SHTM Newsletter - SHTM Update (July 2015) by PolyU SHTM

July 2015 - Volume 16, Issue 3

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2014 Tourist Satisfaction and Tourism Service Quality Indices Released The SHTM recently released a report on the PolyU Tourist Satisfaction Index (PolyU TSI) and the Tourism Service Quality Index (PolyU TSQI), presenting both indices for Hong Kong in 2014. The 2014 PolyU TSI and PolyU TSQI stood at 74.50 and 74.51 respectively, both recording year-on-year drops.

5th Conference of the International Association for Tourism Economics Following the success of the previous conferences in Spain, Thailand, Solvenia and the United Kingdom, the 5th Conference of the International Association for Tourism Economics (IATE) was held at the SHTM on 30 June - 3 July 2015.

Miss Violet Tan and Miss Pinky Wong win Manuel Woo Awards for Excellence 2015

9th UNWTO/PATA Forum on Tourism Trends and Outlook At the gracious invitation of the People's Government of Guilin, China, the World Tourism Organisation (UNWTO) and the Pacific Asia Travel Association (PATA) are organising the 9th UNWTO/PATA Forum on Tourism Trends and Outlook to be held in Guilin on 19-21 October 2015. This year's forum will again be organised in collaboration with the SHTM.

Ms Bona Kim receives a Young Scientist Award at the 5th International Conference on Tourism

Professor Bob McKercher receives the 2015 CPTHL Distinguished Award

Professor Cathy Hsu honoured with Emerald Citations of Excellence for 2015

Horizons (February 2015)

ACHIEVEMENTS AND RECOGNITION SHTM VISITORS SHTM ALUMNI ASSOCIATION PUBLICATIONS CONFERENCES/SEMINARS/WORKSHOPS STAFF UPDATES

July 2015 - Volume 16, Issue 3 2014 Tourist Satisfaction and Tourism Service Quality Indices Released The SHTM recently released a report on the PolyU Tourist Satisfaction Index (PolyU TSI) and the Tourism Service Quality Index (PolyU TSQI), presenting both indices for Hong Kong in 2014. The 2014 PolyU TSI and PolyU TSQI stood at 74.50 and 74.51 respectively, both recording year-on-year drops. The PolyU TSI dropped 1.46 points from 75.96 in 2013, representing the largest decline in the six years since the index was launched in 2009. At the same time, the PolyU TSQI recorded a drop of 2.79 points from 77.30 in 2013. Survey data for both indices were collected between October and November 2014 at a time when Hong Kong was affected by factors such as the slowdown of the Chinese economy and various social and political issues. Against this backdrop, the Americas were the source market recording the highest TSI score of 81.16, a drop of 0.11 points from 81.27 in 2013. This was followed by Australia, New Zealand and the Pacific (79.65) dropping 1.64 points, Europe, Africa and the Middle East (76.81) with a dramatic drop of 2.46 points, South and Southeast Asia (75.60) dropping 0.88 points, Mainland China (73.58) dropping 0.39 points, Taiwan and Macau (71.25) dropping 0.41 points, and Japan and Korea (66.98) dropping 0.61 points. Among the six service sectors, transportation received the highest TSI score followed by attractions, immigration, hotels, retail shops and restaurants. The PolyU TSI evaluates service sector competitiveness not only over time but also across international tourist destinations. In fact, it has been adopted by an increasing number of destinations, including Singapore and Macau in 2010, Chinaâ&#x20AC;&#x2122;s Guangdong province in 2012 and Australia in 2014. Although statistics show that tourists are less satisfied with Hong Kong than they have been, when comparing to destinations adopting the PolyU TSI framework the city managed to outperform Meizhou, Foshan, Shenzhen, Guangzhou and Macau for all source markets but Australia. Launched in 2012, the PolyU TSQI is a weighted average of six tourism service quality indices, measuring overall tourism service quality. Among the seven source markets, tourists from the Americas recorded the highest TSQI score of 81.69, dropping 1.12 points compared to the previous year, followed by Australia, New Zealand and the Pacific (80.11) dropping 2.17 points, Europe, Africa and the Middle East (78.13) dropping 2.44 points, South and Southeast Asia (75.71) dropping 1.05 points, Mainland China (74.90) dropping 1.46 points, Taiwan and Macau (72.62) dropping 1.20 points, and Japan and Korea (65.60), dropping 3.26 points. The overall PolyU TSQI score was 74.51 for 2014, 0.01 point higher than the PolyU TSI score of 74.50. This deviation between the two indices indicated areas where service performance failed to boost tourist satisfaction. Serving as barometers of tourist satisfaction and tourism service quality for destinations, the two indices provide significant information for tourism stakeholders to formulate strategic plans to develop the tourism industry in a sustainable manner. PolyU TSI and TSQI website: http://www.touristsatisfaction.org

