Based on
THE
Canvas
Nov 8th 2011
Created by: Emad Saif www.emadsaif.com
Agenda
Business Model Canvas & Examples
8:10
7:20
6:30
7:00
Presentations & Discussion
Group Workshop
7:30
8:00
8:20
8:30
9:00
2
First Plain Paper Photocopier - 1950
Lease $25/month + 4¢/copy (min of $49/month) 3
business model “A business model describes the rationale of how an organization creates, delivers, and captures value� 4
BUSINESS MODEL Product/Service
Deliver
Create
Organization
Customers
Capture
Revenue ($) 5
business model canvas 6
tool to create & analyze business models...
7
YOU CAN • Create new business models easily • Analyze & update your existing business model 8
building blocks 9
Customer Segments
which customers and users are you serving? which jobs do they really want to get done?
10
Value Proposition
what are you offering them? what is that getting done for them? do they care?
11
Channels
how does each customer segment want to be reached? through which interaction points?
12
Customer Relationships
what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?
13
Revenue Streams
what are customers really willing to pay for? how? are you generating transactional or recurring revenues?
14
Key Resources
which resources underpin your business model? which assets are essential?
15
Key Activities
which activities do you need to perform well in your business model? what is crucial?
16
Key Partners
which partners and suppliers leverage your model? who do you need to rely on?
17
Cost Structure
what is the resulting cost structure? which key elements drive your costs?
18
Business Model Canvas
19
Your Business Model Canvas KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
COST STRUCTURE
VALUE PROPOSITION
RELATIONSHIPS
CUSTOMER SEGMENT
CHANNELS
REVENUE STREAMS
20
EXAMPLES EXAMPLES
21
Example 1
Example 2
Refreshing lemonade to joggers at public parks
Affordable VOIP calls 22
Kelly’s Lemonade Stand: Refreshing Lemonade KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
COST STRUCTURE
VALUE PROPOSITION
RELATIONSHIPS
CUSTOMER SEGMENT
CHANNELS
REVENUE STREAMS
23
Skype KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
COST STRUCTURE
VALUE PROPOSITION
RELATIONSHIPS
CUSTOMER SEGMENT
CHANNELS
REVENUE STREAMS
24
Example 3
Photo sharing online
Example 4
Smooth shave for men & women 25
Flickr: Photo Sharing KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
COST STRUCTURE
VALUE PROPOSITION
RELATIONSHIPS
CUSTOMER SEGMENT
CHANNELS
REVENUE STREAMS
26
Gillette: Razors & Blades KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
COST STRUCTURE
VALUE PROPOSITION
RELATIONSHIPS
CUSTOMER SEGMENT
CHANNELS
REVENUE STREAMS
27
Break... 28
WORKSHOP
29
WORKSHOP 1. Assemble in teams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas
30
Create a CANVAS
of your enterprise project
31
Break... 32
1
minute
Presentations 33
Discussion
34
so what’s beyond the CANVAS?
35
you need to validate your model assumptions with the customers until you get it right!
36
BUSINESS PLAN
37
www.BusinessModelGeneration.com 38
THANK YOU! Emad Saif www.emadsaif.com 39