114 www.indipool.com
Dr. Naushad Forbes pg 12 Aniruddh Mehta 02 Amit Vijaya & Richard Pandav 22 Shahana Jain & Devshree Sahai 30 Sudheer Rajbhar 38 Prateek Jain & Gautam Seth 44 Amrish Patel & Darshan Soni 52 Nibha Sikander 60
WHY ENTER?
DESIGN AWARD 2020
The iF DESIGN AWARD has a reputation as an internationally recognized sign of design excellence since its founding in 1953. For a designer, winning an iF award can launch a career or take it to the next level. For a company, it can be the key to breaking into a new market – or getting valuable media attention and respect.
SERIOUS RELIABLE PRESTIGEOUS
Judged by a panel of over 70 renowned experts in design, industry and architecture, the iF DESIGN AWARD is an event, a unique marketing instrument, and much more.
THE DISCIPLINES
SCHEDULE
28 Jun 2019
Early bird registration
Discipline 1.0
Product
27 Sep 2019
Regular registration
Discipline 2.0
Packaging
18 Oct 2019 21-23 Jan 2020 May 2020
Last chance registration Jury session iF design award night
Discipline 3.0
Communication
Discipline 4.0
Interior Architecture
Discipline 5.0
Professional Concept
Discipline 6.0
Service Design
Discipline 7.0
Architecture
FEES Discipline
Registration by 28 June 2019
Registration by 27 Sep 2019
Registration by 18 Oct 2019
Fee for Award Winners
Product
EUR 340 per entry
EUR 450 per entry
EUR 490 per entry
EUR 2700 per entry
Packaging
EUR 250 per entry
EUR 375 per entry
EUR 425 per entry
EUR 2700 per entry
Other Disciplines
EUR 250 per entry
EUR 375 per entry
EUR 425 per entry
EUR 1600 per entry
Contact: iF DESIGN AWARD India phone +91 020 2729 3552 | sudhir@indidesign.in
www.ifworlddesignguide.com
February 2020 | # 114
With Praveen Nahar, Director of the National Institute of Design Ahmedabad, at the iF Design Award Jury session in Hamburg
114 www.indipool.com
Editor in Chief | sudhir@indidesign.in
Designers in 2020 Designers are becoming more critical than ever. Today you will find designers working across industries, from technology, product design, UX, industrial design to materials, surfaces, ergonomics, policy, branding, and healthcare. Designers are making their presence felt in fashion, architecture interiors, furniture, automobiles, media, broadcast, hospitality, banking, education…it seems like there isn’t an area they haven’t explored. What is surprising is what they bring to the table, even in areas traditionally considered out of bounds. If designers in 2020 are being more recognized and valued, it’s because they are: Outsiders: Designers are forever outsiders in their own industries. They might spend a lifetime in one domain or industry, but their diverse interests and curiosity to discover how things work makes them fans of other sectors, processes, and systems. They have a natural quest for knowledge that’s not limited to their own industry. This is invaluable for their own organizations as well.
Dr. Naushad Forbes pg 12 Aniruddh Mehta 02 Amit Vijaya & Richard Pandav 22 Shahana Jain & Devshree Sahai 30 Sudheer Rajbhar 38 Prateek Jain & Gautam Seth 44 Amrish Patel & Darshan Soni 52 Nibha Sikander 60
www.indipool.com pool@indidesign.in
Disrupters: Because they are outsiders, it’s always elementary for them to ask why something should happen the way it does. Causing disruption because of cross knowledge is another sought after trait. Activists: You will not find designers sitting around when they see something new or better - they will be leading the change, talking, and lobbying for it inside and outside their organization. This can bring significant value to older institutions. Ethicists: Designers will be the first ones to flag the ethics issues. Whether it is to do with data privacy or use of unsustainable materials, it’s hard to keep designers quiet. This trait may make them activists on the other side as well.
@designindiamag
Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad. Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.
