PolyU Design Undergraduate Programme Booklet 2022/23

Page 1


CONTENTS Pathways to PolyU Design

4

Why PolyU Design

6

Study at PolyU Design

7

Student Works 27 Integrated Capstone 27 Tutors’ Choice 31 › ›

4-year Programme › › › › › › › › ›

› › › ›

2

› ›

BA (Hons) Scheme in Design Advertising Design Information Design Media Design Environmental Design Interior Design Product Design Interaction Design Social Design Service Design

Senior Year Programmes ›

8

› › ›

Advertising Design Communication Design Environment and Interior Design Product Design Social Design Digital Media Interactive Media

Admission Information

46

14

BA (Hons) in Advertising Design Communication Design Environment and Interior Design Product Design Social Design BA (Hons) in Digital Media BA (Hons) in Interactive Media

3


Pathways to PolyU Design

Pathways to PolyU Design

POSTGRADUATE TAUGHT POSTGRADUATE PROGRAMMES

PATHWAYS TO POLYU DESIGN

MDES SCHEME (Full-time/ 1 year) › Innovative Business Design › Intelligent Systems Design › Smart Services Design › Transitional Environments Design

RESEARCH POSTGRADUATE PROGRAMME

MSC IN MULTIMEDIA AND ENTERTAINMENT TECHNOLOGY (Full-time/ 12 months) DOCTOR OF PHILOSOPHY

UNDERGRADUATE 4-YEAR CURRICULUM (Full-time/ 4 years) >> P.8 for more information

SENIOR YEAR CURRICULUM (Full-time/ 2 years) >> P.14 for more information

BA (HONS) SCHEME IN DESIGN

BA (HONS) IN

› Advertising Design › Information Design › Media Design

› Advertising Design › Communication Design › Environment and Interior Design › Product Design › Social Design › Digital Media › Interactive Media

› Environmental Design › Interior Design › Product Design › Interaction Design › Social Design › Service Design

Local (JUPAS) Local students with HKDSE qualifications

4

Local (Non-JUPAS) Local students with non-HKDSE / international qualifications

International Non-local students with international qualifications

Mainland Non-local students with Mainland College Entrance Examination qualifications

Local (Non-JUPAS) Local final year students/ graduates with Associate Degree or Higher Diploma qualifications

5


Why PolyU Design

Why POLYU DESIGN

6

8


Study at PolyU Design

Study at PolyU Design Learning at PolyU Design is a rewarding experience with a wide variety of activities. Students are engaged in Design Projects, Interactive Critiques, Seminars, Tutorials, Lectures, Workshops, Exhibitions, Independent Study, Local and Overseas Visits and Study Trips, Individual Practice and Teamwork, Internship, Cooperative Projects, and International Exchange.

11

12

7


4-year Programme

4-year Programme Full-time | 4 years | Local (JUPAS / Non-JUPAS Year 1) | Non-Local

BA (Hons) SCHEME in Design (JS3569)

8


4-year Programme

4-year Programme

The BA (Hons) Scheme in Design educates innovative forward-thinking designers who are able to give shape and invent desirable futures relevant for a rapidly changing society. The Scheme offers an extensive range of different Design Specialisms that cater for tomorrow’s designers: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design.

Gratitude 2021, Lau Tsz Chun, BA (Hons) in Product Design

› › › › › › › › ›

19

20

Graduates will obtain one of these awards after completion of the programme: BA (Hons) in Design (Advertising Design) BA (Hons) in Design (Information Design) BA (Hons) in Design (Media Design) BA (Hons) in Design (Environmental Design) BA (Hons) in Design (Interior Design) BA (Hons) in Design (Product Design) BA (Hons) in Design (Interaction Design) BA (Hons) in Design (Social Design) BA (Hons) in Design (Service Design)

9


4-year Programme

4-year Programme

Is this programme for you? We welcome candidates who are dedicated to becoming aspiring designers. Competitive candidates will possess these favourable qualities: Are you an expert in conceptualising spatial design? Are you a master in communication and producing high-quality visual content? Do you have unique ideas for improving the use and design of everyday products? Do you find it easy to imagine new services, innovation and entrepreneurial opportunities in the social and cultural sectors?

