POLYU DESIGN 2020/2021 Prospectus - Student Works by PolyU Design

Contents

Bachelor of Arts (Honours) in Advertising Design

Bachelor of Arts (Honours) in Communication Design

Bachelor of Arts (Honours) in Environment and Interior Design

Bachelor of Arts (Honours) in Product Design

Bachelor of Arts (Honours) in Social Design

Bachelor of Arts (Honours) in Digital Media

Bachelor of Arts (Honours) in Interactive Media

Master of Design (Design Practices)

Master of Design (Design Strategies)

Master of Design (Interaction Design)

Master of Design (International Design and Business Management)

Master of Design (Urban Environments Design)

Master of Science in Multimedia and Entertainment Technology

Meet our Students and Alumni

Student profiles http://www.sd.polyu.edu.hk/en/ meet-our-people/meet-our-students

Alumni profiles http://www.sd.polyu.edu.hk/en/ meet-our-people/meet-our-alumni

Student Works

When the Vessel Can Be

Give Care, Take Care

Live Zero — encouraging multi-use packaging Student: CHEUNG Hoi Yeung Ocean (BA (Hons) in Advertising Design)

Hong Kong FamilyLink Mental Health Advocacy Association (HKFMHAA) — Enhancing awareness for depression patients’ caregivers Student: CHENG Mei Yan Ella (BA (Hons) in Advertising Design)

People get tired of brainwashing techniques in advertising. How can we look for effective ways to present old and exhaustive messages? This campaign repackages the concept of ‘Bring Your Own Container’ by making it something that is as normal as bringing your personal belongings—in a non-ecofriendly approach as an object lesson. ’Live Zero‘ aims to attract audiences who have switched-off from advertisements that shouts eco-friendliness. Brands depicted in this book are selected by students as study subjects. Projects are not real and are not commissioned by the respective brands.

Depression is uncontrollable. Moreover, it is unknown whether depression can be cured. This project describes the complicated relationship between the caregiver and the patient. It aims to point out that depression is contagious and will eventually lead to a vicious cycle. There is currently no formal organisation in Hong Kong to assist caregivers of depression patients. Therefore, by promoting the vulnerability of caregivers, it can help people pay more attention to them, as well as supporting an organisation called HKFMHAA that supports caregivers. Brands depicted in this book are selected by students as study subjects. Projects are not real and are not commissioned by the respective brands.

BA (Hons) in Advertising Design

Student Works

Mom, Stay Alert!

Relationship Advisor

Meiriki JP — Reminding housewives to stay alert to content farms Student: LEUNG Chi Wai Kennyone (BA (Hons) in Advertising Design)

Journalize — Using relationship to introduce stationery Student: MOK Yiming (BA (Hons) in Advertising Design)

Content farm articles are commonly found among social media in Hong Kong. However, those exaggerated contents are mixed with factual and fabricated information without credible sources to gain advertising revenue from clicks. According to research, most of the readers are middle-aged women, they would like to browse and even share those content farm articles about health issues with their families. But their sons and daughters may get annoyed by that. The product ‘Platinum DHA 70’ is a dietary supplement for brain health which helps people to be smart. Based on the product feature, the project ‘Mom, stay alert!’ allows sons and daughters to remind their middle-aged moms about the potential online scams happening on the Internet, including content farm articles. Most importantly, they are encouraged to think carefully before they believe in any online rumour.

How many of you are still using stationery nowadays? It is undeniable that stationery still has a place in our lives. Unlike a hammer and a nail, stationery does more than just tools to help us complete our work. People have different requirements for stationery, and each has their own methods and preferences for using them. The relationship between a person and stationery does not only show a personal lifestyle but also creates an attitude towards life. As long as we pay attention to this issue, we will find that every relationship between people and stationery is unique. Every piece of stationery can be the beginning of such a relationship.

Brands depicted in this book are selected by students as study subjects. Projects are not real and are not commissioned by the respective brands.

BA (Hons) in Advertising Design

Student Works

HK Men’s Beautification Project

Foot the Bill!

Black Monster — Promoting Male Makeup Student: YUNG Tsz Yuen Cherry (BA (Hons) in Advertising Design)

Hong Kong Dog Rescue — Alerting ‘halo adopters’ to think again before decisions Student: LEUNG Tsz Wan Venus (BA (Hons) in Advertising Design)

This might be the largest male appearance beautification project in Hong Kong history. The only goal is to gain benefit for all ladies in Hong Kong - encouraging Hong Kong men to dress up with make up! As the biggest beneficiary, all ladies must show support. Every dollar donated will be transformed into free male cosmetic products from Black Monster and will be given to men in Hong Kong, providing them a chance to be reborn.

The crowning of performing good deeds and getting recognition from others in animal adoption is suffering a backlash in Hong Kong. Research shows that while the popularity of adoption increased, return cases and abandonment issues are rising along. Some of the adopters think that adoption is a trend, or a way to feel like a ‘saviour’. In a way, it makes adoption a weapon that jeopardises the rescued animals, hurting them for a second time. With Hong Kong Dog Rescue as the project advertiser, ‘Foot the Bill!’ has infused creativity with their vision and mission. By telling adopters the responsibilities and commitment post-adoption, the campaign aims to alert people to stop acting impulsively. Taking care and be responsible for the animals are parts of the ‘bill’ of adoption.

Brands depicted in this book are selected by students as study subjects. Projects are not real and are not commissioned by the respective brands.

