with different organisations (within and outside Army), in operations and in peace.
POLYMERS Communiqué l April - May 2018
53
In this article, we assert that actions
a bid to ‘modernise’, Indian firms have
In the Indian context, economic well-
unspoken and, at times, unconsciously
applied behavioural science theories
objectives, but the traditional focus as
taken in family firms emanate from the
internalised value system adopted by the controlling family. This transfer of value system is not an explicit process,
but takes place through unconscious diffusion, mobilised through mimicking processes which operate below the cognitive
threshold
rationality. unlike
the
In
the
western
required
for
scenario,
this
themselves
are
Indian
context,
value system is also institutionalised, since
the
families
have
their
embedded
in
communities,
characteristic
which
cultural
systems to promote transfer of this
implicit knowledge through cultural mechanisms.
This
knowledge,
wealth
originally
of
tacit
invented
/
built their systems on a set of borrowed
and training modalities from the west. There has been little attempt to study
the Indian reality and design structures
and systems, and the management practices based upon this reality. This grafting
of
practices
from
foreign
knowledge systems has failed to deliver the expected results in the Indian context. These attempts have failed
being is one of the important life promoted and transmitted through the religious-cultural knowledge system is
based on achieving a balance between Dharma, Artha, Kama and Moksha in contrast to modern economic theory which
focuses
on
the
pursuit
of
material and physical pleasures, as ends in themselves.
as they did not take into account the
A unique feature of the Indian context is
of Indian managers in which their
in community identity, which influences
Management by crisis, anxiety and fear
of family members. Strategies in Indian
common modes of management.
difficult to understand because several
latent level emotional and social world
that the family identity itself is grounded
manifest
the values, norms, beliefs and attitude
behaviour
is
grounded.
have, therefore, emerged as the three
family
businesses
businesses
are
of
particularly
different
family
devised over centuries to promote
members may enmesh, besides
loyalty and trust can be gainfully
of origins, reliance on networks
connections
community affiliation, camaraderie, harnessed in the interest of realising effective
family
today’s world.
businesses
in
In preceding paragraphs, we have indicated that Indian companies suffer due to a mismatch between the value system as obtained in
The Indian Context Firms in the Indian context have
a unique flavour arising from the typical historical path that Indian business evolution has followed, since the days of Chanakya till
the
modern
organisation,
which
is invariably modelled on western role models, and the value system obtained in broader Indian society.
from the US, have been imported and
an attempt has been made to adopt them in the same form. These practices are
rooted
in
Christian
protestant
value system, and are characterised by
activities
such
as
feasibility
studies through surveys and market
research, long-term business planning, production
information
planning, systems
management
(MIS),
formal
corporate structuring, and so on, which assume that the world is knowable and all resources are available at a price.
On the employee management side, in
54
of
non-market
transactions
blur
firms.
studying evolved what
is
the
In
what and
such
really
has
boundaries
a
context,
historically
understanding
happening
particularly challenging.
is
The present form of capitalism in
India is distinguished by a strong institutions
period, in a bid to catch up with
practices prevalent in the west, mainly
that
communities
sense of identity based in local
today. In the post-independence the western world, management
and
with
Family businesses represent a higher-
level identity that serves to inform
‘who we are as a family’ and ‘who we are as a business’ and thus synthesise
‘who we are as a family business’. While the advantages of a family business, in the western context, arise
from the support of immediate family members, distribution of tasks, faith and understanding amongst the family members and the high level of trust;
the disadvantages are also numerous and well documented such as nepotism,
(communities).
and
social
Religion,
structures ethnicity,
language and regional identities are the drivers of community identities in
the Indian context. Traditional business communities have access to a large
information base and an internalised tacit knowledge of business practices
and network effects (relational capital).
Entities without such past business legacy are not so encumbered in
the fast-changing turbulent business environment
and
can
harvest
advantages largely from this de-novo
selfish behaviour, short-changing other
stakeholders, irrational decision making, sibling rivalry, to name a few.
POLYMERS Communiqué l April - May 2018
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XXXX AT THE TOP
P. P. Kharas graduated in Chemistry from Bombay University in 1955. He post-graduated in Industrial Chemistry and
Chemical Engineering from the University of Technology, Loughborough, England.
After graduation, he worked briefly with the Chemical
Engineering Division of the Atomic Energy Establishment, Trombay, and later with Union Carbide India Ltd. for 18 years P. P. Kharas Chairman Ecoplast Ltd., Mumbai
having held senior management positions, the last as Sales
Manager - Chemicals & Plastics Division. During this tenure,
he learnt and implemented a management system that was
Evolution of Management Leadership
“The mastery of management is as complex and
demanding as the development of competence in any other professional discipline,” a quote by Louis Allen Associates.
A
leader’s job is to provide direction
and guidance so that the members of his group can work effectively
together. This means that the leader has to engage himself in some physical and
mostly mental effort. Hopefully, this write-
up will help entrepreneurs to perceive their own characteristics on leadership and where they stand on the ladder of evolving leadership in managing their business.
Natural Leadership – Comes from Within When first assuming a leadership role, a
person will tend to do the things that come
naturally to him. He will use his knowledge, aptitude and personality characteristics, in his attempts to guide and direct the people
58
POLYMERS Communiqué l April - May 2018
developed by the consultancy firm Louis A. Allen Associates, USA. He, with Late T. P. Vashi, promoted Ecoplast Pvt. Ltd.
in 1982, for the manufacture of polyethylene multilayer films, for flexible packaging and other speciality applications. The company went public in November ’94; P. P. Kharas was appointed its Chairman and Managing Director.
P. P. Kharas was President of the Organisation of Plastics Processors of India in the year 1990-91, and 2003-04. In October ’95, he was nominated to Chair the Enviroplast Committee of the Plastindia Foundation for five years. This Committee made a significant contribution which led to establishing the Indian Centre for Plastics in Environment, of which he is a member of the Executive Committee.
He is the International Director - India Region, of the World Zarathushti Chamber of Commerce, dedicated to reviving the spirit of entrepreneurship amongst the Parsi community and to mentor startups and young entrepreneurs to grow their business.
he leads. A ‘natural’ leader tends to put his personal interests above those of the group as a whole. His outlook and orientation are ‘centric’. Typically, he sees other members of the team as
working for him, rather than with him. He tends to give more emphasis to his own rewards, whether these are financial or psychological.
At this ‘natural’ intuitive stage, the leader tends to get his greatest satisfaction from achieving results that are immediate and visible, and for
Management Leadership – Beyond Oneself The success of a natural leader tends to be limited
to his own personal strengths and capacity. He does not know how to multiply his efforts most effectively through other people and, therefore,
he has to depend largely on his own strength and ingenuity. Operating within a frame work of
short-term actions and results, he has not learnt how to master the future. As a result, most often,
Leadership is
A natural leader generally tends to act first,
organisation has to survive, he has to undergo
a man’s (your
around
selects
who specialises in the work necessary to achieve
to them. His primary concern is whether the
A management leader accomplishes results by
sights, the raising
without raising questions or discussing the
than through what he can do for them. A
performance to a
to be successful over the short term. Sooner
puts the needs and interest of his organisation
and unrelated responsibilities. As it happens
A ‘management leader’ knows the decision he
which he can claim credit.
his organisation begins to outgrow him. If his
think later. He tends to build his organisation individual
personalities.
He
a transition to becoming a ‘management leader’
key individuals and allocates important work
desired results through and with other people.
individual has integrity and can do the work
motivating others to do for themselves, rather
merits of the decision. The approach tends
management leader can be identified when he
or later, the individuals accumulate diverse
ahead of his own personal interests.
most often, the individual’s successor will not
have the experience necessary to perform all
the varied or unrelated tasks. As a result, each individual entering the group tends to trigger a re-organisation.
A natural leader is primarily concerned with making others understand him. Generally, he
should make and those that are better made by
others. He establishes the conditions that makes delegation possible and consistently pushes
of a man’s
higher standard,
the building of a
man’s personality
beyond its normal
limitation.
of leadership allows people the opportunity to make most of the decisions that relate to their own work.
Instead of building jobs haphazardly around
effort to understand the different viewpoints
logically arranges and groups the work to be
of those with whom he works. As a result, the
subordinates)
vision to higher
authority down to the operating levels. This form
tells others what he wants and how he wants
it. He is not a good listener and makes little
the lifting of
individual personalities, the management leader
natural leader is insulated from the underlying
feelings of his people and communication tends to degenerate.
POLYMERS Communiqué l April - May 2018
59
Media for Packaging Professionals Your Partner in Packaging Sector
Editor: Prof. (Dr.) N. C. Saha (Director - IIP) - 9819996630 For Advertisement and Articles Contact: Asst. Editor: Bhushan Surpur (Assistant Director) - 9821022112 Email: director-iip@iip-in.com/infoiip@iip-in.com Website: www.iip-in.com
Published By
EMERGING PICTURE
B
usinesses with every passing moment are getting to face more challenges than ever before due to increasing competition, more discerning customers,
ever-changing market place and evolving digital technologies making it
more difficult for businesses to cope up with changing times. The rate of external change has never been this fast in the past and only the most agile will survive in times to come. Many companies are being taken by surprise and are expected to
respond to in an agile manner; however, are finding it challenging to respond with required agility.
We have entered an age of disruption that extends beyond technology and
necessitates hard-nose look at the outdated processes with a view of transforming
them to be more agile, stakeholder-focused and benchmarked with competition.
Three themes which would be shaping the market in times to come include process reinvention, digital transformation and new work styles. Many companies are
transforming themselves into a digital enterprise by embracing new technologies Jitendra Jadhwani Head - Business Transformation Tata Motors Finance Ltd. Mumbai
Jitendra Jadhwani is BE Computers
and Post Graduate in Computer Science, working with Tata Motors
Finance Ltd. as Head - Business Transformation and is responsible for
implementing new digital business initiatives aimed to improve business operations across the country, along with
implementation
of
business
excellence practices and formulation of
corporate
strategy
including
monitoring its implementation.
He has 27 years of experience in
the field of information technology, including
business
transformation.
He has been involved in design and
development of multiple systems, apart from implementation of SAP solution
designed
organisations.
for
financial
and modifying processes accordingly so as to make customer at the centre as a
quick solution to the problem. However, this is like taking a pill to subside the fever
while the root cause of the fever is not being addressed to have permanent solution in place. The combination of ‘business excellence’ and ‘business transformation’
Business Transformation Supported by Business Excellence The Need-of-the-hour
Business transformation ensures relevance of the
business in changing times, while business excellence ensures that the business is sustained as well as is
competitive in the market place and on way to assume market leadership.