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July 2015 - Volume 16, Issue 3 5th Conference of the International Association for Tourism Economics Following the success of the previous conferences in Spain, Thailand, Solvenia and the United Kingdom, the 5th Conference of the International Association for Tourism Economics (IATE) was held at the SHTM on 30 June - 3 July 2015. The conference was hosted by the SHTM and Leeds Beckett University in association with the International Association for Tourism Economics, and sponsored by Tourism Economics and the World Tourism Organisation (UNWTO). The IATE is the leading independent global academic community for the discussion, exchange and development of knowledge in the field of tourism economics, and the only international association of its kind. The conference successfully provided a platform for researchers, students and professionals around the world to come together and share their knowledge and experience in tourism economics research. The conference kick started with an opening ceremony officiated at by Professor Angelina Yuen, Vice President (Institutional Advancement and Partnership) of PolyU, and Professor Kaye Chon, SHTM Dean, Chair Professor and Walter Kwok Foundation Professor in International Hospitality Management, and Professor Adam Blake, President of the International Association for Tourism Economics. The keynote session that followed featured Dr Oliver Herrmann, Director of the Statistics and Tourism Satellite Account Programme at the UNWTO, who gave "A Brief History of Tourism Statistics: From the 'Visitor' to 'Gross Travel Propensity' or…Are Tourism Statistics Crazy or Users Lazy?" The keynote session on the next day was conducted by Professor Egon Smeral, Professor of Tourism Economics at MODUL University Vienna, Austria whose address was entitled "Questioning the Stability of Tourism Income Elasticities: A Critical Perspective". At the final keynote session, Professor Stephen Wanhill, Editor of Tourism Economics, Adjunct Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK delivered a speech on "What Tourism Economists Do. Your Contribution to Understanding Tourism". The conference also featured a series of parallel sessions providing a valuable opportunity for delegates to engage in thought provoking and insightful discussions. The conference was officially closed on 3 July by Professor Haiyan Song, SHTM Associate Dean, Conference Chair and Chair of the Scientific Committee. The SHTM would like to thank the Organising Committee for their advice and support, and the sponsors who helped make this conference the success it was.

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July 2015 - Volume 16, Issue 3 9th UNWTO/PATA Forum on Tourism Trends and Outlook At the gracious invitation of the People's Government of Guilin, China, the World Tourism Organisation (UNWTO) and the Pacific Asia Travel Association (PATA) are organising the 9th UNWTO/PATA Forum on Tourism Trends and Outlook to be held in Guilin on 19-21 October 2015. This year's forum will again be organised in collaboration with the SHTM. The aim of the 9th forum will be to provide an annual Pan-Asia-Pacific platform for policymakers, senior officials, researchers and industry representatives to take stock of global and regional trends and to better understand their potential impacts on tourism development. The event will allow participants to share information, analyse the current tourism situation and map out the course of action for the future. Under the overarching theme of "Tourism and the Experience Economy", the 9th forum will deliver the following objectives: To share state-of-the-art research and industry practices in developing tourism in the realm of the experience economy To analyse and update global and regional tourism trends and challenges in connection to tourism and the experience economy To explore and formulate new problems for future research and practice on tourism as an experience economy We invite you to participate in the forum and provide us with insights into the various scenarios facing the tourism industry now and in the years to come. For more information, please visit: http://asiapacific.unwto.org/event/9th-unwtopataforum-tourism-trends-and-outlook.