BA (Hons) in Advertising Design

Student Works

After-glow

City in the Dark

A conceptual exploration on Hong Kong government’s design Student: CHAN Tsz Fung Thomas (BA (Hons) in Communication Design)

Documentation & exploration on late-night Hong Kong Student: CHAN Ka Man Carman (BA (Hons) in Communication Design)

Government initiated design (passport, banknote, etc.) should be the representation of one place’s identity. Unfortunately, research shows that most people think the current government design is not showing what Hong Kong really is. Through switching the perspective from high authority to a perspective from a normal citizen, ‘after-glow’ conceptualise the design idea without the strict limitation of a government’s design and aim to be a media that can let Hong Kong citizens reflect our sense of identity. ‘Incandescence’ is a phenomenon that refers to a metal being heated to a high temperature, forming visible light. It appears when forging metal, as the material is heated to reach its softest point to be reshaped. The notion is used to represent the status of Hong Kong people’s current sense of identity, being now in its least solid state. But what could become the focus today is how the citizens continue to manipulate and reshape their own identity: good ‘craftsmanship’ can change the most fragile sense of identity into the toughest one.

Hong Kong is a sleepless city that does not rest even in the dark. Late night Hong Kong is not just about time, but a place of its own that displays high social and cultural values. This ‘City in the Dark’ is very often under-estimated due to its low exposure to the majority of the people. The late-night city is an important gear as well as representation of Hong Kong people's obscured livelihood. By shading light on late-night city, this design project hopes to bring out the deeper meaning behind late nights, the city and the society for people to better understand Hong Kong.

BA (Hons) in Communication Design

Student Works

Obscured 2/F

Open Up!

The implicit roles of footbridges regarding human behaviour in the floating city Student: WAN Yuen Wing Alice (BA (Hons) in Communication Design)

Re-exploring Hong Kong Public Libraries Student: LEE Nicole (BA (Hons) in Communication Design)

Obscured 2/F is a design project dedicated to the neglected second floors in our city, footbridges. Hong Kong turns into a high-density harbour under modernisation. This enhances the development of footbridges and witnesses the changes of this city. Footbridges and networks, elevated pathways in between congested buildings, are gradually developing into another ground for the pedestrians. The high flow rate of pedestrians creates different forms of implicit cultural fragments on footbridges. By exploring and observing footbridges from different perspectives, this project aims to renew notions and reveal new possibilities among local footbridges in daily life departed from functional purposes. It archives 46 entries around Hong Kong Island, Kowloon and the New Territories. This research explores footbridges from aesthetical, spatial, and sociocultural perspectives, which encourages the impression towards our modern city and community through unspoken cityscape and human activities.

Due to the negative impression of public libraries and the advancement of technology, people are not interested in visiting public libraries anymore. In the past, people would go to public libraries to seek knowledge, to work, or to have a relaxing time, but these do not apply to nowadaysâ&#x20AC;&#x2122; life. Public libraries have an important role in the community, yet they are being less recognised lately, especially in the perspective of younger generations. A lot of different systems and platforms are replacing public libraries; this is why many people do not visit them any longer. It would be disappointing for those relatively new and nicely built libraries to be underrated and underutilised. â&#x20AC;&#x2122;Open Up!â&#x20AC;&#x2DC; is a project about promoting and raising public awareness about Hong Kong public libraries. It carries 3 meanings: opening a book, opening to new libraries, and opening yourself. This project hopes to generate more awareness and engagement toward public libraries by introducing the unknown aspects of public libraries and bring them to our daily lives, thus changing the general perception of public libraries.

Brands depicted in this book are selected by students as study subjects. Projects are not real and are not commissioned by the respective brands.

BA (Hons) in Communication Design

Student Works

Second First

Floating city

Promoting second-hand culture in Hong Kong Student: CHENG Man Ki Kiki (BA (Hons) in Communication Design)

Experimenting photography to express the emotions of Hong Kong Student: LAU Yin Yu Tiffany (BA (Hons) in Communication Design)

Second-hand culture inspires alternative consuming choices that have been considered more sustainable and environmentally friendly, globally. However, this culture has not been fostered in Hong Kong and ’second-hand’ is generally perceived as unwanted, dirty and old. At the same time, many young Hong Kong citizens have a tendency to spend excessively. Overconsumption is a serious issue, leading to severe wastage and environmental problems. Second First is a platform that aims to encourage young people to participate in second-hand culture. Through diverse media and events, it works towards building a positive impression of the culture. It emphasises the number ‘2’ and utilises the uniqueness of every second-hand item. Furthermore, taking on a story-based approach, young people in Hong Kong are inspired to join in second-hand activities by introducing them to people who are already involved in it.

Hong Kongers has suspended in a never-ending transition where no one knows where to go, what to do, nor when it is going to end. Some people wish to have wings and fly to a better place while others have to stay. There is no idea what beneath the fog is. When searching images about Hong Kong, results are mainly Victoria Harbour picturing a vibrant atmosphere. The overflowing of these images has become a false stereotype. Are they really reflecting the emotions among Hong Kong people now? In this project, all sorts of experimental photography techniques are applied to express the emotions and atmosphere of Hong Kong visually. Getting out of the stereotypical local image, it is aimed to project the alternative emotions addressing quotas and expressions from local literature.

BA (Hons) in Communication Design

Student Works

Fifth Region

Conscious Light

A solution for overpopulation and land shortage Student: KWOK Chin Fung Lucas (BA (Hons) in Environment and Interior Design)

Neon sign as a spatial light mediator between indoors and outdoors Student: LAW Kwun Long Cyrus (BA (Hons) in Environment and Interior Design)

‘FIFTH REGION’ is an extreme fairy tale about Hong Kong future in 2060. Considering the contemporary issues that are overpopulation, land shortage, and new town planning in Hong Kong, the designer created an imaginative story to predict the future in this project. In the past 80 years, pedestrian systems created a multilevel urbanism that continued to expand. It led to a result of heavy air pollution. Having no sunlight, the ground level becomes the darkest, smelly and orderless places. Hong Kong is headed down a blind alley. To tackle these problems, a new mega-structure which is a mid-air network is built. It is called ‘FIFTH REGION, a place above 200 metres from the earth’s ground and to become the last new region in Hong Kong.