62
POLYMERS Communiqué l April - May 2018
is the perfect approach as the first
business excellence, which is essential for
the second enables it to thrive and
be focused on as a critical enabler for
lays strong business foundation and continuously
evolve
profitably.
The
process is paramount and scores over talent as it enables sustainability.
sustained business profitability.
The key aspects of business excellence NN
themselves excellence
by
adopting
framework
interlinked business processes.
business
which
has
NN
stakeholder
focus,
interests.
continuous
improvement culture and alignment in
NN
the
habit
-
stakeholder
of
place
to
always
Aligned Organisation - Ensure that
driving
same direction.
Continuous practice of the above would
ensure that business fundamentals are always very solid as all aspects are kept on improving continuously including financial results, as they are basically outcomes
of
business
processes.
Once this is in place, then business transformation
process
should
be
initiated which ensures that efficiencies
based on feedbacks and reviews.
ready and are able to negotiate with the
POLYMERS CommuniquÊ l April - May 2018
with
NN
in
continuously improving processes
that organisations are always future-
Process excellence is at the foundation of
align
Approach
Continuous Improvement Culture Imbibe
whatever they do. This would ensure
emerging rapid changes more effectively.
Stakeholder-focused Always
process excellence at its core; supported by
Business Process Centricity - Define business operation as a network of
It is essential that businesses fortify
plans
keep ahead.
each resource is moving in the
include:
Business Excellence
and
sustained business success and should
NN
Competition
Benchmarking
-
Awareness of competition activities
63
A SPECIAL FEATURE With the much larger NECC, CHINAPLAS
set a new, all-time record for exhibition space in the show’s 32-year history. The exhibition
area covered 3,40,000 sq.m. Some 3,948 market leaders exhibited.
Biggest CHINAPLAS in History
1,80,701 Visitors!
A
highly successful CHINAPLAS
2018 concluded its four-day
show on 27th April, 2018 in
Shanghai. The rainy weather prior to the
opening of the 32nd edition of the show
did not hamper the enthusiasm of visitors,
who were inspired by smart manufacturing,
innovative materials and green solutions. A total
of 1,80,701 professional buyers from all over the
world visited CHINAPLAS during the four days at the
new show venue, the National Exhibition and Convention
Center (NECC), Shanghai, PR China. CHINAPLAS 2018 recorded the highest visitor count in history, and the show also set a new record in terms of exhibition space.
A Record Number of Visitors CHINAPLAS 2018 attracted 1,80,701 professional buyers.
The number of overseas visitors totalled 47,900, accounting for 26.5% of the total. They came from 150 countries and
regions, including Hong Kong, India, Indonesia, Iran, Italy,
66
POLYMERS Communiqué l April - May 2018
OPINES
CHINAPLAS 2018: A Behemoth Event
T
he fact that new records will be set at CHINAPLAS 2018 was given. Exhibitors and visitors thronged in huge numbers. The event was
very well signed that helped people overcome the difficulty that a new venue layout brings. The event was busy; busy at it should be!
The positivity of our plastics industry was evident. The Indian
industry was well represented; the walking aisles always had someone from our ‘Bharat’ clearly signifying the vigour with
which we want to stay abreast of what is happening at global platforms. Jai Hind! I
was
very
happy
to
witness
a
significantly
larger
‘English speaking population’ in China; a fairly well-paced change
over the last 4 years that I have experienced. Some challenges
of being a new venue were understandable, but the spirit was
undying and the hunger to start working for CHINAPLAS 2019 was
evident. Kudos Adsale!
Manish Chawla Publisher
POLYMERS Communiqué
Japan, Korea, Russia, Taiwan, Thailand,
accommodate the strong booth space demand.
States, among others. Compared with
all-time record for exhibition space in the show’s
Turkey, the U.K., Vietnam and United the Shanghai edition of the show
two years ago (at the previous venue in Pudong), the number of visitors
increased remarkably by 21.6%. The
total also rose by 16.4% compared
with last year’s Guangzhou edition of
the show. Ada
Leung,
General
Manager
of
CHINAPLAS organiser Adsale Exhibition
Services Ltd., was delighted by the results.
“I have never seen such a huge number of
visitors before,” she says. “Most of our exhibitors
were satisfied with the result,” adds Ada Leung.
New Record for Exhibition Space CHINAPLAS 2018 was the first edition of show to
be held in the NECC and allowed the organiser to
With the much larger NECC, CHINAPLAS set a new, 32-year history. The exhibition area covered 3,40,000 sq.m., an increase of 1,00,000 sq.m. compared to the Shanghai edition two years ago. Some 3,948 market leaders exhibited and brought
cutting-edge solutions to the world stage during the show period.
From 2012 onwards, CHINAPLAS has faced the
problem of exhibition space shortage. When the show was held at the Shanghai New International Expo Center in Pudong, all the indoor exhibition halls had been used up. It took the CHINAPLAS
team two full years to shift CHINAPLAS to the new venue.
“In moving to NECC, CHINAPLAS this year marked
a new milestone in her history,” says Ada Leung.
“To outsiders, many may think that the successes
CHINAPLAS 2018
CHINAPLAS 2017
CHINAPLAS 2016
Total No. of Visitors
180,701
155,258
148,575
No. of Overseas Visitors
47,900 (26.5%)
Growth (CPS18 v/s CPS17)
16.4%
Growth (CPS18 v/s CPS16)
21.6%
POLYMERS Communiqué l April - May 2018
40,048 (25.8%)
A SPECIAL FEATURE
A Record Number of Visitors
39,454 (26.6%)
67
4,000
exhibitors
showcasing
their
advanced
products and services, but visitors also were able
to participate in a number of exciting concurrent
events. These included the ‘3rd Industry 4.0
Conference’, ‘Tech Talk’, ‘Medical Plastics Connect’ and ‘CMF Inspiration for Design x Innovation’. The concurrent events were well-received among
visitors and most sessions were fully occupied.
Additionally, there were over 120 global or Asian product launches at CHINAPLAS 2018, which helped to inspire visitors with host of new ideas from this technology-oriented trade show.
CHINAPLAS’ Organiser Celebrates 40th Birthday The Adsale Group, organiser of CHINAPLAS,
celebrated its 40th birthday during CHINAPLAS
2018. At Adsale’s 40th Anniversary, ‘Honourable
Partner’ awards presentation ceremony was held
on the show’s first day. The Adsale Group Chairman Stanley Chu said that the company grew along with China’s economy.
“Over the past 40 years, Adsale has weathered the
struggles of early industries and benefitted from the current economic take-off. We have witnessed China’s transformation from a ‘factory of the world’ to a ‘powerhouse of innovations’,” observes Stanley
Chu. “In early years, CHINAPLAS was organised to introduce overseas technologies and provide a procurement platform for local companies. Now,
it is an international hub that facilitates exchanges between suppliers and buyers from all over the
world and provides a platform for the introduction of high-end technologies,” he adds. of CHINAPLAS came very naturally or easily as the
“With many brilliant and glorious years of reform,
we all know this is not the case. The achievement
3,00,000 sq.m. - providing an indicator of the
show has been well established in the market. But,
of the CHINAPLAS show is the result of hard
work, perseverance, the pursuit for continuous improvement, sensitivity to market needs, creativity and seamless collaboration among internal teams
and with our different cooperation partners. The A SPECIAL FEATURE
last 24 months were very tough, but we have been rewarded by the positive results,” she says. “Visitors are satisfied with the theme zone
industry’s massive demand for new technologies. It’s
a
critical
restructuring
moment
and
the
in
shift
China’s to
economic
new
growth
drivers. We aspire to promote the transformation and upgrading of the industries coupled with
sustainable development through introduction of innovative technologies,” continues Stanley Chu.
arrangement, as they could more easily find the
New Journey in 2019
interests,” adds Ada Leung.
from 21st to 24th May, 2019. Stay tuned to explore
clusters of exhibits that addressed their specific
New Visions - Concurrent Events At CHINAPLAS 2018, visitors not only met nearly
68
CHINAPLAS’ scale now, for the first time, exceeds
CHINAPLAS 2019 will rotate to Guangzhou, running the new direction of the plastics and rubber
industries, together with the Asia’s no. 1 trade show - CHINAPLAS!
POLYMERS Communiqué l April - May 2018
A SPECIAL FEATURE
CHINAPLAS 2018: Great Success for Chen Hsong
Return of the King
Having completed 60 years and making a mark at
CHINAPLAS 2018, Chen Hsong is clearly working towards the next 60 years to create greater glories.
T
his year Chen Hsong (CH) had
worldwide. Mizuno Mizuho says, “Chen
CHINAPLAS 2018, which attracted
cooperation partners. Chen Hsong is the
a very significant presence in,
1,80,701 visitors. It was easy to locate the Chen Hsong booth that was packed with people, a shining star among the
exhibitors, and a must visit destination for visitors.
Chen Hsong exhibited the machines: NN
SM700-TP: An advanced two-platen machine for large products.
NN
SPEED-PACK 400: A customisable machine for high speed packaging.
NN
EM320-PET: A speedy PET machine.
Chen Hsong received overwhelming
response from visitors. The company continues of
to
high-speed,
amaze
with
delivery
high-precision
advanced performance machines!
and
In 2011, Chen Hsong had a strategic cooperation
with
Ube-Mitsubishi,
the expert of technology enterprise
in Japan. During the show, Mizuno Mizuho,
Mitsubishi
Technical proudly
Director,
highlighted
Ube-
the
production capacity and quality of Chen
Hsong Group. He indicated the high integration capabilities that combine
the superior design ability of Mitsubishi and outstanding production capacity
of Chen Hsong Group; a combination that will build a new mark for the
injection moulding machine industry,
70
Hsong Group is one of our important excellent partner who can reach high quality and high efficiency. Chen Hsong is our best partner in the globe!”
On the second day of the trade fair
(25th April, 2018), Chen Hsong Group
held
its
‘60th
Anniversary
Dinner
Banquet’ at the Shanghai Hilton Hotel, inviting friends
customers,
and
collaborators,
families.
The
event
received a resounding response with over 500 people attending!
Talks were given by Executive Director
of the Board and CEO, Lai Yuan Chiang and
Board
by
Executive
and
Manufacturing
Director
President C.