Authenticists: Designers would instead find their own way than copy someone else. They would never fake anything or allow their industry to do things less than original. Which brand today can afford to ignore what this value means to IP and innovation? We have our excellent design education to thank for this. The pioneering design teachers in India — Dashrath Patel, Kumar Vyas, Nadkarni, Vikas Satwalekar, Mahendra Bhai, Balaram, and so many more — didn’t just teach us design, they established values that other education systems have long forgotten. I am sure design teachers of today will keep this flag flying higher.
http://in.groups.yahoo.com/group/designindia
Sudhir
Endorsed by
Subscribe at
www.indipool.com
Get POOL App
Subscribe on Magzter and read all pages
www.indipool.com 1
VISUAL ART
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
Netflix's 'Sacred Games' title sequence design 2 DESIGNINDIA #114
Subscribe on Magzter and read all pages
our new website is live!
www.indidesign.in
COVER STORY
A well known industrialist, Dr. Naushad Forbes is Co-Chairman, Forbes Marshall, India's leading steam engineering and control instrumentation company. He is on the Board of several educational institutions and public companies and was recently listed in the Indian Express list of the 100 most influential Indians. His is also a familiar name in Indian design circles. As former Chairman Governing Council National Institute of Design (NID), and Chairman India Design Council (IDC), Dr. Forbes has been able to work at bridging the still large gap between industry and design in the country.
NDF museum 12  DESIGNINDIA #114
Subscribe on Magzter and read all pages
COVER STORY
www.indipool.com  13
Join the inspired ones Subscribe to DESIGNINDIA
www.indipool.com
FASHION
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
22 DESIGNINDIA #114
Subscribe on Magzter and read all pages
Stay inspired.
Get POOL App
GRAPHIC DESIGN
As partners at GCD Studios, graphic designers Shahana Jain and Devshree Sahai contribute enthusiastically to the ‘creation of ideas without boundaries’
BIOTIQUE Cosmetics packaging
30 DESIGNINDIA #114
Subscribe on Magzter and read all pages
ACCESSORIES
38 DESIGNINDIA #114
Subscribe on Magzter and read all pages
IF WORLD DESIGN GUIDE
Create your own profile and be part of a global design community www.ifworlddesignguide.com
LIGHTING Totems
44 DESIGNINDIA #114
Subscribe on Magzter and read all pages
TM
Smarter choice of the modern woman
REUSABLE MENSTRUAL CUP
KINETIC ART
'Melt' (Installation) 52 DESIGNINDIA #114
Subscribe on Magzter and read all pages
Elevate your glam quotient www.kawaiinow.com
Nibha Sikander’s 3D figures of birds and insects are intended to draw attention to the wonders of nature. She tells Sonalee Tomar of ‘The Indian Curator’ how she was drawn to the art of paper-cutting.
60 DESIGNINDIA #114
Subscribe on Magzter and read all pages
www.indipool.com facebook.com/designindiamag
twitter.com/designindiamag
Subscribing Institutions
Publisher INDI Design Pvt Ltd www.indidesign.in
Editor in Chief
Layout & Production
Sudhir Sharma
Pradeep Arora
sudhir@indidesign.in
Satyajit Harpude
Editorial Team
Contact us INDI Design Pvt Ltd 18 High Street, Pashan - Baner Link Road, Pune - 411 045, INDIA Phone: 020 2729 3552 All sponsorship enquiries to tarun@indidesign.in All content related enquiries to pool@indidesign.in Printing & Binding Vinayak Arts, Pune
Sagar Sadekar
Marianna Sharma
Assistants
Lakshmi Shewale
Yamanappa Dodamani Pranil Gaikwad
Copy Editor
Rafik G Shaikh
Ashvina Vakil Art & Design
Subscription & Logistics
Nilesh Kamble
sub@poolmagazine.in
Gautham Dutt
Marketing
Finance
Tarun Thakkar
Deepak Gautam
tarun@indidesign.in
64  DESIGNINDIA #114
Subscribe on Magzter and read all pages
Get noticed
Advertise in DESIGNINDIA tarun@indidesign.in
114 www.indipool.com
IS NOW 114 www.indipool.com
facebook.com/poolmag
Subscribe on Magzter and read all pages
64 POOL #59