Hong Kong's iconic neon signs are part of the city‘s night skyline but also known as a source of light pollution which have been demolished one by one in recent years. This project proposes to rethink and use the neon sign as a spatial light mediator between inside and outside, giving it an additional function to be a sustainable alternative as an illumination element for the interior, and to retain the traditional and visual culture of Hong Kong. The design introduces an internal lighting system illuminating the interior space through the means of an external light source only. An accessible and usable lightless space is created by constructing spatial transformations of an existing room. For practical exploration, my bedroom forms the space for experimenting and testing possibilities and to prove that the methodology invented can be applied to any space in accordance to its own programme and use.

BA (Hons) in Environment and Interior Design

Student Works

Vertical Free-Space

The Bulkeley Market

Redefining free-space in a vertical perspective Student: SO Tsz Ching Jasmine (BA (Hons) in Environment and Interior Design)

Foods, craft and recycling generating a new transient Bulkeley Student: CHEN Shuning Olivia (BA (Hons) in Environment and Interior Design)

This project experiments and demonstrates free-space in a vertical perspective, bringing a new definition of free-space with verticality potential. Vertical free-space provides more freedom because it is no longer merely experienced in one plane, but 360 degrees all around you. The story sets in the future, the time when many tasks are replaced by artificial intelligence. Although HSBC still stands as one of the largest banks in Hong Kong, the majority of employees are fired because their jobs can be done by AI. Therefore, a lot of spaces in the HSBC building become vacant. A completely new and radical spatial layout is proposed for the remaining bank employees to use. It is an experiment of free-space, to be experienced in a more vertical perspective. From arranging a freespace in plan, we now challenge to arrange a free-space in sections.

The Bulkeley market is located in the centre of the old Hung Hom district, the area between the metro station and old â&#x20AC;&#x2DC;Tong Lauâ&#x20AC;&#x2122; (old multi-storey buildings) district that will be demolished for redevelopment soon. Almost half of the shops on Bulkeley Street are going to close down. Low-income locals can no longer retain their bazaars including night street barbecue stalls and dawn markets where there are leisurely strolling, budget shopping and eating. In Hong Kong, high-density living caused by a high population is steering the new generation of real estate developers to search for new quality environments that are transformable and can project collective memories of people. The developer selected Bulkeley as a pilot for a transient system for the low-income group to promote the combination of sustainability, new technology and preserving local Hong Kong culture.

Brands depicted in this book are selected by students as study subjects. Projects are not real and are not commissioned by the respective brands.

BA (Hons) in Environment and Interior Design

Student Works

HK VERNACULAR: New Formation of Material Juxtaposition

â&#x20AC;&#x153;Of Other Spacesâ&#x20AC;?

Revealing the history of a space by unfolding its materials Student: CHO Man Yiu Lianne (BA (Hons) in Environment and Interior Design)

Interior elements presenting different psychological experiences of space Students: AALTONEN Salla Tuulia, LEUNG Yik Hei Faith (BA (Hons) in Environment and Interior Design)

A person feels intimately connected to a place once the tactility of the architectural materials has opened to experience. Through proposing an adaptive renovation method of a building, it connects building to the interior, and interior to the body. It is a system that allows endless modification and accumulation of living space. The resulting material complexity reveals the age of an architecture and carries a history of local materials and construction. Meanwhile, the juxtaposition of materials creates the moment of crashing new and old. Since there was a life cycle for every architecture, materials were the marks to trace back the moment when the new materials were adapted to the buildings. Through unfolding the material of the space, we could dig out the life cycle of it. Finding reasons behind the occurrence of material and overlapping, thus, enable architectures to reveal the history of the context.

This project aims to discuss to what extent does the interior conditions such as colour, lighting, shape and form affect the psychological experiences of space. Focusing on three phobias: agoraphobia, acrophobia and claustrophobia, the project showcases how different spatial decisions can have a positive or negative impact on the user of treatment spaces; either by triggering the phobia or enhancing the feeling of security. A set of options and combinations of various spatial elements are clinically eliminated to two types of spaces: one to induce and the other to counteract the phobia. These combinations translated into various interior design elements that would mimic the same effect that the original pattern would to the patient, such as lighting, material choice and spatial configuration. In this final stage all the knowledge of medical context is brought back in to redesigning the same spaces of treatment, which were demonstrated in the earlier research.

BA (Hons) in Environment and Interior Design

Student Works

Touch Math

EXP501

An educational toy designed for Special Educational Needs (SEN) students Student: YIU Yuen Lam Christy (BA (Hons) in Product Design)

Assistive oral care equipment for self-care impaired In-patients in hospital Student: HO Hing Lam Jackie (BA (Hons) in Product Design)

The inspiration of this project comes from the designer’s own four-year experience of teaching as a private tutor where she learned to understand her students from their perspectives. Mathematics is generally a difficult subject for SEN students. Not only is it a bottleneck for teachers but also a great challenge for students. For instance, ‘8 is larger than 4’ is a very simple concept yet many of them found it difficult to understand. In this project, the designer decided to create a set of simple, vivid and interesting educational toys by applying the essentials that she found in that 4 years as a teacher. Multi-Sensory Strategies are deployed to stimulate the students’ senses to embody the abstract concepts of mathematics, aiming to break their barriers to learning.

This project aims to develop a comprehensive oral care solution for self-care impaired elderlies and patients in Hong Kong. The number of long-term patients including disabled, paralysed and self-care impaired elderlies is rising. The lack of self-care ability directly affects to their health condition and oral care is a critical treatment preventing the pneumonia infection. In this respect, caregiving organisations include the oral care in their services. However, the treatments are conducted by heavy use of cotton swab (Q-tip) as it is disposable and water absorbing, without proper tools and equipment that meet the diverse care requirements. The ’EXP501‘ is an innovative oral care equipment fulfilling the care-receivers’ needs and to offer five types of oral care treatments, i.e. teeth, tongue, gum, lips and implant teeth. It produces cleaning tools made by cotton thread which does not only inherit the benefits of the material characteristics of cotton swab, but also provides the flexibility of size and density per treatment. As a result, good oral health would contribute to their better quality of life in the long run.