K.
of
of
Chiang.
the
Group
The
evening saw very special performances. To add, the President of Ube-Mitsubishi, Koji Kubota made a speech highlighting that Chen Hsong was their most important cooperation partner for the global markets. What’s
more,
Chen
Hsong
group
highlighted it MK6 - Servo Driven injection moulding machines, which is one of
their top-selling series for the domestic
and overseas market. The machine uses the high-end Japanese technology and
is ‘fast, precise and stable’. Well-known world over, the machine boasts of 98% repeat purchases.
All Around Excellence Chen Hsong continues to focus on
perfection in quality and advanced technologies in serving its markets.
They not only offer fine products and service, but also pursue innovationbased applications to meet customer needs so as to create higher value. The
exhibition saw Chen Hsong Group bring
many technologies new to everyone in the injection moulding industry.
OTS (One Touch Service) Chen Hsong’s ‘One Touch Service’ is a key strategy in its ‘Internet+’ technology
to upgrade the quality of service and products.
Operated
by
one
touch,
this service allows users to connect to the Chen Hsong online service
system efficiently, and thus enjoying the experience of injection moulding machines’ online manual maintenance instructions,
appointment,
after-sale online
maintenance
spare
parts
POLYMERS Communiqué l April - May 2018
purchase and other high-quality aftersale service through a mobile phone.
in 2025, Chen Hsong promotes the intelligent
upgrade
of
its
injection
moulding machines with an endeavour to provide the best solution by the applications of IoT (Internet of Things) and CIC (Chen Hsong Industrial Cloud).
AIR Buffer™ Protecting moulds is one of the important processes during injection moulding.
Chen Hsong Group has launched the patent technology ‘AIR Buffer’, which can
provide unprecedented protection for the mould on the CH injection moulding machines. AIR Buffer, also known as
whole system. AIR Buffer has extremely
the use of the injection moulding
To protect the mould surface while
linear and non-logical relation between
do the buff protection in a very thin
based on UGC data aggregation and
Even with a 0.1 mm thickness paper in
intelligence
closing, the clamping unit will instantly
adaptation and function adjustment of
This ensures 100% mould safety. This
set of the moulds can be offered.
improved the machine responsibility.
closing mould, this process needs to
the controller and the product quality
thickness during the mould movement.
algorithm enhancement, using artificial
the mould during the full speed mould
optimised solutions for the performance
sense this and will open immediately.
injection moulding machines with its
special technology for mould protection, clearly proves that the CH group has the ability of pursue advance technology and meet customer needs.
‘Algorithmic Interlocked Response’, is
CIC (Chen Hsong Industrial Cloud)
sensor and servo system which deeply
the industrial big data storage for
about installing a precision pressure
‘Chen
increases the design advantage of the
the
clamping unit. It also offers the highest technology of AI control to link the
POLYMERS Communiqué l April - May 2018
machines, users can identify the non-
Hsong
intelligent
Industrial
injection
Cloud’
is
moulding
equipment. Through its IoT networks
to collect all historical data during
Having
engines.
completed
As
60
a
years,
result,
the
company is clearly working towards the next 60 years to create greater glories.
The solidarity of Chen Hsong shows their absolute confidence and winning belief
to the worldwide market and saying Yes, we can do it; this is the moment, ‘The Return of the King’!
To know more, visit www.chenhsong.com
71
A SPECIAL FEATUREA SPECIAL FEATURE
In order to develop China manufacturing
A SPECIAL FEATURE
With higher impact than standard impact copolymers (ICP), Achieve advanced PP enables extraordinarily tougher, lighter vehicle components that are durable and safe.
With superior gloss and stiffness compared to standard ICP, Achieve advanced PP allows brand owners to economically produce amazingly eye-catching appearance parts for appliances.
Delivering outstanding barrier properties and high fabric strength, Achieve advanced PP enables the consistent manufacture of leakproof, strong and tremendously comfortable nonwovens.
Offering high melt strength, Achieve advanced PP enables the economic production of remarkably rigid, thinner containers, cups and tubs that are easier to thermoform.
ExxonMobil
Creating Differentiated Solutions, Together at CHINAPLAS 2018 Working together with its partners, ExxonMobil utilises combined
expertise to apply high-performance polymers that enable customers to
E
develop products for modern living.
xxonMobil Chemical is one of the largest chemical companies in the world.
The company holds leadership positions in some of the largest-volume
and highest-growth commodity chemical products. ExxonMobil Chemical
has manufacturing capacity in every major region of the world, serving large
72
POLYMERS Communiqué l April - May 2018
and growing markets. More than 90 per cent of the company’s chemical capacity is integrated with
ExxonMobil
refineries
processing plants. ExxonMobil
demonstrated
or
natural
how
to
gas
create
differentiated solutions at its CHINAPLAS booth.
Working together with its partners, ExxonMobil utilises
combined
expertise
to
apply
high-
performance polymers that enable customers to
develop
Major
features
products of
CHINAPLAS included: NN
The
introduction
for
modern
ExxonMobil’s of
the
advanced PP product family. NN
New
at
Achieve™
New Exceed™ XP 8784 performance polymer that for
delivers
sachets,
extreme
lamination
performance packaging,
packaging and frozen products. NN
living.
presence
New
extreme
performance
films
barrier
polymer
applications including films for heavy duty sacks and thermoformed barrier food packaging.
“CHINAPLAS is a dynamic show providing great
opportunities for us to connect and collaborate with customers, and to discuss the challenges they
Achieve advanced PP offers a significant step beyond traditional PP performance allowing brand owners and manufacturers to challenge reality and rethink what’s possible in their automotive, packaging, nonwovens and appliance applications.
are facing,” said Cindy Shulman, Plastics and Resins Vice President, ExxonMobil. “It is also a perfect
platform to introduce new polymer and application innovations,” Cindy Shulman added.
There were many opportunities for visitors to learn about ExxonMobil’s broad product portfolio - Exceed XP, Exceed, Enable™ and
Vistamaxx™ performance polymers, ExxonMobil™ PP, Santoprene™ TPV and Oppera™ modifiers. These products are used to add value in a range of applications − from automotive to
appliances, flexible to rigid packaging, polymer modification and compounding, industrial and
agriculture, building and construction, hygiene
A SPECIAL FEATURE
products and adhesives.
Visitors discussed their individual challenges with the company’s polymer and application experts, and attended their seminars and ‘Tech Talks’ to
learn more about the latest trends, product and application developments. They also saw many of these polymers and applications on machine runs Exceed XP 8784 offers improved processability combined with extreme film toughness and sealing properties for food packaging.
74
at the booths of leading equipment manufacturers. To know more, visit www.exxonmobilchemical.com
POLYMERS Communiqué l April - May 2018
QUALITY. by tradition
SERVICE.
based on partnership
TECHNOLOGY. by innovation
Window profile extrusion DS 9.32 Flexxtrusion
Pipe extrusion
WPC extrusion
NE5.40 High Performance NE 40 D Series
DS9 WPC Edition Twin Screw Series
Extrusion of technical profiles and pipes
Granulating
ES60
Granulator head KG7
Representative: Rajeev Sharma NEO INTERNATIONAL (A unit of Neosys Whiz Pvt Ltd) M + 91-8826457395 rajeev@neointernational.co.in rajeevneointernational@gmail.com www.neointernational.co.in
Hans Weber Maschinenfabrik GmbH Bamberger Straße 20 · 96317 Kronach · Germany Phone +49 9261 409-0 · Fax +49 9261 409-199 info@hansweber.de · www.hansweber.de
A SPECIAL FEATURE
I
LLIG Maschinenbau GmbH & Co. KG, the German thermoforming systems supplier, launched its newly designed thermoformed
liquid-tight ‘take-away containers’ with lid at CHINAPLAS
2018, stand number 2L51. The advanced container is made out of transparent PP and can be thermoformed with different wall thicknesses depending on the application, i.e. single use (0.6 mm),
secondary use (0.7 mm) or long-term use with several opening
ILLIG
Liquid-tight Containers At CHINAPLAS 2018, ILLIG launched its
new sustainable liquid-tight containers for single use, secondary use and for everyday use.
and closing features (0.9 mm). This sustainable container has been
developed for the Asian market to fill in hot soups and meals to go by restaurants and mobile snack booths. ILLIG packaging specialists
designed
and
realised
all
stages
of
the
pack
development: From the initial idea and material selection through
to mould production. This also included in-house application tests with respect to tightness and stackability (top load). The
container and lid have been designed in an advanced manner for repeated easy opening and convenient spoon usability. ILLIG showcased the containers and also the 12-up mould of the container and lid separately at the stand.
Furthermore, ILLIG also showcased the IC-RDM 70K and IC-RDK 80 automatic roll-fed machines, state-of-the-art in thermoforming at the trade fair. Both machine types were equipped with the ‘IC’
operating concept (ILLIG Intelligent Control Concept®), the user can utilise the high efficiency of this servo-driven thermoformer much more easily and reliably, and also to the full extent.
ILLIG Thermoforming Technology With IC-RDK series, ILLIG developed a forming and punching technology suitable to achieve excellent part quality and
of
reproducibility packs.
machines high
The
feature
availability
and easy operation.
Heated
materials
are
formed by means of pre-
stretcher and compressed
air; the part is punched out
of the material in the same cycle.
Thanks to this method, parts can be
manufactured without punching mismatch in the rim area, and thus, automatic pack processing is improved.
76
POLYMERS Communiqué l April - May 2018
EXTRUSION | PRINTING | CONVERTING
What do you get when teams of brilliant minds scrutinize each component of the proven VAREX range to make it even better? Higher output, superb ergonomics, improved safety and a new world of energy efficiency. More than just a pretty face: VAREX II.
VAREX II’s modular design provides flexibility for producing blown films from diverse resins. With the new ENERGY MONITORING module, you get real-time data, making it easier than ever to identify potential savings. And that’s just the beginning ...
Windmöller & Hölscher India Pvt.Ltd. Level 6, Punj Essen House · 17 – 18 Nehru Place · New Delhi 110019 · India Phone: + 91 11 41618273/74 · Fax: + 91 11 41618275 · info.whi@wuh-group.com
Complete Production Line for Drinking Cups on Trade Fair Stand
A fully automated production line for drinking cups - everything from one
source - was also showcased at the trade
fair. The forming machine is a state-ofthe-art IC-RDM 70K automatic rollfed machine. Drinking cups were manufactured on this line with an 18-up cup mould
out of A-PET. The trade fair machine was combined with
an in-line SZA 73c stacking
The forming machine IC-RDM 70K automatic roll-fed machine.
machine. This one can be variably equipped options.
with
different
Whenever
the
discharge
application
changes, the SZA 73c can be easily
put into operation on the market.
also frequently used as in-line systems
Cleantivity® – Cleanliness in Machine Manufacturing and Availability
volume production of drinking cups
expertise in the field of hygiene in
adapted, thanks to the modular system.
