Our Acquisition Set the Phase for Another Growth
Geeta Anand CMD, AG Industries, Gurgaon
While this acquisition translated into an
immense business of steering wheels, we
also became a leading steering wheel supplier to many OEMs. It’s important to highlight here that this decision to dare to dream big helped AG to migrate from the component segment to
the product segment. Our real journey began from here.
A
G Industries (AGI) comes with its strong presence across the country with 9 production locations having state-of-the art moulding, painting and assembly. AGI strives to add value to the complete supply chain and always works on offering solutions to the industry.
AGI challenged itself to enter new markets. In one such instance, AGI had no experience in the steering wheel product and that too is a safety item. It was very difficult to enter into this
segment. Taking up this challenge, in 2016, AG dared to take over a sick company M/s PMP and work relentlessly to make it its most successful business. It was dedication and commitment top to bottom that was instrumental to transform this company. While this acquisition translated into an immense business of steering wheels from PSA, Mahindra, Force Motors, Ashok Leyland and we, it also became a leading steering wheel supplier to many OEMs. It’s important to highlight here that this decision
to dare to dream big helped AG to migrate from the component segment to the product segment. Our real journey began from here.
With this successful experience under its belt, coupled with the excellent development facilities set the
tone for AG to acquire subsequent businesses in other product segments as well - plastics fuel tank, air filter element and reflex reflector and so on. A cumulative result being that AG could put a strong footprint in the auto industry and is today able to deliver from product concept to design to manufacturing.
As we see the market today, the industry and AG too see the EV product as the next challenge. Hoping that AG would make a strong impact in this segment as well.
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POLYMERS Communiqué
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December 2021 - January 2022