BA (Hons) in Product Design

Student Works

Ranni

FIRE-EXO

Transformable baby device Student: LI Yi Wah Iiva (BA (Hons) in Product Design)

Firefighter suit with exoskeleton Student: TSE Ying Chung Steven (BA (Hons) in Product Design)

High performance strollers and carriers are abundant nowadays. Yet, with the heft from belongings and limitations in individual physical agility, one can only choose between either a baby carrier or a stroller for a single trip. Neither of these two product categories on the market today can perform well under various city-living scenarios, in particular, when hit with uneven landforms and obstacles along the way. When confronted with these challenges, stroller users often resort to risky moves such as lifting a stroller with a baby inside for escalator rides. ’Ranni‘, designed for caregivers of children aged 9-months to 2-years, is dedicated to offer new user experience in which user’s mobility increases. It integrates baby carrier and stroller in one. By catering to the physical and emotional needs of the baby and the caregiver, travel enjoyment with kids will be enhanced even in longer-hour-excursions by transforming the device.

Fire accidents often happen in our society. One of the most serious fires in Hong Kong was in 2011, which caused 34 injuries and 9 deaths. This inspired the designer's research on designing equipment for firefighters to facilitate their rescue process. The new design is hoped to reduce the number of injuries and deaths in fire accidents in the future. ’FIRE-EXO‘, a new type of firefighter suit with embedded exoskeleton structure, provides additional assistance and power for firefighters to solve the weight problem and enhance their workability in doing different tasks in their rescue operation. Other than the basic set, some add-on equipment sets are designed for dealing with specific situations. They can be easily connected to the firefighter suit when necessary.

BA (Hons) in Product Design

Student Works

Dwarfs

SO LONG!

Educational kit about emotions for ASD children Student: WONG Man Wai Jack (BA (Hons) in Product Design)

Preparing irreplaceable goodbye gifts before death Student: LAW Wing Yan Wendy (BA (Hons) in Product Design)

The way ASD (autism spectrum disorder) children express themselves is somehow different which causes misunderstandings and lead to difficulties in their social lives. This product targets 6–12 years old ASD children who are educated in ordinary schools. It aims to improve their social lives by setting stages of emotion expression and emotion control. Elements of colour, form and sound respectively trigger visual, tactile and auditory sensation of the children. Digital programming is also applied to provide a complete user experience. Through touching and matching the sounds of objects in different shapes, the kids are encouraged to talk and share their feeling with their caregivers, social workers or teachers.

’SO LONG!‘ is a series of goodbye gifts initially designed for a person soon to pass away to present to their loved ones, being an alternative way to leave behind something deeper than what is customary (letter, money, etc.). The project aims to capture the most precious tangible, intangible and invisible parts that define an individual — relating to blood, voice and DNA, respectively. Preserving the essence of a person is executed in an abstract way in order to stay non-emotionally invasive and not to re-invite user‘s sadness. All objects are personalised and are meant to trigger and evoke continuing bonds to the one they represent. They are one-offs which make them irreplaceable and precious to the user. The target group was then expanded to people who might just have the urge to leave a ’piece of themselves‘ behind or just wish to present a highly intimate gift to whomever they choose. As a secondary goal, the collection also aims to raise the awareness of preparing for death in a healthier way, or at least to help people approach the issue in a more soothing way.

BA (Hons) in Product Design

Student Works

Regenerating Psoriasis Clothing

Temple Streetâ&#x20AC;&#x2122;s Visual Guide

Co-creation with patients, storytelling, knowledge sharing Student: WONG Wing Yee Rainee (BA (Hons) in Social Design)

Appreciate the folk wisdom of the stallâ&#x20AC;&#x2122;s operators Student: CHEUK Hiu Yan Alyson (BA (Hons) in Social Design)

Clothing and its consumption are a piece of cake for most people, but for people suffering from psoriasis, it requires knowledge. Through a series of co-creation workshops with psoriasis patients, their difficulties in choosing, wearing and altering clothes are discussed and analysed. The project aims at integrating experience and knowledge from psoriasis patients, patient associations, dermatologists and the materials experts, and sharing them through social media posts, booklet gift set and altered clothing. The participants are facilitated to observe their needs, familiarise with materials that are suitable for them, and create their own choices. The project shows that, while illness inevitably deprives people of well-being, it is still possible to regenerate a different perspective by re-examining one's everyday life like clothing habit and preference.

Temple Street is one of the highlighted tourist attractions in Hong Kong. While the street is best known for its night market selling cheap merchandises and local food, the marketâ&#x20AC;&#x2122;s operation and the daily processes of constructing the street stalls are ignored by most of us. From the uses of modular components and tools into constructing the scaffold and structure of each shop, and the colloquial ways of selling merchandises to worldwide customers, all involve a series of folk wisdom of the hawkers. Through a process of visual storytelling, this project attempts not only to engage outsiders into appreciating the folk wisdom of the Temple Street market community, but also insiders into re-examining the collective value they nourish in the community.

BA (Hons) in Social Design

Student Works

From Workshop to Toolkit

Stored Knowledge

Co-designing youth service with young adults Student: WONG Lok Man Eddie (BA (Hons) in Social Design)

Visualising Yue Wan Market Student: LI Ling Mon Queenie (BA (Hons) in Social Design)

In studying one of the Integrated Children and Youth Services Centres, it is found that most of the activity planning for young adult is employing a top-down approach. Such mode of planning may lead to youth programmes that may not fulfil the needs or interests of the young clients; this will further lead to the lack of participation, engagement and interaction towards the services provided. This project attempts a remedy: to engage young adults early in the planning stage of youth services. By employing different facilitation methods, a series of co-design workshops were organised to better understand the core needs and concerns of the young clients. By consolidating and analysing the observations and findings from the co-design workshops, a toolkit for co-planning activity has been developed. This may help to break regular assumptions and practices of the service providers and the service users.