Machines of the IC-RDM K series are
with pre-linked extruders, e.g. for large-
Derived
in quantities of millions. The ILLIG IC
form, fill and seal lines (FFS lines),
supports the aspects relevant for large-
volume production. It includes modules for general process optimisation, high productivity and availability as well as minimisation of operation costs.
Unique IML-T® Technology ILLIG also presented the decorative and economic potentials of in-mould labelling in thermoforming (IML-T) at
CHINAPLAS. IML-T lines are realised
from
the
comprehensive
ILLIG transferred the technology of
cleanliness in the production process to
its thermoformers - this is accompanied by higher machine availability. ILLIG calls this concept Cleantivity. The intent
was to extend operating time, running time and, ultimately, quality time of the
thermoforming machines, in order to achieve a high line output of parts of excellent quality.
in form, fill and seal lines (FSL lines). An
Pactivity® – From the Packaging Idea to the Production System
(labels) from a magazine and places
developing
with so-called RDM-L machines. This
decoration technology is also integrated
packaging manufacturers. Each project is
can be performed fast and easily. The label bonds true to the contour and permanently with the part wall during the
subsequent
forming
process.
Currently, ILLIG is the only supplier of an IML system in thermoforming (machine
and mould technology), worldwide.
78
packaging
of
also protecting them, and it must be
suitable for transport, both to the market and throughout the logistics process. ILLIG
packaging
experts
develop
different variants for ventilation (hole
vents or closure knobs with spacing for clamshell trays) and package closure (hinged lids, separate lids or without). Product, packaging material, volume
and feasibility as well as decoration
with IML-T - all have to be analysed to
determine the design possibilities, a tool layout and line concept, because thermoforming offers a wide variety of
different
methods
to
produce
packaging. The thermoforming method depends primarily on the required
and required output. The initial criteria
them in the mould cavities in the
with a label; thus, product changes
decades
to ensure visibility of its contents, while
factors include design, desired material
ILLIG
Every cavity can be equipped individually
has
multifaceted packaging can be. It has
properties of the packaging. The decisive
IML unit removes the printed blanks
forming station of the thermoformer. A SPECIAL FEATURE
Meanwhile, several machines have been
experience
and
helping
treated independently, as no packaging is ever exactly the same. Development begins with the customer’s initial idea
and ends with an outstanding final product that meets all requirements. This entails numerous steps in between
and several answers that have to be
found to technical challenges along the way. Packaging for fresh fruits and
produce is a good example of how
have been successfully determined in the packaging development stage. An extensive testing phase follows that begins with the production of samples.
This is followed by a number of required product tests and finally ends with the customer approval. Only then can
work begin on the production system. ILLIG has the necessary know-how in
tool making and machine construction and is familiar with all the technical requirements, worldwide.
To know more, visit www.illig.de
POLYMERS Communiqué l April - May 2018
A SPECIAL FEATURE
Nordson’s Extrusion Die Options for Cast Film
Globally Available
The extrusion die technologies that Nordson Corporation offers for
cast film are now so diverse that processors can select a package of
Extrusion Dies Industries die system components that exactly meets their performance and requirements.
R
ecent innovations in gauge profiling and
(which Nordson acquired in 2011) and has been
dimensions
this die system and now offers it worldwide under
feedblock adjustment have added new of
automation
and
quality
assurance to film production. At the same time,
Nordson has begun to make globally available a
proven cast film die for applications that do not call for the unique capabilities of the Extrusion Dies Industries Contour® die.
The Contour die is the most technologically advanced cast film die on the market, with
a distinctive ‘sculpted’ shape that is the key to
enhanced
product
quality,
raw
material
conservation and maximum uptime. The new alternative to the Contour die is one that was first developed by the Belgian firm, Verbruggen
used globally for 15 years. Nordson has adapted the name Uniflow™.
“While the Uniflow die represents a lower-cost alternative to the Contour die as well as top-ofthe-line dies from competitors, it provides real
advantages in important application areas,” says
Scott Smith, Business Unit Director for Polymer Dies. “It is a versatile die whose effectiveness has been proven in both, monolayer and multilayer production,” Scott Smith adds.
The cast film die alternatives now offered by Nordson are:
Contour Die The special configuration of this die offsets the
differences in die body deflection across the width
of the die; an elongated teardrop, diminishing volume manifold cross-section improves layer uniformity
in
coextrusion;
and
a
non-linear
interface between the preland and manifold
greatly reduces or eliminates ‘M’ or ‘W’ flow
patterns. Compared with standard cast film dies,
the Contour die reduces gauge variation across
the width of the die, resulting in substantial improvement in transverse product uniformity. In addition, it reduces the time to achieve on-spec
80
POLYMERS Communiqué l April - May 2018
purge between
multi-manifold dies designed to accommodate
degradation. Nordson recommends the Contour
coverage requirements. These dies are capable of
product and to
runs.
And, it avoids gels and
die for applications where thermally sensitive materials (such as barrier resins) are used or where there are frequent rate changes.
The versatility of the Contour die in comparison with a standard die is apparent in reduced start-up time to sellable product (10 to 15 minutes, versus 30 to 60 for the standard die); shorter product
materials with dissimilar viscosities and partial generating skin layers with less than 10% of the thickness of the total structure and producing
coextrusion structures with temperature differentials up to 50° F (28° C). Recently Nordson built a
nine-manifold die - the first of its kind. Nordson has built more multi-manifold dies than any other manufacturer.
changeover (10 to 15 minutes, versus 90 or more);
All of these dies are available as part of a total system,
40 or more).
systems, Ultraflow™ coextrusion feedblocks, dual-
and shorter purge time (20 to 25 minutes, versus
chamber vacuum boxes and UltraSplit™ online
Uniflow Die This die provides an affordable option for high-
speed production of thermally stable resins with
very few rate changes, such as for stretch film. Its versatile flow channel accommodates a broader range of resins and processing parameters. It has
an elongated teardrop, manifold cross-section that promotes uniform layers in coextrusion. The
outstanding
Uniflow
die
mechanical
reduces
between product runs.
the
stability
of
changeover
the
time
dies,
introduced next-generation technologies for these system components. In Autoflex VI-RE gauge profile control system, the stroke of the lip
adjusting system has been increased by 43% without adding to response time, enabling it to
correct a wider range of process variations, often without need for manual intervention. The new
Ultraflow V-T feedblock makes it possible to finetune individual layers as well as accommodate
system without removing the feedblock from the
As an alternative to use of coextrusion feedblocks single-cavity
die separation devices. Nordson has recently
changes in layer ratio, and to adjust the tuning
Multi-Manifold Dies with
including Autoflex™ automatic gauge profiling
Nordson
POLYMERS Communiqué l April - May 2018
also
offers
production line.
To know more, visit www.nordsonpolymerprocessing.com
81
A SPECIAL FEATUREA SPECIAL FEATURE
product
1
99
1
SUNIL JAIN President, Rajoo Engineers Ltd., New Delhi
With a determined look on his face (something that is symbolic of him even today), Sunil Jain during his days at Paharpur Industries Limited.
Change being the only constant, we thought it
would be wonderful to capture this and freeze
‘time’. We associate with the ‘current look’ of
our industry colleagues and would it not be
exciting to know of their persona, decades ago. That’s what we did, had them dig
deep into their archives and share this just for your ‘read’... or should we say ‘see’!
1
A visual delight!
97
7
VIMAL KEDIA Managing Director, Manjushree Technopack, Bengaluru
Had just started his first business - Rhino Umbrellas. The rigid look was evident even then, the rigid packaging solutions today are a result, we guess! 82
POLYMERS Communiqué l April - May 2018
1
8 7 9
Y. R. ANAND Director, Unimark
1
Just married then, and an employee of Tata Burroughs Ltd.; systems, processes and perfection have remained a part of him in his long journey from ‘black’ hair to ‘grey’.
98
0
N. C. SAHA Director, Indian Institute of Packaging
1
An undergraduate student then, but eyes clearly set on a ‘well-packaged’ career.
4 9 9
RAJEEV KUMAR DWIVEDI Director, Lohia TTRC
Well composed during a training programme at Gwalior organised by CIPET, Bhopal; at the foothills of a successful career in training and education. POLYMERS Communiqué l April - May 2018
83
CROSSING BOUNDARIES
POLYMERS Communiqué and Tecno Plast
Align
Dear Readers,
memorable for POLYMERS The year 2018 has been very have brought out one of Communiqué. While on one side, we industry has ever witnessed the largest event ‘Show Daily’ the TINDIA 2018; on the other during the recently concluded PLAS MERS Communiqué scaled side our Dec-Jan 2018 issue of POLY ter issue on ‘Upcycling, new heights to become our blockbus issue sees another baby Recycling and Business’. The current s’, a business listing for the step, a new initiative in ‘Golden Page
plastics industry.
luded CHINAPLAS 2018, was To top it all, during the recently conc most high-profile magazine a cherished moment for us...when the MERS Communiqué, aligned for the Indian plastics industry, POLY ion for the plastics industry with Tecno Plast, a monthly publicat in Italy. Yes, India met Italy in China!
een me and Marco Mastrosanti It was a casual interaction betw o Plast) that accidently (Editor-in-Chief and the owner of Tecn each other during a press began when we were sitting next to coming days of the event saw meet at CHINAPLAS 2018. The n we realised that a lot us interacting over varied issues, whe setups. I guess, we both of similarity existed between the two then! began thinking of a relationship
product quality of POLYMERS Marco was delighted at the egy to offer this extended Communiqué and evaluated the strat S Communiqué to Italian communication platform in POLYMER d in India. companies who remain intereste
, we found Tecno Plast to be For us, at POLYMERS Communiqué n plans. Tecno Plast offers a an ideal partner for our expansio news. It focuses on market good mix of technical and economic ry, components, materials trends and innovations in machine I found professionalism, a and processing systems. In Marco, parency, which are the very similar thought process and trans cornerstones of our business as well. POLYMERS Communiqué Friends, I am pleased to announce that an objective to further and Tecno Plast have aligned with e markets. During the our value proposition in respectiv with Team POLYMERS coming interactions that you will have e new opportunities that Communiqué, we will be happy to shar will arise for you. each one of you, as without May I take this opportunity to thank would not have reached your support, POLYMERS Communiqué y. One-and-all at POLYMERS the heights that it has achieved toda with you. Communiqué cherish our relationship
Marco Mastrosanti
Manish Chawla
Tecno Plast
POLYMERS Communiqué
Editor-in-Chief and Owner of
84
Publisher
Manish Chawla
Publisher
POLYMERS Communiqué
POLYMERS Communiqué l April - May 2018
SIVARAM SPEAKS
Harvesting Uranium from Seawater Using Polyethylene Fibres Fascinating World of Invisible Polymers
Ocean remains our last hope and yet under-exploited frontier for strategic
materials; and advanced polymers will play a significant role in harvesting these resources.