ACHIEVEMENTS AND RECOGNITION SHTM VISITORS SHTM ALUMNI ASSOCIATION PUBLICATIONS CONFERENCES/SEMINARS/WORKSHOPS STAFF UPDATES

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July 2015 - Volume 16, Issue 3

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15th Asia Pacific Forum for Graduate Students Research in Tourism - Call for Papers The 15th Asia Pacific Forum for Graduate Students Research in Tourism (APF) will be held at Hotel ICON, the SHTM's state-of-the-art teaching and research hotel, on 16-18 May 2016. The Forum will be held concurrently with the 2nd Global Tourism and Hospitality Conference. The aim of the APF will be to provide a research forum for postgraduate students and faculty members engaged in research and postgraduate education in hospitality and tourism. The focus will be on facilitating the exchange of information through research and networking amongst forum participants to foster collaborative research and academic exchange. The forum will feature keynote speakers from academia and industry, as well as refereed papers and poster presentations from conference participants. The deadline for abstract submission is 29 February 2016. Authors are invited to submit papers across a wide spectrum of tourism and hospitality related topics, such as the following. Emerging Issues in Tourism/Hospitality Research Current Issues in Tourism/Hospitality Education

Transnational Market Analysis and Forecasting Tourism Human Resources and Training

Multidisciplinary Issues Related to E-commerce and Travel Agency Tourism and Tourism Education Management Tourism Impact Assessment Rural Tourism and Poverty Alleviation Tourism Consumer Behaviour

Implications of Technology and Media for Tourism Hospitality Management and Marketing Foodservice and Food Habits

Policies and Regulations Affecting Stakeholders' Cooperation in Tourism Tourism Development Destination Marketing

Case studies on Tourism and Hospitality Development, Marketing and Management

Tourism Planning and Sustainable Contemporary Issues in Tourism and Tourism Hospitality Education and Research Contest and Cooperation on Tourism within Asia-Pacific Areas

Any other topics of relevance to the forum

MICE Development and Tourism Crisis Management in the Tourism Industry For more details, please contact the APF Secretariat on (tel) +852 3400-2215 (fax) +852 2362-6422 or via (e-mail) leslie.fung@polyu.edu.hk.

July 2015 - Volume 16, Issue 3

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Call for Papers for 2nd Global Tourism and Hospitality Conference Following the success of the initial Global Tourism and Hospitality Conference in 2014, the 2nd Global Tourism and Hospitality Conference will be held again in Hong Kong at Hotel ICON on 16-18 May 2016. To be held concurrently with the 15th Asia Pacific Forum for Graduate Students Research in Tourism, the conference will serve as an important forum for academics, researchers, thought leaders, tourism policy makers, industry practitioners and students to exchange research findings and insights related to issues that the world's tourism and hospitality industry is currently facing. Oral and poster presentations are now invited in areas including (but not limited to) the following.

Global Trends in Tourism and Hospitality

Innovations and New Approaches in Hospitality/Tourism Research and Education

Event Management

Nature-based Tourism

Environmental Issues

Social Media and Tourism

Ethics and Law in Tourism

Sustainable Tourism Development

E-Tourism and Marketing

Tourism Economics and Forecasting

Training in Tourism and Hospitality

Curriculum Design and Pedagogies

Globalisation in Tourism

Tourism and Hospitality Education

Green Tourism

Tourism Marketing

Hotel Management

Tourism Policy

Future Hotel Rooms and Restaurants

Rural Tourism Development

Corporate Social Responsibility

Service Quality Management

Human Resource Management

Destination Management and Marketing

Strategic Choices in Tourism and Hospitality

Medical Tourism

Choice Models and Consumer Decision Making Other topics related to contemporary issues in tourism and hospitality research and education

For further information, please contact Ms Leslie Fung of the SHTM on (tel) +852 3400-2215 (fax) +852 2362-6422 or via (e-mail) leslie.fung@polyu.edu.hk.