What's good about the local public markets, when compared with supermarkets and shopping malls, is not immediately visible. After months of intensive fieldwork and observation in Yue Wan Public Market, the designer realised that each messy appearance of the market stores is not an outmoded spectacle, but itself stores some unique knowledge and folk wisdom, which can only be made visible with patience and care. In this project, three market stores are selected: Mei Kei Clothes Store, Mrs. Lawâ&#x20AC;&#x2122;s Snack Store and Mr. Ngâ&#x20AC;&#x2122;s Butcher Store. While each has its own stored knowledge, different methods of visualisation were designed and used, for example, layered representation, photo-stocktaking and timeline storyboard. The project shows that no single visual method is sufficient in the study of the local public market; its treasure is stored disparately in different stores, awaiting its own visualisation.

BA (Hons) in Social Design

Student Works

The Fallen Leaves

Passerby

A live action movie on cherishing everything before it’s too late Students: PANG Nga Yin Sabrina, WONG Sze Ho Brenda (BA (Hons) in Digital Media)

An animation about letting go for a brand new beginning Students: CHOW On Wa Perry, LIU Ka Lok Max (BA (Hons) in Digital Media)

Lai Chi Keung, an ex-drug trader, was back in society after spending 20 years in prison. He wanted to make up the lost times for his mentally retarded brother, Lai Chi Yong and his grandma. However, she passed away a week before Keung’s release. Yong blamed him for not being there and decided to be distant even though Keung was there with him now. At first, Keung turned down the offer from his ex-gang partner but after a secret was revealed in a letter, he decided to go back and left some money for his brother. One phone call from Yong changed his mind. All he wanted was to go home. Unfortunately, his own destiny did not allow him. This project aims to tell a simple story with a deep message: ’cherishing everything before it’s too late.‘ Sometimes, we neglect the significant things in life out of our own choices. When we realise there is loss of life, we also realise there is nothing we could do. We regret and drown ourselves in sorrow. What if we could prevent it? What if we do not take things for granted? How about treasuring every second of our lives?

Meng Po（孟婆）is a god in Chinese folklore. She shed tears for each deceased and serves them a Meng Po soup that would forget their past. For Meng Po, all guests are passers-by of her life. Meng Po is one of the protagonists of Passerby, but she is also a bystander in the story. She is playing a significant role in promoting the development of the plot and teach us to let go of things when time comes. Another main character of the story is the mother, one of the Meng Po's customers who blames herself and cannot let go of her son's death. Two persons hold their views at opposite poles when facing death and life. We should learn from Meng Po, letting nature take its course. Everyone is a passer-by in the life of others. Only when you let go, you can embrace a brand new beginning.

BA (Hons) in Digital Media

Student Works

2020: Armageddon

Fit Fat

A live action movie on ’we get lost when we are young‘ Students: FAN Wing Shu Carey, HOU Ho Wai Ahwei, TANG KA Ho Kaho (BA (Hons) in Digital Media)

An animation asking ’what if your fat comes alive? It’s Tommy‘! Students: MA Ka Hing, NG Wing Hei, TAI Yuet Ching (BA (Hons) in Digital Media)

In 2019, there is an urban legend that Armageddon will happen in 2020. Sum is a teenager who is trapped in a complicated relationship between family, friends, and romance. His father left him, his mother committed suicide, and his friends hurting him. Human relationships are a torture to him, so he believes Armageddon is the only way towards relief. He thinks that being a human is excruciating. Loneliness is terrible. He wants to escape the trap; however, the reality is a tragedy. He waits for the day to come desperately and hopes that it can save him. Our project objective is to reveal the truth that people around always affect us. Human relationships create chaos but also brings happiness. Sometimes, we are afraid of being alone and sometimes we long for love. We laugh, we cry, we love, and we learn.

This story is inspired by a daily episode between a little sister, a skirt and an older sister. The little sister bought a skirt from the internet, unfortunately, it does not fit, and she tried hard to fit in but did not succeed. The older sister told the little sister: ’Why don’t you buy a fit sized dress instead of fitting into that dress? ‘. The little sister was mind blown and decided to use diet as the start of the final year project. The team wishes to produce an animation that provides joyfulness for the audience. Besides, since most people are conscious about their body shape and appearance, they want the audience to reflect on what the value of change is. Or, is it enough to be yourself?

View Digital Media projects on our YouTube channel:

BA (Hons) in Digital Media

Student Works

NOT MAZE

Isla

VR training game on the sense of direction Students: CHAN Pui Lee Lily , LAW Hei Lam Hayley (BA (Hons) in Interactive Media)

Morning chatbot for critical thinking Student: CHUNG Yan Shun Alpha (BA (Hons) in Interactive Media)

This project involves the study of people with a weak sense of direction and how we can help to improve their wayfinding skills. It is a VR training game for people to build a spatial relationship with the 3D virtual world of Hong Kong. First person point of view helps build up a spatial image more easily. They can learn at home and avoid getting lost in a new environment. Through their adaptation to the virtual environment, they are expected to develop a better wayfinding skill in the real world. The game includes different stories of assorted missions on 3D maps to help the user get used to wayfinding. Storytelling can increase the motivation of players, and the stories are designed to focus on different areas of wayfinding skills. The target audience can improve their skills by persistent training.