Uranium, a Valuable Resource Nuclear energy is a crucial component of clean energy
options available for reducing the carbon intensity of energy
generation from hydrocarbon fuels and coal. The nuclear fuel cycle depends critically on the use of uranium as fuel. The primary source of uranium is the ore uraninite, U3O8,
which is largely concentrated in Australia and Kazakhstan accounting for approximately 33% of all economically recoverable uranium. The current uranium reserves (about
4.5 million tonnes) are likely to be sufficient for sustained power generation at the current rates of consumption only for the next one hundred years. It is, however, projected
that nuclear power generation will double by 2040 to Dr. S. Sivaram Former Director, CSIR-NCL Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune
POLYMERS Communiqué l April - May 2018
address this growing energy demand, making uranium
availability a matter of concern. Thus, apart from the asymmetry of uranium availability across the world, the terrestrial source of uranium can hardly be termed as sustainable.
Is there a future source of uranium which is sustainable and, even, renewable? The answer is yes! Seawater can be a
85
truly inexhaustible source of uranium, only if we can develop a practical method of harvesting uranium from seawater.
Polymers, A Role to Play Uranium occurs in seawater at a concentration of 3.3 μg L−1
(3 parts per billion) forming a highly stable Ca2 [UO2(CO3)3] complex. Though dilute, this amounts to an estimated 4.5
billion tonnes of uranium, which is approximately thousand times more than what is available from terrestrial sources. Even
considering dramatic increases in nuclear power generation
and ignoring any waste reprocessing, the quantity of uranium in seawater is sufficient to ensure sustained power generation for thousands of years. Development of technology capable of economical uranium extraction from seawater would afford a financial backstop, ensure resource accessibility to
nations devoid of uranium reserves, and impede any dramatic
fluctuations in the uranium supply chain; thereby promoting investment in this mature, low-carbon source of power generation.
Scientists have sought ways to separate uranium from
seawater for decades. Porous functional polymers have been explored as adsorbents for uranium. Many counties of the
world have invested efforts in studying methods of extracting uranium from seawater. A summary of the international efforts
up to 2011 has been published by Lawrence Berkeley National
Laboratory, USA1. A scientific review of the complexities and
challenges associated with this science and technology has been recently published2.
Prevalent Technologies (Materials and Methods) Of the various separation technologiesinvestigated for
uranium recovery from seawater, solid phase extraction by chelating adsorbent polymers has been found to be the
most feasible separation process in terms of cost, adsorption capacity and environmental footprint. A group of scientists at the Japan Atomic Energy Agency (JAEA) achieved a capacity
of 1.5 g of uranium per kg of amidoxime-functionalised
polyethylene braided fibre adsorbent in 30 days of exposure in seawater in the Okinawa area of Japan in 1985. Inspired from the JAEA’s success, intense research and development
efforts have been invested towards design and synthesis of advanced adsorbents with higher uranium adsorption capacity in seawater.
Development of polymeric adsorbents having different
functional groups for the removal of heavy metal ions is
86
POLYMERS Communiqué l April - May 2018
EMPOWERED SOLUTIONS
Raising the Bar for Pipe Manufacturers
Q. How do you see the CPVC market growing in the next years? Chlorinated polyvinyl chloride (CPVC) is a thermoplastic produced
by chlorination of polyvinyl chloride (PVC) resin which can withstand higher temperatures than standard PVC. Its uses include hot and cold water pipes, industrial liquid handling and for use of potable water.
The CPVC market is witnessing close to double-digit growth in India.
CPVC is a very heat sensitive material and has a major problem of processing related to thermal stability of the raw material used.
The combination of the thermal stability of the raw material,
screw design and the die head tooling have to be in perfect synchronisation to achieve the high output CPVC pipe production with minimum wastage.
Q. Any competing technologies to extrusion that could be an industry dampener for the extrusion equipment suppliers? As of now, there is no technology which can replace the extrusion technology.
Q. Production costs and energy prices, in comparison to raw material, is a significantly lower percentage. Do you see that these parameters will play a significant role in coming years? Where are we today on this? PVC pipes being a commodity, dry blend cost is almost 80% of
Rajesh Shinde Managing Director Theysohn Extrusionstechnik I Pvt. Ltd. Pune
90
POLYMERS Communiqué l April - May 2018
“As the market gets more competitive, we feel that the extruder technology used on the shop floor will be the
biggest differentiator for customers.
Theysohn is focusing on the savings on production cost, energy cost, reduction on wastage and low maintenance cost, with increased work-life,” opines Rajesh Shinde, in dialogue with POLYMERS Communiqué.
the pipe. Customers have only 20% leverage to
accommodate all their other costs and profits. Hence, the cost of production per kg and the energy cost per kg is very vital in this industry.
As the market gets more competitive, we feel that
the extruder technology used on the shop floor will be the biggest differentiator for customers.
Theysohn is focusing on the savings on production cost, energy cost, reduction on wastage and low
maintenance cost, with increased work-life. The
company commits a stronger and higher work-life with maintenance-free production based on the European engineering and technology. Savings on the maintenance is very important as it leads to reduction in production.
upgradation in the pipes extrusion industry to cater to the continuously increasing demand.
Theysohn India offers the best of European technology for PVC extrusion with complete downstream
solution.
Screw
and
barrel
is
technology
of
manufactured inhouse at the Theysohn factory in
Germany
with
patented
Molybdenum Coating. The life of the screw and barrel offered is 4 times the life of normal screw
and barrel which saves cost of maintenance and increases productivity.
RPVC and CPVC pipes are commodity products in the market today. The best of salesmen for
pipe producing companies can only get a few
Q. Extrusion technology can add a competitive edge to the pipe industry. What are your thoughts on this?
percentage premium on the competitor pipe price. We, at Theysohn, strongly believe that in a highly
With increasing demand for PVC pipes in the market,
the processors have also adopted the technological
POLYMERS Communiqué l April - May 2018
91
MEGA FACTORY
OPaL
Technology, Capacity, Location and More...
Driven by innovation, OPaL intends to build a world-class petrochemical enterprise, unlocking potential of its people and offering differentiated
O
products and services.
NGC Petro additions Limited (OPaL), a
multi-billion joint venture company, was incorporated in 2006 as a Public Limited
Company under the companies Act, 1956,
promoted by Oil and Natural Gas Corporation Limited (ONGC) and co-promoted by GAIL
(India) Limited and Gujarat State Petroleum
commenced its production.
OPaL is well poised to become a key player in
the growth of the petrochemical industry and synergises with the strengths of its promoters to gain strategic competitive advantages.
Corporation (GSPC).
The demand for petrochemicals in India is
OPaL has set up a grassroot mega petrochemical
consequent rise in consumerism. The western
project in port city of Dahej, Gujarat; part of the
Petroleum, Chemicals and Petrochemical Investment Region (PCPIR), first of its kind in India. The project was inaugurated by Hon’ble Prime Minister of India, Narendra Modi on 7th March, 2017. The plant
is one of the largest integrated petrochemical complexes in South Asia. The complex mothers a dual feed cracker with a capacity to produce
1,100 KTPA ethylene, 400 KTPA propylene along with polymerisation units and various associated
units consisting of pyrolysis gasoline hydrogenation
intertwined with its economic growth and region, where OPaL is located, also happens to be the largest and fastest growing domestic
petrochemical consumption centre in India. With multimodal access, OPaL is uniquely positioned on the global map to reach out to serve global needs.
OPaL aims to provide world-class products and
services across the globe by making effective use
of technology, while being sensitive towards the environment at all times.
unit, butadiene and benzene extraction units.
Using state-of-the-art technologies from the finest
LLDPE / HDPE swing unit, 1X340 KTPA of dedicated
facility is pegged to be among the best in the world.
The polymer plants of OPaL have 2X360 KTPA of
94
HDPE and 1x340 KTPA of PP. The project has already
and most renowned technology providers, OPaL
POLYMERS Communiqué l April - May 2018
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RESEARCH REPORT
Industry Take on Bioplastics 2018 (BP 2018) Results Declared
T
he BP 2018 survey by POLYMERS Communiqué has been a true eye-opener. Enthusiasm layered in skepticism was
a clear find. The answers were candid and the energy evident. The results will surely set some boardrooms thinking; something that will benefit the industry. An objective achieved for POLYMERS Communiqué.
Industry surveys from POLYMERS Communiqué are crafting a new niche for itself and providing the readers a very valued insight into this fiercely competitive market. Have a read...
Survey Basics
Sample Size: 172
l
Format: Electronic Forms
l
Response Tabulation: Singular
l
Bio-PE Starch blends
30.12%
15.66%
PLA
13.25%
Others* PHA
Bio-PA
14.46%
20.48%
Others*
6.03%
Polyesters
Bio-PET The most promising bioplastics market by type... The opinion is that over half of the market of bioplastics is captured
by Bio-PE and Bio-PET. Its clearly early days. The dynamics can change soon. Starch blends, polyesters and PLA are just about equally dominant as well.
96
POLYMERS Communiqué l April - May 2018
7.14% Environment-friendly nature Favourable government policies
Renewable origin
14.29%
50.00%
Consumer acceptance Key driver for this industry... According to the responses received,
every second person believes that
28.57%
the ‘environment-friendly nature’ of bioplastics is going to be its biggest driver for growth. The favourable government policies are expected
to hasten its acceptance. However,
an increased consumer acceptance with catalyse the process further.
High production cost Parameters that could hamper the growth of bioplastics...
Lack of material availability
52.94%
Money matters...he high production cost seems
10.59%
like a big dampener; close to 53% of the people
opine so. There is also significant concern about availability of suitable technology. There was a
time when availability of bioplastics was a big concern; doesn’t seem so now, at least that’s what the survey shows.