July 2015 - Volume 16, Issue 3 ACHIEVEMENTS AND RECOGNITION Miss Tan Lok-yiu, Violet and Miss Wong Shuk-ping, Pinky, students in the BSc(Hons) in Hotel Management programme, received Manuel Woo Awards for Excellence 2015 at a presentation ceremony on 4 June, recognising their academic achievement and eagerness to pursue careers in the hospitality industry after graduation.

Ms Evelyn Ye, MSc student in the International Tourism and Convention Management programme, received a Boeing Master Student Research Merit Award for her Master's thesis on "The Exploration of Tourists' Decision Making on the Move" at the 46th Travel and Tourism Research Association International Conference in Portland, USA on 15-17 June 2015.

Ms Bona Kim, Ph.D. student, received the "Young Scientist Award" based on her paper "Understanding of Pilgrims' Values Using the Hard Laddering Method: A Case Study of Camino de Santiago in Spain" at the 5th International Conference on Tourism in London, UK on 24-27 June 2015.

Professor Bob McKercher received the 2015 CPTHL Distinguished Award at the 9th Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium in Namur, Belgium on 1-4 July 2015.

Research proposals submitted by SHTM faculty members were recently awarded funding from the Research Grants Council's General Research Fund (GRF). The successful applicants were Professor Haiyan Song, Dr Basak Denizci Guillet and Dr Sam Kim. Dr Dan Wang was successful with an Early Career Scheme (ECS) application.

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Professor Cathy Hsu was recently honoured by the Emerald Publishing Group, with her co-authored paper entitled "Projected Images of Major Chinese Outbound Destinations", published in the Asia Pacific Journal of Tourism Research during 2012, receiving an "Emerald Citations of Excellence for 2015" award.

32 MSc students from the International Hospitality Management programme and International Tourism and Convention Management programme recently had papers published in a special edition of the International Hospitality and Tourism Student Journal: Analysis of the Factors that Influence Weekend Leisure Destination Choices of Local People in Hong Kong Cissy Wu, Yvonne Chen, Vivi Zhou, Olivia Fan Hong Kong Shopping Malls - Family Friendliness in the Eyes of Residents and Tourists Marine Bacholas, Kelvin Chiang, May Liu Jing, Leslie J. Park Hotel Branding on Green Strategies - How it Influences Consumer Choice in Hong Kong Bess Chow, Claire Wang, Sammy Chan, Sojin Choi, Wayne Mak How do Local Residents' Leisure Activities Change? The Influence of Visitors to Hong Kong Xiaomeng Zhang, Yuanyuan Pan New Zealand - Nature at its Best Dany E. Ngoubene, Tobias Lichtenstern, Jisi Gu, Fanny Manner, Jia Xiao Research on Hong Kong Public Museum Going as a Leisure Activity for Local Residents Jennifer Lo Lam, Horace Shek, Ally Tan Fangyun, Sharon Wu Zhenzhen The Boom Influence on Leisure Experience of Hong Kong Local Residents Junqi An, Jianhang Du, Guitong Liu, Yuefei Yu Travel Destination Choice of Hong Kong College Students Jiayi Yang, Bing Liu, Sijia Li, Lin Tao

ACHIEVEMENTS AND RECOGNITION SHTM VISITORS SHTM ALUMNI ASSOCIATION PUBLICATIONS CONFERENCES/SEMINARS/WORKSHOPS STAFF UPDATES

July 2015 - Volume 16, Issue 3 SHTM VISITORS 3 June - Hin Hua High School, Malaysia A group of 25 students from Hin Hua High School visited the SHTM.

4 June - Grand Korea Leisure Academy, Korea Professor Ock-mo Ahn, President of the Korea Professional Hotel Management Association and Chief Director of the Grand Korea Leisure Academy, and Ms Hey-ri Yang, Team Leader, visited the School.