Isla is a chatbot for smart displays and an app that provides you with the essential information to start your days, such as weather and agenda. More importantly, it informs you of latest news in a story-like format to encourage critical thinking. It intends to lessen the echo chamber effect, where people only consume media that reinforce their existing beliefs. By enhancing peopleâ&#x20AC;&#x2122;s critical thinking every day, it aims to encourage them to form informed views, fully understand controversial topics and introduce criticality to their judgement.

BA (Hons) in Interactive Media

Student Works

Decktics

Teamate

Health care assistant for type II diabetes Students: LEUNG Ming Wai Cat, NG Keneth Labante (BA (Hons) in Interactive Media)

A communication platform for co-working space users Students: CHEUNG Hing Yung Zoe, LO Chiu Hung Esteli (BA (Hons) in Interactive Media)

Hong Kong is facing a massive increase in the number of people with diabetes. The diabetics need to go through an adaptation period so that they can stabilise the illness and do not run into further complications. Due to the misunderstanding of seriousness of the illness where some patients think it is equivalent to a death sentence, they give up on their treatment easily because they do not want to go through the adaptation period. Decktics offers a get started kit that combines mission and horticultural treatment. Based on oneâ&#x20AC;&#x2122;s level of self-control ability, the patient will receive a get started kit of suitable level. In order to help patients live with the illness and manage their health, they will experience the mission-based exercise that helps them change their behaviour in a fun way. Decktics will make a significant difference to new diabetes sufferers.

Plenty of co-working spaces in Hong Kong have good environments and attract many start-up workers. However, many feel uneasy to interact with strangers and it makes them feel lonely. Researches and observations show that communication is advantageous for start-up workers in terms of bringing business opportunities and improving mental health. â&#x20AC;&#x2DC;Teamateâ&#x20AC;&#x2122; aims to provide both online and offline (tangible) platforms to create opportunity for users to communication and expand their social circle under a relaxing atmosphere in either a business or casual way. It comes along with a mobile application for users to communicate and connect; and a tangible device as a tea dispenser to complement.

BA (Hons) in Interactive Media

Student Works

Refles

PACEMATE

Facilitate personal reflection and develop ones’ character strengths Students: HUI Tung Hung, WAN Siu Hong Chester (BA (Hons) in Interactive Media)

Smart Guide Dog Walking in City Student: HUANG Heqing Amaya (MDes (Design Practices))

Stress, depression and anxiety are common syndromes that dampened the well-being of city dwellers. A recent survey (Hong Kong Playground Association, 2018) found that one-third of young Hongkongers suffer from moderate to extreme depression. In this project, the team proposes making self-reflection part of our everyday routine so as to increase positivity in our life. ’Refles‘ fosters personal reflection in two ways. First, it is based on scientifically proven studies of Character Strengths and Virtues framework. The framework consisted of 24 character strengths, which promote positive behavioural changes by building awareness on and developing them. Second, it offers a gamified reflection tool that turns self-reflection a daily practice. Refles builds a greater connection with oneself by recording people’s thoughts, behaviours, and associated character strengths, and thereby enhancing the self-reflective learning experience. Using Refles increases selfawareness, inspires self-acceptance and enables self-growth.

Unlike other household pets, guide dogs need to be very accustomed to human’s environment. Guide dogs may find themselves in unexpected situations while walking in crowded and noisy areas where intense noise and stress could affect the understanding of handlers; verbal commands. In addition, difficulties in going to unknown places may limit the mobility of the visually impaired. Pacemate is an intelligent system designed to improve the communication between guide dogs and their handlers composed by a bone conduction audio device that receives the commands, a sensory harness that gives vibrations as indications and a blind-friendly app which helps the visually impaired move towards unfamiliar places.

MDes (Design Practices)

BA (Hons) in Interactive Media

Student Works

The Spirit Nest

/ Slash /

Student: ZHANG Shen (MDes (Design Practices))

New Disciplinary Collaboration and Co-Creation Strategies Student: LEE Venus (MDes (Design Strategies))

Hong Kong is experiencing tourism revival with millennials being the main driver of the industry. They prefer to visit more places with shorter stays over itineraries that linger in one destination; they also choose to spend money on engaging experiences over the traditional hospitality offerings. Currently, the existing options neglect the local populations with minimum attention to the millennials. The Spirit Nest aims to elevate the hospitality industry by tackling stress in physical, emotional, and spiritual forms. It offers people the chance to get fully relaxed within a short amount of time when simultaneously providing a new kind of experience that pushes the boundaries of their psyche. By utilising unused rooftop in the city of Hong Kong, a set of rituals in a series of tech-enabled space is created. Stressed individuals can come to relax and regroup in a short amount of time.

Being a slash is a rising segment in the modern workforce; this segment takes up multiple jobs. This thesis gives the definitions of the slash generation through interviewing existing slash workers, examines their reasons behind having multiple jobs and their journey of becoming slashers. Social issues, technology, social media, eCommerce are important factors in the formation of slash work culture. By identifying the characteristics of inter- or multi- and trans-disciplinary, the thesis proposes the slash-disciplinary, a way to work by sharing resources and facilitated by online and offline co-working space. The thesis ends with a forecast about the future of the slash culture moving towards the multiplicity of knowledge production.

MDes (Design Strategies)

MDes (Design Practices)

Student Works

Brand/ Art

Talking Textiles

Collaboration between Brands and Contemporary Art as Strategic Tool to Generate Value Student: WU Melissa (MDes (Design Strategies))

Soft Product Design for Therapeutical Interactions Student: WONG Lionel Zhen Jie (MDes (Interaction Design))

This thesis studies the long, rich history of businesses seeking to utilise art as a means to generate value. Brands are valuable means and establishments, which make them an integral component of the contemporary material culture. Contemporary art, a social/ cultural dialogue that takes different visual forms, can provide an extended product line and points of interest for brands, helping them to reach out to the social and cultural spheres and grab the attention of their potential followers. This is not to say that contemporary art provides one size fit all approach as a strategy. All forms of art evolve over time, so as the advertising industry and with most establishments in the digital age. The thesis discusses that by understanding the ways in which brands and contemporary art interact, we can understand how different industries appeal to target consumers and create value for them. Strategic branding depends on this understanding, which must evolve as brands, art, and society, in concert with one another, and as a whole.