Flexible packaging
Non-availability of suitable technology Rigid packaging
Consumer goods and electronics
Automotive transport
Horticulture & agriculture
36.47%
Others*
Others*
Construction Textiles
9.52%
9.52%
7.14%
7.14%
5.97%
The most promising application for bioplastics... The market is clearly not rigid about this, the unanimous choice is of ‘flexible
60.71% POLYMERS Communiqué l April - May 2018
packaging’; close to 61% of the industry believes in this. The packaging industry
now has to iron out a roadmap of inculcating bioplastics into its thought process right at the grassroots level. A distant second sees a tie in the sectors of consumer goods and electronics along with rigid packaging.
97
11.76%
14.12%
Minimally prepared
Fully prepared
Not prepared
Fairly prepared
50.59%
23.53% Is bio-plastics the best route to sustainable plastics? Close to 53% of the respondents felt so. Important to note here is that close to 40% were unsure what to tick. Some beliefs or
Are we to ready to embrace technology changes as regards bioplastics?
myths still need to be understood, we guess!
Knock, knock...corporate and academia, please share the ‘gyan’ with all of us.
An honest introspection...close to 51% of the industry believes that they are not prepared to
Certainly
embrace the technology changes that could come with bioplastics. This clear admission is a good sign as an admitted flaw is always easier to address; material science and technology providers...please
take note. Only a minor 11% (approx.) claim to be fully prepared. Are these the companies that
No
52.94%
9.41%
wish to rake in the first mover’s advantages; only time will tell!
37.65% Unsure New product launches
Joint ventures
Trans-national collaboration forums Collaborations
Capacity expansion
Mergers and acquisitions
The best way ahead for corporate in this sector... The industry demands new product
launches; over a third of them infact!
Corporate have to seriously work in
this direction. With a lot of ‘grey’,
17.86%
16.67%
16.67%
13.10%
4.75%
business handshakes seem to be in favour, as another third of companies
are eager to initiate collaborations
and JVs; understandably so, as joint intellect capabilities seem to be a
safer bet; M&As seem to be out of
30.95% 98
favour here.
POLYMERS Communiqué l April - May 2018
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5.88%
23.53%
Beyond 15% Between 10 and 15%
38.83%
Less than 5%
Between 5 and 10%
31.76%
Quite likely Expected share of bioplastics in the global plastics industry by 2025 will be...
Unlikely
76.19%
We are sure that eyes are open wider now...business time!
The answers are not a let down for sure as a staggering
7.14%
70% (approx.) believe that by 2025 bioplastics will
constitute over 10% of the market; infact within that, close to 40% are confident of over 15% market share. Now that’s
16.67%
some potential which will excite most entrepreneurs and corporate alike. Minor for minors, a miniscule 5.88% peg the market to less that 5%. Starchy days ahead?
It is better for the environment
To better meet regulatory requirements
Customers ask for it
Already in it Use it as a branding activity
Investment into the bioplastics related business in the next 3 - 5 years... ‘Saro dandho che’...this is what all
believe. While over 75% commit that they are quite likely to invest into this
2.35%
9.41%
upcoming business opportunity, close
to 17% have already done so. We are sure that the balance close to 8% are
sitting on the fence and will hopefully
change their opinion after reading the
21.18%
results of this survey.
Why would you move to bioplastics... The humane element is the clear winner. The biggest factor why people wish to move to this industry is
67.06%
because it is better for the environment (67% vote). The whip factor (regulatory compliance) is another big driver.
The sales team yet needs to be convinced that this can be used as a ‘branding’ tool.
In its continued initiatives to serve the industry, we at POLYMERS Communiqué enjoyed putting 100
together this survey, hope this read benefitted you. The Research Bureau signing off till next time...
XXXX
GROUND REALITY
Sell to Your Customer
Peace of Mind
For forging lasting
relationships, successful
marketing via building a
successful customer base
and building an unblemished
reputation of serving the
customers in a way to not
only meet, but exceed his expectations is the only
golden rule.
Asserting Value Propositions For product development and for selling, the most important thing
to know is what the customers want. In fact, the needs and the wants of the customers define the products that need to be developed and offered to the customers.
A company can only produce and sell the product(s) that the customers will be ready to buy. Inventors and companies also invent, design or develop products for a perceived need or a vision
for change or disruption. So, we find a huge number of products, for which we felt no need before, we saw them in the market. But, when we find them there, they seem to satisfy some of our
needs or wants. In the plastics industry, one finds a wide range of products that are invented with the purpose of satisfying wants or
even creating new wants, or satisfying some needs at a lower cost.
Consumer products, toys, kitchen tools and devices, decorative items,
household goods, customer-friendly packaging and various other products fall in this category.
All products must, however, offer a certain ‘value’ to the customer to be successful in the market.
In the field of industrial products such as capital equipment, machinery and other equipment, investments are large and are
targeted to use the acquisitions to produce economic value for the customers, which is beyond the needs or wants that are mere
conveniences or are easily replaceable. The products are defined by many attributes such as process requirement, technology, output, Rakesh Shah RS Coaching and Consulting New Delhi
POLYMERS Communiqué l April - May 2018
flexibility, serviceability, life expectancy, modernity - especially with reference to obsolescence, and return on investment. In these times
of faster obsolescence and rapidly shifting business paradigms such as domestic and international competitiveness, continuously
101
The Most Important Considerations for the Customer Technical
Marketing
Price
Adequacy of the
Reputation
Asset
Service and
Availability of
increasing demands on operations. The demand on production and resultant need
for
ever-increasing
machine
capacities and capabilities, changing
size concepts as ‘the size matters’, investments in technologies such as controls, connectivity, precision and quality require scaling up in order
Performance
Competitiveness
Spare Parts
of quality assurance required for greater
Be Considerate on Considerations
Having taken all this into consideration,
The most important considerations for
important milestone to be covered.
NN
customer acquisition. competitiveness
remains
the
most
This demands greatest emphasis on optimisation of the equipment, lower
to be able to make economic sense
energy
consumption,
better
and
through better precision, lesser rejects
machine management through optimal
and, at the same time, help in saving
lesser direct manpower and efficient
or rework, repeatability and high levels
automation.
102
the customer are:
Marketing: Can the company market efficiently the planned products for which the asset is being acquired?
POLYMERS Communiqué l April - May 2018
Weekend Delights Friday night to Monday morning, a time to unwind, rejuvenate and be geared to face another grueling week. Each one of us use this ‘my time’ is different ways. And why not, weekend is a time for expressing ourselves. We all have known the personalities featured here as astute business stalwarts; as life is more than just business, we at POLYMERS Communiqué, have started this section called ‘WEEKEND DELIGHTS’. Live life... Girish R. Handigol COO
AVAA Polymers India Pvt. Ltd.
Saturday evenings are with the family for an outing, either temple, mall or family dinner. Sundays early mornings are dedicated to me and my 92-year old mother. I have hot cup of tea with my mother, listening to her old memories which takes us to a different world. I love to cook, but the 2 dishes learnt over my singleton days - Pongal and Sabudana Khichdi. In addition, I use the Sunday to clean-up my cupboard, as a lot of ‘kachara’ goes off and it probably cleans up my mind too. Listening to classical music, watching an old movie, reading my Sunday newspaper and having a good family-chat are other happenings in a Sunday. I love to be in-touch with my old forgotten friends, colleagues, relatives and friends from the plastics fraternity. In all, I like to have only energetic weekends, no weak ends.
Gyan Shankar Awasthi
Director Sales - West Asia
Omya India Private Limited
My weekend is normally a combination of family activities with friends and spouse, errands and creative activities to exercise the right side of the brain. Sometimes I do cook, of course helped by my wife. As a very focused person, weekends are an important opportunity for me to reflect and look at the big picture. An unhurried Saturday or Sunday is a good time to reflect and plan for the future. Am I happy with my career? Is my family life being what I had hoped it would be? If not, what kind of changes do I need to make? Brisk walk in the evening is part and parcel in the park opposite to my home; three times a week is a must for me. This gives me some time to reflect and gives me opportunity to spend the time with myself. These big picture habits help me succeed in all areas of life - work and otherwise.
104
POLYMERS Communiqué l April - May 2018
Atul H. Kanuga
Chairman - Environment Committee
Plastindia Foundation
Being Chairman of the Environment Committee of Plastindia Foundation, I prefer to spend time for the environment. We had a meeting with rag pickers to study their problems and suggestions to improve their income. I work for problems related to littering and segregation.
Akhilesh Bhargava Managing Director
AVI Global Plast Pvt. Ltd.
Beach cleaning to reduce marine litter, every weekend cleaning makes me feel complete; I believe that the change always starts from oneself, and I will do my bit. There is a learning every week on the beach...we make new friends and we are connected to one common cause i.e. to save the environment. Beach cleaning is not an activity, it’s like a recreation which refreshes me and helps me prepare for the upcoming week.
Bhavesh Gandhi
Global Product Line Manager - Hyperform
Milliken Chemical & Textile (India) Co. Pvt. Ltd.
As a Global Product Line Manager, I am required to travel extensively to international locations which leads to less time with family. So, when I am home (mostly on weekends), I make sure to spend as much time as possible with my wife and two sons. I love to ride my motorbike over the weekend with friends. To remain fit, I make sure to hit the gym over weekends, but spending time with family at outdoor locations is the best part of my weekends.
POLYMERS CommuniquĂŠ l April - May 2018
105
Choose Your MONOMERS Best F O R P O L Y M E R S Answer Mastermind: Prof. (Dr.) D. D. Kale
A quick check on how updated you are, a few not so difficult questions. A 3-minute quiz...give it a try! 1.
Basic monomer for Polyethylene is...
6.
a. Methane
a. Methane
b. Ethane
b. Propane
c. Benzene
c. Propylene
One of the basic monomer used commonly for
7.
Polyurethanes is...
1: d; 2: c; 3: c; 4: b; 5: d; 6: c; 7: c; 8: c; 9: d; 10: c; 11: b; 12: d; 13: c; 14: d; 15: d; 16: c
8.
a. Acetic Acid
c. Adipic Acid
9.
a. Flourine Gas b. Ethylene
Methyl Methacrylate or
a. Acrylic Acid b. Acryl Amide
15.
d. Hydrochloric Acid
One of the basic monomer for
Polycarbonate is...
a. Sodium Carbonate b. Bisphenol A
One of the basic monomer used in Phenolic Resins (Novolac or Resols) is...
Basic monomer for PVC is...
a. Benzene b. Ethylene c. Styrene
c. Vinyl Chloride
11.
The basic monomer for Poly Plexiglas is...
b. Ethylene
d. p-Xylene
Polyterafluoroethylene) is...