4 June - International Schools from Mainland China, Korea, Kazakhstan, Malaysia, Indonesia, and Taiwan A group of 30 school counsellors from 23 international schools in 6 different countries and regions, including Mainland China, Korea, Kazakhstan, Malaysia, Indonesia, and Taiwan, visited the School and its facilities.

5 June - College of Charleston, USA Dr Wayne Smith, Associate Professor at Department of Hospitality and Tourism Management at the College of Charleston, and 15 students visited the SHTM.

19 June - Jeju National University, Korea Led by Professor Sung-hwa Hong, Head of Tourism Management at Jeju National University, and a group of 16 students visited the SHTM.

23 June - Ho Yu College and Primary School, Hong Kong A group of 35 students from Ho Yu College and Primary School, led by Ms Jasper Law, Registered Social Worker, visited the School.

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25 June - Participants of PolyU Global Student Challenge 2015 33 participants in the PolyU Global Student Challenge 2015 visited the SHTM and its facilities.

30 June - University of Houston, USA Professor Agnes DeFranco, Professor and Conrad N. Hilton Distinguished Chair at University of Houston visited the School.

30 June - Participants of PolyU Summer Programme 2015 27 students in the PolyU Summer Programme from 13 Secondary Schools visited the SHTM and participated in Western Dining Etiquette, Healthy Eating for Generation Y and Creative Mixology workshops.

3 July - Kyung Hee Cyber University, Korea Dr Eunyong Lee and 11 students from Kyung Hee Cyber University visited the School and its facilities.

3 July - Participants of PolyU Summer Programme 2015 29 students in the PolyU Summer Programme from 16 Secondary Schools visited the School and participated in Western Dining Etiquette, Healthy Eating for Generation Y and Creative Mixology workshops.

7 July - St Catharine's School for Girls, Hong Kong Led by Ms Peggy Ko, Registered Social Worker, a group of 17 students from St Catharine's School for Girls visited the SHTM.

ACHIEVEMENTS AND RECOGNITION SHTM VISITORS SHTM ALUMNI ASSOCIATION PUBLICATIONS CONFERENCES/SEMINARS/WORKSHOPS STAFF UPDATES

July 2015 - Volume 16, Issue 3 PUBLICATIONS Bradley, G.L., Sparks, B., and Weber, K. (2015). The Stress of Anonymous Online Reviews: A Conceptual Model and Research Agenda. International Journal of Contemporary Hospitality Management, 27(5). Chan, W., Zhang, C.X.Y., Hon, A., and Mak, B. (2015). New Business Drivers of Hong Kong Cultural Museums: The Tourism Stakeholder Perspective. Asia Pacific Journal of Tourism Research, 20(6), 619-634. Denizci Guillet, B., and Mohammed, I. (2015). Revenue Management Research in Hospitality and Tourism: A Critical Review of Current Literature and Suggestions for Future Research. International Journal of Contemporary Hospitality Management, 27(4), 526-560. Kim, S.S., Im, J. and Hwang, J. (2015). The Effects of Mentoring on Role Stress, Job Attitude, and Turnover Intention in the Hotel Industry. International Journal of Hospitality Management, 48, 68-82. Lam, C., Ho, G.K.S., and Law, R. (2015). How Can Asian Hotel Companies Remain Internationally Competitive? International Journal of Contemporary Hospitality Management, 27(5). Lee, J.S., Back, K.J., and Chan, E.S.W. (2015). Quality of Work Life and Job Satisfaction Among Frontline Hotel Employees: A Self-Determination and Need Satisfaction Theory Approach. International Journal of Contemporary Hospitality Management, 27(5). Lee, J.S., Tsang, N., and Pan, S. (2015). Examining the Differential Effects of Social and Economic Rewards in a Hotel Loyalty Program. International Journal of Hospitality Management, 49, 17-27. Li, H.Y., Goh, C., Qiu, H.Q., and Meng, F. (2015). Effect of Tourism on Balanced Regional Development: A Dynamic Panel Data Analysis in Coastal and Inland China. Asia Pacific Journal of Tourism Research, 20(6), 694-713. Lo, I.S.T., and McKercher, B. (2015). Ideal Image in Process: Online Tourist Photography and Impression Management. Annals of Tourism Research, 52, 104-116. McKercher, B., and Tung, V. (2015). Publishing in Tourism and Hospitality Journals: Is the Past a Prelude to the Future? Tourism Management, 50, 306-315. McKercher, B., Shoval, N., Park, E., and Kahani, A. (2015). The [Limited] Impact of Weather on Tourist Behavior in an Urban Destination. Journal of Travel Research, 54(4), 442-455. Pratt, S. (2015). The Economic Impact of Tourism in SIDS. Annals of Tourism Research, 52, 148-160. Qian, C.D., Li, M. and Shen, H. (2015). Developing a Measurement Scale for Event Image. Journal of Hospitality and Tourism Research, 39(2), 245-270. Ren, L.P., Qiu, H.Q., and Ye, B.H.B. (2015). Understanding Customer Satisfaction with Budget Hotels through Online Comments: Evidence from Home Inns in China. Journal of Quality Assurance in Hospitality and Tourism, 16(1), 45-62.