Talking Textiles is a project exploring possibilities of the future of Interactive Wearables. When we have technology built into the very fibres of the fabrics you wear, what can be the potential applications? This project takes the shape of Hooded Scarves that allow wearers to play therapeutic sounds to each other. This is accomplished through the use of touch-sensitive fabric sensors and embroidered speakers. These sounds utilise binaural frequencies to elicit positive reactions such as calmness and healing with the users, while the soft fabrics used on the hooded scarves provide comfort and reassurance. Modular electronic components are sewn on and hidden away within layers of fabric, giving a glimpse of how soft, wearable devices can be like in future.

MDes (Interaction Design)

MDes (Design Strategies)

Student Works

Echo

Design of Business

A voice manipulated VR game Student: LEUNG Kelly HY (MDes (Interaction Design))

A design thinking approach to value management for organisations Student: LAM Kevin (MDes (International Design and Business Management))

ECHO is a voice manipulated VR game, designed for Hong Kong adult. The aim of this game is to put adults into childrenâ&#x20AC;&#x2122;s shoes and to educate them the ways to encourage children. The game supports both Cantonese and English. Based on what the Player has said, the programme recognises and analyses the voice. During the game, the Player will go through 4 stages: Opening, Adult POV, Child POV and Reflection Ending. In the stage Adult POV, the player goes through an everyday life scenario with a Child. The Player has to make decisions and respond to the Child by reading out the most suitable dialogues. Then, he/she will experience from the Childâ&#x20AC;&#x2122;s POV based on his/ her selections.

How can an organisation become design-centric? This study aims to explore the similarities between the design process and the business process and how they deliver value. By aligning the differences, designers, business managers and other key decision makers can create, capture and retain value and the organisation is set on the path to its ultimate goal of becoming a design-centric company.

MDes (International Design and Business Management)

MDes (Interaction Design)

Student Works

MDes (International Design and Business Management)

Design Capabilities for SMEs in Emerging Economies The challenges and opportunities of being competitive in a globalised economy for small- and medium-sized enterprises Student: VARGAS RINCĂ&#x201C;N Juan Diego (MDes (International Design and Business Management)) Design capabilities are one of the most important strategic attributes for managing and envisioning sustainable change and growth. Rapid changes in business ecosystems are forcing professionals to prepare for the future in a fairer, more sustainable and competitive way. This paper covers some of the key issues related to the role of design capabilities for SMEs in Colombia, as an example of an emerging economy. Becoming an Original Brand Manufacturer (OBM) is complicated and demands resources but has major benefits for all. This paper presents a macro perspective of Chinaâ&#x20AC;&#x2122;s journey from being an Original Equipment Manufacturer (OEM) to becoming an OBM and offers examples of both established and new companies. Challenges and opportunities are discussed that illustrate how small-and medium-sized enterprises in emerging economies can develop design management capabilities to be more competitive in the globalised world.

Student Works

Internationalisation Strategy of Mobile Payment Applications for Chinese Internet Firms Student: LI Yue (MDes (International Design and Business Management)) Chinaâ&#x20AC;&#x2122;s mobile payment industry, which launched more than five years ago, has permeated into daily lives and brought convenience to the payment experience for consumers. Chinese Internet firms have started to explore foreign markets because of market saturation at home, but they are experiencing challenges: they are unfamiliar with local contexts, they lack international experience and have to compete with local service providers. Chinese firms have been expanding into markets in Southeast Asia, encouraged by rising numbers of outbound Chinese travellers and investments into local fintech firms. In seeking success, they need both external and internal strategies. With their advanced technology, user-friendly products, abundant capital and a customer base of Chinese tourists, Chinese Internet firms can consider B2B payments, tourism and business solutions markets. Sustainability also depends on their ability to create value for local people. Their internal strategy should focus on building a local team with an international outlook.

MDes (International Design and Business Management)

Student Works

Future Port City Vision

Urban Acupuncture

A new infrastructure intervention to Yantian port city Student: WANG Yue Wendy (MDes (Urban Environments Design))

Active public intervention in urban village. How to activate city life by means of small scale spatial intervention Student: KE Jiawei Vivian (MDes (Urban Environments Design))

The project started out with two questions: what is the integration of a port city and what is its layout? The definition of port city integration, academically, is mainly from the perspective of economy, which mainly refers to the economic mutual benefit between ports and cities. Port is very important for the development of the whole city, a hub connecting the city and the world. In the process of port construction, different interest groups cause some degree of contradictions between the port and the city. Yantian is a typical port city. The Yantian port established after the reform and opening up is like a huge hub, which drives the handicraft manufacturing industry in Huizhou, Dongguan and other places. At the same time, local related industries start to sprout, but urban development is restricted due to the limited space. If the port is compared to a large hub, the friction between gears is the urban problem caused by the port. So can we get involved in a new hub in this huge hub to alleviate the city‘s problems? The answer to the earlier questions is a design proposal for a new hub with a container terminal, to be seen as an infrastructure system.

This project is mainly designed around the concept of ’Urban Acupuncture‘. Urban acupuncture is a catalytic urban development strategy with small-scale intervention. It can carry out small-scale transformation in a specific area by means of acupoint treatment, triggering changes in the surrounding environment of acupoints and achieving the goal of urban renewal. Through research, it is found that the urban villages in Shenzhen have a serious shortage of public space in quantity and area, and the quality is generally not high enough to provide normal public activities to the residents living there. Therefore, this design selects Baishizhou, an urban village of Shenzhen, as the site. By searching for outdoor public space with potential development in the region, including public space with low utilisation rate or occupied by nearby residents for other purposes, we can use these space as acupoints to transform it and enrich its spatial types and functions. At the same time, the visible and invisible connections between the acupoints stimulate the vitality of the entire region, provide more possibilities for the daily activities of the residents, and also have a positive impact on the urban body.

