Bmcmeeiv2emadsaif

Based on

THE

Canvas

Nov 8th 2011

Created by: Emad Saif www.emadsaif.com

Agenda

Business Model Canvas & Examples

8:10

7:20

6:30

7:00

Presentations & Discussion

Group Workshop

7:30

8:00

8:20

8:30

9:00

2

First Plain Paper Photocopier - 1950    

Lease $25/month + 4¢/copy (min of $49/month) 3

business model “A business model describes the rationale of how an organization creates, delivers, and captures value�

4

BUSINESS MODEL Product/Service

Deliver

Create

Organization

Customers

Capture

Revenue ($) 5

business model canvas 6

tool to create & analyze business models...

7

YOU CAN • Create new business models easily • Analyze & update your existing business model 8

building blocks 9

Customer Segments

which customers and users are you serving? which jobs do they really want to get done?

10

Value Proposition

what are you offering them? what is that getting done for them? do they care?

11

Channels

how does each customer segment want to be reached? through which interaction points?

12

Customer Relationships

what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?

13

Revenue Streams

what are customers really willing to pay for? how? are you generating transactional or recurring revenues?

14

Key Resources

which resources underpin your business model? which assets are essential?

15

Key Activities

which activities do you need to perform well in your business model? what is crucial?

16

Key Partners

which partners and suppliers leverage your model? who do you need to rely on?

17

Cost Structure

what is the resulting cost structure? which key elements drive your costs?

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Business Model Canvas

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Your Business Model Canvas KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

VALUE PROPOSITION

RELATIONSHIPS

CUSTOMER SEGMENT

CHANNELS

REVENUE STREAMS

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EXAMPLES EXAMPLES

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Example 1

Example 2

Refreshing lemonade to joggers at public parks

Affordable VOIP calls 22

Kelly’s Lemonade Stand: Refreshing Lemonade KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

VALUE PROPOSITION

RELATIONSHIPS

CUSTOMER SEGMENT

CHANNELS

REVENUE STREAMS

23

Skype KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

VALUE PROPOSITION

RELATIONSHIPS

CUSTOMER SEGMENT

CHANNELS

REVENUE STREAMS

24

Example 3

Photo sharing online

Example 4

Smooth shave for men & women 25

Flickr: Photo Sharing KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

VALUE PROPOSITION

RELATIONSHIPS

CUSTOMER SEGMENT

CHANNELS

REVENUE STREAMS

26

Gillette: Razors & Blades KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

VALUE PROPOSITION

RELATIONSHIPS

CUSTOMER SEGMENT

CHANNELS

REVENUE STREAMS

27

Break...

28

WORKSHOP

29

WORKSHOP 1. Assemble in teams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas

30

Create a CANVAS

of your enterprise project

31

Break...

32

1

minute

Presentations 33

Discussion

34

so what’s beyond the CANVAS?

35

you need to validate your model assumptions with the customers until you get it right!

36

BUSINESS PLAN

37

www.BusinessModelGeneration.com 38

THANK YOU! Emad Saif www.emadsaif.com 39