14.
a. Chlorine
c. Propane
Teflon (also known as
d. Melamine
d. Methyl Methacrylate
d. Styrene and Acrylonitrile
The basic monomer for
c. Bisphenol A
a. Styrene and Acetic Anhydride
Terephthalate) is... b. Ethylene Glycol
b. Oxygen
c. Methacrylic Acid
c. Styrene and Aniline
10.
Epoxy Resins is...
SAN is a copolymer made from...
One of the basic monomer for PET (Polyethylene
One of the basic monomers for a. Ethylene
d. Formic Acid
b. Stearic Acid and Maleic Anhydride
a. Ethylene
13.
b. Hexene
b. Vinyl Acetate
106
Nylon 6,6 is...
Polyactal (also known as Polyoxymethylene) is...
5.
One of the basic monomer for
a. Benzoic Acid
d. Methane
d. Styrene
d. Formic Acid
Basic monomer for
c. Formaldehyde
c. Ethyl Alcohol
c. Caprolactam
c. Toluene Diisocyanate
4.
known as Polyamide 6) is...
Polystyrene is...
b. Propylene
b. Hexene
b. Ethane
3.
Basic monomer for Nylon 6 (also
The basic raw material for a. Ethylene
a. Acryl Amide
a. Urea
d. Ethylene
12.
d. Benzene
d. Ethylene
2.
Basic monomer for
Polypropylene is...
d. Formaldehyde
16.
Basic monomer for Poly Vinyl Alcohol is...
a. Vinyl Alcohol b. Ethyl Alcohol
c. Hydrofluoric Acid
c. Styrene
c. Vinyl Acetate
d. Tetra Fluoro Ethylene
d. Carbon Dioxide
d. Phenol
POLYMERS Communiqué l April - May 2018
THE NEW TRAJECTORY
Think Big Fit India’s New Global Footprint These are the times to ‘Think BIG’,
not small and marginal. When the whole nation is on the run, we
cannot merely walk. We have to leap forward, literally and metaphorically. As we grow exponentially, scale up our businesses and ‘Think BIG’, we have to remember to pursue and
overcome some critical challenges.
I
n 2019, India will become fifth and by 2028, the
third largest economy in the world. Stunningly,
the third trillion dollar of GDP was reached in just five
years (2014 to 2019), whereas first two trillion took sixty-five years! The elephant, has started to dance! India has arrived
on the world stage. Though India’s share in global goods trade is still small, about 2%; the domestic consumption has been the Shailesh Sheth Corporate Strategy Adviser Management & Manufacturing Technology, Mumbai
108
major driver of India’s growth story. A single example of the auto industry would suffice. Passenger vehicle production crossed
POLYMERS Communiqué l April - May 2018
MEETING GROUND
INDIAPLAST 2019
Showcases Business Opportunities at Its China Launch Held in Shanghai on 25th April, 2018, the 1st overseas launch of
INDIAPLAST 2019 witnessed an overwhelming response from several exhibitors who even confirmed their participation for the mega fair.
T
he maiden edition of INDIAPLAST 2019 is to be held between 28th February and 4th March, 2019 at India Expo Centre, Greater Noida, Delhi NCR, and the organisers Plastics
Machinery Manufacturers Association of India (PMMAI) and Triune Exhibitions Pvt. Ltd.
have gotten super busy promoting the mega exposition.
110
POLYMERS Communiqué l April - May 2018
for double-digit growth in plastics consumption. Mahendra Patel and Raj Kumar Lohia highlighted
the current market trends and the growth of
plastics consumption in India. Aparna Ganesan spoke about the Indo-China trade relations with special reference to INDIAPLAST 2019.
The group then proceeded to meet the nearly 122 exhibitors and the many clients from across
the globe present at the launch and urged them to participate in INDIAPLAST 2019. The launch
also witnessed several lucky draws as part of the In what was the exhibition’s first overseas launch, INDIAPLAST
2019,
was
ceremony
attended
recently
unveiled
on
25th April, 2018 in Shanghai, China at a lavish by
250+
dignitaries,
winning a 12 square metre booth free-of-cost, while three others walking away with free branding at the venue.
exhibitors and visitors from USA, Europe, Iran,
As on date, according to the organisers, over
those present were Mahendra Patel, Chairman,
is already booked.
UAE, China, Taiwan, Vietnam and India. Among
75 per cent of the INDIAPLAST 2019 exhibition area
PMMAI; Raj Kumar Lohia, Managing Director,
The response to the launch was overwhelming as
Lohia Group; Sunil Jain, President, Rajoo Engineers Ltd.; P. K. Patkar, Chairman Managing Director, J P Extrusiontech Ltd. and Aparna Ganesan, Consul
(Cons. & Pol.), Consulate General of India Shanghai; Mao Wan Qing, Senior Consultant, CCPIT (China Council for the Promotion of International Trade); and Huynh Thi My, Secretary General, Vietnam Plastics Association.
the invitees and a clutch of exhibitors from Taiwan and Europe even confirmed their participation
at INDIAPLAST 2019 while and others who could not participate in the trade fair for some reason assured that they would make it a point to visit it. Not surprisingly, the organisers were delighted to have more than met their objective with regards to INDIAPLAST 2019.
Mahendra Patel welcomed the guests and briefed
However, this is just the tip of the iceberg. Plans
Managing Director, Triune Exhibitions Pvt. Ltd.
other countries around the world. INDIAPLAST
about INDIAPLAST 2019 exhibition. Cyril Pereira,
led an elaborate presentation stressing the importance
of
overseas
participation
at
INDIAPLAST 2019, especially since India was poised
112
INDIAPLAST 2019 promotion, with one exhibitor
are afoot to promote INDIAPLAST 2019 in several
2019, will bring together key players from the
industry to learn, network and capitalise on business opportunities.
POLYMERS Communiqué l April - May 2018
R
KNOW MORE
Learning & Development
A Strategic Lever for Business
The learning & development team and business leaders
need to work together to make
an impact on the bottom-line of the organisation.
T
alking about learning and development (L&D) as a strategic lever
for business, I am going to present a potpourri of thoughts and ideas which is an amalgamation of experiences.
The HR department is treated as a cost centre rather than a profit centre, and is considered as an indirect source of value rather than a
direct source. However, the fact is that HR is becoming more strategic and is very valuable to the organisation. Many organisations today consider human capital to be their most important asset. The most important challenge for any organisation is to get people with the
right skills, at the right job. Is there any solution to minimise the risk
of a wrong hire? Well, in all probabilities, what matters is pushing for a strong culture in the organisation which will ensure employees
are aligned with the company’s mission. For this in today’s business ecosystem, an organisation should ensure that their learning and
development strategy is aligned with the mission of the organisation. Though L&D has earned a seat at the corporate strategic planning
table, but organisations need to have a clear vision of the L&D function and how it will support the business. L&D is an important strategic Dr. Naveen Malhotra Group Head HR & CC Sintex Industries Ltd., Kalol
114
POLYMERS Communiqué l April - May 2018
TM
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Additives that provide functional properties to a variety of applications. Product Range: • Anti-Ripening • Anti-Microbials (Organic & Inorganic based) • VCI (Nitrite free) • Oxo-Biodegradable • Repellents - Rodent, Termite & Insect • Combo (Repellent + UV + Colour) • Anti-Fog (Cold and Hot) • Anti-Static (Temporary & Permanent) • UV • Processing Aid • Fragrance • Light Diffusion • Optical Brightener • Nucleating Agent • Flame Retardant • Transparent Colours • Customized Colours
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BIG EFFORT
A Step Towards Sustainable Growth
Hindustan Coca Cola Beverage Pvt. Ltd. (HCCBL) has partnered with ICPE to develop a model for collection of plastics waste for recycling and
recovery. Ramdas Kadam and Aditya Thackeray applauded the initiative and urged the industry to discharge its societal role in addressing the issue of plastics waste management.
W
ith growing awareness of environmental issues, sustainability in public domain has come under greater focus. The Plastic Waste Management
Rules 2016 and the recently issued Maharashtra Plastic and Thermocol
Products Notification 2018 have spurred stakeholders towards a path of more sustainable growth.
S. K. Ray Hon. Secretary, ICPE Mumbai
118
The Indian Centre for Plastics in the Environment (ICPE), set up in 1999 on the
recommendation of the task force constituted by the Ministry of Environment and Forest, had been pursuing this objective since its inception. Supported by the
POLYMERS Communiqué l April - May 2018
A deliberation during the event.
Aditya Thackeray delivering his talk.
industry, ICPE has been instrumental in developing
temperatures
Notable were the use of plastics waste in road
primary reasons for its large-scale usage creates
technologies for management of plastics waste.
construction with the Central Road Research Institute (CRRI) and the protocol on its use in
cement kilns with ACC Cement. Both these can use low grade mixed plastic wastes that are traditionally difficult to recycle.
Plastics Waste Management, an Insight India generates nearly 1.3 lakh tonnes of solid waste every day. Less than 4% of municipal solid wastes are plastics. However, this is the most visible and the most vilified part of the municipal solid waste.
Plastic products are indispensable in modern day
life. In terms of volume, use of plastics has surpassed
as
compared
to
alternatives.
However, durability of plastic products, one of the a huge solid waste management challenge. Widespread littering habits, coupled with less than efficient waste management infrastructure magnifies the problem.
This has prompted general public and regulators to have a hard look at the growing use of plastics. The desire is to reduce the use of plastics, in
general and the short-life plastic products, in particular. Above rules are a manifestation of that desire. It is also aims at effective implementation of “Extended Producers’ Responsibility” (EPR). A step in the right direction.
steel. From agriculture to packaging, healthcare and
The Initiative
functional efficiencies and cost competitiveness.
has partnered with ICPE to develop a model
infrastructure, use a variety of plastics due to their
Hindustan Coca Cola Beverage Pvt. Ltd. (HCCBL)
Packaging is the largest user of plastics. It not
for collection of plastics waste for recycling and
only keeps the product safe, but also extends its shelf-life; reducing wastages, thereby lowering the pressure on land, water and nutrients.
As a result of their widespread usages, large
quantity of plastics waste gets generated. Bulk of these are short-life and convenience plastic product wastes. Since plastics are extremely amenable to
recovery. This initiative was launched on 4th May,
2018 at Mumbai graced by Ramdas Kadam, Minister
of Environment, Government of Maharashtra; Arvind Sawant, Member of Parliament, Mumbai South; Vishwanath Mahadeshwar, Mayor of Mumbai;
Aditya Thackeray, Party Leader, Yuva Sena and the leadership team from HCCBL and UNDP.
recycling, bulk of it gets recycled to other valuable
Speaking on the occasion, both Ramdas Kadam
have the lowest environmental footprints due to
urged the industry to discharge its societal role in
products. As compared to alternatives, plastics
its low weight and substantially lower processing
POLYMERS Communiqué l April - May 2018
and Aditya Thackeray applauded the initiative and
addressing the issue of plastics waste management.
