FW2324 SALESKIT

FALL

WINTER

DARE TO BE COLOURFUL

‘‘WE WANT TO PAINT THE WORLD IN BOLD COLOURS’’

Since 2011 the founders behind the brand POM Amsterdam, Liesbeth and Violet, design high quality clothing and accessoires which make women feel beautiful and strong. Fashion items that emphasize unique femininity and with which you express your true colourful self.

Through colourful, outspoken fashion, our mission is to empower women to feel beautiful and strong. We encourage women to unlock their unique femininity and express their true colourful self.

We are a family business from Amsterdam. Founded by two sisters in 2011.

All prints and designs are painted by hand in-house. We operate with care for people, animals and nature.

More than 60% of our collection this year is made from sustainable and recycled materials.

read more about our sustainability goals here

Our products are packed and shipped using sustainable packaging materials.

Our products are produced in certified factories, such as BSCI or Sedex, or are manufactured in the Netherlands under the supervision of our production team. BSCI supports companies in promoting social responsibility and working conditions in factories throughout the production chain.

This product contains LENZING ECOVERO, viscose fibers derived from sustainable wood coming from a certified source. It generates up to 50% less emission and water impact, compared to other viscose.

This product contains organic cotton. Organic cotton is grown safely and processed without toxic dyes and is treated without chemicals.

This product is produced in Europe. By producing closer to our distribution centre, we aim to reduce emissions due to transport as much as possible.

This product contains Birla Modal. This sustainable fabric comes from beech wood pulp, which is harvested from natural and 100% renewable forests. Viscose fibre is superior in terms of low water intensity, land-use efficiency and circularity. Therefore, it has a smaller impact on the environment.

Lenzing Tencel is made from the wood and cellulose of sustainably harvested Eucalyptus trees. This tree grows quickly without the need for irrigation, pesticides, fertilizers or genetic engineering. The fiber yield per hectare is up to 10 times higher than cotton and requires up to 20 times less water.

This product contains FSC certified viscose yarns, whereby the ecological, social and economic aspects are taken into account.

An Oeko-Tex certified fabric does not contain harmful substances.

The Organic Content Standard (OCS) applies to non-food products containing 95-100% organic material. This involves checking the presence and quantity of biological material in a final product and the path taken by the raw materials from source to product.

This product contains cupro with a GRS product standard whereby the supply chain, social, responsibility, environmental regulations and chemical restrictions are checked. Cupro is an eco-friendly and biodegradeable fabric produced with leftover cotton seeds.

This product contains recycled polyester. Recycled polyester extends the lifetime of non-biodegradable fabrics. Recycled polyester requires 50% less energy and reduces CO2 emissions by 30%, compared to new polyester.

Leather Working Group (LWG) Gold Certificate is the leading environmental certification for the leather manufacturing industry, assessing the supply chain (water & energy usage, waste & chemical management, health & safety). The leather comes from Germany and the products are produced in the Netherlands.

The GOTS (Global Organic Textile Standard) certificate guarantees the use of organically grown textiles and that production is done in an environmentally and socially responsible manner. GOTS looks at the full production chain - from harvesting and production to processing to sustainable clothing.

With our FW23/24 collection “L’ATELIER”, artists of the past stylishly inspire us in the present. Now is the time to express your inner artist.

From dreamy silhouettes to bold materials like vegan leather and crispy poplin with extravagant sequins and stitching details.

A world where influences from art movements merge with fashion trends – a modern fashion take on classic artistry.

With a nod to artists Joan Miró, Jan Sluijters and Gustav Klimt, you wrap yourself in an everyday statement look. Hand-painted, artinspired prints paired with sustainable, luxurious materials form the foundation of your autumn and winter wardrobe.

EX PRESS YOUR INNER ARTIST

JULY DROP

ART EDIT #1

In our first edit, “Le Mirage”, we go back to basics but add a fantasy edge. Crinkly, textured structures in earthy tones like coffee bean and rusty red form the counterpart of imaginative prints on natural, flowy fabrics. Discover patterns influenced by old murals and Miró’s dreamy art style coming to life as a true mirage on feminine dresses, cool quilted waistcoats and elegant blouses.

JOAN MIRÓ

TITLE PAGE FROM ALBUM 13, 1948, PARIS

AUGUST DROP

JAN SLUIJTERS

FULL MOON ON THE WATER, 1912

DRESS BLUES 19-4024

BERN GREEN 17-6153

MYTHYL 18-4537

JAPALENO RED 18-1759

PAISLEY PURPLE 17-3730

GENTIAN VIOLET 18-3730

SEPTEMBER DROP

ART EDIT #3

Trésor is where ancient Egyptian culture blends with Gustav Klimt’s art influences. With elegant treasures full of prosperity like gold, brooches and the iconic ‘eye’, shower yourself in all the beauty. Stand out and maximise your look with chunky knits, golden yarns, sequins and primary uni colours as accents. Dare! Opt for an edgy look with our checked power suit and body-hugging turtleneck, or combine luxury and femininity with printed midi dresses.

With its excessive gold, the nod to Egyptian culture challenges you to show your inner artist: go bold with extravagant prints, materials and designs.

GUSTAV KLIMT

LADY WITH FAN, 1918

GLEAMING

GLORY

PRINT GLEAMING GLORY

Be proud and express yourself in all glory. Where Klimt’s sleek black accents unite with delicate brushstrokes in winter shades like golden yellow, royal blue, and red, striking shapes hold your gaze. Discover proud birds with feathery plumeau-tails and the female eye that references both Egyptian times and the female images in Klimt’s work.

COLOURS

Be proud and express yourself in all glory. Where Klimt’s sleek black accents unite with delicate brushstrokes in winter shades like golden yellow, royal blue, and red, striking shapes hold your gaze. Discover proud birds with feathery plumeau-tails and the female eye that references both Egyptian times and the female images in Klimt’s work.

Highlights fw2324 - clothing collection