BA (Hons) in Advertising Design

Qualifying applicants must have a strong interest in design and possess creative curiosity, good visual skills and abilities, skills in three-dimensional or mixed media, the ability to explore and develop ideas, good language skills, and the capacity to solve problems. They will be interested in how design can address issues in today’s society and contribute to making the world a better place.

HouseClipper, Chan Sui Fung Michael and Chow Wing Yan Cat, BA (Hons) in Interactive Media 10

11


4-year Programme

4-year Programme

Curriculum The BA (Hons) Scheme in Design is a 4-year full-time study honorary degree. All students complete a common Design Foundation in Year 1, followed by a Design Cluster in Year 2, before focusing on their chosen Design Specialism in Year 3 and 4. Each specialism has a dedicated study pathway with some common subjects. Students graduate from the Scheme in one of the following nine Design Specialisms: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design. Year 1 Design Foundation: Common Basics The focus of Year 1 is to provide a broad-based foundation in common design skills, knowledge, and integration to enable students to become creative thinkers.

Year 3 Design Specialism: Discipline Exploration Year 3 is the first year of discipline-specific study in one of the nine Design Specialisms offered: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design. Students explore their chosen Design Specialism through dedicated study pathways in discipline-specific subjects. Year 4 Design Specialism: Integrative Design Year 4 is the second year of the Design Specialism. This programme develops students’ critical and professional abilities in design. Students learn to tackle complex design issues through external client-focused and inter-disciplinary studio projects.

Admission Information

Year 2 Design Cluster: Interdisciplinary Collaborations Year 2 students select one of four Design Clusters: Communication Design, Environment Design, Product Experience Design and Service Design. The four clusters provide a broad base of discipline-oriented study in preparation for specialisation in Year 3 and 4.

Please refer to page 8 for details. Credits Requirement Students of the 4-year programme are required to complete a total of 124 credits (plus 6 Training Credits for Product Design and Interaction Design Students) to graduate, including 30 credits from General University Requirements subjects, 30 from Common Compulsory Subjects, and 64 from Discipline-Specific and Elective Subjects. Details www.sd.polyu.edu.hk/ug

12

13


Senior Year Programmes

Senior Year Programmes

Our Senior Year Programmes are designed for those who would like to prepare themselves for promising careers in specific design disciplines through studies at an undergraduate level. Normal duration of the full-time programmes is two years. Applicants will choose a specific programme to get into upon application. As admitted to the programme and after completion of it, graduates will obtain one of these awards:

Full-time | 2 years | Local (Non-JUPAS Senior Year)

BA (Hons) in Advertising Design (73416-AD) Communication Design (73416-CD) Environment and Interior Design (73416-EID) Product Design (73416-PRD) Social Design (73416-SDS) Digital Media (73432) Interactive Media (73436)

14

› › › › › › ›

BA (Hons) in Advertising Design BA (Hons) in Communication Design BA (Hons) in Environment and Interior Design BA (Hons) in Product Design BA (Hons) in Social Design BA (Hons) in Digital Media BA (Hons) in Interactive Media

15


Senior Year Programmes

Senior Year Programmes

16

BA (Hons) in Advertising Design/ Communication Design/ Environment and Interior Design/ Product Design/ Social Design Senior Year curriculum is available in our Bachelor's degree programmes on Advertising Design, Communication Design, Environment and Interior Design, Product Design and Social Design. It offers students a design education that is attuned to social trends and is sensitive to change. The School encourages its students to think critically, learn independently and in teams, experiment with dynamic, multi-layered design processes so as to weave culture and industry strands into appropriate social narratives. Core subjects of the issue-based design studio address contemporary aspects of human existence and the ambition to project desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at its centre, and a critical appreciation of social trends, reflecting a humanistic teaching and learning mode running across the scheme’s design disciplines.