119
B2B Marketing Communication Specialists RELATIONSHIPS All India Plastics Manufacturers Association
Asian Packaging Federation
AVI Global Plast Pvt. Ltd.
Bennett, Coleman and Company Ltd.
Blend Colours
BrĂźckner Maschinenbau GmbH & Co. KG
Central Institute of Plastics Engineering and Technology
Chemicals & Petrochemicals Manufacturers’ Association of India
Ferromatik Milacron India Ltd.
Indian Centre for Plastics in the Environment
Indian Institute of Packaging
Indplas Exhibition
IPLEX Exhibition
India Trade Promotion Organisation
J P Plaschem Ltd.
Kandui Industries Pvt. Ltd.
Mitsu Chem Pvt. Ltd.
Organization of Plastics Processors of India
Pennwell Publishing
Plastasia
Plastindia Foundation
Rajoo Engineers Ltd.
Sintex Industries Ltd.
Technical Training and Research Institute
The Economic Times Polymers
Welset Plast Extrusions Pvt. Ltd.
Windsor Machines Limited
World Packaging Organisation
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MOMENT OF GLORY
Plasticon Awards
The Glitter, the Glamour and the Recognition
P
lasticon Awards 2018 was the 8th edition of the
With the recently concluded PLASTINDIA 2018 exhibition,
there was an exciting concurrent event, the prestigious
Plasticon Awards 2018.
programme started by Plastindia Foundation in 1997. The effort in making this event a grand success was
led by N. K. Balgi, the industry veteran with an able team of industry professionals.
Awards in the Making Twenty-three exciting awards were announced in 2017, covering 16 awards for innovation in materials, process, part
design and every aspect and segment of the plastics industry.
Companies and individuals were invited to participate through easy-to-use online gateway or with physical documents. Close to 200 applications were received.
POLYMERS Communiqué l April - May 2018
121
ceremony. He says, “The jury members
Life Time Achievement Awards A highlight of the evening was the privilege to honour two of the industry
stalwarts; Ghisulal Rathod, Chairman, Cello Group and N. Reguraj, Managing Director, NTTF with Life Time Achievement Award for their distinguished contribution to the growth of the industry. The Plastindia leadership team of
K. K. Seksaria; Rajiv Raval, Vice President; Raju Desai, Honorary Treasurer and Rajeev Chitalia joined M. P. Taparia for felicitating the Lifetime Achievement Award Winners.
A distinguished panel of jury comprising
N. K. Balgi, Chairman, Plasticon Awards
the winners of the silver and gold
the awards. This was followed by short
many plastics industry stalwarts decided category awards. The panel was lead with great distinction by Vimal Kedia (Chairman,
Manjushree
Technopak
Ltd.) as the Chairman, Plasticon Awards Jury Committee.
The culmination of all this was the awards
function
held
at
Narayani
Heights, Gandhinagar on 7th February,
Committee then explained the way to
addresses by the dignitaries on the dais, Vimal Kedia; Vivek Chaand Sehgal,
Guest of Honour and M. P. Taparia, Chief
Guest.
The
dignitaries
were
felicitated by K. K. Seksaria and Rajeev
Chitalia, Chairman - NEC by presenting a plaque commemorating the event and a shawl.
2018, which was also the inaugural
Vivek Chaand Sehgal was proud that
The grand event was attended by over
plastics industry show in the world
sure had a tough time selecting the best as everyone here is best making the industry’s pace faster and better.”
The inaugural function ended with the release of the award function souvenir and the Chief Guest announcing the awards presentation to begin.
The award winners in 23 categories were honoured by presenting a trophy and a certificate in 5 batches separated by a theme based and very lively entertainment cameos.
The award winners received the awards
from industry stalwarts, Vamanrai Parekh, Chairman, Nilkamal Group; M. P. Taparia, Chairman, The Supreme Group; Vivek Chaand Sehgal, Chairman, Samvardhana Motherson
Group;
Mahendra
Patel,
Chairman, Mamata Group and Prof. David Kazmer & Prof. Stephen Driscoll
day of the PLASTINDIA 2018 exhibition.
PLASTINDIA 2018 is the third largest
600 people from the plastics industry.
and the awards were a great way of
Plasticon Awards: Another Reason to Innovate and Excel
Also happy with the award ceremony
The
how contributors and innovators are
Manish Dedhia, Co-Chairman - Plasticon
K.
K.
Seksaria,
Foundation
122
President,
welcomed
the
Plastindia
guests.
recognising works in this area.
was M. P. Taparia who highlighted recognised and selected for the award
of University of Massachusetts (Lowell). Each of the award sponsors joined the dignitaries on the dais for felicitating the award winners. vote
programme of
thanks
ended
with
proposed
the
by
Awards Committee.
POLYMERS Communiqué l April - May 2018
OPPORTUNITY KNOCKING
Opportunities for Geosynthetics in Infrastructure A Discussion Forum
Vishwakarma Government Engineering College and Innovative
Thought Forum (ITF) brought to the fore this huge opportunity.
T
round
‘Applications
table
of
themed
Geosynthetics
in Infrastructure’ was held on
5th May, 2018. Dr. Rajul Gajjar, Principal,
Vishwakarma Government Engineering
College, Chandkheda and S. B. Dangayach, Founder of the Initiative Thought Forum (ITF) were patrons of the round table. The
event
manufacturers,
was
representatives
attended
field
of
ATIRA,
by
experts,
Reliance,
5% of
of
global
market.
geosynthetics
Infact,
manufactured
the industry as well as manufacturers.
Compilation of the available guidelines
and set up a commission to draw parallel guidelines was considered necessary for industry growth.
The eminent panel of the round table organised by
his
as to improve its popularity among
80%
in
India is exported. There is a huge scope of improving the popularity of
geosynthetics among the industries as well as in manufacturers. Also adding to
this is the lack of awareness programmes
conducted by the companies. This is
It is suggested to use geosynthetics
in PMGSY. They could well enhance the stabilisation of locally available soil
and reduce the cost of aggregate layer in road pavement. While the use of
geosynthetics in private sector should be promoted, the breadth of manufacturing
units across the country need to be enhanced. Availability of software for
the design of geosynthetics, which can be utilised by engineers and applicants, could provide a meaningful thrust.
extremely critical as every project is
Workshops/awareness
different for different locations.
planned, while educational institutes
unique and accordingly, product will be
programmes
among the user agencies need to be
should be included in research and
Maccaferri and senior officers from
Looking at the education scenario, a
discussions
currently not included in the syllabus of
From a pure academic perspective,
need to motivate students in this area by
in undergraduate as well as at higher
the
Government
noted
of
conclusive observations.
Gujarat.
the
The
following
Well Brainstormed Concerns The initial phase of the discussion was based on the present limitations and hurdles being faced by the industry. One
such
concern
was
the
non-
availability of user-friendly guidelines for
use of geosynthetics. As Indian standards are not available, manufacturers and applicators are depending on the British
guidelines. Only 8% of geosynthetics are currently being used for road construction
in India, this results in ‘sinking of funds’ as regards road maintenance. The resistance to its use is only aggravated due to the fact that it is not provided in S. O. R. No
wonder
Indian
share
is
only
thorough study on geosynthetics is the undergraduate level. There is a great forming students’ chapter.
Very less companies are in marketing and they do not employ civil engineers.
While corporate did highlight that there
promotion of the material.
composite mechanics need to be taught studies; all this with the singular agenda
that geosynthetics products should be improved, analysed as well as synthesised by experts through proper research.
are many issues regarding contracts
From skilling point of view, there is a
issues that were deliberated include
design officers should be given proper
(geosynthetics), design of geosynthetics
understanding. Providing a mechanism
lack of availability of standard software,
place to enable future improvements.
and tendering with government, other
need to focus on training of applicators;
the need for outside testing of product
exposure of case studies for a better
that remains limited to manufacturers,
of active feedback system should be in
and more.
It is essential that all stakeholder come
Addressing Needs A key take was formation of a neutral
forum to discuss the missing links so
together and work to resolve issues some regarding contracts and tendering
with the Government, some relating to the availability of requisite institutes
to build human capital, some working towards
encouraging
innovation
beyond the standard guidelines, while
the others trying to evaluate existing models followed by other industries that the geosynthetics sector could adopt (e.g. solar cells).
123
Events PPPEXPO KENYA 2018
VietnamPlas
Indiaplast 2019
4th - 6th September, 2018 Kenyatta International Convention Centre, Nairobi, Kenya
4th - 7th October, 2018 Saigon Exhibition & Convention Center, Ho Chi Minh City, Vietnam
28th February – 4th March, 2019 India Expo Centre, Greater Noida, NCR Delhi, India
InterPlas Thailand 2018
INDOPLAS
Indplas’18
CHINAPLAS 2019
20th - 23rd June, 2018 BITEC, Bangkok, Thailand
19th – 22nd September, 2018 JI Expo, Jakarta, Indonesia
30th November – 3rd December, 2018 Eco Park Exhibition Ground, Kolkata, India
21st – 24th May, 2019 China Import and Export Fair Complex, Pazhou, Guangzhou, China
IPLEX 2018
The 12th IRANPLAST
ARABPLAST 2019
K 2019
5th – 8th January, 2019 Dubai World Trade Centre, Dubai, UAE
16th – 23rd October, 2019 Düsseldorf, Germany
Argenplas 11th - 14th June, 2018 Centra Costa Salguero, Buenos Aires, Argentina
3rd – 6th August, 2018 Hitex Exhibition Centre, Hyderabad, India
24th - 27th September, 2018 Tehran International Permanent Fairground, Tehran, Iran
TAIPEI PLAS 2018
Colombia Plast EXPOEMPAQUE
15th – 19th August, 2018 Taipei Nangang Exhibition Center, Taipei City, Taiwan
24th - 28th September, 2018 Corferias, Bogotá, Colombia
124
Plexpo India
11th PLASTIVISION INDIA 2020
17th - 20th January, 2019 Bombay Exhibition Centre, Mumbai, India
16th - 20th January, 2020 Bombay Exhibition Centre, Mumbai, India
POLYMERS Communiqué l April - May 2018