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Schuckert, M., Liu, X.W., and Law, R. (2015). Insights into Suspicious Online Ratings: Direct Evidence from TripAdvisor. Asia Pacific Journal of Tourism Research. Sun, M.H., Ryan, C., and Pan, S. (2015). Using Chinese Travel Blogs to Examine Perceived Destination Image: The Case of New Zealand. Journal of Travel Research, 54(4), 543-555. Xiang, Z., Wang, D., O'Leary, J.T., and Fesenmaier, D.R. (2015). Adapting to the Internet: Trends in Travelers' Use of the Web for Trip Planning. Journal of Travel Research, 54(4), 511-527. Yang, Y., Tang, J.Y., Luo, H., and Law, R. (2015). Hotel Location Evaluation: A Combination of Machine Learning Tools and Web GIS. International Journal of Hospitality Management, 47, 14-24. Yankholmes, A., and McKercher, B. (2015). Understanding Visitors to Slavery Heritage Sites in Ghana. Tourism Management, 51, 22-32. Yin, P.Z., Tsai, H., and Wu, J. (2015). A Hotel Life Cycle Model Based on Bootstrap DEA Efficiency: The Case of International Tourist Hotels in Taipei. International Journal of Contemporary Hospitality Management, 27(5).

ACHIEVEMENTS AND RECOGNITION SHTM VISITORS SHTM ALUMNI ASSOCIATION PUBLICATIONS CONFERENCES/SEMINARS/WORKSHOPS STAFF UPDATES

July 2015 - Volume 16, Issue 3 CONFERENCES/SEMINARS/WORKSHOPS Dr Stephen Pratt, Dr Denis Tolkach and Dr Wantanee Suntikul attended the International Conference on Sustainable Tourism and Resilient Communities in Hong Kong on 6-8 May 2015. Dr Pratt and Dr Suntikul presented a co-authored paper entitled "The Impact of Tourism on the Quality of Life of Local Residents in Hue, Vietnam". Dr Tolkach presented a paper entitled "Taking National Landscapes to the World: A Case of Mission Possible?"

Dr Wilco Chan presented a co-authored paper entitled "A Study of Catering Team's Understanding about Organic Food" at the 1st International Academic Research Conference on Marketing and Tourism in Dubai, UAE on 22-24 May 2015.

Professor Haiyan Song presented a paper entitled "Willingness to Pay for Wines: A Case Study of Hong Kong Wine Consumers" at the 9th Annual Conference of the American Association of Wine Economists in Mendoza, Argentina on 26-30 May 2015.

Professor Kaye Chon delivered a keynote speech on "Positioning Tourism in the National Socio-Economic Development Agenda: A Comparative Review of Policies in the Asia-Pacific Region" at the 27th Joint Meeting of the UNWTO Commission for East Asia and Pacific and the UNWTO Commission for South Asia and UNWTO Regional Ministerial Conference in Maldives on 3-5 June 2015.

