8 elements

d n a f ts ls o en pa m ci e l E in n g r i p es n a d i r l B l ; i By ’ne o

Table Of COntents 4-5 Line 6-7 Shape 8-9 Texture 10-11 Balance 12-13 contrast 14-15 Unity 16-17 Color 18-19 Value

Line Line is seen everywhere within envato.com. They use lines to create a interesting looking website that is very easy to follow. Each section of the website is divided with a line and is broken into separate tabs for each link. The areas are colored which makes the site a lot more clean and interesting to look at. This website is very organized and is easy to follow because of the dividing lines used on the site.

On this website, the designer used line a lot as a main source of breaking up pages and organizing the website in a way that would be easily understood. I found the use of line for organization very effective. I like the page splits with each area having its own information and story. On this website the designer wanted a clean and well organized website that really caught the attention on the user. The lines on this site really made it easier for the user to understand how the website flowed and showed information. It also made the website very unique looking just like the company it was advertising. The use of line in the website made me feel like the designer of the site spent a lot of time deciding how they were going to organize and design the page. I felt like the use of line on the site made it look very organized and professional.

Line in this website really helps to break up information and display it in a way that is easy for the viewer to understand. The people who would get the most use out of this website would be people who

Shape http://www.sasquatchfestival.com/ The product that I am showing off for Shape is an advertisement website for the 2013 Sasquatch Music festival.

On this website Shape is used in many interesting ways. When you first enter the website you see a black and tannish color scheme seen throughout the whole website. The tabs on the top for links are in the shape of a campground sign that goes along well with the overall theme of the site and the name of the festival.

As you scroll down the site you can see that they used the shapes of cd’s to advertise the bands that would be playing. Each band is put into a circular cd shape to signify that it is music. As you continue to scroll down the page there are three links on the bottom of the page. The links are for location, tickets, and camping. The location link is in the shape of the state that the show takes place. The ticket link is in the shape of a ticket stub. The camping location is in the shape of a tent to signify that there is camping spots available. If you go to the link that says “View the Official poster” you can see that they have designed a poster that is in the shape of a Sasquatch but it is made out of the names of the bands that are playing at the festival.

The designer used many different shapes to organize the website, but made the shapes stay with the overall theme of the website. Shapes were used to get you excited and interested in the music festival. The design of the website has a campground like atmosphere to it, and all the shapes correspond in that way. The designer literally took the idea of camp legend Sasquatch, mixed them together and made a website out of it. The designer of this website was really trying to stick with the campground theme to spark your interest and figure more out about the festival and what it’s all about. To me the shapes were very interesting to look at and provided a clear path on where to go within the website. I found the website to be very interesting looking and found myself wanting to go to the festival (already passed). Shape made me feel like the person who designed this website really wanted to do a good job on the overall theme of the festival. The overall feel that I got from the website was that it wa a festival that combied music and camping.

Texture “Dark Was The Night” – C.D. Advertisement

The advertisement for texture I found is a C.D. collaboration advertisement. The mood of the whole advertisement is really attributed to the cool textures that are found on the advertisement. The mood that is created through texture is very somber and dark. The C.D. design itself is made up of thick dark blue lines which give you a sense of seriousness and darkness. The background of the advertisement is an old worn poster. The edges are tattered and looks very worn and very old.

Texture also contributes to the actual fill of the C.D. case.

The C.D. case is made up of very heavy dark blue lines, and the typography on the top is made up of darker and thicker blue lines.

Texture well reinforces design in this advertisement. The title of the C.D. is “Dark Was The Night”, and the overall theme because of the use of texture is dark, somber, and very serious.

Texture played a huge part in the overall effectiveness of the advertisement. Its helps to set the overall mood for the advertisement and also the overall message of the advertisement.

The designer uses very thick dark blue lines to create the cover of the C.D., as well as the text within the C.D. Texture is used to set the overall mood of the advertisement through the color and background. The C.D. is very Dark in color and very serious because of the lines used to make it. The background of the advertisement is made up of an old worn out looking poster which adds to the seriousness and darkness of the advertisement. The designers intent for this advertisement was to create a mood through texture that was somber, dark, and serious. Texture for the audience was a big part on helping to set the overall mood for the advertisement. Looking at this ad you get the feeling of very dark and serious, also a little old-timey and nostalgic because of the worn poster background. The thick dark blue lines make the audience feel dark and serious. The predominate use of texture in this advertisement is heavy dark blue lines that makes the audience feel very somber and sad.

To me texture worked very well with this advertisement. It really went along with the theme of the C.D. title and all the colors and texture worked well with each other. The primary audience for this advertisement is people who are really into alternative/folk pop music.

Balance “U2 No Line on the Horizon” C.D. Advertisement (Uncut- March 2009)

The product being advertised in this ad is U2’s No Line on The Horizon C.D. coming out March 2nd of 2009. Balance in this advertisement is very interesting because it creates a mood of sadness and loneliness. On one side of the advertisement you see a picture that bleeds into the second page of the advertisement. The picture depicted is what looks like a very still lake with the horizon immediately behind it. On the other side of the advertisement, there is text that is physically advertising the band’s upcoming release. The picture combined with the text creates a lot of tension in the advertisement because of the fact that the picture bleeds it makes you want to continue to the next page.

The designer of this advertisement created an unbalanced but balanced advertisement. The balance of the advertisement comes through the fact that there is one picture on one page and text on the second page that line up with each other. Through this combination of text and graphic a visual imbalance is created through the bleed that leads into the second page. I believe the use of balance was used to make this advertisement a lot more visually interesting to look at.