BA (Hons) in Advertising Design

BA (Hons) in Advertising Design

SDP, Wong Ho Lam, Thomas, BA (Hons) in Communication Design

17


BA (Hons) in Digital Media The BA (Hons) in Digital Media programme adopts the motto of ‘content is king’ wherein ‘idea will always lead execution’. It trains content designers by giving them the necessary tools to compete in the world of digital media and digital entertainment. Given intellectual property as a significant source for economic growth, having that winning idea means a chance of being placed in a commanding position. The programme aims to produce idea driven content designers regardless of their disciplines. It rights the paradigm of confusing creativity based on ideas with fabrication based on technical know-how. With this in mind, students are also taught the necessary technical, entrepreneurial and analytical skills in order to become self-learning and self-enabling for the successful execution of a given creative idea.

Senior Year Programmes

BA (Hons) in Interactive Media The BA (Hons) in Interactive Media programme aims to nurture designers with a strong humanistic mindset, as well as technological knowledge, to actualise ideas as design artefacts that will enable people to make meaning out of interactive dynamic experiences. Graduates can join a wide array of creative businesses, such as new media, digital entertainment, information and communications, digital marketing, interactive advertising, HCI, augmented reality, and electronic commerce. Some may continue their studies in interaction design, multimedia entertainment, and the like at the postgraduate level. Students will study discipline-specific compulsories to enhance their design knowledge and analytical capability and practise design projects in real case scenarios.

BA (Hons) in Advertising Design

BA (Hons) in Advertising Design

Senior Year Programmes

We facilitate personal growth in students through self-discovery, self-discipline, selfanalysis and self-learning. We encourage independent thinking, successful positioning and inventive creation through contextual awareness, imagination, collaboration and knowledge application.

18

19


Senior Year Programmes

MEATLESS™ MEAT Relocation, Cheng Tsz Yin, Cheung Chi Ho, Ng Wing Ki, Wong Chun Hei, BA (Hons) in Advertising Design

Senior Year Programmes

Claw for Fun — Everywhere, Everyone, Cheung Hui Ki Yvonne, Law Cheuk Lam Cherry,Wong Yuen Ting Natalie, BA (Hons) in Social Design

Class of 2021 and the faculty of BA (Hons) in Communication Design 20

21


Senior Year Programmes

Senior Year Programmes

Credits Requirements 62–63

BA (Hons) in Advertising Design Communication Design Environment and Interior Design Product Design BA (Hons) in Social Design

60

BA (Hons) in Digital Media

64

BA (Hons) in Interactive Media

64

› ›

Students not meeting the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in Associate Degree or Higher Diploma programmes and their academic performance will be required to take additional 3 to 9 credits of English and/or Chinese Language subject(s) on top of the normal credit requirements. Details www.sd.polyu.edu.hk/ug

22

23


Senior Year Programmes

en;bar, Leung Chun Ting, BA (Hons) in Interactive Media

Littles, Cheung Ka Sin and To Wan Ting, BA (Hons) in Interactive Media 24

Senior Year Programmes

EVE, Choi Ping Wah Valerie and Wong Wing Wang Simon, BA (Hons) in Digital Media

omnom., Chang Pei Chi Peggy, BA (Hons) in Product Design 25


Student Works

Integrated Capstone The interdisciplinary capstone projects echo the global trend in demand for multi-talented designers.

Integrated Capstone

STUDENT WORKS Through the new interdisciplinary capstone projects, smart and creative minds from more than one programme are integrated to generate practical solutions on different topics from the design thinking perspective.

26

27


Student Works

ISOASIS: An Oasis in Isolation

Never Be A Regular

by Chan Ming Yan Amber, Chan Si Jin, Leung Lok Yin Stefanie and Leung Po Kin Steven

by Chan Kei Him, Chan Lok Tung, Ho Wai Leung and Ung Ning Sum

BA (Hons) in Communication Design, BA (Hons) in Environment and Interior Design and BA (Hons) in Product Design

BA (Hons) in Advertising Design, BA (Hons) in Communication Design and BA (Hons) in Social Design

ISOASIS is an integrated project that aims to create a sustainable, holistic and user-centred quarantine experience through interior, product and communication design systems.

