Small Businesses score edge with customers via Mobility
The competition between small businesses and big businesses is inevitable. With customers using mobile devices to purchase products, small business can increase their visibility in market by making themselves visible in cyber space via their apps and mobile version of the website. Mobility reduces the advertising cost of businesses, makes their product available to customers 24/7 and connects all stakeholders with ease. Via app that customers use to buy the product or service of business, instant customer feedback is possible. This helps business to understand the pulse of customers. With mobility playing a key role in the functioning of small firms, these firms deploy technology to keep up with the latest trends and subsequent advances. By not offering a mobile friendly service; a business is bound to lose more than fifty percent of its potential customers.
Strengths of mobility that offer solutions for countering the challenges of small businesses Better visibility: As responsive design website and mobile app increase the visibility of business, the business can make good use of its limited advertising budget in order to get noticed by potential customers. Responsive web design: With the website promoting a business being mobile friendly, good rank from Google popularizes it on internet and makes it searchable. This increases the visibility of business into cyber space.