MDes (Urban Environments Design)

Student Works

MAKEX2

Green Employee

Students: CHAN Hung, HONG Wai Dik, TONG Haiyan (MSc in Multimedia and Entertainment Technology)

Gamified eco-sustainability training for hotels Students: BABITZOVA Barbora, CAI Yang, GONG Xinping, WANG Xinyi (MSc in Multimedia and Entertainment Technology)

This project is about visualising esports players’ emotion using biometric data to give audience insights into players’ mental state during competitions. If you watch any sports, then you must have athletes or players that you like. Have you ever wondered what goes on in their head or how they feel during clutch moments in the game? We use smart wearable to track biometric data such as heart rate and skin conductivity to analyse players’ mental state and translate that into engaging visuals for the audience. It gives them insights into players’ psychology, opportunity to learn from the best, and leave them with a meaningful and memorable experience. Emotion visualisation is a new type of content that has not been used in the esports and streaming industry. On top of all, the content is unique and personal to you and your audience. Not only for esports, this product is useful for any content creators and performers who seek a novel tool to interact with their audience. Moreover, it serves as a tool for users to better understand their psychology, which benefits their mental health and performance in the long run.

Hotel sector needs to cut its carbon footprint by 90% by 2050 to meet the 2 degree climate change threshold agreed upon in Paris Agreement. Employee training matters. Raising environmental awareness amongst catering employees for instance, could help to reduce energy usage in catering by up to 30%. 43 million tourists worldwide consider themselves to be ecotourists, going green is trendy. It was proven that environmental information in a game can change people’s behaviour towards energy saving significantly. In view of that, a new environmental sustainability education tool; an online game is proposed. Being an online tool, it can be played anytime within a period of time set by the manager of the hotel – not taking up time from the in-house employee training. Gamifying the learning process makes it more engaging. Covering all departments of the hotel, the game presents employees with the real-life environmental impact of their actions, which helps to connect it to their own lives and therefore to support learning and behavioural changes. Moreover, the manager can see employees accessing and playing the game, while employees themselves can see each other’s score which helps to motivate them through competition.

MSc in Multimedia and Entertainment Technology

Student Works

Social Robot MEME

Super Rolly

Help release negative emotions of secret keepers Students: DUAN Yunfei, LIANG Zhixuan, YOON Ji Myung (MSc in Multimedia and Entertainment Technology)

An online game providing news entertainments and social interactions Students: CHEN Houli, KWOK Sumarisa, LUO Zhihao, QIAN Yiwen, ZHU Yingting (MSc in Multimedia and Entertainment Technology)

MEME is a social robot helping people release negative emotions and stress caused by keeping secrets and holding complaints inside. It interacts with users when listening to their secrets and complaints. It offers a communication experience with in-the-moment method, which means after every communication, the content will be erased so that users need not worry about any information leak. The social robot system adopts natural language processing system, combining with a voice recognition technology in both English and Chinese. Feedbacks are given in the form of voice and emojis (imitates the facial expression), which makes the conversation both semantic and emotional. The robot is designed with a ballshaped outlook which makes users more comfortable when sharing their complaints or secrets compared with talking to real human beings. Its small size also makes it portable. Users can take it anywhere and see it as a good companion in life.

Everyone is on social media nowadays. However, addiction in virtual communities to social networks on the Internet may be a potential mental health problem for some users. There is a decrease in real life social relationship problems according to research. Moreover, a significant percentage of teenagers spend so much time in the virtual world that they suffer from serious social problems of real-world friendships. Super Rolly is a social game application for 15â&#x20AC;&#x201C;35 years old casual mobile game user. It connects people with innovative social interactions on mobile phones in real life. Unlike other social game applications, the product can draw people attention to real-life social by unique game mechanics and merge screen technology.

MSc in Multimedia and Entertainment Technology

Student Works

Hidden Tactics APC card game promoting Hong Kong culture Students: CHAN Hung Kit, CHAN Ka Yan, LI Hongji, TSOI Ka Ling, ZHONG Shengbo (MSc in Multimedia and Entertainment Technology) Hidden Tactics is a card game for PC and will be extended to a mobile app in the future. This is a brand new idea which is the combination of the traditional five elements system and a card game with a story based on Hong Kong. The first objective is to promote Hong Kong culture through the game. There are countless wonderful card games which are deep-rooted in their ethnic culture. The players are not only to enjoy the game but also be immerse themselves in the game views. Being a city where western and oriental cultures intermingle, Hong Kong has more unique stories that could be adapted into the game. The second objective is to introduce five elements system into the card game in order to make it attractive. There will be more variations and diversifications in the game as the system explain the processes of generating the universe. The five elements can transfer to or overcome other elements so that the game contains many combo skills or strategic thinking for players to explore.

Student Works

PMT A platform for group order of taking away drinks Students: CHAN Cheuk Nam, CHAN Pui Yue, WU Yuqing, ZHANG Qingrou (MSc in Multimedia and Entertainment Technology) PMT is a platform that provides customers with drink take away group buying service. It aims to help university students in releasing their pressure and help beverage shops near school to get more orders. PMT is a medium connecting students, beverage shops and delivery service. Through the mini-programme and website, the platform collects individual orders and send them to the beverage shop. In this way, students can share the delivery fee and PMT can deliver all the drinks to one pick-up location at a time saving customersâ&#x20AC;&#x2122; time and money. PMT hosts group buying every weekday for different beverage shops ensuring the product diversity. In return, shops will provide certain discounts in the cooperation to keep the project a viable business model.

MSc in Multimedia and Entertainment Technology

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