Dr Stephen Pratt chaired workshop sessions on "The Political Economy of Inclusive Growth" and "Tourism Policies and Inclusive Development", and also presented a paper entitled "Gross Happiness of a 'Tourism' Village in Fiji: Application for Africa?" at the 9th ATLAS Africa Conference in Tanzania on 3-5 June 2015.

Dr Sylvester Yeung attended the Euro-Asia Tourism Studies Association Inaugural Conference in Taipei and Hualien, Taiwan on 7-11 June 2015.

Ms Ada Fong and Mr Raymond Kwong attended the 11th Annual International Conference on Tourism in Athens, Greece on 8-11 June 2015. Ms Fong presented a paper entitled "The Influence of Korean TV Dramas on Post-90s Hongkongers' Travel Decisions and Experiences at the TV Drama Locations". Mr Kwong presented a paper entitled "Case Study of Effectiveness of International ServiceLearning as Pedagogy on the Achievement of Students' Learning Outcomes".

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A number of SHTM staff members and Ph.D. students attended the 13th APacCHRIE Conference in conjunction with the 14th APF Conference in Auckland, New Zealand on 10-13 June 2015. Professor Kaye Chon participated in the panel discussion on "Hospitality and Tourism as a Discipline of Study: Issues and Challenges". Professor Brian King participated in panel discussions on "Hospitality and Tourism Teachers in a Greening World" and "Internationalisation of University Programmes - Linkages and Strategies". Dr Qu Xiao moderated the panel discussion on "Hospitality and Tourism Teachers in a Greening World". The following faculty members presented papers at the conference. Dr Catherine Cheung presented co-authored papers entitled "An Empirical Study of the Effects of Emotional Labour on Tour Guides' Role Performance in Hong Kong" and "Bringing Life to Learning: A Study of Active Learning in Hospitality Education". Dr Basak Denizci Guillet, Mr Ryan Smith and Ms Anna Pavesi presented a co-authored paper entitled "Collage Creation as an Elicitation Tool in Tourism Academic Research". Dr Sam Kim presented a co-authored paper entitled "Destination Brand Equity of Switzerland and Austria as Perceived by Chinese Tourists". Dr Ada Lo and Dr Catherine Cheung presented a co-authored paper entitled "How Satisfied are Hospitality Learners with Experiential Learning?" Ms Loretta Pang presented a co-authored paper entitled "Formulation of Human Resources Strategies in the Tourism and Hospitality Industry: Perspectives from Gen-Y's Perception on Engagement and Commitment". Mr Ryan Smith presented a paper entitled "Defining Western and Asian Culture through Tourism". Ms Hera Oktadiana presented a co-authored paper entitled "Stakeholders' Perspectives on Undergraduate Curriculum of Hospitality and Tourism: A Case of Indonesia".

Dr Mimi Li, Dr George Liu and Dr Dan Wang attended the Young Scholar Tourism Research Forum in Guangzhou, China on 13-14 June 2015. Dr Li delivered a presentation in a sharing session on the "Definition of Tourism" and also presented a paper entitled "Children on Vacation: Anecdote from the Internet". Dr Liu presented a paper entitled "Leverage Your Strengths or Remedy Your Weaknesses? Examining Different Career Paths of Junior Scholars". Dr Wang presented a paper entitled "CRM and Technology-in-Practice: A Sociomaterial Perspective".

Professor Cathy Hsu presented a paper entitled "Competitive Landscape of Asian Cruise Ports" at the 46th Travel and Tourism Research Association International Conference in Portland, USA on 15-17 June 2015.

Professor Kaye Chon conducted two seminars on "Innovations and Leadership in Hospitality Business" on 18-19 June 2015 at Dusit Thani College, Thailand and in SHATEC, Singapore on 23-24 July.