To raise awareness of the benefits of ‘ugly food,’ the team created an integrated campaign to raise the audience's awareness of the issue and change their consumption behaviour.

The project envisions a quarantine system based beyond the physical needs of the users, transforming quarantine into a mentally rewarding experience. Specifically, it explores chromotherapy as a method of improving the wellbeing of the users. It reconnects humans and nature by reimagining the colours of the changing skies and natural landscapes as interior lighting and furniture designs. Tutors: Scott Chin, Horace Pan, Dr Shih Yi Teng and Roberto Vilchis

By naming the campaign ‘Never Be A Regular’, the team highlights the message towards the audience to embrace themselves with diverse food. A speculative client, the city’super supermarket, is introduced to bring the issue to consumer attention.

Integrated Capstone

Integrated Capstone

Student Works

Through the advertising campaign (including graphic design, video production, exhibition design, etc.), audiences understand the issue from a different perspective. Tutors: Ken Li, Siu King Chung and Stefan Sonntag

Watch: https://youtu.be/RObkoybGHQg 28

Watch: https://youtu.be/4HwSwv01yeU

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.

29


Student Works

by Cheong Tsz Fung, Choi Hoi Yan, Leung Chun Ting, Tse Ngo Ting and Yiu Yat Pui

Integrated Capstone

BA (Hons) in Digital Media, BA (Hons) in Interactive Media and BA (Hons) in Social Design Family conflict can be the cause of distress and depression, leading to family breakups. A recent study conducted by Caritas Family Crisis Line and Education Centre found 50 per cent of Hong Kong parents and young adults living under a single roof clash at least once a week. Get in Touch is an integrated project by five students from social design, interactive media and digital media studies. The project aims to strengthen family relationships and bonding through various designed activities assigned to young adults aged 20–30 and their family members. Tutors: Bruce Wan, Siu King Chung, Jonathan Yu and Amelie Chan

30

STUDENT WORKS Tutors’ Choice BA (Hons) in Advertising Design BA (Hons) in Communication Design BA (Hons) in Environment and Interior Design BA (Hons) in Product Design BA (Hons) in Social Design BA (Hons) in Digital Media BA (Hons) in Interactive Media

Tutors’ Choice

Relationships in Action: Get in Touch

31


Student Works

Masculinity Uncensored

A Concrete Companion

by Lau Cheuk Yan

by Chan Lok Wai Novan

BA (Hons) in Advertising Design

BA (Hons) in Advertising Design

There are a lot of boundaries in our society regarding what a ‘manly man’ should be. Hong Kong is still conventional in terms of gender identities. A local genderless fashion brand called ‘Ponder.er’ which explores the possibilities of modern masculinity is chosen to be served as client for this advertising campaign.

Freeze Lifestyle is a brand specialising in concrete handicrafts. This campaign aims to connect human stories with the positive attributes of concrete. Here, audiences can discover the value of concrete. This new perception aims to give a deeper understanding of the material.

This campaign is designed to use the images of various animals as visual metaphors to demonstrate masculinity in different forms.

Tutor: Stefan Sonntag

Tutor: Francis Hung

Watch: https://youtu.be/YmYfdmYmCag 32

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.

Watch https://youtu.be/d2alzxzDNMY

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.

Tutors’ Choice—Advertising Design

Tutors’ Choice—Advertising Design

Student Works

33


Student Works

Student Works

Tutors’ Choice—Communication Design

BA (Hons) in Communication Design

Data Sense: Tracing COVID-19 by infographics and data visualisation by Cheung Lok Yi Louie BA (Hons) in Communication Design

Sea You Again is a travel kit that provides a full range of items to enable consumers to take boat trips in Hong Kong. Customers at all levels benefit from cross platform design, with relevant items available both online and offline. Seven islands routes were chosen because their durations are long enough to allow passengers to enjoy the ferry, the water, and the wind, as well as the scenery shifts from cityscape to island landscape. The younger generation gains from Sea You Again. They were told to lay down their phones and relax in the middle of nowhere. To travel on this mode of transportation because we only have a small amount of time and opportunities to do so.