I think the designers intent of the advertisement was to create and imbalance that made you want to keep looking at the advertisement. I think the use of imbalance was very effective because it made you look on to the next page of the advertisement. Balance in this ad really made the viewer take more time to look at the advertisement because of how it was put together. The picture bleed makes your eyes go to the next page and the eeriness of the picture makes you want to continue

looking. As a member of the audience, balance had me going crazy because of the imbalance the designer created with the bleed of the picture. I think the use of balance fits in really well into this advertisement.

Contrast “Nokia Connecting People” – phone advertisement (UncutMarch 2009)

This is an advertisement for the Nokia E71 phone.

Contrasting colors and contrasting shapes influence this advertisement. Contrast is created through the graphic depiction of a phone with typography flowing in from the bottom half, and bright contrasting colors and designs flowing out the top half of the page. This shows a contrast from plain boring data to something that is absolutely stunning. There is contrast also in the use of colors. The text flowing in is just plain black text, but when it comes out it is something colorful, cohesive and happy. The Text on the page also helps to break the contrast between the substation use of whitespace and the graphics.

The designers use of contrast in this advertisement shows a strong distinction between black and white typography, product placement and color. The designer intends to show that everything important you input into the phone can come out in ways that you will perceive as great and amazing. The Nokia E71 Phone is the center piece of everything being imputed and outputted.

The designer’s intent for this advertisement was to show the difference between boring and brilliant.

For the audience, contrast helped you to figure out the overall meaning of the graphic/picture. The use of contrast made me feel (audience) like there phone was something great and special because of the way it was being presented to me. I felt the contrast was shown in a very interesting way. I feel that contrast worked very well in this advertisement. The primary audience for this advertisement would be business men or women. They advertise it as more of a work phone than a fun phone.

Unity http//www.reddit.com The website I have chosen to show unity is the website reddit.com. Reddit.com is a website that is a collection of articles and pictures from the internet and the news. The way Reddit. com is set up is a dropdown of links called subedits to explore.

After that is the website banner with the mascot of the site (an alien). Then is the main content that is organized through grids and links. Wherever you go on the website, you will always see the same banner and same link setup. This provides consistency for the viewer that makes it easier for the viewer to navigate through the website.

The designer of this website used unity to construct a consistent and easy accessible feel throughout the whole website.

No matter what link you click on in the site/subedit, you will always be presented with the same website set up which makes it easier for use. The designers intent was to create an easily usable website through unity. Reddit.com provides a place for users to easily view content and upload content. The unity in this website has to do with the feeling that no matter where you go you always know what to do next through the design and set up of the page. Unity throughout the site banners and drop down links makes it very easy for the user to navigate and explore the site. You will always know how to get somewhere and back because of the consistency of the website. Unity makes the audience feel like they will always know how to navigate the website.

Unity works well on this site to help the viewer always locate what they are after. The primary audience of this website is anyone that wants a site that is full of interesting content and one that is also easy to use.

Color

Extra Polar Ice Gum.

This is an advertisement for Extra Polar Ice gum.

The article is a depiction of a gum pack with icicles and ice cubes. This creates a notion of the gum being very cold and wintery fresh. The colors of this article are mainly white, green, and winter green/blue. The color of this article creates a mood of chili and minty through the color of white and mint green. The white represents he coolness of the gum and the green/blue represents the freshness and minty-ness of the gum.

This article shows movement through the freshness lines that are flowing around the packaging. This shows that the product is always fresh and long lasting.

The designer of this advertisement used very wintery and fresh colors. The designer used green/blue to represent minty-ness and freshness, and white to represent the coolness of the gum. Color was utilized to show how cool the gum is to the consumer. The designers intent for this advertisement was to show off the flavor of the gum through the colors used throughout the advertisement. The designer was hoping to achieve the feeling of freshness and cold in this advertisement. Color in this advertisement showed the audience how cold and long-lasting this particular brand of gum is.

The color in this advertisement made the audience member feel like this brand of gum is cool and fresh.

The colors show off how minty-fresh the gum is and how cold the gum is with the icicles hanging of the packaging. Color in this advertisement was used to create the effect of cool an freshness. The advertisement did a good job of showing coolness and freshness through the colors and objects used on the advertisement. The Primary audience of the advertisement is anybody that likes minty fresh gum young or old.

Value http://www.fashionphotography.com/

this website uses to major contrasting colors, black and white. It also uses gray to create a very serious and important mood. It creates the feeling that this is a very serious website about photography and that the people who set up the website wanted to show that through contrast. This website also uses contrast by way of different shapes. Parts of the links in the site are square/rectangular, while other parts of the website are circular and rounded.

The designer used value to show how serious the designers craft is to him/her. Value is showed through color and shapes.

Value was used to show a clear contrast between white and black, light and dark. The designers intent was to create a website that looked and felt very professional and serious. They were hoping to get people to spark an interest in their product and feel the same way about it as they do.

Value and contrast create a sense of importance and meaningful photography on the viewer. It also made the website interesting to look at through the strong contrast of light, dark and circular and rectangular. Value made the audience feel very serious about the subject matter of the site. The audience felt that the website was very professional looking and very well throughout because of the design. Value really helps to show the seriousness and importance of the product being advertised. The primary audience of this website is anyone that is interested in getting into photography.