Dr Barry Mak, Dr Henry Tsai, Dr Steve Pan, Dr Tony Tse and Dr Alan Wong attended the 5th Advances in Hospitality and Tourism Marketing and Management Conference in Beppu, Japan on 18-21 June 2015. Dr Mak and Dr Pan presented a co-authored paper entitled "Perceptions and Barriers to Cruise Holidays: From the Perspective of Mainland Travelers". Dr Pan also chaired a concurrent session on "Tourism". Dr Tsai and Dr Wong presented a co-authored paper entitled "Understanding Chinese Outbound Traveler's Motivations: A Study on Chinese Visitors to Hawaii". Dr Tse presented a co-authored paper entitled "A Study on Hong Kong Residents' Attitude toward Mainland Chinese Visitors".

Professor Haiyan Song chaired a session on "Invited Session: Tourism Forecasting" and also presented co-authored papers entitled "Systematic Correction of Anchoring Bias: An Application in the Design of Tourism Demand Forecasting Support System" and "An Empirical Study on Judgmental Forecasting Behaviour in Tourism" at the 35th International Symposium on Forecasting in California, USA on 21-24 June 2015.

Dr Sam Kim presented a co-authored paper entitled "An Application of Herzberg's Two-Factor Theory on Online Hotel Reviews" at the 5th International Conference on Tourism in London, UK on 24-27 June 2015.

Professor Kaye Chon gave a lecture on "Tourism as a Journey, Journey as a Career" to 150 students from the Shenzhen Tourism College of Jinan University and Shenzhen Polytechnic, and conducted a workshop on "Innovations and Leadership in Hospitality" for 90 senior managers and high potential mid-career hoteliers of the InterContinental Hotels Group (IHG) in Shenzhen, which includes Crowne Plaza Shenzhen Longgang, Crowne Plaza Shenzhen Landmark and Holiday Inn Shenzhen Donghua, at the IHG Academy on 25-26 June 2015.

Dr Sylvester Yeung attended the 2015 Global Hospitality, Tourism Marketing and Management Conference in Bangkok, Thailand on 27-29 June.

Professor Haiyan Song chaired the opening session and presented on the topic of "Forecasting Visitor Arrivals Using Mixed Methods" at the 15th International Institute of Forecasters (IIF) Workshop on Tourism Forecasting in Hong Kong on 29 June 2015.

Professor Kaye Chon spoke on the topic "Internationalizing Hospitality and Tourism Education in the Context of Asian Century for Tourism" at the QS Xchange Seminars held in Tokyo and Osaka, Japan on 14 and 16 July 2015 respectively.

Professor Bob McKercher and Professor Metin Kozak attended the 9th Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium in Namur, Belgium on 1-4 July 2015. Professor McKercher delivered a keynote address on "The Impact of Distance on Tourist Behaviour". Professor Kozak presented papers entitled "Family-Based Travel Narratives: Confirmatory Personal Introspection of Children's Interpretations of their Journey to Dubai, Hong Kong, and Macau" and "Assessing Lake Destination Image, Insights from the Industry".

Dr Honggen Xiao presented a paper entitled "Consultants as Knowledge Brokers in Tourism and Hospitality: A Preliminary Analysis" at the European Institute of Retailing and Services Studies 22nd International Conference on Recent Advances in Retailing and Services Science in Montreal, Canada on 27-30 July 2015.

July 2015 - Volume 16, Issue 3 STAFF UPDATES Professor Cathy Hsu has been promoted to Chair Professor of Hospitality and Tourism Marketing with effect from 1 July.

Dr Kam Hung has been promoted to Associate Professor with effect from 1 July.

Dr Mimi Li has been promoted to Associate Professor with effect from 1 July.

Dr Ada Lo has been promoted to Associate Professor with effect from 1 July.

Mr Terence Tsang has been promoted to Executive Assistant with effect from 1 July. Mr Tsang mainly provides administrative support for the School's exchange programmes, Mainland China programmes and alumni affairs.

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Ms Jenny Kwok joined the SHTM on 2 July as an Executive Assistant. She is responsible for research matters.

ACHIEVEMENTS AND RECOGNITION SHTM VISITORS SHTM ALUMNI ASSOCIATION PUBLICATIONS CONFERENCES/SEMINARS/WORKSHOPS STAFF UPDATES