People in Hong Kong have been receiving large amounts of information and data about the pandemic. They seem to have become numb to numbers and data, such as confirmed cases or even death cases. To avoid this situation, information design is one of the most effective ways of representing data. Through visualising data, readers can easily understand the real meaning behind it.

Tutors’ Choice—Communication Design

Sea You Again by Wong Ching Yiu

Tutor: Brian Kwok

They acquired a new perspective on ferry journeys from the unknown to the departure. Tutor: Clive Ng

Watch: https://youtu.be/ksrbDVG_u30 34

35


Student Works

The Brighter Day

Tape #001

by Chick Chi Yu and Choi Chok Ming

by Chan Yat Sing, Kwok Wan Kiu, Tsui Man Hin and Wong Chi Sum

BA (Hons) in Digital Media

BA (Hons) in Digital Media

This movie is about a man with depression who has wounded his hand.

Tape #001 is a story about a talented art student, Chin Yu, and an introverted sound enthusiast, Chor. Chin Yu has made achievements in the art industry with her outstanding skills. In a record store, she came across Chor, and a journey of art explorations and self-reflections began.

He helps a wounded woman, binding her hand before snatching her bandage away and fixing it around his bleeding hand instead. Tutor: Wong Sau Ping Adam

Tutor: Heiward Mak

Watch: https://youtu.be/UWWDsBM_2v0 36

The project provides an immersive emotional experience through detailed visual and audio design, creating a film that delivers more than the story itself.

Tutors’ Choice—Digital Media

Tutors’ Choice—Digital Media

Student Works

Watch: https://youtu.be/NT2c2R0q9Hg 37


Student Works

Moderno Asclepeion

The Island of Grief

by Wong Tsz Shun Jessie

by Lai Yu Nga Katie

BA (Hons) in Environment and Interior Design

BA (Hons) in Environment and Interior Design

Today, our fascination with technology, media, beauty, material goods and work has reached an obsessive level. We dedicate time and attention towards them to the degree that is similar to worshipping, making these ideologies our newfound religion.

The Island of Grief is a story about a girl who is in mourning and escapes to an imaginary space in her dreams. Rooms are designed based on different stages of grief including denial, anger, depression and acceptance.

Asclepions were Ancient Greek establishments where believers seek spiritual and physical healing from Gods in their sleep. Borrowing this concept, this project explores the possibility where a hotel becomes a worshipping space for our new religions to portrait modern values.

Spaces emphasise the characteristics of each grief stage by manipulating and controlling light and shade. The design was defined through the analysis, exploration and consideration of how light passes through and illuminates spaces at a particular time of the day.

The project is inspired by Piranesi's imaginary prisons. His drawing methodologies are extracted and used to reinterpret religious architecture interiors with hospitality programmes.

Tutor: Anneli Giencke

Tutors’ Choice—Environment and Interior Design

Tutors’ Choice—Environment and Interior Design

Student Works

Tutor: Dr Gerhard Bruyns

38

39


Student Works

InMinder

en;bar – Moderate Drinking With Great Delight

by Lam Hiu Yu Yuki and Ho Kwan Kit Jason

by Leung Chun Ting

BA (Hons) in Interactive Media

BA (Hons) in Interactive Media

Many office workers working in a fast-paced environment do not fully relax outside of work. This project investigates mindful eating. The mobile app aims to help users to understand their emotions and bodies.

en;bar is an alcohol consumption digital product that enriches the drinking experience. With the en;bar app, the en;bar spirit — a digital identity, and a smart coaster, this product looks to moderate drinking through an elevated social and leisure experience.

Mindful audio guides users to conduct mindful eating. The Mindful Mat for dining is an interactive device to detect eating pace by sensing the decrease of food weight.

Tutor: Dr Kenny K. N. Chow

In its Enriched mode, the app will provide information including warm tips, eating speed, eating duration and health news to reflect on their personal growth.

Tutors’ Choice—Interactive Media

Tutors’ Choice—Interactive Media

Student Works

Tutor: Dr Huaxin Wei

Watch: https://youtu.be/OBIsmoJeYMo 40

Watch: https://youtu.be/QpNeVarv-aU 41


Student Works

Tutors’ Choice—Product Design

by Yung Tsz Chiu Luke

omnom. by Chang Pei-Chi Peggy BA (Hons) in Product Design

BA (Hons) in Product Design This project studies the behaviour of new religious forms of the future. Since digital data is developing rapidly, rituals change. The designer has created new tools and experiences for people to worship together. Tutor: Lee Chi Wing

omnom. is a smart dining service and product system tailored to fit the next generation of elderly care homes. The system aims to connect key stakeholders in the care home system through data digitisation, enhance interaction quality and safety through design intervention and decrease safety hazards through ingestion performance monitoring and tracking. The omnom. is made up of five components: a wearable neckpiece for monitoring, an application for data digitisation, a spoon for serving, a tray for personalised care and a trolley for smart catering.

Tutors’ Choice—Product Design

Project 2121 KIRSCH Speculative Religion Experience Design

Student Works

Tutor: Dr Brian Lee

Watch: https://youtu.be/DVEspO8KLmc 42

43


Student Works

Hold Doll Friend — A Sharing Platform for Doll Owners by Chan Wai Sheung Destiny BA (Hons) in Social Design

Student Works

WECore: Placehacking and placemaking via tactical interventions in elevators by Wong Chun Ip

Tutor: Siu King Chung

The pandemic has reduced traffic within Jockey Club Innovation Tower, the home to PolyU School of Design, and the connections between students from different design disciplines. In this connection, the project WECore placemaking project was proposed to explore new possibilities in the common space of the building by reconnecting people through various flash-mod activities and creative usage of lifts. It aims to change the everyday mindset and behaviour of students and reconnect people.

Tutors’ Choice—Social Design

Tutors’ Choice—Social Design

BA (Hons) in Social Design Hold Doll Friend aims to show a new perspective of doll-playing through a series of experience designs. The designer collected 43 stories about children who love dolls and sorted their doll-playing approaches into four categories related to education, social interaction, commemoration and story continuation.

Tutor: Chan Kam Fai

Read more: https://bit.ly/3i9U3zE 44

45


Admission Information

4-year Programme BA (Hons) Scheme in Design Local JUPAS Applicants (with HKDSE Qualifications) Entrance Requirements Satisfy the University’s General Entrance Requirements of 4 core and 2 elective subjects with: • Level 3 in English Language, Chinese Language and two elective subjects; AND • Level 2 in Mathematics and Liberal Studies. There is no compulsory subject requirement. Please visit our website for details of preferred subjects. Admission Score Calculation Mechanism Any Best 5 Subjects

Admission INFORMATION Application methods and deadlines vary between programmes. Please check Study@PolyU at www.polyu.edu.hk/study/ for latest information.

• Only Band A or B applicants will be considered for admission. • Applicants are required to submit an online portfolio in June. • Upon release of HKDSE results, shortlisted applicants will be invited for an individual interview with their physical/digital portfolio, along with prototypes or models (if applicable). Preference will be given to Band A applicants. • To recognise applicants with outstanding performance in HKDSE, the programme will directly offer a place to those scoring in the top 25%, waiving the interview requirement. • To recognise the exceptional talent of students in specific disciplines that may not be fully assessed by the HKDSE Examination, our School will consider to admit students who have ranked among top 25% in secondary school ranking with outstanding achievement in a DESIGN or CREATIVE competition / award / activity resulting in nomination, award or recognition at an international level via the School Nominations Direct Admission Scheme.

4-year Programme

Admissions Arrangement

Details https://polyu.hk/URaVl

46

47


Admission Information

Entrance Requirements • (A-Level qualifications) E in 3 A-Level subjects or E in 2 A-Level and 2 AS-Level subjects and satisfy the English Language Requirement; OR • (International Baccalaureate) a minimum score of 24 with at least grade 4 in 2 Higher Level (HL) subjects and satisfy the English Language Requirement; OR • an appropriate Diploma passed with credit or an appropriate Higher Certificate from a recognised institution; OR • an appropriate Higher Diploma/ Associate Degree from a recognised institution (may alternatively apply for Senior Year Places. See next page); OR • other non-local qualifications, and satisfy the English Language Requirement. Admissions Arrangement • Applicants with good A-Level/ IB results or the equivalent may be granted up to 25% credit transfer upon admission to the 4-year programme. Each applicant’s case will be considered based on its individual merits. • Only applicants who choose this programme as their First Choice will be considered. • Applicants may be asked to submit their portfolios and invited to interviews and portfolio presentation. Visit our website for latest announcement of details. International Applicants

4-year Programme

Entrance Requirements • (GCE Advanced Level or International Advanced Level) passes in 3 AL, or 2 AL and 2 AS subjects and satisfy the English Language Requirement (preferably at least BBB in 3 AL subjects); OR • (International Baccalaureate) a minimum score of 24 with at least grade 4 in 2 Higher Level (HL) subjects (being the minimum eligibility criteria only) and satisfy the English Language Requirement (preferably attained a score of 30 or above, including bonus point); OR • other non-local qualifications, and satisfy the English Language Requirement. Admissions Arrangement • Applicants with good results in the GCEAL/ International AL/ IB can be granted up to 25% credit transfer upon admission to the 4-year curriculum. • Only applicants who choose this programme as their First Choice will be considered. • Applicants may be asked to submit their portfolios and invited to online interviews with portfolio presentation. Visit our website for latest announcement of details.

Senior Year Programmes BA (Hons) in

• Advertising Design • Communication Design • Environment and Interior Design • Product Design Entrance Requirements An Associate Degree or a Higher Diploma in Design/Design Studies from a recognised institution. Admissions Arrangement • This programme considers First Choice applications only. • Preference will be given to applicants with good language skills. • Applicants may be asked to submit their portfolios and invited to interviews and portfolio presentation. Visit our website for latest announcement of details.

BA (Hons) in

• Social

Design

Entrance Requirements Applicants must hold an Associate Degree or a Higher Diploma in Design/ Design Studies, Social Sciences, Technology or related discipline (e.g. Business Studies) from a recognised institution. Admissions Arrangement • Applicants who have listed the BA (Hons) in Social Design as first or second choice throughout the application process will be considered. Preference will be given to the first-choice applicants. • Applicants are expected to have good language skills. • Applicants are required to submit a creative personal statement in February. • Applicants may be asked to submit their portfolios and invited to interviews and portfolio presentation. Visit our website for latest announcement of details.

Senior Year Programmes

Local Non-JUPAS Year 1 Applicants

Admission Information

Chinese Mainland Applicants Please contact us for information.

48

49


Admission Information

BA (Hons) in Digital Media

Entrance Requirements A Higher Diploma or an Associate Degree in a relevant discipline from a recognised institution. Test & Interview Arrangement Selected applicants will be invited to submit portfolio and/or interview between February and May.

BA (Hons) in Interactive Media

Admission Information

Tuition Fee Local Student: HK$42,100 per academic year International and Chinese Mainland Students: HK$145,000 per academic year Financial Support and Scholarships Local JUPAS Applicants https://polyu.hk/agdzt

International Applicants https://polyu.hk/kKoMQ

Entrance Requirements A Higher Diploma or an Associate Degree in Multimedia Design, Digital Entertainment, Information Technology, Electronic Commerce, or related disciplines.

Local Non-JUPAS Year 1 Applicants https://polyu.hk/JMylb

Mainland Applicants https://polyu.hk/vLGyy

Test & Interview Arrangement Selected applicants will be invited to submit demo video and/or interview with portfolio presentation between February and May.

Enquiries BA (Hons) Scheme in Design (4-year)/ BA (Hons) in Design (Senior Year) Tel: (852) 2766 5347 Email: ellen.yeung@polyu.edu.hk

Tuition Fee and Enquiries

Senior Year Programmes

Local Non-JUPAS Senior Year Applicants https://polyu.hk/EQYmu

BA (Hons) in Digital Media/ BA (Hons) in Interactive Media Tel: (852) 2766 5346 Email: sdgrace@polyu.edu.hk

50

51


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.